OVERVIEW OF DIGITAL MARKETING
Overview of Digital Marketing
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
Digital marketing is essentially the application of traditional marketing strategies in the online realm The fundamental principle of marketing is to present the right offer to the right audience at the right moment By leveraging digital marketing, marketers can effectively connect with their target customers in the digital spaces where they already engage.
Digital marketers must master various essential elements that collectively establish a strong foundation for their business These components focus on attracting potential customers, nurturing relationships, and presenting compelling offers that drive conversions.
Earned media is publicity or exposure gained from methods other than paid advertising.
Earned media serves as the essential vehicle that drives traffic to owned media sites, enhancing visibility and engagement Without an audience, websites and social media platforms struggle to make an impact Essentially, earned media represents online word-of-mouth, manifesting through viral trends, shares, mentions, and third-party endorsements A key factor in generating earned media is achieving strong organic search rankings, as first-page positions significantly boost engagement and sharing potential Therefore, implementing an effective SEO strategy is vital Additionally, the quality of brand content—whether in the form of blogs, infographics, videos, press releases, webinars, or e-books—must be compelling and valuable to leverage the benefits of earned media, underscoring the importance of a robust content strategy.
Owned Media refers to channels that businesses or brands fully control, such as websites, microsites, and blogs These platforms are flexible, long-lasting, and allow for targeted engagement with customers Additionally, utilizing Digital Marketing on Owned Media is often more cost-effective compared to other media types.
Paid Media refers to advertising channels for which brands and businesses pay to promote their products or services on demand This includes various formats such as display ads, social media ads, search display ads, and KOLs (Key Opinion Leaders), as well as retargeting strategies It enables enterprises to quickly implement digital marketing campaigns with extensive reach Additionally, Paid Media provides valuable tracking metrics and performance reports, allowing marketers to effectively monitor and optimize campaign success.
Social media is a crucial component of online marketing, facilitating brand interactions with target audiences through platforms like Facebook, Instagram, YouTube, forums, and Twitter These channels are vital due to their flexibility, ability to understand customer needs, and cost-effectiveness in achieving digital marketing goals Additionally, leveraging social media allows for personalized engagement, enhancing brand visibility and fostering connections that build trust with the public and potential customers.
1.3 What Does a Digital Marketing Specialist Do?
Digital marketing specialists provide innovative brand-building solutions for businesses and marketing agencies They work closely with marketing teams to develop strategies that enhance brand awareness and increase product sales Their role involves analyzing market trends and identifying target audiences to guide campaign direction Additionally, they assess engagement levels by analyzing data from email lists, advertisements, and digital content.
HOW TO BECOME A GOOD DIGITAL MARKETER AND
Things to do to become a good digital marketer
Digital marketing conferences and networking events provide marketers with the chance to learn from global industry experts and gain insights into future trends Attendees can participate in presentations, workshops, and lessons designed to enhance their digital skills and deepen their understanding of the industry's purpose and practices.
Not only can local or international conferences revamp their professional skills, but they allow digital marketer the opportunity to build relationships with peers and mentors.
2.2 Learn from Digital Marketing Brands and Entrepreneurs
Digital marketing thought leaders possess the essential experience and expertise to craft beginner-friendly content Being established digital marketers, they understand the strategies required to enhance the visibility of their content on search engines and social media platforms.
Chances are digital marketer have already seen articles from experts like Neil Patel and webinars by Neal Schaffer.
Professional skills: to acquire the knowledge imparted by experts
Selection skills: listen and select the important messages, suitable for ourselves, the core requirement of the businesses.
2.3 Connect with Like-Minded Individuals and Peers
Engaging with active digital marketing communities, whether online or offline, empowers marketers to understand the significance of their role within the broader context of their business and personal life By sharing frustrations and seeking guidance on unfamiliar aspects of digital marketing, marketers can build confidence in their skills and motivate themselves to explore new strategies and techniques.
Communication skills: Not everyone is willing to share and accompany digital marketer Digital marketer need to know how to choose words to suit each person's personality.
