Although the pay is good. I don’t like to work _______. I think working from nine to five is enough. Giải thích kết quả : Đáp án đúng là: overtime Vì: We use “overtime” to express the opposite meaning with “working from nine to five”. Tham khảo: Unit 1, 1.2. Vocabulary. Anna is a receptionist. She _______ after visitors and takes messages. Giải thích kết quả : Đúng. Đáp án đúng là: looks Vì: We use “look” to form a phrasal verb “look after” = take care of”. Tham khảo: Unit 1, 1.2. Vocabulary. She is too busy with her three children. The boss advises her to have a ______. Đúng. Đáp án đúng là: career break Vì: “have a career break” means “a period of time when you choose not to have a job”. In this situation, she can have more time off to take care of her children. Tham khảo: Unit 1, 1.2. Vocabulary. His only reason for working in the company was to _______ his knowledge of Marketing. Đúng. Đáp án đúng là: broaden Vì: We use “broaden” with knowledge to express the meaning widen the awareness/ knowledge of a field. Broaden one’s knowledge. Tham khảo: Unit 1, 1.3. Reading. Certain companies ________ career opportunities to the long-term unemployed or to people without formal qualifications. Đúng. Đáp án đúng là: offer Vì: We use “offer” in the structure “offer something to somebody”. Tham khảo: Unit 1, 1.2. Vocabulary. She _______ for a job with the local newspaper Đúng. Đáp án đúng là: applied Vì: We use “apply” with “for” to form a phrasal verb. Apply for a job/a position. Tham khảo: Unit 1, 1.3. Reading. Because of his bad health, my father had to _______ early retirement. Đúng. Đáp án đúng là: take Vì: We use “take” in the phrase “take early retirement” referring the situation in which someone ends their working life before the usual age. Tham khảo: Unit 1, 1.2. Vocabulary. She wants to work _______ so that she has more time to look after her baby. Đúng. Đáp án đúng là: part-time Vì: When people work “part-time”, they will have more time for other jobs. Tham khảo: Unit 1, 1.2. Vocabulary. In some industries, it can take a long time to _______ the career ladder Đúng. Đáp án đúng là: climb Vì: We use “climb” in the phrsase “climb the ladder”. Tham khảo: Unit 1, 1.2. Vocabulary. My mother is interested in working in a bigger company, so she _______ the old one. Đáp án đúng là: left Vì: “left” is the past form of leave. She leaves the company for another company. Tham khảo: Unit 1, 1.3. Reading. A weekly chat with a career coach can put your _______ into overdrive. Đúng. Đáp án đúng là: career plan Vì: “career plan” is a set of decisions about how to do something in the future. A career coach can help people to have clear ideas about their career in the future. Tham khảo: Unit 1, 1.2. Vocabulary.
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Trang 2Although the pay is good I don’t like to work _ I think working from nine to five is enough.
Vì: “have a career break” means “a period of time when you choose not to have a job” In this situation,
she can have more time off to take care of her children.
Tham khảo: Unit 1, 1.2 Vocabulary.
His only reason for working in the company was to _ his knowledge of Marketing.
Đúng Đáp án đúng là: broaden
Vì: We use “broaden” with knowledge to express the meaning widen the awareness/ knowledge of a field.
Broaden one’s knowledge.
Tham khảo: Unit 1, 1.3 Reading.
Certain companies career opportunities to the long-term unemployed or to peoplewithout formal qualifications.
Vì: We use “apply” with “for” to form a phrasal verb.
Apply for a job/a position.
Tham khảo: Unit 1, 1.3 Reading.
Ambitious people often on a career plan while they are still at university.
Đáp án đúng là: decide
Vì: We use “decide” on something.Tham khảo: Unit 1, 1.2 Vocabulary.
Trang 3Because of his bad health, my father had to _ early retirement.
Đúng Đáp án đúng là: take
Vì: We use “take” in the phrase “take early retirement” referring the situation in which someone ends their
working life before the usual age.
Tham khảo: Unit 1, 1.2 Vocabulary.
She wants to work _ so that she has more time to look after her baby.
Vì: “career plan” is a set of decisions about how to do something in the future A career coach can help
people to have clear ideas about their career in the future.
Tham khảo: Unit 1, 1.2 Vocabulary.
