Founder: Doan Tran Adress: Tay Ho district, Hanoi, Vietnam Produce: Detox tea VisionMission: With the noble goal of finding the perfect beauty for Vietnamese women, AbeTran always orients its development along the path of perfecting outer beauty along with inner health.
Glowing and Shining Presented by: Agenda 01 INTRO 02 Company’s background Product 03 EVIRONMENT SCAN Economy and SWOT IMPLEMENTATION Target customers Objectives Timelines 04 RESULTS & PROPOSAL Results and Suggestion for future development 01 Intro Company background Founder: Doan Tran Adress: Tay Ho district, Hanoi, Vietnam Produce: Detox tea Vision/Mission: With the noble goal of finding the perfect beauty for Vietnamese women, AbeTran always orients its development along the path of perfecting outer beauty along with inner health 01 Intro About the Product • • • • • • A blend of herbal tea combined with organic tropical fruits Provide mass of vitamin, minerals Improve the digest system Reduce stress Balances the excretory system, oil glands for the skin Specilized products for each regions Environment scan Economy, Technology and SWOT 02 Environment Scan Economy GDP in Hanoi from 2018 to Q1/2021 Technology 7.39% Overview of internet users in Vietnam 2021 Our SWOT Analysis Opportunities Weaknesses Strengths • Products are a combination of Japanese tea and tropical fruits • Available to customers in fruit packs to brew with filtered water • Skilled and trained staff • Focus on health, beauty, and safety to serve customers • Human resources for the sales • • The customer care is still weak business opportunities • • Brand new so not many customers know • • The growing Internet will push up online marketing • Product prices are high because of input materials Threats increasing, brings new team are limited • Low advertising budget Demand for beauty is Hard to create trust for customers • Very competitive market and campaigns to many competitor such as With a higher proportion of Detox Vietnam women than men, Abe has a large number of potential customers Implementation Target customers, objectives, timelines , digital marketing Target customers Objectives • Gender: Female • Increase brand awareness • Age: 25 to 50 • Increase brand image • Single or married • Increase sales revenue • Live in urban areas, main cities: Hanoi, HCM, Da Nang, etc • Increase customer experiences • Level of education: from Highschool to upper • Increase customer engagement on social • Income level: +6,000,000VND/month • Behavior: purchasing online products, read reviews on social media and news • Considering about the quality over price • Care about their health and their appearance • Modern living style media Timeline 5th-20th Mar 16th -24th May 1st-11st June Gathering data Support the team Evaluation 21st- 15th Apr 25th-1st June Plan Collect the results Social media The company is focusing on digital marketing activities Facebook • 2.8 bil Facebook users, Massive potential customers • • Easily reach target market Focusing on Facebook Ads • Using hashtags • Article about health care and beauty SEO Website • Professional look • Optimize the search engine • Increasing brand image • Applying SEO, SEA, SMO • Quick response on website • informatics Results • Sales increased by 25% in May • Facebook fan page: Likes increase by 1400 likes, 250 comments, 565 shares • Received 4500 messages on Facebook about the product Proposal Developing Facebook Focusing on events and mini game Online ads Tiktok Creative content on short viral vides KOLs on Tiktok THANK YOU Stay gorgeous! References http://www.abedetox.com.vn https://danso.org/viet-nam/) https://www.facebook.com/Abehealthyandbeauty