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VIETNAM UNIVERSITY OF COMMERCE ENGLISH DEPARTMENT - - SYNTHETIC INTERNSHIP REPORT Internship place: CNN TRANSLATION COMPANY Supervising teacher: Ms Ha Thi Vu Ha, MA.Student: Nguyen Xuan Manh Class : K47N3 Student Code : 11D170145 Hanoi - 2015 HÀ NỘI - 2015 FOREWORD Currently, updating accurately and timely the advanced technologies - financial global trade information is an important basis for the research - production planning and business planning for the development policies in the future of a business The economic - political events have huge influence to global finance and trade, if the enterprise capture that information, they grasp more favorable opportunity than other businesses in the competitive environment of today's tough market economy This shows the importance of the translation company in today's economy Translation can help businesses expand their business on the world market, eliminate language barriers between nations CNN Translation Company is an enterprise established since 2005 The company has built a name for himself in the translation industry in Vietnam and has reached the world market The company has become one of the leading translation companies in Vietnam Within one month internship in CNN Translation Company, I had the opportunity to study and learn more about the working environment of the company This synthetic report is made on that basis The report is divided into parts: - Part 1: An overview of the company - Part 2: Business activities of the company - Part 3: Achievements and limitations in the business operation of the company Due to internship period only in the early stages, combined with my limited ability, the report is certain to have some mistakes I wish I would receive the teachers' comments to make the report more complete In the process of writing the report, I would like to thank MA Ha Thi Vu Ha, the supervising teacher and all staff, especially the sales department at CNN Translation Company, 170 La Thanh, Dong Da, Hanoi LIST OF TABLES, DIAGRAMS, AND FIGURES No Name Figure 1.1 Content CNN Translation Company organizational structure diagram Results of operations of CNN Table 1.1 Translation Company through 2011, 2012, 2013 TABLE OF CONTENTS Page Part 1: AN OVERVIEW OF CNN TRANSLATION COMPANY 1.1 Introduction Company name (in Vietnamese: Công ty dịch thuật chuyên nghiệp CNN) English commercial name: CNN Translation Company Website: dichthuatcnn.com/cnntranslation.com Address: Sales Office 1: Room 2107 GP INVEST Tower, 170 La Thanh Street, Dong Da District, Ha Noi Telephone: 04 6285 5588 – 0988 233 636 Fax:04 6285 8446 Email: sales@dichthuatcnn.com Sales Office 2: Room 11.01B, VIETNAM BUSINESS CENTER Tower, 57-59 Ho Tung Mau Street, Ben Nghe Ward, District 1, Ho Chi Minh City Telephone: 08 222 022 89 - 0988 233 636 Fax: 08 22 20 22 90 Email: sales@dichthuatcnn.com 1.2 The process of formation and development Established on 19 May 08 2005, after more than nine years of operations and accumulating experience, CNN Translation has become the company offering the best translation, interpretation, voice-over service and staffing solutions for leading governmental organizations, multinational corporations, the large brands in the domestic as well as internationally such as Intel, IBM, ABB, Quintiles, Viettel, Vietnam Airlines, Vinamilk, FPT, Mobiphone, Ford Vietnam, Yamaha , Honda, Toyota, Brainworks, Panasonic, General Department of Vietnam Customs, Ministry of Finance, Ministry of Defence, Ministry of Public Security, the Department of Safety, Trade Promotion Agency, BIDV Bank, MB Bank; Maybank; North Asia Bank; Ace Life, Sofitel Plaza, Sheraton Hotel, CMC Group and the customer is a testament to the success and the measure of the quality of the services that the company provides Over years experience in multidisciplinary projects such as economics, engineering, finance and banking, business administration with 170 different languages The projects implemented by CNN were appreciated and gained the trust of customers This is the result of the dedication and relentless efforts of a team of experienced translators and interpreters CNN Translation always focuses on optimizing the staff, management process, management technology and customer service, thereby creating the best products and services in order to provide the best added value and economic efficiency for all customers With its enthusiasm and prestige, CNN Translation Company has given customers the highest satisfaction on service quality CNN Translation Company is proud to have well trained, professional, experienced translators and interpreters, specialized in the field of translation and interpretation, and more than 10,000 collaborators who are Professors, Ph.D.s, university lecturers and collaborators working at the Embassies, Ministry of Foreign Affairs, Research Institutes and foreign experts who have high capacity, expertise, enthusiasm and always want to get the work done with highest quality and efficiency 1.3 Mission - Vision - Core Values 1.3.1 Mission Creating a truly flat world by helping people across the globe eliminate language barriers, helping Vietnamese businesses present everywhere in the world 1.3.2 Vision Creating a truly flat world by helping people across the globe eliminate language barriers, bringing Vietnamese culture to