Employees in large multinationals will be _ excellent career opportunities if they arewilling to travel.
Đúng Đáp án đúng là: offered
Vì: We use “offered” in the structure “somebody will be offered something” “Excellent career
opportunities” is something in this structure.
Tham khảo: Unit 1, 1.2 Vocabulary.
A company can _ the competition by understanding the market and the customerneeds.
Đúng Đáp án đúng là: stay ahead of
Vì: A company can stay ahead of the competition by understanding the market and the customerneeds, the trends about that, how people live, also understanding how the competitors are acting,what is going on in the market, price developments, etc.
Tham khảo: Unit 2, 2.3 Listening.
Trang 4The development of modern technology may pose greater risks to _, as their manualjobs are easily replaced by machines.
Vì: In a family-owned business, employees usually have few promotion opportunities since family
members are in key positions.
Tham khảo: Unit 2, 2.1 Starting up.
A company which is highly appreciated for its _ strategy usually offers high returnsto its shareholders.
Đúng Đáp án đúng là: shareholder value
Vì: shareholder value strategy emphasizes maximizing values that shareholders receive from their
investments in the company.
Tham khảo: Unit 2, 2.4 Reading.
I’m pleased to announce that the _ of our company has been excellent with net profitof $24 million, an increase of 12% on last year.
Đúng Đáp án đúng là: financial performance
Vì: “financial performance” refers to the financial results of the company, including its revenue, profits,
Tham khảo: Unit 2, 2.2 Vocabulary.
A company which follows the strategy of _ usually tries to respond to customer needand satisfy their demand.
Đúng Đáp án đúng là: customer service.
Vì: Companies prioritizing customer service place great value on customers and try to satisfy their
Tham khảo: Unit 2, 2.4 Reading.
IBM and Dell are best-known for their strategies of _; they invariably try to meetcustomers’ changing demand.
Trang 5By contributing to charity and respecting local community needs, Microsoft hasdemonstrated great _.
Đúng Đáp án đúng là: commitment to communities
Vì: Companies demonstrate their commitment to communities by doing things to facilitate local
Tham khảo: Unit 2, 2.4 Reading.
Despite the increasing competition in the market, we have managed to increase our _ to 20 percent and become the market leader.
Vì: Revenue is the total amount of money a company receives from its sales in a particular period; cost is
the total amount of money a company pays to produce products for sales in a particular period; shareprice is the cost of a company’s shares; profit equals revenue minus cost.
Tham khảo: Unit 2, 2.2 Vocabulary.
A company which prioritizes the policy of _ is usually involved in supporting localpeople and facilitating local development by creating jobs, protecting the environment,giving money to charity, etc.
Đúng Đáp án đúng là: community commitment
Vì: Companies demonstrate their commitment to communities by doing things to facilitate local
Tham khảo: Unit 2, 2.4 Reading
The total amount of money a company receives from its sales in a particular period isreferred to as
Đáp án đúng là: revenue
Vì: Revenue is the total amount of money a company receives from its sales in a particular period; cost is
the total amount of money a company pays to produce products for sales in a particular period; shareprice is the cost of a company’s shares; profit equals revenue minus cost.
Tham khảo: Unit 2, 2.2 Vocabulary.
refers to the percentage of sales a company has in a particular market.
Trang 6Vì: We use “take” in the phrase “take a break” referring “a period of time when you choose not to have a
job” and you have more free time to do other things.
Tham khảo: Unit 1, 1.2 Vocabulary.
In some countries, people are unwilling to tell others about their personal _.
Vì: Economic downturn refers to the time when economic activities slow down, companies face
difficulties and may consider laying off workers.
Tham khảo: Unit 2, 2.1 Starting up.
A company which adopts _ strategy usually invest heavily in research anddevelopment, so that it can come up with new ideas for products.
Vì: We use “receive” with a bonus to form a collocation When people get high levels of productivity, they
can get a bonus.
Tham khảo: Unit 1, 1.2 Vocabulary.
Trang 7John work for Research and Development His job developing new products andnew ideas.
Vì: Revenue is the total amount of money a company receives from its sales in a particular period; cost is
the total amount of money a company pays to produce products for sales in a particular period; shareprice is the cost of a company’s shares; profit equals revenue minus cost.
