final essay group 8 tiểu luận về dalatmilk

Digital transformation strategy 2.1 Business goals: The business objectives when digitizing at Dalat Milk are to enhance operational efficiency, improve customer experience, expand marke

VIETNAM NATIONAL UNIVERSITY HO CHI MINH CITY

UNIVERSITY OF ECONOMICS AND LAW

Subject : Digital Transformation

Lecturer: Mrs Lam Hong Thanh

Group 8 - 225MI5207

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3.2.1 The process of applying CRM to activities with customers: 37 3.2.2 The process of applying SCM to supply activifies: cccàằ 40 3.2.3 The process of applying Blockchain to Dalatmilks activifties: 42

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INTRODUCTION

Consumer knowledge of nutrition and health has greatly expanded in recent years along with economic expansion and rising average incomes When it comes to their own health and the health of those around them, milk is one of the factors that people pay the most attention

to That being said, the milk industry is witnessing shifts as people become more conscious

of environmental and health issues Dairy firms may be able to handle these changes by utilizing cutting-edge techniques and environmentally friendly methods thanks to digital transformation

The industry is extremely responsive to shifting customer tastes because dairy products are so firmly ingrained in everyday consumption habits The marketing, sales, and customization of products to meet the demands of consumers may all be positively impacted

by the digital revolution as a way to aid with that The dairy industry also depends more and more on technology in other aspects, such as automated milking methods and precise dairy farming It is highly advantageous to consider how digital transformation complements and advances these technological developments

Furthermore, the fierce competition between popular national brands like Vinamilk, TH True Milk, etc and the multinational "dairy giants” like Nestle, Abbott, etc makes the dairy sector an additional potential market for businesses Dalatmilk is one of the most well-known dairy companies in Vietnam and it is suitable for our study as advanced technology is currently used in different aspects of the company

Even though Dalatmilk main products (pasteurized milk) is not considered as other competitors’ main segment of dairy products, the company still has to face a major threat of substitutes and replacement goods in the market Additionally, Dalatmilk also has to compete with other businesses in the same industry regarding the supply of raw milk Nonetheless, Dalatmilk has been continuously updating technology and raising the quality of its services

in an effort to adapt to the digital transformation era and satisfy the rising client expectations Our report aims to evaluate the organization's current business model and digital platform, as well as existing problems, and therefore, recommend practical digitization initiatives for future development

CHAPTER 1: OVERVIEW OF THE ENTERPRISE

1 The history of formation

Dalatmilk has along history, dating back to 1893, originating from the Phi Vang Dairy Cow state-owned farm

In 1979, the first heifer was born, which was also the day when the first milk flow began

to flow, giving birth to the dream of a white plateau

In 2004, transformed into a joint stock company model

In 2009, started construction of a dairy factory and high-tech livestock farm on an area of

548 hectares in Tu Tra commune, Don Duong district, Lam Dong province and changed its name to Da Lat Dairy Joint Stock Company in the same year Dalat Milk brand was born here

In 2010, inaugurated the first dairy factory in the Central Highlands This is a factory with quite different French architecture

In 2014, the company was acquired by TH Group — one of the leading dairy companies

in the country and the extraordinary General Meeting of Shareholders on October 28,

2014 marked a new transformation of Dalatmilk Some strategic shareholders: Kenematsu (Japan), Park Si Bok (Korea), Vietnam Livestock Corporation JSC, Ho Chi Minh City Dairy Cattle Co., Ltd are strategic shareholders who have contributed to the formation and development of Dalat Milk and continue to accompany TH Group

=> Dalatmilk converges the traditional quintessential values of the dairy industry in Lam Dong plateau, combined with a modern production technology system of international standards, to produce a perfect fresh milk line After 46 years, Dalatmilk has gradually asserted its position and has become a "specialty" product of the Vietnamese market

2 Vision and mission

- Vision: DaLat Milk is determined to become the core force, playing the main role in Vietnam's dairy market, winning the trust of customers for Dalat Milk products Constantly striving to bring Dalat Milk brand to new heights and become the pride of Vietnamese people

- Mission: Persevering on the path from grassland to a clean, serious and genuine cup of milk towards a friendly environment, while dedicating to the public health and the intellectual and physical development of future generations

- Core value: “Precious Mother Nature” is the foundation of sustainable development for Dalat Milk attaching importance to production that must be associated with community responsibility, Dalatmilk pursues a clean, chemical-free farming method