all around the world Becoming No.1 translation company in Vietnam in terms of quality, size, brand and sales Locating in the top 100 largest provider globally with 1000 employees, 100,000 collaborators and 100 branches in 05 years 1.3.3 Core values Responsibilities CNN Translation works with a high sense of responsibility shown in the success of each project Apart from the responsibility to customers, partners, employees, the company always considers the responsibility to society an important factor This is reflected by the qualified translation project thecompany implement to help build a better life Professional creation The company always learns and applies the creativity and professional to offer the best solutions for service, always improves working processes to optimize working efficiency, meanwhile ensures the quality criteria bringing highest benefits for customers Humanitarian The company appreciates and respects its members as CNN family members with a deep faith CNN Translation believes that investing in the human means investing in the ability to sustainable and stable development The value of the services is formed on the basis of human and CNN Translation is ready to entrust the responsibility for enthusiasts as well as create an opportunity to promote their potential and to determine the success of the projects Customer Customer is an important factor for the success and development of the business The motto of the company is to never regret the time and effort to meet customer satisfaction The success of the CNN is shown in the satisfaction of all customers that the company provides services: showing responsibility towards the community, social and bring benefits to the economic development of the country 1.4 Organizational Structure Figure 1.1 CNN Translation Company’s organizational structure diagram Board of Directors Departm -ent of Translati -on Department of project manage -ment Sales Department Department of Finance and Account -ing Department of Human Resource s Marketi -ng Department Dinh Khac Tuan is the current President and General Manager of CNN Company Prior to assuming this role, he served as the Senior Director of the CNN Infrastructure Support Division, comprising Human Resources, Information Technology and corporate Security worldwide He holds a Chinese Language degree and many courses like Business Administration, Monozukuri and Lean Method, specializing in quality, strategy, process, system and management assessments and He always puts efficiency and quality in work production in the first priority He is also vice president of the Asian Association of Translation Industry (AATI) and is also the founder of the Millionaire House Roles and functions of each department in the company: - Board of Directors: To exercise the rights and duties assigned in accordance with the provisions of the Enterprise Law 2005, relevant laws - Translation Department: To receive all translated articles and undertake translations accurately and fast, check the quality of translated articles from translators and collaborators by the experts before sending to the Project Management Department - Project Management Department: To identify objectives, works and estimated resources needed to implement the project; distribute resources including money, labor, equipment, coordination and time management; monitor and inspect the project progress, analyze the implementation, synthesis, evaluation and reporting performance results and propose solutions to solve the problems during project implementation - Sales Department: To manage all business activities: setting up a business plan, finding out and analyzing the market, building customer incentives, seeking markets and developing sales activities to potential clients - Department of Finance and Accounting: To advise the company's leaders in the field of administrative operations and financial accounting of the company, advise orientations and measures, regulation of financial management, implementation the financial decisions of directors and implementation of accounting work effectively and economically, avoid waste, regulations, regimes under the current regulations - Human Resources Department: Security for corporate human resources are managed and used effectively, to advise and assist the Director of the organization and personnel, labor, wages, emulation reward, inspection, security and defense, legal - Marketing Department: to promote the products and services, widely promote the image of the company, guide and answers any customers’ complaint 1.5 The services provided by CNN translation 1.5.1 Translation CNN translation company with over 09 years in the field of translation, translation team members have pledged to make the correct translation from more than 170 languages in the world With such areas as: Notarized translation Translating technical documents to the specialized language Translation of finance- banking documents Translation of Marketing documents Translation of project documents Website translation Translation of Insurance and Securities documents CNN Translation Company is top-qualified translation company in Vietnam The company specializes in providing translation services and interpreting services professionally, for multilingual organizations, businesses and individuals with quality assurance, with quick speed and