Online marketing activities at wglobal services and trading limited liability company

- Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung Trư HUE U IVERSITY U IVERSITY OF ECO OMICS FALCUTY OF BUSI ESS ADMI ISTRATIO - ng ih Đạ GRADUATIO THESIS ọc O LI E MARKETI G ACTIVITIES AT WGLOBAL SERVICES A D TRADI G LIMITED LIABILITY COMPA Y Kin HOÀ G HƯ G CODE: 19K4171018 CLASS: K53B QTKD CLC SUPERVISOR: ASSOCIATE PROFESSOR, DR uế ếH ht STUDENT: HOÀ G TRỌ G HÙ G Thua Thien Hue, 2023 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung Trư SINCERELY THANKSAcknowledgment First and foremost, I would like to express my heartfelt gratitude to the Board of Directors and esteemed faculty members of the Faculty of Business ng Administration at the University of Economics - Hue University Their unwavering commitment to providing the highest quality education has been instrumental in shaping me into the person I am today I am deeply appreciative of their dedication to imparting valuable knowledge throughout my academic journey, which has been critical in helping me complete my graduation thesis Đạ I would also like to take this opportunity to extend my sincere appreciation to the brothers and sisters at the company for creating a conducive environment that enabled me to gain practical experience Their unwavering support and guidance ih allowed me to apply the theoretical knowledge I acquired during my studies to successfully complete my internship and report In addition, I would like to express my sincere gratitude to my academic ọc advisor, Assoc Prof Dr Hoang Trong Hung His invaluable assistance and guidance throughout the research and data analysis process, as well as for providing relevant knowledge to ensure the report is as comprehensive as possible, has been truly inspiring Kin It is important to note that due to the limitations of time, experience, and knowledge, the thesis may have some shortcomings However, I am confident that with the guidance and suggestions of the esteemed faculty, mentors, and colleagues, I can improve the report's comprehensiveness uế ếH ht Finally, I wish to express my deepest appreciation for the education, opportunities, and support I have received during my time at the university I am deeply grateful for the invaluable knowledge and skills that I have acquired throughout my academic journey, which will undoubtedly serve me well in my future endeavors Thank you again for your invaluable contributions, and I wish you good health, success in your noble pursuits, and abundant accomplishments in your personal and professional life - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung TABLE OF CO TE TS Trư ACK OWLEDGME T TABLE OF CO TE TS LIST OF ABBREVIATIO S LIST OF TABLES LIST OF FIGURES ng PART I: I TRODUCTIO REASON FOR CHOOSING THE TOPIC OBJECTIVES OF THE STUDY .8 Đạ OBJECT AND SCOPE OF THE STUDY RESEARCH METHODS .9 THESIS STRUCTURE 12 ih PART II: CO TE T A D RESULTS OF THE STUDY 13 CHAPTER 1: THEREOTICAL A D PRACTICAL FOU DATIO FOR ọc MARKKETI G O LI E ACTIVITIES 13 THEORETICAL BASIS 13 1.1 Overall of Marketing 13 Kin 1.1.1 Definition of Marketing 13 1.1.2 Marketing Classification 14 1.1.2.1 The concept of Marketing 14 1.1.2.2 Modern Marketing 14 uế ếH ht 1.2 Overall of Marketing Online 15 1.2.1 The concept of Marketing Online 15 1.2.2 Difference between traditional marketing and online marketing 16 1.2.2.1 Traditional marketing 16 1.2.2.2 Online marketing 16 1.2.3 The difference between Digital Marketing and Online Marketing 18 1.2.4 Most important online marketing tools 19 1.2.4.1 