(Tiểu luận) how to become an excellent digitalmarketer prove that you can do what you saidabove, through some of the skills youvelearned

VIETNAM GENERAL CONFEDERATION OF LABOR TON DUC THANG UNIVERSITY BUSINESS ADMINISTRATOR FINAL REPORT TOPIC: HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? PROVE THAT YOU CAN DO WHAT YOU SAID ABOVE, THROUGH SOME OF THE SKILLS YOU'VE LEARNED Instructor guide: Master Pham Duc Linh Subjects: Digital Marketing Group 03 List of members performing: Đỗ Thị Bảo Trân – 720H1420 Điền Gia Ân – 720H1865 Nguyễn Hoàng Yến – 720H0261 Mai Lý Thảo Trang – 720H1026 Trần Lê Ngọc An – 720H0007 Ngô Nguyễn Quang Vũ – 718H0631 Hoàng Ái Như – 718H0064 Vũ Lâm Hồng Ngọc – 720H0134 Ho Chi Minh City, October, 2022 MEMBERS ASSESSMENT TABLE No Student's first and last name Mai Lý Thảo Trang (Nhóm trưởng) Student code Contribution percentage Evaluation of completion 720H1026 12,5% 100% Điền Gia Ân 720H0865 Trần Lê Ngọc An 720H0007 Đỗ Thị Bảo Trân 720H1420 12,5% 100% Nguyễn Hoàng Yến 720H0261 12,5% 100% Ngô Nguyễn Quang Vũ 718H0631 12,5% 100% Hoàng Ái Như 718H0064 12,5% 100% Vũ Lâm Hồng Ngọc 720H0134 12,5% 85% 12,5% 12,5% 100% 100% TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION CHAPTER 1: OVERVIEW OF DIGITAL MARKETING .7 Overview of Digital Marketing 1.1 What is Digital Marketing? 1.2 Digital Marketing Media Types 1.2.1 Earned Media 1.2.2 Owned Media 1.2.3 Paid Media .8 1.2.3 Social Media .9 1.3 What Does a Digital Marketing Specialist Do? 10 CHAPTER 2: HOW TO BECOME A GOOD DIGITAL MARKETER AND SKILLS REQUIRED TO BECOME A GOOD DIGITAL MARKETER 11 Things to to become a good digital marketer .11 2.1 Attend Networking Events 11 2.2 Learn from Digital Marketing Brands and Entrepreneurs 11 2.2.1 Skills 11 2.3 Connect with Like-Minded Individuals and Peers 12 2.3.1 Skills: 12 2.4 Find a Digital Marketing Internship 12 2.4.1 Skills: 12 2.5 Become a Member of a Professional Body 12 2.5.1 Skills: 13 2.6 Stay Up to Date on the State of Digital Marketing 13 2.6.1 Skills: 13 2.7 Never Stop Learning 14 2.7.1 Skills: 14 CHAPTER 3: THINGS OUR TEAM HAS TAKEN TO BECOME A GOOD DIGITAL MARKETER 15 Experience gained from the above skills 15 3.1 Design knowledge 15 3.2 Communicate Skill .16 3.3 Learn and apply in practice to run ads on social networking sites 17 3.3.1 Tiktok 17  Run Tik Tok Ads: 18 3.3.2 Facebook 18  Facebook Ads: .19 3.3.3 SEO (Google Search Engine Optimization) 20  SEO qualified articles that our team has written .22 APPENDIX .23 REFERENCES 24 GUARANTEE We hereby declare that the Report was researched and produced by the team We have checked the data according to current regulations Report results are honest and not copy any other group's report The materials used in the Report are of clear origin Group Representative Trang Mai Lý Thảo Trang Document continues below Discover more Digital from: Marketing 704042 Đại học Tôn Đức… 47 documents Go to course Báo cáo cuối kì 79 Digital Marketing Digital Marketing 100% (3) Mind map nuoi fanpage - Graduate… Digital Marketing 100% (2) Consumer Behaviour 101 - Implications for… Digital Marketing 100% (1) Post Event Report Template Digital Marketing 100% (1) Bài câu - phân tích câu Digital Marketing None Marketing Ra Mat INTRODUCTION Game - Ke hoach ra… Digital Marketing “Education is the most powerful weapon one can use to change the world.” None Indeed, it is not money or any material possessions that can carry a great power - change the whole world But education can, it is the key to open the treasure of human knowledge Therefore, with deep gratitude, our team would like to send to Mr Pham Duc Linh - lecturer of digital marketing, most sincere thanks Along with Mr Linh dedication, enthusiasm in education combined with his new, innovative and creative learning methods through each lesson That has blown a new wind, making this subject special Help us to promote our existing knowledge, and at the same time quickly absorb many new lessons and extremely useful practical experiences Therefore, he has become a great motivation for us to have more learning spirit and desire to cultivate more knowledge In addition, the methods and tools to support research papers and reports that he proposed and guided are extremely appropriate and effective Especially for the field of Marketing, this course has provided a lot of useful and practical skills Due to our inexperience in writing research reports as well as our lack of knowledge, there are certainly some limitations in the midterm, I hope everyone in class can give us some suggestions to group them We are become more and more perfect and develop ourself in the future Words of thanks can hardly express our deep gratitude to Mr Linh In the process of studying and completing this outline with you, you have helped us accumulate a lot of valuable knowledge and experience, and these will be the foundation for us to be able to complete more research papers Research and thesis during study at Ton Duc Thang University We very much hope that there will be many more opportunities to study with you in the next subjects CHAPTER 1: OVERVIEW OF DIGITAL MARKETING Overview of Digital Marketing 1.1 What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing Digital marketing is simply marketing It applies marketing tactics online Anh the first rule of marketing is to make the right offer in the right place at the right time Digital marketing help digital marketer just that by reaching their ideal customers where they already are online And yes, there are different elements digital