báo cáo cuối kỳ môn học công nghệ thông tin và truyền thông mới đề tài triển khai công nghệ trí tuệ nhân tạo trong kinh doanh của fpt software

TRƯỜNG ĐẠI HỌC KINH TẾ - LUẬTBÁO CÁO CUỐI KỲ MÔN HỌCTÊN MÔN HỌC: CÔNG NGHỆ THÔNG TIN VÀ TRUYỀN THÔNG MỚI MÃ HỌC PHẦN: BIE1051ĐỀ TÀI: TRIỂN KHAI CÔNG NGHỆ TRÍ TUỆ NHÂN TẠO TRONG KINH DOAN

TRƯỜNG ĐẠI HỌC KINH TẾ - LUẬT

BÁO CÁO CUỐI KỲ MÔN HỌCTÊN MÔN HỌC: CÔNG NGHỆ THÔNG TIN VÀ TRUYỀN THÔNG MỚI

MÃ HỌC PHẦN: BIE1051ĐỀ TÀI: TRIỂN KHAI CÔNG NGHỆ TRÍ TUỆ NHÂN TẠO

TRONG KINH DOANH CỦA FPT SOFTWAREGiảng viên hướng dẫn: TS Nguyễn Thôn DãDanh sách thành viên nhóm:

1 K234141682 - Phạm Thị Anh Thư (Nhóm trưởng) 2 K234171918 - Nguyễn Phan Yến Phương3 K234081053 - Đặng Thanh Xuân4 K234020250 - Nguyễn Hoài Thu Thưởng5 K234060705 - Trần Ngọc Bảo Nghi

Thành phố Hồ Chí Minh, 2023

BẢNG TỰ ĐÁNH GIÁ THÀNH VIÊN NHÓM

Điểmtự đánh giá(thang điểm 10)

LỜI CẢM ƠN

Đầu tiên, nhóm chúng em xin gửi lời cảm ơn chân thành đến TS Nguyễn Thôn Dã vìđã cung cấp những kiến thức vô cùng bổ ích về môn học Bên cạnh đó, chúng em cũngchân thành cảm ơn thầy vì đã hướng dẫn một cách tận tình, chi tiết về báo cáo cuối kỳđể chúng em có thể hoàn thành một cách hoàn chỉnh

Tuy nhiên, do sự hạn chế về kiến thức cũng như kinh nghiệm nên không thể tránhkhỏi những sai sót Vì thế, nhóm chúng em rất mong thầy và các bạn trong lớp có thểchỉ dẫn và đóng góp ý kiến của mình để dự án của chúng em được hoàn thiện hơn, cũngnhư giúp chúng em trau dồi, nâng cao vốn kiến thức, kỹ năng của mình

Lời cuối cùng, nhóm chúng em xin chúc thầy và các bạn thật nhiều sức khỏe, thànhcông và hạnh phúc!

Thành phố Hồ Chí Minh, ngày 21 tháng 12 năm 2023 Tập thể thành viên nhóm

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LỜI CAM KẾT

Từ những kiến thức và ứng dụng thực tế đã nghiên cứu, ngoài ra chúng em cũngtham khảo và tìm hiểu thêm thông tin, tư liệu doanh nghiệp trên các sách báo, tạp chí vàcác tài liệu trên mạng, đồng thời cũng nhờ sự hỗ trợ dịch thuật của công cụ dịch củaGoogle Từ đó, chúng em đã tập hợp thông tin và chỉnh sửa phù hợp để hoàn thành bàinghiên cứu này với ngôn ngữ Tiếng Anh Chúng em cam đoan kết quả nghiên cứu nàylà của riêng chúng em, chúng em khẳng định không sao chép kết quả nghiên cứu củanhững cá nhân hoặc nhóm nghiên cứu nào khác Do trình độ còn hạn chế nên bài tiểuluận này khó tránh khỏi những sai sót, rất mong được thầy góp ý kiến để chúng em cóthể hoàn thiện hơn

Chúng em xin cam kết những điều trên là đúng sự thật, nếu sai chúng em xin hoàntoàn chịu trách nhiệm

Xin cảm ơn!