Website 19 Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung 1.2.4.2 Social Media Marketing 21 Trư 1.2.4.3 Email Marketing 22 1.2.4.4 Display Advertising 23 1.2.4.5 Pay-Per-Click 24 1.2.4.6 Search Engine Optimization 25 1.2.4.7 Content Marketing 25 ng 1.3 Instructions for Online Marketing 26 1.4 Practical basic 29 1.4.1 Global Online Marketing Trends on Facebook Social Networking Đạ Platform 29 1.4.2 Online Marketing Trends in Vietnam 32 CHAPTER 2: THE STATUS OF WGLOBAL TRADI G & SERVICE CO., ih LTD.'S O LI E MARKETI G ACTIVITIES 35 2.1 INTRODUCTION OF WGLOBAL TRADING & SERVICE CO., LTD 35 2.1.1 Overview of WGLOBAL Trading & Service Co., Ltd 35 ọc 2.1.2 Vision, mission and core values 36 2.1.2.1 Vision 36 2.1.2.2 Mission 36 Kin 2.1.2.3 Core values 36 2.1.3 Organizational Structure 37 2.1.3 Human Resource situation 38 uế ếH ht 2.1.5 Scope of business of WGLOBAL Service and Trading Co., Ltd 39 2.1.6 Business situation of the company 40 2.1.7 Competitors 42 2.2 ACTUAL SITUATION OF ONLINE MARKETING ACTIVITIES AT WGLOBAL SERVICE AND TRADING CO., LTD 43 2.2.1 Operational objectives of WGLOBAL Service and Trading Co., Ltd 43 2.2.2 Results of Online Marketing activities of WGLOBAL Service and Trading Co., Ltd have been implemented 43 2.2.3 Evaluate Online Marketing activities through customer evaluation results 50 Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung 2.2.3.1 Measuring internal consistency by Cronbach’s alpha 55 Trư 2.2.3.2 Cronbach's Alpha test for the scales 56 2.2.3.3 Customer evaluation about online marketing activities of WGLOBAL Trading and Service Co., Ltd 58 2.2.4 SWOT analysis for Online Marketing activities of WGLOBAL Service and Trading Co., Ltd 64 ng CHAPTER 3: ORIE TATIO A D SOLUTIO S FOR O LI E MARKETI G ACTIVITIES AT WGLOBAL TRADI G & SERVICE CO., LTD 67 3.1 BASIS FOR PROPOSED SOLUTION 67 Đạ 3.1.1 Oriented development 67 3.2 PROVIDING SEVERAL SOLUTIONS FOR WGLOBAL SERVICE AND TRADING CO., LTD.'S ONLINE MARKETING TOOLS 68 ih 3.2.1 Website 68 3.2.2 Online consultation 69 3.2.3 Fanpage Facebook 70 ọc 3.2.4 Email Marketing 71 PART III: CO CLUSIO S A D RECOMME DATIO S 73 CONCLUSIONS 73 Kin RECOMMENDATIONS 74 LIMITATIONS 75 REFERE CES 76 uế ếH ht APPE DICIES 77 APPE DIX 1: SURVEY QUESTIO S 77 APPE DIX 2: SPSS RESULTS 83 Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung LIST OF ABBREVIATIO S Co., Ltd CPC CRM Trư AMA American Marketing Association Limited liability company Cost per click Customer Relationship Management ng Call to action CTR Click-through rate EFA Exploratory Factor Analysis HR Human Resources PPC Pay-per-click PR Public relations ROI Return on Investment SEO Search Engine Optimization VPCS describe goods that contravene Facebook's advertising guidelines ọc ih Đạ CTA uế ếH ht Kin Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung LIST OF TABLES Trư Difference between traditional marketing and online marketing Human Resource Situation of WGLOBAL Business situation of WGLOBAL Survey sample characteristics ng Channels of communication where consumers frequently go for information Communication channel to help customers know about WGLOBAL Trading and Service Co., Ltd Đạ Coding research scale Check the reliability of the scales Customer evaluation for criteria of Website ih 10 Customer evaluation for criteria of Fan page 11 Customer evaluation for criteria of Email 12 Customer evaluation for criteria of Online consultation ọc uế ếH ht Kin Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung LIST OF FIGURES Trư Overview of Digital in the world Overview of