Midterm internship report

lOMoARcPSD|17917457 THUONGMAI UNIVERSITY INTERNATIONAL TRAINING INSTITUTE MIDTERM INTERNSHIP REPORT Time: From March 1, 2022 to April 15, 2022 Name: Truong Thi Hien Class: CN16-ECO Student code : 19K610030 Majors: E-commerce & Digital Marketing Phone number: 0961477523 Email: truonghien1124@gmail.com Instructor: Master Le Thi Hoai Internship at: VNE e-commerce business joint stock company Address: 6th Floor, Rural Newspaper Building Today, Lane 68 Duong Dinh Nghe, Yen Hoa Ward, Cau Giay District, Hanoi City Phone: 0969975026 Internship position: Trainee operating an e-commerce platform Hanoi, April 15, 2022 lOMoARcPSD|17917457 MIDTERM INTERNSHIP REPORT I INTRODUCTION OF THE COMPANY VNE E-commerce Joint Stock Company belongs to the type of business: E-commerce a) Business establishment and development: VNE ECOMMERCE was established at the end of 2019, after nearly years of operation, VNE ECOMMERCE is gradually reaching out to become a leading e-commerce company in the field of home appliances not only in the market in Vietnam but also in the domestic market Southeast Asian School These are considered the initial successes of VNE ECOMMERCE company With the goal of reaching out to the world, right after its establishment, VNE ECOMMERCE quickly set up more bases in the Philippines and Indonesia to expand the product lines to international customers VNE ECOMMERCE's leadership team is young but has many years of experience in operating, managing and training personnel in most fields CEO of VNE ECOMMERCE Bui Hai Son and his associates in the Board of Directors are enthusiastic captains who are always firmly in the steering wheel of VNE ECOMMERCE, which is growing in size and brand name in the market Currently, VNE ECOMMERCE is an e-commerce enterprise with a scale of nearly 500 domestic and foreign employees, with well-trained expertise and skills in many fields With an ever-expanding scale, VNE ECOMMERCE is increasingly creating hundreds of jobs every year for workers in Vietnam and Southeast Asia; at the same time, contributing to the strong development of Vietnam's e-commerce in recent years VNE ECOMMERCE's staff are young enthusiastic, dynamic, eager to learn, good at expertise, dedicated to their work, always united and committed, devoting themselves to contributing to sustainable development of the enterprise Each member of VNE ECOMMERCE always understands their values and roles in the process of building and developing the Company, their own development is the development of VNE ECOMMERCE VNE ECOMMERCE is an e-commerce business system in Southeast Asia VNE ECOMMERCE provides a diverse product ecosystem from Household appliances, Kitchen tools and Utilities tools b) Organizational structure, functions and duties of parts of the enterprise, human resource structure of the enterprise Management board of investment joint stock company VNE Group: NGUYEN SON TUNG BUI HAI SON General manager Founder DO VAN NGHIA HA TIEN CUONG DUONG TUAN TRUNG Deputy General Manager Deputy General Manager Deputy General Director cum Director of CLUX Center HA DUC THAI NGUYEN DUY THIEU NGUYEN VAN HUONG LE MINH HOANG Center director VNE01, VNE04, VNE05 Center Director VNE02 Center Director VNE03 Center Director APG VNE E-TRADE BUSINESS JOINT STOCK COMPANY BUSINESS BLOCK APG VNE HCM MALAYSIA BUSINESS BLOCK VNS CLUX BUSINESS BLOCK BACK OFFICE PERSONNEL ADMINISTRATION DEPARTMENT VNE 01 APG PIL APG PIL MALINA CLUX APG INDO APG PIL CEBU VNE 02 VNE 05 03 VNE APG INDO 02 APG INDO APG INDO 03 APG THAI CLUX ACCOUNTING DEPARTMENT SUPPLY DEPARTMENT CONTROL BOARD - OPERATION LEGISLATION DEPARTMENT CLUX MARKETING BOARD VNE 04 ASSISTANCE BOARD LOGISTICS Organizational structure of VNE Group Investment Joint Stock Company: Functions and duties of parts of the business: Centers VNE01, VNE02, VNE03, VNE04, VNE05 (VNS Business Division)  Function:  Strategic advice on distribution of products and goods for the whole system  Research and develop products for the company, find potential markets and directly test and verify actual results  Build a network, funnel to attract potential customers  Carrying out the function of consuming the company's products, mobilizing capital from the Vietnamese market  Mission:  Research strategies to expand the market, find markets for the company's products and services  Provide information and coordinate with other centers, coordinate between centers to come up with strategies that bring the greatest profit for businesses  Plan and conduct proposals, implement effective business plans APG Center (APG Business Division):  Performing functions and tasks similar to VNE but operating in foreign markets such as Malaysia, Philippines and Indonesia Business Division CLUX:  Performing functions and tasks similar to VNE and APG blocks but operating on e-commerce platforms in both Vietnamese and foreign markets Office Division (Back office): Accounting department  Function:  Perform financial and accounting professional tasks and operations in accordance with the State's regulations on accounting standards, accounting principles, so on  Monitor and reflect the movement of the Company's business capital in all forms  Mission:  Record, calculate and reflect the existing