(Tiểu luận) marketing communications activities at bosch global software technologies company limited

FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS -*** MID-COURSE INTERNSHIP REPORT Major: International Business Administration MARKETING & COMMUNICATIONS ACTIVITIES AT BOSCH GLOBAL SOFTWARE TECHNOLOGIES COMPANY LIMITED Student: Huỳnh Nguyễn Nhật Vy Student ID: 1912215615 Class: K58CLC1 Intake: 58 Supervisor: Nguyễn Thị Hoàng Anh (PhD) Ho Chi Minh City, August 2022 STATEMENT OF AUTHORSHIP The author, Huỳnh Nguyễn Nhật Vy, hereby assures that this is her own midcourse internship report based on her actual internship experience with the instruction and supervision of Ms Nguyễn Thị Hoàng Anh (PhD) Except where reference is made in the text of the mid-course internship report, this internship report contains no material public elsewhere No other people’s work has been used without due acknowledgement in the report Ho Chi Minh, August 15, 2022 Student Author Huỳnh Nguyễn Nhật Vy ACKNOWLEDGEMENT This internship report could not be completed without the invaluable support from the lectures at Foreign Trade University HCMC Hence, the author would like to convey her deepest gratitude to her Supervisor, Ms Nguyễn Thị Hoàng Anh (PhD) for her continuous guidance and heartfelt feedback on the report, allowing the author to further enhance the report’s quality The author also wants to express her sincerest thanks to Mrs Nguyễn Phương Yến Ngọc – First-line Manager, who not only provided the author with reference materials, but also carefully explained many of the author’s questions regarding the topic so that she could complete the report in the best way possible Furthermore, the author is grateful for the people at BGSV, especially the Marketing & Communications Department The author has increased her professional knowledge and practical experience to complete this report thanks to the passionate and wholehearted support of the entire staff Although every detail in this report has been carefully examined, bias resulting from poor judgment may still exist and due to the author’s limited expertise and ability to devote additional time for a more thorough analysis, the report will unavoidably have inadequacies Therefore, all of the insightful feedbacks and constructive comments on how to enhance the quality of this report in any way will be gratefully welcomed and highly valued k Document continues below Discover more from: tập Thực khóa TTGK2021 Trường Đại học… 352 documents Go to course Báo cáo thực tập 27 kỳ Marketing… Thực tập khóa 100% (11) Current situation of 26 exporting in Tan Ph… Thực tập khóa 100% (5) Internship Report 45 50 7.2021 - Đào Minh… Thực tập khóa 100% (2) BÁO CÁO THỰC TẬP ĐỀ TÀI QUY TRÌNH… Thực tập khóa 100% (1) thực tập khoá i 39 TABLE OF CONTENTS qtkd Thực tập khóa 100% (1) TABLE OF CONTENTS i Hướng dẫn viết LIST OF ABBREVIATIONS iii Bcttgk LIST OF TABLES iv Thực tập 100% (1) khóa LIST OF FIGURES v PREFACE 1 CHAPTER 1: INTRODUCTION OF BOSCH GLOBAL SOFTWARE TECHNOLOGIES COMPANY LIMITED 1.1 General information & historical background 1.1.1 General information 1.1.2 Historical background .4 1.2 Mision, vission and main business activities 1.2.1 Mission 1.2.2 Vision 1.2.3 Main business activities 1.3 Organizational structure and division overview .5 1.3.1 Organizational structure 1.3.2 Division overview 1.3.3 Human resources condition 1.4 Business performance from 2019 to Quarter – 2022 .9 1.5 Description of internship duties 10 CHAPTER 2: MARKETING & COMMUNICATIONS ACTIVITIES AT BOSCH GLOBAL SOFTWARE TECHNOLOGIES COMPANY LIMITED 13 2.1 Introduction of the Marketing & Communications Department 13 2.2 Description of Marketing & Communications activities 14 ii 2.2.1 Identification of target groups 15 2.2.2 Strategies development 16 2.2.3 Implementation 16 2.2.4 Monitoring & analytics 19 2.3 Overall assessment of the Marketing & Communications activities 19 2.2.1 Comparison between practice and theory 19 2.2.2 Strengths 20 2.2.3 Weaknesses 21 CHAPTER 3: LESSON LEARNED & RECOMMENDATIONS FOR THE IMPROVEMENT OF MARKETING & COMMUNICATIONS ACTIVITIES AT BOSCH GLOBAL SOFTWARE TECHNOLOGIES COMPANY LIMITED 22 3.1 Key learning points from the internship period 22 3.1.1 Professional skills 22 3.1.2 Personal skills 22 3.1.3 Career orientation 23 3.2 Recommendations for the improvement of Marketing & Communications 23 CONCLUSION 25 REFERENCES a APPENDIX b iii LIST OF ABBREVIATIONS Abbreviation Full word AI Artificial Intelligence BGSV Bosch Global Software Technologies Company Limited FMCG Fast Moving Consumer Goods IT Information Technology IoT Internet of Things PR Public Relations R&D Research and Development RBVH USD Robert Bosch Engineering and Business Solutions Vietnam Company Limited United States Dollar