Digital growth in the world Overview of Social Media use in Viet Nam The most used social networks in Vietnam ng Advertising audience overview of Facebook Organizational Structure of WGLOBAL Fanpage on Facebook of WGLOBAL Service and Trading Co., Ltd Đạ The number of page likes on the Fan page Detailed statistics of the number of likes on Fan page 10 Detailed photo of the article on the company's Facebook Fan page 12 WGLOBAL's main website ọc ih 11 Box chat via messenger application from Fanpage of WGLOBAL uế ếH ht Kin Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung PART I: I TRODUCTIO Trư REASO FOR CHOOSI G THE TOPIC The ongoing 4.0 revolution and Covid-19 pandemic have accelerated the shift towards online behavior, emphasizing the importance of web marketing Businesses that fail to adapt risk losing out to competitors who have already established a strong ng online presence Web marketing provides a cost-effective means of reaching a wider audience and optimizing marketing spend, driving increased customer engagement and loyalty Đạ Vietnam has begun to expand its Internet infrastructure, according to Deputy Minister of Information and Communications - Pham Duc Long, who was speaking at the event honoring "Internet Day 2022" and the 25th anniversary of the start of the ih country's Internet service on December 7,2022 Vietnam, which had lagged behind the global process for 25 years, has caught up with other countries in the region and around the world With a high Internet penetration and modern technologies, Vietnam ọc has grown into a strong country in the telecommunications industry The Internet has grown to be an essential part of everyday life, the foundation of the economy, and a major factor in the industrialization and modernization of the country The direction Kin and strategic development orientation of the Party and Government, as well as the consensus, reaction, and joint construction of agencies, organizations, and organizations, have crystallized into the accomplishments of the 25-year history of the Vietnam Internet According to Deputy Minister Pham Duc Long, Vietnam is uế ếH ht presently ranked 13th in the world with 72.1 million Vietnamese users, or 73.2% of the population, actively using the Internet According to statistics by June 2021 of NapoleonCat (a tool to measure social network indicators), the total number of Facebook users in Vietnam is nearly 76 million people, accounting for more than 70% of the national population, an increase of 31 million users compared to 2019 and still leads the list of popular Social Networks in Vietnam WGLOBAL Trade and Service Co., Ltd - a company that uses digital marketing decides to use social media to conduct out marketing campaigns and sell accounts in Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung order to make money WGLOBAL is a dynamic agency team with over years of Trư experience in digital marketing, specializing especially in Facebook marketing Our The company’s primary focus is on advertising account rental, with a goal of becoming a leading agency in this field The companyWe caters to online business units with a budget of 150 million/month or more, providing them with top-notch services to help them achieve their marketing goals Because of the enormous number ng of Internet users, social network users, and specifically Facebook users, WGLOBAL has chosen to deploy Online Marketing operations on the social networking attainable prospective customers But However, too many competing companies have also Đạ established themselves in