HOW TO BECOME AN EXCELLENT DIGITAL MARKETER PROVE THAT YOU CAN DO WHAT YOU SAID ABOVE, THROUGH SOME OF THE SKILLS YOUVE LEARNED

TỔNG LIÊN ĐOÀN LAO ĐỘNG VIỆT NAM TRƯỜNG ĐẠI HỌC TÔN ĐỨC THẮNG KHOA QUẢN TRỊ KINH DOANH FINAL REPORT COURSE: DIGITAL MARKETING TOPIC HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? PROVE THAT YOU CAN DO WHAT YOU SAID ABOVE, THROUGH SOME OF THE SKILLS YOU'VE LEARNED Giảng viên hướng dẫn: ThS Phạm Đức Linh Nhóm lớp: 02 Nhóm: Insight Ngành: Marketing Khóa: K24 TP.HCM, NOVEMBER 2022 NHẬN XÉT CỦA GIẢNG VIÊN DANH SÁCH THÀNH VIÊN STT MSSV 720H1368 720H0117 720H0948 720H0987 720H1408 720H0208 720H0235 720H0251 MỤC LỤC CHAPTER 1: OVERVIEW Overview of Digital Marketing in Vietnam in 2022 Opportunities of Digital Marketing in Vietnam CHAPTER 2: THE DEFINITION OF DIGITAL MARKETING What is Marketing? What is Digital Marketing? Tools and Platforms of Digital Marketing 3.1 Basic tools of Digital Marketing 3.2 Digital platforms CHAPTER 3: HOW TO BECOME AN EXCELLENT DIGITAL MARKETER? What does a good Digital Marketer? Essential skills 2.1 Soft skills 2.2 Advanced Skills Certificate 3.1 Digital Marketing Certificate from train 3.2 Digital Marketing Certificates from Lea 3.3 Digital Marketing Certificate from Inter 3.4 Digital Marketing Certificate Course in CHAPTER 4: EVIDENCES 4.1 Quách Bảo Trân 4.2 Nguyễn Bảo Hằng Vy 4.3 Đinh Ngô Ngọc Quyên 4.4 Trương Bảo Ngọc 4.5 Lương Ngọc Kim Ngân 4.6 Phạm Như Quỳnh 4.7 Nguyễn Ngọc Huế Anh 4.8 Bùi Thị Phương Uyên CHAPTER 1: OVERVIEW 1.1 Overview of Digital Marketing in Vietnam in 2022 Vietnam's economy has been skyrocketing in recent years thanks to Digital Marketing It has surpassed the GDP target set by the Government of 7% by 2022 This shows the strong resilience of Digital Marketing despite the ongoing pandemic situation, not to mention spending on digital advertising The number is expected to reach US$1,044 million by 2022 Besides, foreign investors have turned their attention to Vietnam as entering the market is no longer difficult with digital marketing opportunities existing in Vietnam Out of a total population of nearly 99 million, Vietnam has 73.2% of Internet users and 78.1% of active social network users Although the urbanization rate is not even above average compared to other Southeast Asian countries, the number of Vietnamese people using digital devices to access the Internet daily is very large In Vietnam, on average individuals spend hours and 38 minutes a day on the Internet, of which about hours are watching television (including broadcasting and streaming) Meanwhile, they use social media for an average of hours and 38 minutes a day Statistically, both of these activities are still on the rise (+4.4% and +5.0%), implying that digital content, especially on social media channels, is taking up a huge part in the daily life of Vietnamese people That shows, digital advertising strategies in Vietnam will be more effective Advertising budget in Vietnam also grows year by year 1.2 Opportunities of Digital Marketing in Vietnam Starting from some of the top cities in Vietnam Great things start small Businesses are suggested to build a Vietnamese digital marketing strategy in major Vietnamese cities before expanding across the country According to the latest statistics, Vietnam's top cities such as Hanoi and Ho Chi Minh City are having a monthly per capita income of $262-286, accounting for 28.2% of Vietnam's total monthly income Obviously, these people are more likely to spend and are easier to target for the business's first Vietnam digital marketing campaign Harnessing the potential of young women consuming in Vietnam More than 45% of Vietnam's population belongs to Generation Z and the younger generation is between the ages of 25 and 54, accounting for the majority of the young workforce and the consumer market Growing up in the post-economic reform period in Vietnam, they enjoy all the privileges of the economic boom and, therefore, higher consumer sentiment But in this population, the women sector may be particularly worthy of your attention in your Vietnam digital marketing plan for 2022 Research shows that labor force participation rates between women and men are among the highest in the world and that more and more women have higher education levels, positions and incomes It is expected to add $80 billion to GDP through women's empowerment in Vietnam by 2030 The large contribution of women in Vietnam's future economy shows the power of young women CHAPTER 2: THE DEFINITION OF DIGITAL MARKETING 2.1 What is Marketing? Marketing is the art of creating value, communicating and distributing those values in order to satisfy the problems of the title customers to benefit the business Marketing is divided into two main categories: traditional and modern Traditional Marketing: Often applied in the circulation stage, this is a marketing activity that only works purely with the market and circulation channels This method usually does not focus too much on customers but only focuses on consuming products and services quickly Modern marketing is more interested in the customer Customer behavior and needs are the key to successful Marketing campaigns and maximize profits for businesses Marketing is a very broad field of business activities or transactions, including the following types: Marketing, communication strategy Brand development