3.1 Target market

The target market that the company targets are those customers who are young families with young children who need nutritional supplements from fresh milk and dairy products Adults have health care needs and nutritional supplements for the body As well as Food businesses that require high quality dairy products to serve their customers

to advise and answer questions

Da Lat Milk always puts customers first Continue to strive to bring to the target customers the highest quality dairy products Ensure food safety and hygiene and the highest nutritional value Thereby contributing to the development of the dairy industry in Vietnam 3.3 Marketing channel

To recommend this product to customers Dalat Milk uses online advertising and traditional media Includes ads on social media, magazines and newspapers At the same time, they also increased the distribution of this product through their main distribution channels Including supermarkets, convenience stores and online sales networks

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3.4 Main activity

e Process and distribute dairy and dairy product

e Operate in a dairy cow husbandry

Hold a bartending contest

Warehouse to store goods

Cooperate and provide products for large companies in many different fields

4 Business operation overview

Dalatmilk, formerly known as Lam Dong Dairy Cow Breeding Company, was granted the Certificate of Business Registration for the first time on August 19, 2005 In 2014, Dalatmilk was acquired by TH Group with the brand name TH True Milk Since 2015, Dalatmilk has continuously increased its charter capital from VND 70.5 Billion to VND 79.6 Billion and by September 2018 this figure had increased to VND 114.6 Billion

As of November 2019, Dalatmilk is represented by Mr Ngo Minh Hai and has a charter capital of 132.5 billion VND Mr Ngo Minh Hai, also known as the Chairman of the Board

of Directors of TH Group

The company’s products, including pasteurized fresh milk, pasteurized fresh milk, eating yogurt, drinking yogurt and so on with various options and flavors are high quality dairy products completely from highland fresh milk

The company has supplied products and established partnership with well — known companies in different fields, including: coffee shop chains (Highland Coffee, Starbuck Coffee, Gloria Jean’s Coffee, etc.), artisan bakery chains (Tous Les Jours, Paris Baguette, etc.), supermarket chains (Big C, Co.op Mart, Maximark, etc.}, convenience store chains (Family Mart, MiniStop, Vinmart+, etc.), hotels and resorts (Sheraton, Vinpearl Resort, etc.)

5 Market analysis and Competitor research

- Market analysis:

Dalatmilk's products are distributed at supermarkets and convenience store chains including Aeon, Big C, B's Mart, Circle K, Co.op Food, Co.op Extra, Lotte Mart, Vinmart, Intimex , Tmart, etc Currently, Dalatmilk has a network of distributors in the North (6 distributors), the Central region (9 distributors) and the South (12 distributors) The company's pasteurized milk is especially chosen by many coffee and milk tea shops and chains, such as Gongcha, Highlands Coffee, Milano Coffee, Passio, Starbucks, The Koi, The Alley, etc

- Competitor research

+ Currently, the group of dairy companies in the market that directly competes with Dalatmilk is a group of small and medium-sized companies that can be mentioned as: Moc Chau, Lathanmilk, : small businesses, newly developed in recent years Recently, the brand has not been prominent, the economic potential is not large, the distribution channel is simple, the consumption market is around the vicinity of the place of production

+ Next will be mid-range companies such as Nutrifood Binh Duong, Hanoimilk, and international dairy joint stock company - IDP: the main liquid milk trading companies combined with typical products (such as: Nutrifood has more powdered milk products,

Ba Vi has more yogurt products, Hanoimilk has more juice products) with a diversified distribution channel, mid-range scale

+ The most difficult challenge for Dalatmilk is the group of companies that dominate the market such as Vinamilk, TH True milk, Frieslandcampina: these are the companies

in the group that occupy the majority of the market, these are large-scale companies, wide distribution channels, high-quality sources Strong financial strength, diversified

products, large market share, long-standing brand name

6 SWOT analysis

Strengths:

Strong Brand: Dalatmilk has established a reputable and recognizable brand in the dairy industry

Quality Products: The company is known for producing high-quality dairy products with

a focus on freshly and tasty, trusted by many units in the F&B industry

Local Sourcing: Dalatmilk benefits from access to local dairy farms and sources, ensuring

a steady supply of raw materials

Diverse Product Range: The company offers a wide variety of dairy products, catering to different consumer preferences

Distribution Net work: Dalatmilk has an extensive distribution network, enabling its products to reach a wide customer base

Have not taken advantage of the strengths of the parent company TH true milk

Sustainability Concerns: Dairy production can have environmental implications, and Dalatmilk may face challenges in addressing them