this Facebook online space and are working harder to attract customers If businesses WGLOBAL wants to outperform rival companies, they the company must work to create, exploit, and share real values with customers because ih the land is rich but too many people are exploiting it important, especially in light of the Covid-19 pandemic Because of those difficulties, I decided to choose the topic "ONLINE MARKETING ACTIVITIES AT WGLOBAL SERVICES AND ọc TRADING LIMITED LIABILITY COMPANY " as the topic of my undergraduate thesis 2.1 Overall objectives Kin OBJECTIVES OF THE STUDY Based on the present state of Online Marketing activities, this study aims to suggest improvements for WGLOBAL's Online Marketing activities uế ếH ht 2.2 Specific objectives - Review of theories and practices linked to Online marketing activities - Evaluate the online marketing activities used by WGLOBAL Services & Trade Co., Ltd - Provide suggestions to enhance WGLOBAL Service & Trade Co., Ltd.'s online marketing activities OBJECT A D SCOPE OF THE STUDY 3.1 Object - Research object: Online marketing activities of WGLOBAL Service & Student: Hoang Hung - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung WS3 Trư Frequency Percent Cumulative Percent Percent 2,7 2,7 2,7 Khong dong y 3,6 3,6 6,4 11 10,0 10,0 16,4 66 60,0 60,0 76,4 26 23,6 23,6 100,0 110 100,0 100,0 Dong y Hoan toan dong y Total ng Hoan toan khong dong y Valid Trung lap Đạ WS4 Frequency Percent Valid Percent Cumulative ih Percent 8,2 8,2 8,2 10,0 10,0 18,2 63 57,3 57,3 75,5 Hoan toan dong y 27 24,5 24,5 100,0 Total 110 100,0 ọc Valid Valid Khong dong y Trung lap 11 Dong y Frequency Percent Valid Percent 2,7 2,7 5,5 5,5 7,3 7,3 Dong y 68 61,8 61,8 Hoan toan dong y 25 22,7 22,7 Total 110 100,0 100,0 y Khong dong y Valid Trung lap Student: Hoang Hung Cumulative Percent uế ếH ht Hoan toan khong dong Kin WS5 100,0 2,7 8,2 15,5 77,3 100,0 92 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung FP1 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent Percent 1,8 1,8 1,8 8,2 8,2 10,0 24 21,8 21,8 31,8 42 38,2 38,2 70,0 33 30,0 30,0 100,0 Đạ Total Cumulative ng Valid Trung lap Valid 110 100,0 100,0 ih FP2 Frequency Percent 11 10,0 22 20,0 Dong y 49 44,5 Hoan toan dong y 26 23,6 Total 110 100,0 Khong dong y Valid Trung lap Student: Hoang Hung Percent 1,8 1,8 10,0 11,8 20,0 31,8 44,5 76,4 23,6 100,0 100,0 uế ếH ht 1,8 Percent Kin y Cumulative ọc Hoan toan khong dong Valid 93 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung FP3 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent Percent 2,7 2,7 2,7 10 9,1 9,1 11,8 27 24,5 24,5 36,4 48 43,6 43,6 80,0 22 20,0 20,0 100,0 Đạ Total Cumulative ng Valid Trung lap Valid 110 100,0 100,0 ih FP4 Frequency Percent 16 14,5 17 15,5 Dong y 42 38,2 Hoan toan dong y 33 30,0 Total 110 100,0 Khong dong y Valid Trung lap Student: Hoang Hung Percent 1,8 1,8 14,5 16,4 15,5 31,8 38,2 70,0 30,0 100,0 100,0 uế ếH ht 1,8 Percent Kin y Cumulative ọc Hoan toan khong dong Valid 94 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung FP5 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent Percent ,9 ,9 ,9 10 9,1 9,1 10,0 25 22,7 22,7 32,7 42 38,2 38,2 70,9 32 29,1 29,1 100,0 Đạ Total Cumulative ng Valid Trung lap Valid 110 100,0 100,0 ih TT1 Frequency Percent 2,7 18 16,4 Dong y 59 53,6 Hoan toan dong y 27 24,5 Total 110 100,0 Khong dong y Valid Trung lap Student: Hoang Hung Percent 2,7 2,7 2,7 5,5 16,4 21,8 53,6 75,5 24,5 100,0 100,0 uế ếH ht 2,7 Percent Kin y Cumulative ọc Hoan toan khong dong Valid 95 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung TT2 Trư Frequency Percent Cumulative Percent Percent 1,8 1,8 1,8 Khong dong y 2,7 2,7 4,5 18 16,4 16,4 20,9 55 50,0 50,0 70,9 32 29,1 29,1 100,0 110 100,0 100,0 Dong y Hoan toan dong y Total ng Hoan toan khong dong y Valid Trung lap Đạ TT3 Percent Valid Percent Cumulative ih Frequency Percent 4,5 4,5 4,5 Trung lap 17 15,5 15,5 20,0 Dong y 66 60,0 60,0 80,0 Hoan toan dong y 22 20,0 20,0 100,0 Total 110 100,0 100,0 TT4 Frequency Percent Kin Khong dong y ọc Valid Valid Valid Hoan toan khong dong 1,8 1,8 2,7 2,7 18 16,4 16,4 Dong y 66 60,0 60,0 Hoan toan dong y 21 19,1 19,1 Total 110 100,0 100,0 y Khong dong y Valid Trung lap Student: Hoang Hung uế ếH ht Percent Cumulative Percent 1,8 4,5 20,9 80,9 100,0 96 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung EM1 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent Percent 3,6 3,6 3,6 5,5 5,5 9,1 32 29,1 29,1 38,2 39 35,5 35,5 73,6 29 26,4 26,4 100,0 Đạ Total Cumulative ng Valid Trung lap Valid 110 100,0 100,0 ih EM2 Frequency Percent 7,3 24 21,8 Dong y 43 39,1 Hoan toan dong y 32 29,1 Total 110 100,0 Khong dong y Valid Trung lap Student: Hoang Hung Percent 2,7 2,7 7,3 10,0 21,8 31,8 39,1 70,9 29,1 100,0 100,0 uế ếH ht 2,7 Percent Kin y Cumulative ọc Hoan toan khong dong Valid 97 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung EM3 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent Percent 2,7 2,7 2,7 5,5 5,5 8,2 26 23,6 23,6 31,8 42 38,2 38,2 70,0 33 30,0 30,0 100,0 Đạ Total Cumulative ng Valid Trung lap Valid 110 100,0 100,0 ih EM4 Frequency Percent 2,7 28 25,5 Dong y 40 36,4 Hoan toan dong y 33 30,0 Total 110 100,0 Khong dong y Valid Trung lap Student: Hoang Hung Percent 5,5 5,5 2,7 8,2 25,5 33,6 36,4 70,0 30,0 100,0 100,0 uế ếH ht 5,5 Percent Kin y Cumulative ọc Hoan toan khong dong Valid 98 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung EM5 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent Percent 1,8 1,8 1,8 3,6 3,6 5,5 25 22,7 22,7 28,2 42 38,2 38,2 66,4 37 33,6 33,6 100,0 Đạ Total Cumulative ng Valid Trung lap Valid 110 100,0 100,0 ih TV1 Frequency Percent 23 20,9 39 35,5 Dong y 34 30,9 Hoan toan dong y 12 10,9 Total 110 100,0 Khong dong y Valid Trung lap Student: Hoang Hung Percent 1,8 1,8 20,9 22,7 35,5 58,2 30,9 89,1 10,9 100,0 100,0 uế ếH ht 1,8 Percent Kin y Cumulative ọc Hoan toan khong dong Valid 99 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung TV2 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent Percent ,9 ,9 ,9 33 30,0 30,0 30,9 25 22,7 22,7 53,6 37 33,6 33,6 87,3 14 12,7 12,7 100,0 Đạ Total Cumulative ng Valid Trung lap Valid 110 100,0 100,0 ih TV3 Frequency Percent 16 14,5 40 36,4 Dong y 37 33,6 Hoan toan dong y 16 14,5 Total 110 100,0 Khong dong y Valid Trung lap Student: Hoang Hung Percent ,9 ,9 14,5 15,5 36,4 51,8 33,6 85,5 14,5 100,0 100,0 uế ếH ht ,9 Percent Kin y Cumulative ọc Hoan toan khong dong Valid 100 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung TV4 Trư Frequency Percent Hoan toan khong dong y Khong dong y Dong y Hoan toan dong y Percent ,9 ,9 29 26,4 26,4 27,3 35 31,8 31,8 59,1 30 27,3 27,3 86,4 15 13,6 13,6 100,0 110 100,0 100,0 Kiểm định độ tin cậy thang đo ih - Percent ,9 Đạ Total Cumulative ng Valid Trung lap Valid Reliability Statistics N Alpha Items ,888 ọc Cronbach's of Kin Item-Total Statistics Mean if Scale Variance if Corrected Item- Cronbach's Alpha uế ếH ht Scale Item Deleted Item Deleted Total Correlation if Item Deleted WS1 15,85 8,180 ,761 WS2 15,82 8,499 ,767 WS3 15,76 8,714 ,724 WS4 15,76 8,861 ,728 WS5 15,78 8,869 ,664 