Design Valuation Market research Customer psychology Customer positioning Measure effectiveness 2.2 What is Digital Marketing? Digital marketing refers to all marketing effects that use digital media to reach customers and advertise commerce, products and services, including websites, social media social media, search tools, mobile apps, email, text messaging and more The goals of digital marketing are as diverse as establishing a brand or corporate identity, reaching customers, information campaigns, driving user engagement, converting browsers into shoppers, increasing revenue, etc A Digital Marketer's job is to drive brand awareness and lead generation through digital channels, and that means Digital Marketers spend their days creating, posting or update content, monitor or handle social interactions and campaigns, or perform other work to enhance the company's digital channels The role of a Digital Marketer will typically include managing social media marketing campaigns, working on business optimization, and more search engine or search engine marketing efforts, oversee email campaigns and create content for company blogs with the aim of promoting the brand and marketing it through media, helping to convert target customers into buyers The important goal of a digital marketer is to build a brand and promote that brand effectively and target conversion into potential customers 2.3 Tools and Platforms of Digital Marketing 2.3.1 Basic tools of Digital Marketing SEO (Search Engine Optimization) It is understood as a website optimization solution so that the website can be easier to find Besides, applying other online marketing methods is also a part of SEO because they help rank display on popular search engines like Google, Facebook… SEM (Search Engine Marketing) Translated into Vietnamese means "Marketing on search engines" It can be said that SEM is a part of online marketing, on popular search engines such as: Bing, Google, or Yahoo, Facebook, etc SEO is a sub-branch of SEM If SEM is search engine marketing, then SEO is search engine optimization As more and more people are online, the behavior of shoppers also changes, they are online more at the same time with more search needs When there is interest, interest in a certain item they will search, and this is the time and place to SEM Content Marketing (Content Marketing) A strategy focused on creating and delivering valuable, relevant, and ongoing content to the marketplace with the aim of turning them into customers and from customers to repeat customers In other words, you create engaging, relevant, interesting and valuable content to reach, change and convince them to use your product or service Social Media Marketing (Social Media Marketing) It can be understood as a type of marketing done through social media In other words, social media marketing is a set of marketing strategies and plans aimed at social interaction between users via social networks, creating useful content for users to share via social networks Increase brand awareness through social networks Email Marketing (Email Marketing) A form of direct advertising that uses email as a means of communicating with an audience In the broader sense of Email Marketing, this term is often used to refer to sending emails with the purpose of strengthening a merchant's relationship with existing or new customers to encourage customer loyalty to promote business repeat business Mobile Marketing (Marketing via Mobile) This is a form of marketing on mobile, using mobile media to introduce / advertise product and brand information to customers or in other words, mobile marketing is all forms of connection with consumers through a personal mobile device Pay Per Click Advertising (PPC) An internet marketing model in which advertisers pay a fee each time one of their ads is clicked Affiliate Marketing (affiliate marketing) This is a form of promoting products or services of a supplier through online promotion channels (blogs, fanpages, groups, ) of monetizing partners (publishers) to customers The supplier will pay a commission to the publisher when the customer makes a purchase Online Banner Advertising A form of placing ads on the website On each website place positions with appropriate sizes With introductions, messages, videos, images to introduce the products of the business Through images, eye-catching information users will click on ads From this banner ad, the affiliate link will take customers to the business's destination website, where there is full information about the product that the business wants to advertise TV/Radio marketing Advertising on television and radio channels You can hear radio commercials over the radio every morning or every time you turn on the TV to watch But TV is a bigger offline channel than radio Advertising on TV is quite expensive, so businesses are often very careful when using this type of marketing 2.3.2 Digital platforms Website As the core of Owned Platform, the essential and central platform of Digital This is the place to take information and create user experiences with interactivity conversion (Engage and Convert) You can easily see that when you click on a banner, an advertising link, all will be redirected to the brand's website Websites are the place to receive information, create experiences for customers Websites also have tools to help customers