An internship can be challenging, but when surrounded by the right team, digital marketer can learn from their mistakes and successes.
Not only can an internship help expand your digital marketing portfolio and experience, but it can help determine what digital marketer appreciate in a work environment.
An internship offers invaluable real-life experience for digital marketers, helping them grasp the daily challenges faced in the industry To make the most of this opportunity, it's essential for interns to actively seek ways to maximize their learning and contributions during their role.
Professional skills: the interns might not demand specialized skills, but they also need to have important background knowledge about Marketing.
2.5 Become a Member of a Professional Body
Digital marketing is a global industry, and joining a professional digital marketing organization can enhance your credibility and differentiate you from competitors, increasing your chances of securing your ideal job.
For digital marketers, a Professional Diploma in Digital Marketing course can qualify digital marketer to be a certified professional
Professional skills (specifically marketing): need specialized knowledge to take on the job of a Marketer.
Effective communication skills are crucial in a professional setting, enabling successful interactions with customers and colleagues Additionally, strong teamwork abilities are essential for collaborating effectively within a group, fostering social connections, and consistently contributing valuable ideas and insights to projects.
Effective problem-solving skills are essential for teamwork, as conflicts with colleagues are inevitable Skillful communication is crucial for analyzing and addressing these issues Additionally, newcomers are prone to making mistakes, highlighting the importance of maintaining composure and analyzing problems to rectify their errors.
2.6 Stay Up to Date on the State of Digital Marketing
Digital marketing is constantly evolving, requiring marketers to be adaptable to stay relevant By following industry publications and listening to insightful podcasts, digital marketers can deepen their understanding and enhance their expertise in the field.
Staying informed about market trends is essential for digital marketing professionals, as it enhances their understanding of consumer behavior and enables effective customer engagement in the digital landscape Additionally, being adaptable to technological advancements allows marketers to leverage innovations swiftly, providing businesses with a competitive edge in the market.
Design thinking is essential for digital marketers, as it prioritizes user experience by placing the customer at the center of marketing strategies This approach goes beyond aesthetics, focusing on understanding and empathizing with users' needs and challenges By adopting the user's perspective, digital marketers can create relevant content, communicate effectively, and address specific problems, ultimately driving success in digital marketing.
Education is a crucial foundation for a successful career in digital marketing, but learning must continue beyond formal schooling Ongoing training and skill development are essential for digital marketers to differentiate themselves and stay competitive in an ever-evolving industry By investing in continuous education, marketers can acquire diverse and in-demand skills that enhance their professional value.
The digital marketing industry is constantly evolving, necessitating that professionals stay updated with the latest knowledge and trends Digital marketers are more inclined to pursue courses or certifications in areas they are passionate about, highlighting the importance of aligning education with personal interests for effective career growth.
Don’t be afraid to invest in ourself and our career.
Problem-solving skills: This is also one of the soft skills demanded by employers for their employees.
In both digital marketing and other marketing forms, the primary value businesses provide lies in addressing customer issues Additionally, strong problem-solving skills enable digital marketers to identify shortcomings in their strategies, allowing them to implement effective solutions without compromising overall results.
Logical thinking is essential for digital marketers, enabling them to analyze situations effectively and devise smart solutions This skill empowers them to leverage digital marketing tools efficiently, addressing workplace challenges with confidence.
THINGS OUR TEAM HAS TAKEN TO BECOME A GOOD
Experience gained from the above skills
In a Digital Marketing environment, an effective marketer must develop both critical thinking and design skills While these may not be their primary expertise, mastering them is essential for successfully managing various tasks This proficiency not only boosts confidence but also enhances the ability to generate innovative ideas and create strategic plans for future initiatives.
Digital marketers can enhance their Facebook Fanpage posts by creating visually appealing images and videos that effectively convey their messages By mastering design tools and video editing software, such as Canva, Photoshop, AI, and Premiere, they can save time and maintain creative control over their content This proactive approach allows for a harmonious alignment of layout, color, and messaging, ultimately improving audience engagement.