marketer will need to learn to be exact But they all work together to create a foundation for their business: attracting prospects, nurturing relationships, and making offers that drive conversions 1.2 Digital Marketing Media Types 1.2.1 Earned Media Earned media is publicity or exposure gained from methods other than paid advertising If owned media sites are the destination then earned media is the vehicle that helps people get there What good is a website or social media site if no one is seeing or interacting with it? That’s where earned media comes in Earned media is essentially online word of mouth, usually seen in the form of ‘viral’ tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites One of the most effective driving forces of earned media is usually a combination of strong organic rankings on the Search Engines, and content distributed by the brand First page rankings and good content are typically the biggest drivers of earned media Rankings on the first page of the search engines place digital marketerr owned media sites and content links in a position to receive higher engagement and shares, which is why a good SEO strategy is crucial When it comes to brand content, interesting, informative content can come in all shapes and sizes Whether it be a blog, info-graphic, video, press release, webinar or e-book, the bottom line is that the content has to be worthwhile in order to receive the value of earned media; which is why a great content strategy is also important 1.2.2 Owned Media Owned Media are channels that are owned by businesses or brands, which often include websites, microsites or blogs, etc Owned Media includes platforms that can be actively controlled, long-lived, and flexible edit, reach each customer Along with that, implementing Digital Marketing on Owned Media is also more cost-effective than other forms of Media 1.1 Owned Media Illustration 1.2.3 Paid Media Paid Media is a form of paid media, in simple terms, brands and businesses pay for these channels to carry out on-demand advertising For example, Paid Media channels can be mentioned such as display ads, social ads, search display ads, KOLs, 2.6.1 Skills: Stay up-to-date with market trends: Catching up on market trends quickly will help Digital Marketing professionals gain a deeper understanding of consumer behavior Thanks to that, digital marketer can easily reach customers in virtual space Besides, digital marketer also have to be responsive to technological changes Quickly applying these innovations to digital marketing will contribute to a competitive advantage for businesses Design thinking and knowledge: Marketing through digital channels, where user experience comes first requires industry insiders to have design thinking Design thinking here is not simply a sense of color, layout, writing in graphic design, images, publications, etc What this article wants to emphasize is the user experience design mindset, putting the customer at the center When digital marketer put themself in the shoes of their customers, digital marketer will make digital content for users to see, use the language of the user to communicate with them and solve the right problem they have User experience is the key to digital marketing success 2.7 Never Stop Learning Although education can be a valuable asset to any career in digital marketing, learning doesn’t stop when school is out Investing in training throughout their career will help digital marketer become a stand-out digital marketer with varied and indemand skills As we already mentioned, the digital marketing industry continually evolves so their industry knowledge should too We all know that digital marketer are more likely to follow through with a course or certification if it’s an area digital marketer are passionate about Don’t be afraid to invest in ourself and our career 2.7.1 Skills: Problem-solving skills: This is also one of the soft skills demanded by employers for their employees Whether it's digital marketing or any other form of marketing, the ultimate value that businesses bring is solving customer problems To a smaller extent, problemsolving skills help digital marketer spot inadequacies in our work From there, digital marketer can easily find a solution without affecting the work results Logical thinking: Logical thinking skills allow digital marketer to analyze situations in a sharp way and make plans; Smart solutions In addition, thanks to this skill, digital marketer will know how to make good use of digital marketing tools to solve challenges at work CHAPTER 3: THINGS OUR TEAM HAS TAKEN TO BECOME A GOOD DIGITAL MARKETER Experience gained from the above skills 3.1 Design knowledge When working in a Digital Marketing environment, an Excellent Marketer should acquire thinking and design skills It may not be in the area of expertise, but this will be an essential skill so that I can well in multiple tasks and will be more confident when performing tasks such as ideas, developing plans in the future For example, when digital marketer need to post an article on Facebook Fanpage or a short video to convey a message They can completely design a simple image by themself, the layout, color and content are aligned in harmony Or knowing how to use video cutting and merging software will help digital marketer save as well as be more proactive in time The most popular video editing, image design, and video editing software today are: Canva, Photoshop, AI, Premiere, 3.1 Design Product 3.2 Communicate Skill Communication skills are also