Marketing mix strategyof global entrepreneur productat aiesec vietnam company limited

lOMoAR cPSD| 27827034 OMoARcPSD| 27827034 OREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS *** INTERNSHIP REPORT Major: International Business Economics MARKETING MIX STRATEGY OF GLOBAL ENTREPRENEUR PRODUCT AT AIESEC VIETNAM COMPANY LIMITED Student : Đinh Nho Lam TuyÁn Student ID : 1911115583 Class Intake : K58CLC4 58 Supervisor : Mrs Lê Thị Thanh Ngân Ho Chi Minh City, July2022 lOMoAR cPSD| 27827034 FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS *** INTERNSHIP REPORT Major: Business Administration MARKETING MIX STRATEGY OF GLOBAL ENTREPRENEUR PRODUCT AT AIESEC VIETNAM COMPANY LIMITED Student : Đinh Nho Lam TuyÁn Student ID : 1911115583 Class Intake : K58CLC4 58 Supervisor : Mrs Lê Thị Thanh Ngân Ho Chi Minh City, July 2022 lOMoAR cPSD| 27827034 FOREIGN TRADE SOCIALIST REPUBLIC OF VIETNAM UNIVERSITY Independence - Freedom - Happiness HO CHI MINH CITY CAMPUS MIDTERM PROFESSIONAL REPORT REMARKS Student’s full name: Student code: Name of the report: Assessment of compliance with regulations, progress and work ethics (Maximum of 1.0 point, with one decimal number): Remarks (circle the appropriate one): The student has completed the report properly under the guidance of the supervisor The supervisor is responsible for the title, purpose, subjects, scope and research method(s), and chapters’ titles, and main headings of the report (3 digits): 0.8-1.0 point(s) The student has failed to carefully follow the supervisor’s instructions The supervisor is responsible for chapters’ titles, purpose, subject, scope and research method(s), and titles and main headings of the report (2 digits): 0.5-0.7 point(s) The student has failed to carefully follow the supervisor’s instructions The supervisor is not responsible for the report: 0.1-0.4 point(s) The student has totally failed to follow the supervisor’s instructions The supervisor rejects the submission of the report: point Ho Chi Minh City, … /… / Supervisor (Signature with full name) lOMoAR cPSD| 27827034 STATEMENT OF AUTHORSHIP Except where reference is made in the text of the thesis, this thesis contains no material published elsewhere or extracted in whole or in part from a thesis by which I have qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgements in the thesis This thesis has not been submitted for the award of any degree or diploma in any other tertiary institution Ho Chi Minh City, August 2021 Đinh Nho Lam Tuyền lOMoAR cPSD| 27827034 TABLE OF CONTENTS STATEMENT OF AUTHORSHIP TABLE OF CONTENTS ABBREVIATIONS LIST OF FIGURES PREFACES CHAPTER 1: INTRODUCTION ABOUT AIESEC VIETNAM COMPANY LIMITED 1.1 Background information 1.1.1 Establishment History 1.1.2 Basic information 1.1.3 Organizational structure 1.1.4 Business line 1.1.5 Business outcome 1.2 Description of internship duties CHAPTER 2: MARKETING MIX STRATEGY FOR PRODUCT GLOBAL ENTREPRENEUR AT AIESEC VIETNAM COMPANY LIMITED 2.1 Analysis of Marketing Mix Strategy for product Global Entrepreneur 2.1.1 Analysis of product factor in Marketing Mix of Global Entrepreneur 2.1.2 Analysis of Place factor in Marketing Mix strategy for product Global Entrepreneur 10 2.1.3 Analysis of Promotion factor in Marketing Mix strategy for product Global Entrepreneur 10 2.2 General evaluation of Marketing Mix strategy for product Global Entrepreneur 12 2.2.1 Achievement and key driver 12 2.2.2 Disadvantage & Key Bottleneck 13 CHAPTER 3: REVIEW OF INTERNSHIP PROGRAM AT AIESEC VIETNAM lOMoAR cPSD| 27827034 COMPANY LIMITED 14 3.1 The personal experience acquired through the internship 14 3.2 Recommendation for future marketing mix strategy of Global Entrepreneur product 15 REFERENCES 17 LIST OF ANNEXES 18 lOMoAR cPSD| 27827034 ABBREVIATIONS AIESEC Vietnam Company Limited : AIESEC Vietnam Co., Ltd HR : Human Resource VND : Vietnam Dong lOMoAR cPSD| 27827034 LIST OF FIGURES Figures: Chart 1.1 Organizational structure of AIESEC Vietnam Co., Ltd Error! Bookmark not defined Images: Image 2.1 AIESEC Exchange Standards to ensure quality of internship experience Error! Bookmark not defined Tables: Table 1.1 Revenue, cost and profit situation of AIESEC Vietnam Co., Ltd from 2017 to 2021 Table 2.1 Analysis of existing competitors in Vietnam market lOMoAR cPSD| 27827034 PREFACES How undergraduates and postgraduates may improve their employability when artificial intelligence replaces them is a major concern as the world enters the Fourth Industrial Revolution In addition, as the globe continues to flatter, there is tremendous international rivalry among young people to choose a long-term professional path that will be respectable The young people in Vietnam need to discover new possibilities to grow and equip themselves as high skill workers, as education there is still academicfocused and slowly updated AIESEC Vietnam Firm Limited has introduced a product called Global Entrepreneur that enables young people aged 18 to 30 to travel overseas for an internship working at a startup company in response to this enormous demand The author believes that Global Entrepreneur is highly relevant to and aligned with the present societal environment both as an intern and as an undergraduate As a result, the author ultimately decided to pursue study on this subject