ensured optimum cost To ensure the accuracy of the documents for customers, CNN only uses staff who have at least years experience or more, in addition, the company must have knowledge ground, extensive experience in the field of translation With such top quality, customer service processes and professional attitude, CNN Translation has successfully implemented many projects and has become a provider of translation services prestige and credibility with the domestic organizations and enterprises as well as abroad ones 1.5.2 Interpretation As leading professional company in translation – interpretation in Vietnam, CNN Translation has built a team of interpreters who are capable, experienced, responsible and willing to serve customers demanding Consecutive interpreting, workshops interpreting, cabin interpreting of many languages In the comprehensive economic, social and political reconciliation in the world today, CNN’s interpreters are needed by many organizations and individuals from agencies to the private businesses Professional translators or interpreters of CNN will help individuals and organizations exchange and cooperate, exchange with partners and representatives abroad without having to hire interpreters in long term CNN translation provides interpreters of languages in majors such as TourismPolitical, Culture and Diplomacy, Economics, Finance, Science, Engineering and Construction, IT, Health and Law 1.5.3 Recording, voice-overs, inserting subtitles The translators and editors of the company have been working in the field of translation for the TV dramas, documentaries and promotional videos for more than 10 years The contents that company undertakes include: The video of guiding, training and advertising The multimedia program on CD, VCD The video introducing tourism destinations in the world The presentation content for presentations 1.6 Company Culture Over years of operation, the company has built for itself a culture characterized CNN, namely: Each colleague is a friend, a relative Sharing difficulties at work Sharing puzzling issues in life All members behave sincerely, closely as family members Each member as long adhered to know each other more and more Part 2: BUSINESS ACTIVITIES OF THE COMPANY 2.1 The main markets of CNN CNN Translation Company is one of the prominent suppliers in the language industry The company provides language services with more than 170 languages in all expertise fields The criteria of the company are: Accuracy, high quality, the fastest speed and the best customer service CNN Translation is proud to offer the best language service for businesses, governmental agencies and non-governmental organizations The services of the company have been voted for the quality and appreciated for the reputation With solution center in many countries, EN ISO 15308 standard quality management process, the team of localizing languages all over the world, the experts, advanced technology and network of thousands of collaborators throughout the world, CNN has resources to provide language services in general and translation, interpreting, voiceover and human resource in particular Thus, the company's market spread across the world However, the company focuses on a number of key markets as follows: 2.1.1 Vietnam market Vietnam is the country that the company was founded and is the main market of CNN In Vietnam, the company has two main head offices in Hanoi and Ho Chi Minh City With the huge amount of publications related to all kinds of goods, products and services of foreign companies in Vietnam, we can see that the demand for translation is growing Besides, the transfer of technology, international integration, trade, investment, etc also requires translation work With professional, experienced and numerous staff and collaborators, CNN is a realiable provider for many governmental agencies, organizations and businesses in the country The company has provided translation services and interpreting with high quality to many agencies in many areas Some prominent customers of the company can be listed as: Ocean Bank, Bao Viet, VietinBank, SHB, BIDV, Sacombank, and a lot of agencies and other organizations 2.1.2 Australian Market The Australian market is a new market that the company has been exploiting recently, but it will be an important market to the company Australia is a large market with many companies, business organizations, multinational companies If this market is exploited well, it will bring big revenue and profits to the company However, Australia is also a picky market with strict trade barriers and fierce competition among companies from different countries as well as local companies 2.1.3 European markets Europe is a huge market with many members, including the important markets of CNN as the UK, Germany, France, etc In these countries, CNN has a professional and enthusiastic team of collaborators 2.1.4 US markets US is leading economy in the world There are a lot of companies, multinational corporations in here However, this is a very volatile market Therefore, in order to penetrate into the US market, CNN needs to improve the quality of services and build a good image in the eyes of customers 2.2 Brand System CNN-Expertrans is a global corporation providing language services to businesses in all sectors Here are some brands of the company: ExperTrans Global