one of the certain skills that must be acquired when working in the Digital Marketing environment Communication is a great tool to demonstrate the ability to listen, communicate, behave and interact with each other and will bring the following benefits: - Create sympathy with people: From observation and experience working in a Digital Marketing team, most people with good communication skills are usually friendly, have many good relationships This is very useful at work because digital marketer will always be sympathetic so that they can easily exchange as well as learn more from colleagues and partners - Expand and maintain relationships: Communication skills help open up a new relationship and at the same time help maintain that relationship for a long time The world of Digital Marketing is vast and changes every minute Establishing quality relationships through communication skills will create many opportunities for cooperation and development later - Promotion opportunities: When digital marketer communicate well, they will know how to communicate with colleagues and subordinates When digital marketer are appreciated in everyday situations, they will have more chances to get promoted in the future A member of the team has opened up an opportunity for him with professional knowledge and communication skills Our class have communicated with Mr Stephen with confidence and enthusiasm on our face He has invited us to work at his company and I'm sure our class have learned a lot from the professional Digital Marketing environment 3.3 Learn and apply in practice to run ads on social networking sites 3.3.1 Tiktok Tik Tok is the world's leading social media video sharing application that allows users to create and share 15-second-60-second videos TikTok has 800 million active users worldwide 41% of TikTok users are between the ages of 16 and 24 Those who are looking for entertainment Advantages of running ads on tiktok: - Increase Reach and Engagement Rates - Increase Reach and Information Collection - Maximize Engagement with User Generated Content - There are many cost options - Activities performed  Run Tik Tok Ads: 3.2 TikTok Ads running process 3.3.2 Facebook Facebook has 2.91 billion monthly active users That is an increase of 6.2% compared to 2021, this number has increased by 12% compared to 2019 As such, Facebook is the most used social platform worldwide Unlike Tiktok, the information posted on Facebook is much more diverse, from images, videos, text to short clips that only last 24 hours → With a huge user base, this is a good opportunity for Digital Marketers to run ads to achieve goals There are types of Facebook ads by targeting: - Awareness: Targeting is the top of the sales funnel This ad builds awareness and top interest for your goods or services by increasing - Consideration: This type of ad gets people to start thinking about your business, product, or service - Conversion: This ad converts, encouraging people to take a specific action or buy your product or service  Facebook Ads: 3.3 Facebook Ads we ran 3.3.3 SEO (Google Search Engine Optimization) A standard SEO website / article that is present at the top of Google's result page when users search will help reach a large number of potential customers 3.4 steps to setting up a SEO content marketing strategy  The process to have a standard SEO article  Step 1: Set up a campaign, build a set of keywords, keyword groups related to industries, services, products, that we need to top  Step 2: From the keywords, that keyword group conducts compiling content around those keywords and keyword groups  Step 3: Use support tools (AI Content, Rank Math, …) to edit and adjust the content accordingly (if any)  Step 4: After completing the standard SEO content, continue to declare the article to Google, Index the article for Google to censor and crawl the article  Step 5: Generate traffic for the article (viewers)  Step 6: Monitor and measure the parameters and optimize the article → Put Website articles with keywords in the campaign to the Top of Google search 3.5 Standard SEO article structure diagram  SEO qualified articles that our team has written 3.6 SEO qualified articles that our team has written APPENDIX: IMAGE INDEX 1.1 Owned Media Illustration .7 1.2 Paid Media Illustration 1.3 Social Media Illustration 3.1 Design Product .15 3.2 TikTok Ads running process 17 3.3 Facebook Ads we ran 19 3.4 steps to setting up a SEO content marketing strategy 19 3.5 Standard SEO article structure diagram 21 3.6 SEO qualified articles that our team has written 21 REFERENCES “The Ultimate Guide to Digital Marketing” https://www.digitalmarketer.com/digital-marketing/ “What is Earned Media, Owned Media & Paid Media?” https://www.titangrowth.com/what-is-earned-owned-paid-media-the-differenceexplained/ “7 Ways to Become the Best Digital Marketer” https://digitalmarketinginstitute.com/blog/7-ways-to-become-the-best-digitalmarketer More from: Digital Marketing 704042 Đại học Tôn Đức… 47 documents Go to course 79 Báo cáo cuối kì Digital Marketing Digital Marketing 100% (3) Mind map nuoi 101 fanpage - Graduated… Digital Marketing 100% (2) Consumer Behaviour - Implications for… Digital Marketing 100% (1) Post Event Report Template Digital Marketing Recommended for you 100% (1) 79 101 16 Báo cáo cuối kì Digital Marketing Digital Marketing 100% (3) Consumer Behaviour - Implications for… Digital Marketing 100% (1) Post Event Report Template Digital Marketing 100% (1) How To Create And Sell Canva Templates design and analyze… 100% (3)