Student: Hoang Hung ,856 ,855 ,865 ,864 ,878 101 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung Reliability Statistics Alpha N of Trư Cronbach's Items ,829 Item-Total Statistics Mean if Scale Variance if Corrected Item- Cronbach's Alpha Item Deleted Total Correlation if Item Deleted 10,149 ,602 ,801 Đạ Item Deleted ng Scale 15,13 FP2 15,21 9,837 ,680 ,779 FP3 15,30 10,065 ,633 ,793 FP4 15,19 9,734 ,604 ,802 FP5 15,14 10,211 N Alpha Items ,860 of Item-Total Statistics Mean if Scale Variance if Corrected Item- Cronbach's Alpha uế ếH ht Scale ,798 Kin Cronbach's ,613 ọc Reliability Statistics ih FP1 Item Deleted Item Deleted Total Correlation if Item Deleted EM1 15,53 10,747 ,673 EM2 15,44 10,505 ,726 EM3 15,41 10,831 ,685 EM4 15,45 10,489 ,680 EM5 15,30 11,460 ,626 Student: Hoang Hung ,832 ,818 ,829 ,831 ,844 102 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung Reliability Statistics N of Trư Cronbach's Alpha Items ,801 Scale Mean Item Deleted ng Item-Total Statistics if Scale Variance if Corrected Item Deleted Item- Cronbach's Alpha Total Correlation if Item Deleted Đạ 10,00 6,092 ,627 ,744 TV2 10,01 5,972 ,578 ,770 TV3 9,82 6,389 ,585 ,765 TV4 10,02 5,724 ih TV1 ,669 ,722 ọc T-Test One-Sample Statistics Kin [DataSet1] C:\Users\Asus\Downloads\Hoanghung.sav Mean Std Deviation Std Error Mean WS1 110 3,89 ,932 ,089 WS2 110 3,93 ,864 ,082 WS3 110 3,98 ,857 ,082 WS4 110 3,98 ,824 ,079 WS5 110 3,96 ,877 ,084 Student: Hoang Hung uế ếH ht N 103 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung One-Sample Test t Trư Test Value = df Sig tailed) 109 WS2 -,883 109 WS3 -,223 109 WS4 -,231 109 WS5 -,435 109 ,222 Difference the Difference -,109 Lower Upper -,29 ,07 ,379 -,073 -,24 ,09 ,824 -,018 -,18 ,14 ,817 -,018 -,17 ,14 -,20 ,13 ,665 T-TEST Đạ -1,228 95% Confidence Interval of ng WS1 (2- Mean -,036 One-Sample Statistics ọc ih /TESTVAL=4 N Mean Std Deviation Std Error Mean FP1 110 3,86 1,000 ,095 FP2 110 3,78 ,980 FP3 110 3,69 ,984 FP4 110 3,80 1,082 FP5 110 3,85 ,975 Kin ,093 ,094 ,103 ,093 uế ếH ht Student: Hoang Hung 104 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung One-Sample Test t Trư Test Value = df Sig tailed) FP2 -2,334 FP3 -3,295 109 FP4 -1,939 109 FP5 -1,564 109 Difference Lower Upper 109 ,155 -,136 -,33 ,05 109 ,021 -,218 -,40 -,03 ,001 -,309 -,49 -,12 ,055 -,200 -,40 ,00 ,121 -,145 -,33 ,04 T-Test ih One-Sample Statistics Std Deviation Std Error Mean EM1 110 3,75 1,024 ,098 EM2 110 3,85 1,015 ,097 EM3 110 3,87 ,996 EM4 110 3,83 1,065 EM5 110 3,98 ,938 One-Sample Test Test Value = Sig tailed) (2- Mean Difference ,102 ,089 95% Confidence Interval of the Difference Lower EM1 -2,513 109 ,013 -,245 -,44 EM2 -1,596 109 ,113 -,155 -,35 EM3 -1,340 109 ,183 -,127 -,32 EM4 -1,700 109 ,092 -,173 -,37 EM5 -,203 109 ,839 -,018 -,20 Student: Hoang Hung uế ếH ht df ,095 Kin Mean ọc N t the Difference Đạ -1,430 95% Confidence Interval of ng FP1 (2- Mean Upper -,05 ,04 ,06 ,03 ,16 105 - Graduation Thesis SUPERVISOR: Associate Prof,Dr Hoang Trong Hung T-TEST Trư /TESTVAL=4 /MISSIN G=AN ALYSIS /VARIABLES=TV1 TV2 TV3 TV4 /CRITERIA=CI(.95) ng Mean Std Error Mean TV1 110 3,28 ,978 ,093 TV2 110 3,27 1,057 ,101 TV3 110 3,46 ,945 ,090 TV4 110 3,26 1,029 ,098 Sig (2- Mean ọc Std Deviation ih N Đạ One-Sample Statistics Test Value = t df Difference 95% Confidence Interval of the Difference Lower TV1 -7,702 109 ,000 -,718 -,90 TV2 -7,215 109 ,000 -,727 -,93 TV3 -5,952 109 ,000 -,536 -,71 TV4 -7,507 109 ,000 -,736 -,93 Student: Hoang Hung uế ếH ht tailed) Kin One-Sample Test Upper -,53 -,53 -,36 -,54 106