Company is a worldwide language service of CNN with more than 170 languages ExperTrans has many branches in the country and in all continents ExperTrans provides language services including translation, interpreting, voice recording and human resource solutions for multi-national companies to overcome language barriers ExperTrans provides language services with leading experts, especially those industries require high knowledge, such as engineering, medicine, machinery or tariffs ExperTrans Interpreting is a trademark of ExperTrans Global, specializing in interpreting service ExperTrans Interpreting stores thousands of documents of ExperTrans’s interpreters worldwide ExperTrans Studio is a trademark of ExperTrans Global, specializing in voice recording, voice-over and copying-translating services ExperTrans Studio has the most modern studio system in Southeast Asia and experienced professionals in the fields of studio and sound, visual images and movies ExperTrans Staffing is a trademark of ExperTransGlobal, specializing in providing human resource solutions ExperTransStaffing is ready to offer customers the optimal solution of personel with high expertise and interpersonal skills, using language skillfully from managers, secretaries, assistants, receptionists to positions requiring language skills such as editors, MCs, and interpreters 2.3 The reality of using English in the company Nowadays, English has become the global language Among hundreds of different languages, the world has chosen English as a means for people to understand each other English is the official language of 53 countries and territories, the official language of the EU and the third widely used language after Chinese and Spanish The international events like the Olympics, global organizations, multinational companies consider English as common language of communication This shows the importance of English in all fields of economy, culture, society, etc As a company operating in the field of translation, CNN Translation has to work with different languages, including English English is the main language of the company Especifically, in the field of translation-interpretation, the company provides services with many different language pairs such as English-Vietnamese, English-Chinese, English-Burmese, English-Russian, English-Japanese, English-Korean, EnglishFrench, English-Spanish, The team of translation are professional, enthusiastic and experienced employees, collaborators In the area of voice recording, voice-over and inserting subtitles, the company has also worked with numerous projects related to English as: Movie " Impossible Mission2" (English-Vietnamese); Movie "Bi,don’t be afraid" (Vietnamese-English); Movie "CaliforniaHotel " (English-Vietnamese)… In daily transactions, English is also widely used in CNN, mainly in deal with foreign customers These transactions are primarily related to orders, negotiation and payment English proficiency of the employees who perform transactions are very high In addition, employees in departments not specializing in English as Finance-Accounting, Marketing, HR has a good level of English Staff before being recruited into the company must pass the English test 2.4 Business situation Analysis Business results of CNN professional translation company in the most recent three years are shown in the following table: Table 1.1 Results of operations of CNN Translation Company through 2011, 2012, 2013 Unit: VND Criteria Code 2011 2012 2013 3.995.548.773 4.843.959.564 6.891.713.218 02 3.995.548.773 4.843.959.564 6.891.713.218 03 1.754.719.663 2.187.241.271 3.056.121.850 sales and services 04 2.240.829.110 2.656.718.293 3.835.591.368 Revenue from sales and providing 01 services Net revenue from sales and services Cost of goods sold Gross profit from (04 = 02-03) Enterprise Management Cost Net profit from operations (06 05 = 06 187.904.055 218.145.000 2.052.925.055 2.438.573.293 285.760.000 3.549.831.368 04-05) Other income 07 54.675.228 48.805.729 Other costs 08 33.664.734 32.789.461 45.198.410 40.574.442 Other profits (09 = 07-08) Total profit before tax (10 = 06 + 09) Current enterprise income tax expense Profit after tax (12 = 10-11) 09 21.010.494 10 2.073.935.549 4.623.968 16.016.268 2.454.589.56 11 414.787.110 490.917.912 12 1.659.148.439 1.963.671.649 3.554.455.33 710.891.06 2.843.564.269 (Source: financial reports from CNN professional translation Company) Over the business results of the company, we can see that the company's revenue has continued to increase over the years Especifically, in 2011 the company's revenue was nearly billion, in 2012 the revenue was more than 4.8 billion and in 2013 the revenue was nearly billion The revenue in 2013 was 1.72 times higher than those of 2011 and 1.42 times higher than those of 2012 Therefore, the revenue rising to more than 6.8 billion shows that business activity in the field of translation of CNN is now growing more and more 2.5 Assessment of the advantages and disadvantages of business activities and the use of English in the company 2.5.1 Advantages and disadvantagesof business activity 2.5.1.1 Advantages The staffs are young, dynamic, well qualified, enthusiastic and professional The clear development orientation, in accordance with the development of the sector Building and developing the culture of the company The board of leaders are