Chiến lược giá sản phẩm Pricing Strategy

Các phương pháp để đặt giá sản phẩm phù hợp cho người mới kinh doanh. Hoạch định, phân tích các phương pháp đặt giá sản phẩm khi bắt đầu kinh doanh. Chiến lược giá sản phẩm. Các phương pháp để đặt giá sản phẩm phù hợp cho người mới kinh doanh

Pricing strategy for start-up business Outline 1. Pricing positioning 2. Pricing methods 3. Models pricing strategy for start-up business Why do we need a strategy for pricing? • One of the toughest decisions for a startup is how to price their product or service. • The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability. • The revenue model you select is basically the implementation of your business strategy, and the key to attaining your financial objectives. No one-size-fit-all Learning how to price offers is one of the most challenging skills that an entrepreneur has to learn on her journey. As much as you might want a quick how-to to walk you through exactly how to price something Pricing positioning the Price Pricing position & strategy Pricing methods Why do we need a strategy for pricing? • Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction. • Your business model interacts closely with your marketing model, but don’t get them confused. Marketing is initially required to get visibility and access to the opportunity, but pricing defines how you will actually make money over the long term. Pricing methods [...]... Market-based pricing:  Let the market determine the price This is the most common and most realistic pricing method for small and medium businesses If everybody else charges $15 for a haircut, you charge $15 for a haircut, or some price related to $15 depending on your strategy Maybe you want to be a low-cost provider, for example, so you charge less (which leads us to that very common pricing error) Idea Strategy. ..1 Cost-based pricing  Set your price as a multiple of cost, or cost plus a determined amount An example would be a book store selling each book for 150 percent of whatever amount the store paid for it Another example is a clothing boutique selling items for twice what it paid to buy them Value-based pricing Base your price on what your product and service... fee This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to users locked-in as free Cost-based model In this more traditional product pricing model, the price is set at two to five times the product cost If your product is a commodity, the margin may be as thin as ten percent Use it when your new technology gives you a tremendous cost... charge a price commensurate with the value delivered This doesn’t work well with “nice to have” offerings, like social networks, but does work for new drugs that solve critical health problems Portfolio pricing This model is relevant only if you have multiple products and services, each with a different cost and utility Here your objective is to make money with the portfolio, some with high markups and... one takes expert management to work Competitive positioning In heavily competitive environments, the price has to be competitive, no matter what the cost or volume This model is often a euphemism for pricing low in certain areas to drive competitors out, and high where competition is low Competing on price alone is a good way to kill your startup Razor blade model In this model, like cheap printers . Pricing strategy for start-up business Outline 1. Pricing positioning 2. Pricing methods 3. Models pricing strategy for start-up business Why do we need a strategy for pricing? • One. you through exactly how to price something Pricing positioning the Price Pricing position & strategy Pricing methods Why do we need a strategy for pricing? • Obviously, it must be grounded. visibility and access to the opportunity, but pricing defines how you will actually make money over the long term. Pricing methods 1. Cost-based pricing !Set your price as a multiple of cost,