Opportunities:

Health and Wellness Trend: Increasing consumer demand for healthier food options presents an opportunity for Dalatmilk to innovate and introduce more health-conscious products

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Export Potential: Expanding into international markets can tap into new revenue streams and increase brand visibility

Product Diversification: Developing new dairy-based products or value-added offerings can attract a broader customer base

Digital Transformation: Investing in technology can streamline operations, enhance customer engagement, and improve decision-making

Sustainable Practices: Embracing eco-friendly practices can attract environmentally conscious consumers and enhance brand reputation

2 Digital transformation strategy

2.1 Business goals:

The business objectives when digitizing at Dalat Milk are to enhance operational efficiency, improve customer experience, expand market reach, enable data-driven decision-

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making, foster innovation in product development, and establish a competitive edge in the industry

Certainly, Dalatmilk also aims to revamp its website to provide an enhanced and user- friendly online experience for customers This includes creating an intuitive and responsive website design, improving navigation, and offering convenient online ordering and payment options

2.2 Transformation structure

e Automated Production Process: Dalatmilk can implement automation solutions in the production process, including inventory management, production tracking, quality control, and transportation This helps optimize production, reduce waste, and improve overall efficiency

e Smart Data and Analytics: Dalatmilk can utilize data for analysis and strategic decision- making By collecting, processing, and analyzing data from the production process, the business can identify trends, predict demand, optimize production plans, and distribution

e E-Commerce and Customer Experience: Dalatmilk can develop an e-commerce business model, allowing customers to purchase products online through a website or mobile app This improves the shopping experience for customers and expands the potential market

e Supply Chain Connectivity: Digital transformation also involves connecting with partners

in the supply chain Dalatmilk can use loT solutions and supply chain management systems

to monitor, manage, and optimize transportation, storage, and product distribution

e New Product and Service Development: By using the combination of digital transformation and product innovation can help Dalatmilk develop new products and services based on customer feedback and market data

e Enhanced Customer Interaction: Using online channels such as social media and email marketing to interact with customers, share information about new products, promotional programs, and create better engagement

Strengths:

- Enhanced production efficiency and productivity

- Improved management and organization in production and business processes

- Cost optimization and waste reduction

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- Enhanced customer experience and value creation

Limitations:

- Requires significant investment in technology and infrastructure

- Requires organizational culture change to adapt to digital transformation

- Can face challenges in changing processes and implementing new technology Additional solution in risk management job:

In the risk management field, Dalatmilk can further enhance its digital transformation by implementing advanced analytics and predictive modeling techniques This would involve leveraging historical data and real-time information to identify potential risks, assess their impact, and develop proactive strategies to mitigate them Overall, the digital transformation process at Dalat Milk has the potential to significantly improve operational efficiency, customer engagement, and decision-making processes while addressing potential risks 2.3 Human Resources Management (HRM): prepare the model

Job Analysis and Workforce Planning: Identify necessary job positions and outline detailed tasks and responsibilities Develop training and development plans for current employees to enhance their capabilities and skills

Performance Management: Establish performance evaluation criteria for each job position Create individual development plans based on performance evaluation results Team Management and Organizational Renewal:Organize and manage the workforce to ensure work efficiency

Workplace Management and Organizational Culture: Foster a positive work environment that encourages creativity and collaboration

Change and Transformation Management

2.4 Solution to enhance system

Assessment and Planning: Conduct a comprehensive assessment of current IT infrastructure, business processes, and technology needs

Develop a clear IT strategy aligned with Dalatmilk's business goals and objectives Cloud Computing: Transition to cloud-based solutions for scalability, flexibility, and cost-efficiency

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Data Analytics and Business Intelligence (Bl): Develop a data analytics framework to extract insights from large datasets for informed decision-making

Cybersecurity Measures: Implement robust cybersecurity measures to protect sensitive data and prevent cyber threats Regularly update and patch software to mitigate vulnerabilities

IT Training and Support: Provide training programs for employees to effectively use new technologies

Establish data governance policies and standards for data management and quality Design a data model that defines data entities, relationships, and attributes

Implement data integration solutions to ensure seamless flow of information across systems

Set up data storage and retrieval mechanisms to support analytics

3.3 Application architecture

Identify business applications and systems needed to support various functions Determine software and hardware requirements for application development and deployment

Implement application integration strategies to ensure interoperability between different systems