Thành phố Hồ Chí Minh, ngày 21 tháng 12 năm 2023

Tập thể thành viên nhóm

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I.4 Challenges and impacts on various aspects of business operations 13

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III.1 General results 27

Danh mục bảng biểu

Tb 1.1 Some applications of AI in business…… ……….…… 4Tb 1.2 Positive Impact of AI on business……….6

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Danh mục hình ảnh

Figure 1.1 Illustration of AI……….……….………1

Figure 1.2.Three types of AI……….……….2

Figure 1.3.Characteristics of AI……… ………….……… ………… ….3

Figure 1.4 Some common challenges of AI……….……… … ….7

Figure 2.1 FPT Software’s community……… ……… ………

11Figure 2.2 Docify AI……… ………… … … … 21

Figure 2.3 FPT.AI……….……….…… …… 22

Figure 2.4 Exhibition space of AkaBot……….…… 23

Figure 2.5 Self-driving car of FPT Software……….….…24

Figure 2.6 An achievement of FPT Software……….….25

Figure 2.7 FPT Software joins the global AI alliance with a lot of countries……

… 28

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Danh mục từ viết tắt

AI Artificial Intelligence

FPTS FPT SoftwareANI Artificial Narrow IntelligenceAGI Artificial General IntelligenceASI Super artificial intelligenceRPA Robotic process automationCRM Customer relationship managementISC Informatic Service CenterFSS FPT Software SolutionsWAN Wide area networkFSU1 FSU1FPT Strategic Unit #1FSOFT FPT Software

OSDC Offshore Software Development CenterNTT-IT The Nippon Telegraph and Telephone CorporationCMMI Capability Maturity Model Integration

IBM International Business MachinesOCR Optical Character RecognitionVR and Virtual Reality and Augmented Reality

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IMPLEMENTATION OF TECHNOLOGY IN BUSINESS

FPT SOFTWAREI Overview of the technology

- AI is classified according to the level of intelligence, especially the flexibility and efficiency of simulated intelligence:

+ Artificial Narrow Intelligence (ANI): ANI is a type of AI programmed to perform one or a limited number of tasks rather than possessing all the cognitive capabilities of the human brain AI will be programmed to handle situations that have already occurred or that humans can currently predict with predefined 1 : Som Ait “AI là gì? Tại sao AI lại làm xoay chuyển thế trận kinh doanh trong thời đại số?” (2022) Url:

https://som.edu.vn/tri-tue-nhan-tao-intelligence-artificial-ai-la-gi/

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handling methods Outstanding applications for ANI include Siri on the iPhone or the virtual assistant for Google Home.

+ Artificial General Intelligence (AGI): AGI is part of Strong AI, which has intelligence comparable to that of humans It has the self-awareness to solve problems, learn, and plan for the future In other words, it can make decisions completely independently without prior training AGI is certainly much more complex than ANI So, despite advances in technology, we haven't been able to develop a true AGI machine

+ Super artificial intelligence (ASI): ASI surpasses Weak AI and AGI, it has enough self-awareness to surpass human thinking and behavioral capabilities Two robots named Bob and Alice, which demonstrate ASI and are equipped withFacebook's artificial intelligence, have developed their own language to communicate with each other.2

Figure 1.2.Three types of AI

such as the ability to know how to think, communicate, reason about problems, learn, and adapt by understanding language and speech.

- The ability to process large amounts of data at high speed enables AI to perform complex tasks that humans cannot handle

- The ability to automate tasks typically performed by humans can help save time andmoney.3

Figure 1.3.Characteristics of AI

3 : Trung tâm Mô phỏng công nghệ và Phát triển sản phẩm, Viện Nghiên cứu sáng chế và Khai thác công nghệ “Công nghệ AI của hiện tại và tương lai” (2021) Url: https://www.most.gov.vn/vn/tin-tuc/20614/cong-nghe-ai-cua-hien-tai-va-tuong-lai.aspx#:~:text=%C4%90%E1%BA%B7c%20tr%C6%B0ng%20c%E1%BB%A7a%20c%C3%B4ng%20ngh%E1%BB%87,l%E1%BB%9Bn%20v%C3%A0%20t%E1%BB%91c%20%C4%91%E1%BB%99%20cao.