always interested in training staff Business activity is growing and growing 2.5.2.2 Disadvantages The staff in some departments are deficient, not be able to meet the requirement of expanding business of the company Work space is limited and narrow to the staff of the company Activity network is concentrated in a few large cities that have not extended to other potential markets 2.5.2 Advantages and limitations in the use of English 2.5.2.1 Advantages English is widely used in the company English proficiency of staff 2.5.2.2 Limitation Don’t exploit fully English potential of employees Don’t have English training sessions for staff Part 3: ACHIVEMENTS AND LIMITATIONS IN THE BUSINESS OPERATION OF THE COMPANY 3.1 Sources of capital 3.1.1 Achievements When established on August 19, 2005, the capital of CNN Translation was very little After many years of development, along with the collective efforts of the company, at present, the company has become one of the top translation companies in Hanoi with the capital up to 2,658,847,179 VND Although this is not a large number compared to other companies, when compared with the initial capital, this is a great achievement of the company With the existing capital, the company has invested mainly in infrastructure, and human resources to improve the quality of service to customers 3.1.2 Limitations The achievements of CNN Translation is undeniable However, besides, there still exists some limitations: There are some doubtful outstanding from customers Unlike other businesses in which direct payments are used primarily, translation is a particular industry, and customers make payment mainly by cards and through bank accounts This makes it difficult for businesses to charge translation fee from customers Although the company's capital has increased considerably, it is not enough to invest really and strongly in infrastructure, modern equipment in service work The current equipment company has been used for a long time, causing difficulties in the use and low productivity 3.2 Workforce 3.2.1 Achievements When established, only three employees worked together to found the company: Director Dinh Khac Tuan, Deputy Director Nguyen Duc Giang, and Senior Consultant Tran Van Nghia After nearly ten years of development, the current number of employees the company has more than 50 full-time employees and thousands of domestic and international collaborators With a strong workforce, increasingly improving the quantity and quality, CNN Translation commit to bring the perfect service to customers 3.2.2 Limitations The great difficulty of the company is accurately assessment of the capacity of the collaborators Collaborators are not directly working in the company, but only via email The level of collaborators primarily assessed through the initial tests, it is difficult to assess their real ability The staff are young and with little experience, it is also a matter of concern Compared to other translation companies, staff of CNN is to years of experience less 3.3 Business Activities 3.3.1 Achievements Management system and production lines are arranged logically and efficiently Therefore, the management of business operations is easy and implemented uniformly The report of operation results in section II shows that revenues and profits of the company constantly increased over the years Thereby, it proves that CNN Translation is growing and asserting itself Over nearly 10 years of operation, the company also gets remarkable achievements In 2009, Expertrans was awarded the title "potential business" Expertrans Global was officially admitted member of the ATA, ELIA and AATI 3.3.2 Limitations The difficulty in collaborators management: because the collaborators are various and globally, to manage and capture the situation of collaborators is not easy Research and exploiting market still face many difficulties There are many untapped potential markets The marketing strategy is not effective 3.4 Some solutions to improve business efficiency 3.4.1 The company SWOT analysis 3.4.1.1 Strengths 22 in-house employees including Translator; Editor and Quality Control, the total number of full-time staff is 40, with 5,000 freelancers tested in the process of EXPERTRANS Vendor Management This will help the company handle big projects in a short period of time Translation and transactions processes achieve ISO 9001-2008 certification and apply European standard 15038-2006 (standard for translation services in the world) to guarantee the accuracy of translation quality up to 99% compared to the original CNN Translation has created a separate translation process named "Perfect Translation" and the translation system on Trados Server, Translation Memory; Term-based system CNN Translation has 09 years of experience in translation industry The company is always the choice of leading enterprises and Fortune 500 top VNR500 list CNN Translation uses Server Domain system, helping to keep confidential information and data of customers CNN Translation provides the customized translation services, flexible on demand and the cost of the customer, advice customer to choose the process which saves costs and achieves true purpose 3.4.1.2 Weaknesses Translators are often inflexible in translating from Vietnamese to English or from English to other languages "Word to word" translation is a tough to read and