Develop user-friendly interfaces and workflows for seamless user experience

3.4 Technology architecture

Select appropriate technologies and platforms to support the overall IT infrastructure

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Implement cloud-based solutions for scalability and cost-efficiency

Design a network architecture to ensure reliable and secure data communication Establish cybersecurity measures to protect against threats and vulnerabilities

=> By developing a comprehensive enterprise architecture, Dalatmilk can ensure that its business processes, data management, applications, and technology infrastructure are alignec and optimized to drive the organization's digital transformation and achieve its strategic goals This architecture provides a roadmap for integrating new technologies, enhancing operational efficiency, and delivering value to customers and stakeholders

CHAPTER 3: BUSINESS MODEL TRANSFORMATION

1 Evaluation

1.1 External perspectives vi internal perspectives of the enterprises

It can be seen that the crisis caused by the Covid-19 pandemic has created many new turning points for the global economy in particular and all other sectors in general Prior to the pandemic, the primary focus of most businesses was not simply "optimizing customer experience,” but also "selling more at all costs." However, when the Covid-19 pandemic occurred and disrupted traditional business operations, causing significant damage to the entire economy, it forced businesses to adopt a new perspective towards the market A new order was established, customer behavior changed completely - becoming more sensitive, demanding, knowledgeable, and requiring more listening

The era of digital technology has completely taken over, sometimes customers don't even need the advisory support of employees as they can have "everything" at their fingertips with just a few clicks This demonstrates that the role of humans is becoming less influential in the final decision-making process To keep up with the times and under the pressure of revenue growth, Dalatmilk is compelled to undergo a business model transformation by applying digital transformation technologies or new technological applications

1.1.1 Internal perspectives

- Employees: They see the company from the perspective of their daily work They perceive that the available data is insufficient to analyze business development, and there are gaps

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in data and their organization that are not clear and reasonable Searching for data is time- consuming and incurs significant costs

Business: Itis difficult to control the entire process, which makes it prone to issues such as authenticity, manufacturing errors, transportation issues, etc

1.1.2 External perspectives

Customers: Dalatmilk's customers may have concerns about product quality, customer service, pricing, and the company's production process They expect the company to meet these requirements to ensure customer satisfaction

Competitors: Although Dalatmilk has a prominent position in distributing to collaborative units such as Highlands, Starbucks, Elle Cafe, it has not truly excelled in reaching end consumers Its marketing efforts are limited, and it hasn't met the demand to capture a large market share and compete with other competitors such as Vinamilk, Dutch Lady, etc While distribution has developed, there are limitations in controlling the input and output information of genuine products Dalatmilk lacks uniqueness for its brand, and its technology is limited to gain customer trust

Regulatory agencies and the community: Dalatmilk needs to comply with regulations on food safety, environmental protection, and its social responsibilities It should use technology appropriately and legally, and have comprehensive, favorable, and clear policies to directly access the market and reach customers

These internal and external perspectives contribute to forming a comprehensive view of Dalatmilk, helping the company understand its internal capabilities and external requirements From there, appropriate strategic decisions and adjustments can be made to adapt to the business environment

1.2 Identify opportunities for improvement

How can we consolidate all the scattered data from various sources? This can be fully entrusted to a CRM system CRM stands for Customer Relationship Management, which is

an integrated repository of sales activities, marketing, customer support, and more CRM has the ability to "connect" multiple platforms and channels to gather important data, combining information into a comprehensive picture of the target audience

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To ensure that Dalatmilk can easily control the necessary product parameters to meet standards and ensure safety, hygiene, and quality, the company can utilize Blockchain software This allows for continuous updating of production processes and product quality, enabling customers to verify the accuracy and authenticity of the production process Thirdly, digital transformation enables businesses to provide customers with the ability

to independently verify and track the order fulfillment process Concurrently, businesses can create delivery cycles with the shortest and fastest routes, automatically calculate inventory

to optimize the delivery and procurement process Dalatmilk can also reduce dependency on traditional distribution systems Supply Chain Management (SCM) technology helps businesses manage the entire process tightly, from data input, farming, production to reaching the customers, thereby building trust and understanding of the company's processes

In addition, a valuable addition for Dalatmilk would be to enhance customer interaction

by implementing Chatbot software on their platforms such as websites, Facebook, etc Chatbots have high applicability, especially in the interaction between businesses and customers