interact with the business Social Media Social Media is the brand's online home, connecting with you through social networks (Facebook, Instagram, Pinterest, Snapchat, ) with stories, ready to share joys and sorrows with customers By social listening, brands can improve and create better customer experiences These tools especially support very high interactivity Teamwork skills: ⭐⭐⭐⭐ Mostly, the soft skills I have are quite good I'm always trying every day to learn and hone more and more knowledge for myself Professional skills Content: Pretty Designing: Basic - Photoshop Adobe: ⭐ - Illustrator Adobe: ⭐⭐ - Canva: ⭐⭐⭐⭐ - Premiere Pro Adobe: ⭐⭐ Social Media marketing: Basic Hard skills are basic though they are to achieve that, I always try to learn and change every day Try to participate in as many new social activities as possible so that you can experience more things for yourself And I will continue to try to improve myself Some achievements Internship at NielsenIQ Vietnam Joined SBA Communication - Head of Admissions Join page Original Gaming Join Admission Page Faculty of Business Administration - Ton Duc Thang University Participated in 2inHAND Event Group Personal projects Specific work: Create ideas and content for social posts by category each month on fanpage 54 Design images for Post Social articles Write content according to each content idea Manage fanpage (Support to edit posts, monitor monthly interactions) Write scripts Support media Ideation - post content Manage Fanpage 55 Some examples of writing content for posts Some examples of Design 56 Wrote MC script for Anh Hong Flan cake event 4.7 Nguyễn Ngọc Huế Anh Soft skills Leadership ability: ⭐⭐⭐⭐ Communication ability: ⭐⭐⭐⭐ Ability to work in groups: ⭐⭐⭐⭐ Creativity: ⭐⭐⭐ Writing skills: ⭐⭐⭐⭐ In soft skills, I'm confident that I'm average - good or better Because, during the process of studying and training, I always volunteered and was trusted by my friends to be the leader Since then, my leadership, communication and teamwork skills are considered quite good As for creativity and writing skills, these are the two skills that I have improved a lot during my university years However, actively participating in clubs has helped me improve a lot in these two skills Professional skills 57 Content Writer: ⭐⭐⭐⭐ Design: ⭐⭐ (Knows how to use Canva) SMM: ⭐⭐ Although I not have many professional skills related to Digital Marketing However, the skills I have currently related to Digital Marketing are all at a Good level In addition, other professional knowledge related to DM such as SEO, SEM, Social Ads is understood at a basic level Now and in the future, I will try to hone more specialized skills related to Digital Marketing to become more and more perfect Some achievements Used to be a member of the Communication team, organized the I'm On It event by LK2U (T2-June 2020) Specific work: Write content for a number of posts, track the interaction of posts Blogging for Website Cozy Decor Currently a member of the Program Committee of TDTU Singer's Club of Ton Duc Thang University Specific work: Planning, content of weekly activities, programs and events organized by the club Track interactions, browse posts on Fanpage Used to be an intern at NeilsenIQ Vietnam (June, July 2022), the position of Field Auditor Specific work: Using company phones to collect information and images at the point of sale With this job, I hone my skills in observing, as well as analyzing market data From there, grasp the current trends and insights of customers in the FMCG industry after the Covid 19 pandemic Proof: 58 59 60 61 62 Proof images 4.8 Bùi Thị Phương Uyên Soft skills Communication skills: Fair Teamwork skills: Fair Planning skills: Fair Creative thinking: Fairly Adaptable and quick to learn: Good Writing and editor: Fair Professional skills Content: Fair Design - Adobe Photoshop, Adobe Illustrator, Canva: Basic Video Editing - Adobe Premiere: Basic Social Media Marketing: Basic Some achievements Communication planning and project management “SET TOURNAMENT” 63 Plan periodic content for the group “Student Event Community” Manage and moderate content for the group “Student Event Community” Manage page "Student Event Community", "Soccer of Science and Technology - FSS League TDTU" 64 Write content and post for the group "Student Event Community", page "Student Event Community", "Soccer of Science and Technology - FSS League TDTU", "Sport Event Team - S.E.T" - Group “Student Event Community” - Page “Student Event Community” 65 - Page “Bóng đá khoa KHTT - FSS League TDTU” - Page “Sport Event Team - S.E.T” Design images for posts 66 Design Certificate Make a website for the store in E-commerce 67 Script writing and filming for Innisfree's TVC in Marketing Management 68 ... creation Thanks to the rapid popularity of content marketing, good writing skills have become one of the required soft skills, and will bring a huge advantage to Digital Marketers when they want to go... an overview of the digital marketing landscape until you are able to put together a complete marketing plan To help you better understand, here is the structure of the course: Understanding the. .. this profession So, how can you become a professional digital marketer? The nature of Digital Marketing work requires always to adapt and rotate based on fluctuations as well as changes of the market