Effective communication skills are essential in the Digital Marketing environment, as they enable professionals to listen, engage, and interact effectively with others Mastering these skills can lead to improved collaboration and enhanced results in marketing campaigns.
Building rapport with others is essential in digital marketing Through my observations and experiences, I've noticed that individuals with strong communication skills tend to be friendly and cultivate positive relationships This attribute proves invaluable in the workplace, as it allows digital marketers to foster empathy, facilitating smoother exchanges and enhancing opportunities for learning from colleagues and partners.
Effective communication skills are essential for both initiating and sustaining relationships in the ever-evolving realm of Digital Marketing By fostering strong connections, these skills not only open doors to new opportunities but also lay the groundwork for long-term collaboration and growth.
Effective communication is essential for digital marketers, as it enhances their interactions with colleagues and subordinates When these professionals are recognized and appreciated in their daily interactions, they significantly increase their chances of future promotions.
A team member has created a valuable opportunity through their professional knowledge and communication skills Our class engaged confidently and enthusiastically with Mr Stephen, who has invited us to work at his company This experience will undoubtedly enhance our understanding of the professional digital marketing environment.
3.3 Learn and apply in practice to run ads on social networking sites
TikTok is the premier social media platform for sharing short videos, enabling users to create and share content ranging from 15 to 60 seconds With 800 million active users globally, the app attracts a youthful audience, with 41% of its users aged between 16 and 24, primarily seeking entertainment Advertising on TikTok offers significant advantages for brands looking to engage this dynamic demographic.
- Increase Reach and Engagement Rates
- Increase Reach and Information Collection
- Maximize Engagement with User Generated Content
- There are many cost options
Facebook has 2.91 billion monthly active users
Facebook has seen a significant growth of 6.2% from 2021 and a remarkable 12% increase since 2019, solidifying its position as the most widely used social media platform globally In contrast to TikTok, Facebook offers a more diverse range of content, including images, videos, text, and ephemeral short clips that last only 24 hours.
→ With a huge user base, this is a good opportunity for Digital Marketers to run ads to achieve goals.
There are 3 types of Facebook ads by targeting:
- Awareness: Targeting is the top of the sales funnel This ad builds awareness and top interest for your goods or services by increasing.
- Consideration: This type of ad gets people to start thinking about your business, product, or service.
- Conversion: This ad converts, encouraging people to take a specific action or buy your product or service.
3.3.3 SEO (Google Search Engine Optimization)
A standard SEO website / article that is present at the top of Google's result page when users search will help reach a large number of potential customers.
3.4 7 steps to setting up a SEO content marketing strategy
The process to have a standard SEO article
Step 1: Set up a campaign, build a set of keywords, keyword groups related to industries, services, products, that we need to top.
Step 2: From the keywords, that keyword group conducts compiling content around those keywords and keyword groups.
Step 3: Use support tools (AI Content, Rank Math, …) to edit and adjust the content accordingly (if any).
Step 4: After completing the standard SEO content, continue to declare the article to Google, Index the article for Google to censor and crawl the article.
Step 5: Generate traffic for the article (viewers).
Step 6: Monitor and measure the parameters and optimize the article.
→ Put Website articles with keywords in the campaign to the Top of Google search.
3.5 Standard SEO article structure diagram
SEO qualified articles that our team has written
3.6 SEO qualified articles that our team has written
3.4 7 steps to setting up a SEO content marketing strategy 19
3.5 Standard SEO article structure diagram 21
3.6 SEO qualified articles that our team has written 21
1 “The Ultimate Guide to Digital Marketing” https://www.digitalmarketer.com/digital-marketing/
2 “What is Earned Media, Owned Media & Paid Media?” https://www.titangrowth.com/what-is-earned-owned-paid-media-the-difference- explained/
3 “7 Ways to Become the Best Digital Marketer” https://digitalmarketinginstitute.com/blog/7-ways-to-become-the-best-digital- marketer
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