amount, the situation of circulation and use of assets, supplies and capital; timely detect and prevent the phenomenon of waste, violation of regimes and regulations of the Company  Report business results to the Board of Directors of the Company Assistant  Function:  Support the daily work of the Director  Provide full information to the Director, including: Departmental activities, customer research, partner research, and reporting to help the director understand the company's operations  Organize work, help the Director effectively arrange time and space, create a scientific and professional working schedule  Coordinate with other departments, colleagues in the group to well implement the set goals, assigned by superiors Authorization from the Director, Assistant has the ability to command and lead in case of necessity, to make some appropriate decisions on behalf of the Director  Mission:  Perform work to support the CEO, supervise and manage at the request of the Director  Record and implement instructions from superiors  Prepare periodic reports for the Director/other departments  Monitor the progress of the company's work goals, human resource-related tasks, support budgeting and monitor this budget  On behalf of the Director, make necessary decisions, monitor the progress of work Human Resource Administration:  Function:  Implement the recruitment of quality human resources according to the requirements and strategy of the company  Organize and coordinate with other units to implement human resource management, training and retraining  Organization of human resource management company-wide  Develop regulations on salary and bonus, measures to encourage create work motivation for employees, implement regimes for employees  Researching, drafting, and approving regulations applicable in the company, building the company's organizational structure departments and implementing organization  Managing the use and protection of company assets, ensuring security and order, occupational safety and hygiene so that other departments have good operating conditions  Mission:  Human resource planning: Track, organize, and allocate Evaluation and statistics of relevant indicators and through which the Human Resources department forecast future human resource needs  Human resource recruitment: planning recruitment based on the requirements of departments, screening resumes, participating in human resource interviews  Employee training: Disseminate regulations, guide working methods, employee behavior, and integrate new employees Develop programs and periodic training sessions for employees Consulting and advising leaders on employee training plans 5  Salary management and some other issues related to reward and punishment  Manage records and documents Conduct inspection and purchase equipment for businesses  Media Function:  Advise on the organization and management of media events, brand promotion activities, company image and product promotion,  Design and manage the company's website and other media; Publication of company publications; Design and upload the company's images and videos on effective communication channels; Support other departments related to design and build images  Research and propose effective communication channels, communication methods and communication solutions for the company and its products  Mission:  Event organization: Coordinate the organization and management of company events, manage and store the company's communication materials  Communication work; Design, exploit and post images and videos of the company and its products on the website and other communication channels; Manage and collect news, information and content to put the company's activities on internal and external media; Responsible for content and images brought to target customers; scripting and for events,      Rigid bow department Function:  Synthetic monitoring of the demand for purchasing raw materials, products and other resources at the best prices, to ensure the smooth running of production and business activities and the daily activities of the business shall  Handling accounting documents and procedures related to purchasing, as well as ensuring the purchasing process is done in accordance with the regulations of the business or organization Mission: Manage and maintain supplier relationships Purchasing and inventory control Control the quality of goods, assess the reliability of the supplier, ensure that the supplier meets the needs of the business Legislation department:  Function:  Advising on legal and legal issues with leaders in all areas of the company's activities  Resolve complaints, denunciations and disputes related to all areas and activities of the company in accordance with regulations and authority  Organizing the inspection and handling of cases related to law observance; Comply with the rules and regulations of the company Ensure compliance with the law, as well as internal rules and regulations related to the law  Advising on legal and legal issues with leaders in all areas of the company's activities  Resolve complaints, denunciations and disputes related to all areas and activities of the company in accordance with regulations and authority  