(Tiểu luận) marketing mix strategyof global entrepreneur productat aiesec vietnam company limited

FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS -*** INTERNSHIP REPORT Major: International Business Economics MARKETING MIX STRATEGY OF GLOBAL ENTREPRENEUR PRODUCT AT AIESEC VIETNAM COMPANY LIMITED Student : Đinh Nho Lam TuyÁn Student ID : 1911115583 Class : K58CLC4 Intake : 58 Supervisor : Mrs Lê Thị Thanh Ngân Ho Chi Minh City, July2022 FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS -*** INTERNSHIP REPORT Major: Business Administration MARKETING MIX STRATEGY OF GLOBAL ENTREPRENEUR PRODUCT AT AIESEC VIETNAM COMPANY LIMITED Student : Đinh Nho Lam TuyÁn Student ID : 1911115583 Class : K58CLC4 Intake : 58 Supervisor : Mrs Lê Thị Thanh Ngân Ho Chi Minh City, July 2022 FOREIGN TRADE SOCIALIST REPUBLIC OF VIETNAM UNIVERSITY Independence - Freedom - Happiness HO CHI MINH CITY CAMPUS MIDTERM PROFESSIONAL REPORT REMARKS Student’s full name: Student code: Name of the report: Assessment of compliance with regulations, progress and work ethics (Maximum of 1.0 point, with one decimal number): Remarks (circle the appropriate one): The student has completed the report properly under the guidance of the supervisor The supervisor is responsible for the title, purpose, subjects, scope and research method(s), and chapters’ titles, and main headings of the report (3 digits): 0.8-1.0 point(s) The student has failed to carefully follow the supervisor’s instructions The supervisor is responsible for chapters’ titles, purpose, subject, scope and research method(s), and titles and main headings of the report (2 digits): 0.5-0.7 point(s) The student has failed to carefully follow the supervisor’s instructions The supervisor is not responsible for the report: 0.1-0.4 point(s) The student has totally failed to follow the supervisor’s instructions The supervisor rejects the submission of the report: point Ho Chi Minh City, … /… / Supervisor (Signature with full name) Document continues below Discover more Khóa luận tốt from: nghiệp Trường Đại học… 141 documents Go to course Chuyen de phep doi 69 hinh va phep dong… Khóa luận tốt nghiệp 100% (3) Khóa luận tốt nghiệp 56 Khóa luận tốt nghiệp 100% (3) Bachelor'S Thesis 82 Long Giang Khóa luận tốt nghiệp 100% (1) Loại hình du lịch 97 MICE tỉnh Khánh… Khóa luận tốt nghiệp 100% (1) Trong tam kien thuc 188 va phuong phap gia… Khóa luận tốt nghiệp 100% (1) Huong dan giai cac 24 dang toan phep bie… STATEMENT OF AUTHORSHIP Khóa luận 100% (1) tốt nghiệp Except where reference is made in the text of the thesis, this thesis contains no material published elsewhere or extracted in whole or in part from a thesis by which I have qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgements in the thesis This thesis has not been submitted for the award of any degree or diploma in any other tertiary institution Ho Chi Minh City, August 2021 Đinh Nho Lam Tuyền TABLE OF CONTENTS STATEMENT OF AUTHORSHIP TABLE OF CONTENTS ABBREVIATIONS LIST OF FIGURES PREFACES CHAPTER 1: INTRODUCTION ABOUT AIESEC VIETNAM COMPANY LIMITED 1.1 Background information 1.1.1 Establishment History 1.1.2 Basic information 1.1.3 Organizational structure 1.1.4 Business line 1.1.5 Business outcome 1.2 Description of internship duties CHAPTER 2: MARKETING MIX STRATEGY FOR PRODUCT GLOBAL ENTREPRENEUR AT AIESEC VIETNAM COMPANY LIMITED 2.1 Analysis of Marketing Mix Strategy for product Global Entrepreneur 2.1.1 Analysis of product factor in Marketing Mix of Global Entrepreneur 2.1.2 Analysis of Place factor in Marketing Mix strategy for product Global Entrepreneur 10 2.1.3 Analysis of Promotion factor in Marketing Mix strategy for product Global Entrepreneur 10 2.2 General evaluation of Marketing Mix strategy for product Global Entrepreneur 12 2.2.1 Achievement and key driver 12 2.2.2 Disadvantage & Key Bottleneck 13 CHAPTER 3: REVIEW OF INTERNSHIP PROGRAM AT AIESEC VIETNAM COMPANY LIMITED 14