Tham khảo: Unit 2, 2.2 Vocabulary.
A _ has more than 50% of its value owned by a parent company.
Vì: Revenue is the total amount of money a company receives from its sales in a particular period; cost is
the total amount of money a company pays to produce products for sales in a particular period; shareprice is the cost of a company’s shares; profit equals revenue minus cost.
Tham khảo: Unit 2, 2.2 Vocabulary.
In some companies it can take years to climb the and reach senior managementlevel.
Đúng Đáp án đúng là: career ladderVì: We use “climb” for ladder.Tham khảo: Unit 1, 1.2 Vocabulary.
Toyota’s _ is/are one of its strengths The company does everything it can to makeclients satisfied.
Trang 8If we increase our _, we will have enough money for TV commercials next year.
Tham khảo: Unit 3, 3.4 Reading.
Sportswear manufacturers usually promote their products by _ They fund popularsports events.
Đúng Đáp án đúng là: sponsorship
Vì: A sponsorship is when a company commits money or resources to a nonprofit event or program in
exchange for specific promotional benefits
Tham khảo: Unit 3, 3.4 Reading.
More and more companies nowadays rely on _ for their products, i.e incorporatingtheir product or service into the script of a movie or TV show.
Đúng Đáp án đúng là: product placement
Vì: Product placement is a marketing technique used in movies, TV shows, music videos, and other
productions where references to a specific brand or product are “part” of the script and incorporated topromote that particular brand or product.
Tham khảo: Unit 3, 3.4 Reading.
_ is a broad concept consisting of various activities that are aimed at communicatingto customers about the products and making them buy more.
Tham khảo: Unit 3, 3.2 Vocabulary.
Companies may try to extend their _ by creating new uses for the existing products.
Đúng Đáp án đúng là: product lifecycle
Vì: Product lifecycle is the length of time people continue to buy a product.Tham khảo: Unit 3, 3.2 Vocabulary.
Trang 9_ is/are the number of products that a company wants to sell in a given period oftime.
Đúng Đáp án đúng là: Sales target
Vì: Sales target is how much a company wants to sell in a period; Sales forecast means how much the
company thinks it will sell in a given period; Sales figures are the numbers showing how much a companyhas sold in a period; Sales force is the number of people in the sales department.
Tham khảo: Unit 3, 3.2 Vocabulary.
How can we make sure that our range is targeted on the right _?
Đúng Đáp án đúng là: market segment
Vì: A market segment is a group of customers of similar characteristics, such as income level, age or
social group.
Tham khảo: Unit 3, 3.2 Vocabulary.
_ describe how people buy things and how they respond to products.
Đúng Đáp án đúng là: Consumer behavior
Vì: Consumer behavior describe how people buy things; Consumer goods are products people buy for
their use; Consumer profile is the description of a typical consumer; Consumer expectation is whatconsumers expect to receive from products and services.
Tham khảo: Unit 3, 3.2 Vocabulary.
We argue the next year’s budget for marketing activities for over one hour.
Đúng Đáp án đúng là: about
Vì: We use “about” after “argue” to express the disagreement on an issue.
Argue with somebody about something.
Tham khảo: Unit 4, 4.3 Vocabulary.
It is very lucky for my friend because he’s the post of Managing Director at a largeinternational bank at the age of 32.
Trang 10The biggest challenge of young managers is a basic lack of _.
Tham khảo: Unit 4, 4.4 Reading.
She called back in order to _ for sending the incorrect invoice.
Vì: We use “listen” to somebody In this situation, one of the qualities that a good manager need to have
is listening to their employees attentively and sympathetically.
Tham khảo: Unit 4, 4.4 Reading.
Vietnam is one of the most attractive markets in Asia, so there is a lot of potential for thisproduct and you can in building new factories.
Vì: Product lifecycle is the length of time people continue to buy a product; Product range/ line is a set of
products made by a company; Product launch means the introduction of a product to the market.
Tham khảo: Unit 3, 3.2 Vocabulary.
An awareness of the company’s strengths and weaknesses as well as the opportunitiesand threats it faces in the market helps the company stay ahead of the _.
Đúng Đáp án đúng là: competitors
Trang 11Vì: An understanding of the customers, market and internal forces of the company helps it work out
appropriate business plans to stay ahead of the competition.