1.3 Values of digital transformation

The current trend in businesses is digital transformation to keep up with the Industrial Revolution 4.0 Applying modern technology systems in management and administration to reduce time, save costs, and provide accurate information is essential Learning from leading businesses in digital transformation can be applied to Dalatmilk With the help of available technologies, Dalatmilk can easily and conveniently access a wider market

Benefits of digital transformation include:

1 Increased efficiency and productivity: Using new technology and workflows can enhance work efficiency and productivity For example, using project management software can improve time, resource, and task management, thereby enhancing project organization and efficiency

2 Process optimization and time savings: Technology and process improvements can help optimize workflows, minimize time and effort required to complete tasks For example, using Blockchain can reduce the time spent on data retrieval and linking, supporting CRM, SCM, and other analytics

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Improved product and service quality: Applying process control technologies can minimize errors and ensure higher product quality

Enhanced responsiveness and flexibility: Supply Chain Management (SCM) systems can improve responsiveness and risk management in the supply chain

Enhanced customer experience: Customer Relationship Management (CRM) systems can improve the purchasing process and customer interaction, leading to positive experiences and increased customer satisfaction

Avoid counterfeit and counterfeit products, maintain credibility: Building trust with customers through the integration of new technologies, comprehensive information verification, and retrieval

In summary, digital transformation and the application of technology and process

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improvements can bring various benefits such as increased efficiency, time savings, improved quality, enhanced responsiveness, improved customer experience, and competitive advantage in the business environment

Solution

Therefore, the top priority issues that our team proposes for Dalatmilk are:

Issue 1: Improve customer relationships, maximize the efficiency of management, business activities, user information, customer needs, and personnel management to bring superior profits to the company

Issue 2: Improving the supply chain of the whole enterprise system, improving distribution efficiency, helping to reduce the waste of inventory, improving the psychology of customer demand to meet purchasing volume

Issue 3: Monitor and closely track the progress of processes, product quality, and authentic certification; manage data within and outside the company in a systematic, transparent manner

2.1 Solution 1: Customer relationship

In the F&B industry, customers are always the core value that any business that wants to succeed must aim for Customer satisfaction is the decisive factor for success Therefore, maintaining, connecting and developing relationships with diners is a top priority In

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particular, building a customer data system is the bare minimum, important to capture the needs, psychology and serve customers in the best way

Today, reaching customers is through many different channels, thus making customer data fragmentary, consuming a lot of administrative effort as well as making it difficult to measure and evaluate business performance, aggregate customer experience Therefore, : modern enterprise resource planning and customer relationship management system will help the company improve management processes as well as contribute to immersion in the digital transformation phase of the country

2.1.1 CRM - Customer Relationship Management

CRM is an acronym for Customer Relationship Management It can be thought of as a database for sales, marketing, consulting, and customer service CRM has the ability to connect multiple platforms and channels to collect important data, combining "pieces of information" from each component to create a picture of a matching goal like a puzzle Currently, many F&B businesses such as restaurants have achieved impressive results thanks

to suitable CRM applications Especially in management and relationship development with customers CRM systems help cover every aspect of the business cycle and the quality of the customer experience From there, increase sales, cut costs and improve marketing profits

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ORDERS

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MARKETING

CRM helps businesses understand the needs and wants of customers, thereby offering the right solutions to attract, retain and grow customers CRM also helps businesses optimize sales, marketing, service processes and analyze customer data

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What is a CRM system?

SofÍtware Tracking Real-time Dashboards Integrations with

analytics other platforms

a 4 4 ae 4 Marketing Lead scoring Customer Customer actions personalization profiling (landing page, etc.)

ActiveCampaign >

CRM software is an essential strategy that businesses should use to cut unnecessary cost: and increase profits by improving customer trust and satisfaction A successful business is one that knows how to take advantage of and own a good CRM system, helping to gather all information from data sources in the organization on a unified platform, providing managers with the most general view and giving the right direction for the business

EXAMPLE:

CRM Marketing makes it easier to categorize customers to care for and provide the right services in groups, boosting purchase motivation through Marketing Automation tools Marketers have conditions to promote creativity and hone the level of information analysis The sales team also easily enters and tracks customer data through the system, thereby changing the sales method to suit the needs of customers The customer care plan aims to motivate users to buy back products and renew services through activities such as discount discounts, gift giving, sending congratulatory letters on New Year's holidays Analyze customers to have the right approach, help optimize Marketing and Services activities CRM helps businesses classify customers in detail by needs, preferences, geographical location About the purpose:

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A es Increase Customer Achieve Better Accurately