Organizing the inspection and handling of cases related to law observance; Comply with the rules and regulations of the company Ensure compliance with the law, as well as internal rules and regulations related to the law  Mission:  Combine to build the company's mechanisms, policies and regimes in accordance with the law  Check and handle legal documents  Disseminate and solve problems and issues related to the law  Monitor the company's business activities in compliance with the law to give advice and recommendations II REPORT CONTENTS OF WORKING IN THE COMPANY Job position at the internship unit Position: Internship at CLUX1 center of VNE e-commerce business joint stock company as an operator of shopee Indonesia e-commerce platform Mission:  Post new products on the shopee platform, operate the platform, process orders that customers forget to pay  Besides, it is proposed to import new products brought down by the center head  And take care of customers when they have problems with ordering, defective products or wrong goods, instruct customers to use the shop's voucher as well as remind them when the order they placed has not been paid Description of daily tasks at the internship unit  Post new products on shopee: Design images and videos for products, write product descriptions  Floor operation: Run search ads and discovery ads on shopee's available marketing tools Create campaigns to drive customers with marketing tools available on the shopee platform  Handling orders that customers forget to pay: texting customers to remind them to check and pay, if customers don't pay, text sales staff to tell them to call to remind customers to come in payment  Proposing to import domestic goods: when the head of the center brings the product down to the import notice, text the shops that have the product you want to enter the price deal with them to import the goods at the best price, then text the import assistant goods with price and quantity as agreed  Customer care:  For customers who not know how to order, guide them step by step to order  For customers who forgot to pay for the order they just placed, they should send a message to remind the customer to check and click pay for the delivery unit to pick up the goods  For defective or wrong products that the customer requests for a refund: text the customer to ask them to exchange the refund request for a number so that the warehouse can call to exchange the goods  For customers who not know how to use vouchers, text them to guide them step by step to order successfully  Make advertising reports and business reports daily and submit them according to the specified hours Keep track of your inventory by filling out an inventory tracking sheet for daily orders In order to satisfy customers with products and avoid order cancellation due to lack of goods Besides, to propose to import goods when the product is out of stock Outcomes during the internship  Learn the knowledge about e-commerce platform shopee  Learn how an employee operates the floor in business on e-commerce platforms  Know how to run multiple advertising campaigns on the same booth, know how to create marketing campaigns to motivate customers to buy  Know how to operate the floor on holidays and New Year, promote which products or create incentives to attract customers to buy products  Learn many skills in floor operation, gain more experience in e-commerce as well as customer care, know more about Indonesian buying behavior on what time frames and what they like  Work hard to learn and develop more in terms of communication Things that have not been done during the internship  The revenue target of 100 million a month has not been achieved yet  It is still not fully understood the customer behavior to create a competitive advantage for revenue goals  Because of the limited experience in the Indonesian market, it is still not good to devote yourself fully  Build yourself a personal and creative vision at work Issues that need further research and development  Need to accumulate more experience and research and develop the Indonesian market to reach a revenue of 100 million a month  It is necessary to focus on giving your best to bring results to the center as well as the CLUX center  Learn Indonesian customer care to improve the quality of online customer care as well as complete your personal project in the given topic Advantages and disadvantages of the internship Favorable:  Dynamic, young and professional working environment creates good opportunities for self-development  The brothers and sisters are always close, enthusiastic to help and guide themselves to complete the best work  Have the opportunity to apply the knowledge of e-commerce learned in work  There is a language translation tool, so it's easier to communicate with Indonesians Difficulty:  There is not much experience in floor operation and customer care, so the job will be more difficult at the beginning  The language barrier makes it a bit difficult to operate, communicate as well as take care of customers  Difficulty in understanding the purchasing behavior of Indonesian customers to bring them the best products and services HaNoi, April 21𝑠𝑡, 2022 Instructor (Signature & stamped) MA Le Thi Hoai 10