Tham khảo: Unit 3, 3.3 Listening.
involves communicating with customers about product benefits and values andpersuading them to buy.
Vì: A market segment is a group of customers of similar characteristics, such as income level, age or
social group; Market research means doing surveys to get the information about what customers needand want; Market share is the percentage of the market that a company holds; Market expansion meansdeveloping and holding a bigger share in a market.
Tham khảo: Unit 3, 3.2 Vocabulary.
_ is the percentage of sales a company has.
Đúng Đáp án đúng là: Market share
Vì: Market share is the percentage of the market that a company holds It is the percentage of sales that
the company has in a particular market; A market segment is a group of customers of similarcharacteristics, such as income level, age or social group; Market share is the percentage of the marketthat a company holds; Market leader is the company with the biggest share in the market.
Tham khảo: Unit 3, 3.2 Vocabulary.
Our _ is very broad and can meet the demand of different groups of customers.There is no need to expand it at present.
Đúng Đáp án đúng là: direct marketing
Vì: Direct marketing is a promotional method that involves presenting information about the company,
product, or service to target customers without the use of an advertising middleman.
Tham khảo: Unit 3, 3.4 Reading.
We need to extend our _ to meet the demand of different groups of customers andreduce our dependence on a single market segment.
Trang 12Tham khảo: Unit 3, 3.4 Reading.
In our discussion, his idea wasn’t very _ Most of our staff disagree to it.
Vì: “open air” means outside It is used to used to describe a place that does not have a roof, or an event
that takes place outside.
Tham khảo: Unit 4, 4.2 Listening.
To be a good manager, you need to understand the _ and weaknesses of your staff.
Đáp án đúng là: strengths
Vì: “strengths” and “weaknesses” are two factors that the manager need to understand if he/she wants to
manage staff efficiently
Tham khảo: Unit 4, 4.4 Reading.
Your staff will often have good ideas and suggestions at work, so _ to what they say,you will have many valuable
Trang 13He wasn’t ready for this new position, so his new job didn’t go well he didn’t know how to _ with his staff at all.
Đáp án đúng là: communicateVì: Communicate with somebody.Tham khảo: Unit 4, 4.2 Listening.
I would like to work in the _ working environment that can make people feelenthusiastic and excited
Vì: Advertising budget is the amount of money available for advertising in a given period; Advertising
agency is a company which provides advertising advice and makes advertisements; Advertisingcampaign is a program of advertising activities over a period with a specific aim; Advertising message iswhat the company wants to communicate with customers about their products or brands.
Tham khảo: Unit 3, 3.2 Vocabulary.
The sales team is under a lot of pressure to meet the _.
Vì: Endorsement is a channel of brand communication in which a celebrity acts as the brand's
spokesperson and certifies the brand's claim and position by extending his/her personality, popularity,status in society or expertise in the field to the brand.
Tham khảo: Unit 3, 3.4 Reading.
Sales people have to work hard to meet and exceed their _.
Trang 14If you ask employees what qualities they value most in a manager, the majority will tell youthat they need a manager who can to them attentively and sympathetically.
Đáp án đúng là: listen
Vì: We use “listen” to somebody In this situation, one of the qualities that a good manager need to have
is listening to their employees attentively and sympathetically.
Tham khảo: Unit 4, 4.4 Reading.
Some colleagues, who are not in favor of you, will expect you to _ Don’t give themthe satisfaction.
Đáp án đúng là: crack
Vì: When people are not “in favor of you”, they don’t want you to be better “crack” mean “lose control of
yourself because of stress.
Tham khảo: Unit 4, 4.4 Reading.
The marketing consultant said that gaining the customer’s _ was very important.
Vì: We use “make a contribution to something” to mention something that tourism do to help produce or
achieve something together with other people or organizations.
Tham khảo: Unit 5, 5.5 Case study.
Vietnam is a good destination for foreign investors as the country provides a large skilled _ at low cost.
Đúng Đáp án đúng là: labour force
Vì: We use “labour force” to mention the people in a particular country who are of the right age to work, or
all the people who work for a particular company.
Tham khảo: Unit 5, 5.2 Vocabulary.
Exports are rising slightly and the seems to look more favourable.
Đáp án đúng là: trade balance