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I.3 Current applications in business

Tb 1.1 Some applications of AI in business

AI technology is being applied more and more widely in business, with much potential to improve efficiency and productivity:

- Many companies and brands use AI to understand user experience, analyze data, and capture trends and browsing history An American startup has created the Unbxd app, which connects shoppers with the products they are most likely to buy This application helps improve the shopping experience and provides customers with automatic product recommendations based on analysis of historical shopping behavior data

- Computer robots are used in many fields such as accounting, administration, and customer service to automate repetitive processes and tasks that do not require human intervention (e.g reading and writing data, processing records, etc) They

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help save time and effort, minimize errors, and increase productivity Some examples of RPA AI tools include UiPath, Automation Anywhere, and more.- Artificial intelligence is used in advertising by recommending ads to relevant customers (Facebook, Google, etc) Currently, through applications such as Wordsmith of Automated Insights, many companies can ask AI to write content using words and writing styles just like humans to make advertising and marketing products highly effective.

- AI software is used to ensure cybersecurity in many ways: to detect vulnerabilities and phishing, analyze behavior, and recognize voice and video

- Chatbots - digital assistants powered by AI - are used to provide 24/7 customer support service Companies can also integrate this data into their CRM to capture and store valuable customer insights This data can then be used to optimize sales.- Companies take advantage of their capabilities to synthesize and provide transparent

analysis with reliable data AI helps managers save a lot of time when dealing with business opportunities.4

I.4 Challenges and impacts on various aspects of business operations

I.4.1 Impacts

- AI supports businesses and contributes to optimizing the user experience in manydifferent fields, helping to sell more effectively on competitive online platforms.- Predicting customer behavior allows companies to more accurately understand

customers' possible purchasing behaviors, and determine pricing mechanisms,marketing plans, product placement on shelves, and appropriate sales strategies.- AI supports increasingly diverse and effective marketing campaigns Advertising

content is becoming increasingly personalized, helping businesses reach closer andmore accurately to their potential customers and optimize customer marketing

4 : APZON IRS Vietnam “Trí tuệ nhân tạo ảnh hưởng đến hoạt động kinh doanh như thế nào” (2022) Url:

https://idms.vn/2021/09/30/tri-tue-nhan-tao-anh-huong-den-hoat-dong-kinh-doanh-nhu-the-nao/

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Tb 1.2 Positive Impact of AI on business.

- AI cuts down on repetitive tasks and operates itself by programming, processingdata, and performing pre-determined jobs (administrative work, paperwork, etc.)faster and more accurately to help businesses optimize costs and business resources.- AI helps businesses protect their data and fight complex scams and frauds.- Companies can combine data from chatbots and CRM systems to store customer

information to support marketing and remarketing campaigns.- Translation support helps multinational businesses easily communicate and

cooperate, regardless of language barriers.- AI supports the analysis of business activities, helping managers set appropriate

directions for businesses.5

I.4.2 Challenges

- Regarding automation: AI could lead to massive changes in the labor market ifmany jobs are automated This may result in businesses having to retrain employeesor look for alternative solutions

5 : GoSell “Trí tuệ nhân tạo tác động thế nào đến các hoạt động kinh doanh” (2023) Url:

https://www.gosell.vn/blog/tri-tue-nhan-tao-tac-dong-the-nao-den-cac-hoat-dong-kinh-doanh/#Ung_dung_tri_tue_nhan_tao_giup_ngan_chan_nhung_hanh_vi_lua_dao

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- Regarding copyright and intellectual property rights: AI can be used to create newproducts and services protected by copyright and intellectual property rights.Companies need to protect their intellectual property from being copied orinfringed.

- Regarding security and privacy: AI can be used to create complex and sophisticatedsystems that can be targets of cyberattacks Businesses need to take strict securitymeasures to protect their systems from these attacks

- Regarding ethical responsibility: AI can be used to create products and services thathave a huge impact on society Companies need to ensure that they use AIresponsibly and ethically

- Regarding the lack of knowledge and talent: Training employees to use and deployAI technology will be a challenge for many companies

- Regarding cost: To have enterprise AI tools, you need to invest in huge deploymentcosts.6

6 : Tạp chí điện tử Kinh doanh và Phát triển “Cuộc cách mạng trí tuệ nhân tạo (AI): Cơ hội và thách thức cho các doanh nghiệp” (2023) Url: https://kinhdoanhvaphattrien.vn/cuoc-cach-mang-tri-tue-nhan-tao-ai-co-hoi-va-thach-thuc-cho-cac-doanh-nghiep-31687.html

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Figure 1.4 Challenges of using AI in business.