The benefits that CRM brings to businesses

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Overall CRM usage increased from @91% a 2 3

Every dollar spent on CRM `

has an average ROI of $8.71 -§8.71 ¬

D50% ann, ^ ®>=s21⁄@

increase on revenue improved their productivity thanks to CRM applications,

by using a mobile CRM per sales representative

Amere 5% CD @ CRM systems are known

increase to your customer retention (di to Improve customer

efforts can increase profits by between retention, by as much as

The changes help upgrade work skill of enterprise within the CRM implementation About the requirement:

- Put the customer at the center, care about the needs of customers

- Absolute confidentiality of customer information

- Understand the needs of the company and ensure implementation costs to choose the right CRM solution for the unique circumstances of the company, avoiding wasting resources

- Have specific strategies and processes in each stage to create a systematic environment, optimizing CRM capabilities Build a CRM implementation team with knowledge of customer relationship management

Zoho CRM

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Recognizing that Dalatmilk is a small and medium-sized enterprise, Dalatmilk can utilize CRM software solutions such as CRM Viét, SugarCRM, Zoho CRM, Insightly CRM, Salesforce, Microsoft Dynamics CRM, HubSpot CRM That’s why "Zoho tool" (CRM software) will be the best option we recommend because:

Trusted by 150,000 businesses worldwide

The interface is easy to use, easy to set up, adjust, deploy and upgrade

Diverse CRM ecosystem, integrated with third parties such as Zoom, WhatsApp, LinkedIn Finder, Spotify, Google Drive, Dropbox, Trello Collaborate with System Integration partners from around the world

sine xổ

& Ôn

co workday

Absolute security and strict compliance

Convenient mobile app

Customer retention can increase by 27% when using CRM software

Using CRM software can improve productivity by 34%

CRM software can improve sales by up to 29%

Big players who have used Zoho successfully include Amazon, Agoda, Wessuc,

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2.1.2 Improve the customer experience

Limitations on the customer's experience:

- Awebsite without a title can easily be considered untrustable

- Chatting through Zalo is quite inconvenient and more time-consuming than chatbot answering directly from the website

- Awebsite without a title might be seen as a fake website

- Having two different websites for main information delivering and ordering online in addition to the fact that they are not linked to each other can cause confusion to users Solution:

- Develop the youtube channel by making videos such as tutorials for making dishes with Dalatmilk's products or the company's production process in order to build consumer trust

- Collect customer evaluation forms about the quality of products and services for future improvement

- Integrate or attach the ordering web link to the main website to create more convenience

in the ordering process

Suggested technology: Chatbot application to support better customer care

Apply innovative technologies such as chatbots or virtual assistants to help customers with finding products, create less time-consuming and more convenient processes This will help customers feel more comfortable when searching for the needed products online Make

it easy for businesses to collect information and customer experience as quickly as possible 2.2 Solution 2: Supply chain and distribution

About Dalatmilk today, although it has a relatively good supply chain from cow farms in

Da Lat, it is still not possible to distribute products with a short shelf life such as pasteurized fresh milk (within less than 1 month) , pasteurized milk (with a shelf life of nearly 1 year) but still close to the date and must be liquidated at many agents This shows that Dalatmilk's supply chain management still has many uncertainties

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Therefore, the application of technology to be able to solve this problem, according to the extent, the application of SCM (Supply chain management) technology can help Dalatmilk solve the difficult problem of distribution with clients

Purpose:

- Solving the supply problem of Dalatmilk to customers

- Optimizing product production by meeting different dairy needs in each region

- Preventing waste when there are close-to-date products that have to be discounted to sell

As if in Vietnam, we have a dairy business TH True milk that competes with Dalatmilk applying SCM and has achieved quite a bit of success helping to increase the company's sales

In the world, there have been many businesses that have applied SCM and have had many successes in different fields For production, we have Walgreens Boots that has applied SCM, thereby optimizing the production process from raw materials to finished products For services, Amazon has been too successful in providing an extremely optimal service to customers and at the same time meeting the needs of a warehouse system, shipping to customers extremely fast and efficiently fruit For commerce, Walmart used to be able to manage supplies, import/export, prices, sales policies

Types of SCM:

Streamline: is the most highly rated SCM software available today Because of the ability

to forecast demand and supply, reduce the risk of running out of stock or inventory, increasing the efficiency of the supply chain Streamline also has an intuitive and easy-to-use user interface Can connect to any ERP system or multiple systems Walgreens Boots went live in

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