II Deploying technology in businessesII.1 Brief Overview of FPT Software

II.1.1 History of formation and development

- In 1988: Established by a group of scientists in the fields of physics, mathematics,mechanics, and informatics called the ISC (Informatic Service Center)

- In 2004: Achieved CMMi Level 5 certification.7- In 2005: This was the year that marked the company's development in all aspects,

helping FSOFT affirm its position as the leading software company in Vietnam InAugust 2005, the Da Nang branch was established In November, FSOFT JAPANCompany was established in Tokyo, and in December, the Recruitment andTraining Center opened at the Simco Building in Hanoi By the end of 2005,FSOFT had grown 114% in sales, becoming the first software company in Vietnamto have 1,000 employees

- In 2006: Became a Gold Partner of Microsoft.- In 2012: Recognized and featured in Global Services 100 and Software 500

internationally.- In 2018: Posted nearly 400 million USD in revenue and a profit growth of over 30

percent compared to 2017 Became the major shareholder of Intellinet and7 : FPT “Lịch sử” (last update 2022) Url: https://fpt.com/vi/ve-fpt/lich-su

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positioned as an RPA leader in Japan by Nikkei xTECH, a pioneer in DigitalTransformation by Sao Khue Award.8

II.1.2 Vision and mission

- Vision: FPT pursues the long-term goal of becoming a digital enterprise and rankingin the Top 50 leading companies in the world in providing comprehensive digitaltransformation services and solutions by 2030.9

- Mission: Bringing Vietnamese intelligence to the world and changing people's liveswith technology.10

expands the group of Made by FPT solutions towards a single all-in-onemanagement platform and the ability to connect to the expanded solutions andservices of a third party to optimize operations

- For individual customers: It provides good service based on new solutions andmanagement platforms

8 : FPT Software “Our History” (last update 2022) Url: https://fptsoftware.com/about-us/history9 : FPT “Tầm nhìn chiến lược” Url: https://fpt.com/vi/ve-fpt/tam-nhin-chien-luoc

10 : Imic “Công ty TNHH Phần mềm FPT" (last update 2023) Url:

https://www.imic.edu.vn/cong-ty/thong-tin/100/fsoft.html

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II.1.3.2 Technology

- FPT will focus on developing technology in two directions: developing platformsand core technologies and improving customer experience and operationalefficiency based on technology

- In particular, the Group will continue to promote in-depth research and developmentof solutions based on blockchain, low-code, AI, and cloud technology, along withdata platforms (Users/Customers/Internal Data) that bring effective, reliablebusiness solutions to large corporations, small and medium-sized enterprises, andbreakthrough experiences to individual customers

II.1.3.3 People

The Group always focuses on building competitive remuneration policies,encouraging innovation and creativity, and implementing training programs to buildgenerations of employees who constantly learn and strive FPT is committed to buildinga fair, transparent, and non-discriminatory working environment

Figure 2.1 FPT Software’s community.

II 2 SWOT

II.2.1 S (Strength)

- Good service quality and high-quality staff

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- The business's revenue is at a high average level, and it is one of the leadingbusinesses in technology today.

- It has quite large investment capital resources.- Extensive and professional distribution system.- There is always support from the world's leading companies in the technology field,

as well as many business and strategic partners

- The government has been proposing strategic projects and favorable conditions forthe information technology and telecommunications industries to develop,significantly affecting FSOFT

- People's lives are increasingly improving, and people want to have more choices inusing information technology and telecommunications products and services

II.2.4 T (Threats)

- Consumer demands are increasingly high.- Many new competitors appear in the technology segment.- The pace of technological change is very fast, requiring businesses to catch up

promptly.- The economic growth rate shows signs of decline

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