Possible Solutions To Improve Online Marketing Strategies At Skyblue Production Trading Investment Joint Stock Company.docx

ACKNOWLEDGEMENTS This internship report reflects all the knowledge acquired during the last four years that I have dedicated to the studies at university The path was not always the easiest, neverthel[.]

ACKNOWLEDGEMENTS This internship report reflects all the knowledge acquired during the last four years that I have dedicated to the studies at university The path was not always the easiest, nevertheless, I would not have been here, at the end of my studies, without all of the hard work and people around me First of all, I would like to thank all the teachers in your language department for creating favorable conditions for me during my studies I wouldn't be here without my parents, whom I want to thank for the courage, unconditional support and motivation they are giving me every day I also want to thank my friends who have always stood by my side, giving me honest opinions and constructive criticism so that I can move forward In particular, I am extremely grateful for Ms Lan's dedicated guidance and close follow-up with the sense of responsibility and love during the implementation of the Internship Report Finally, I would like to thank Skyblue production & trading investment Joint Stock Company and its representatives for the opportunity to work on the real case company as well as all respondents participating in the survey I would also like to thank all the professors, friends and family members who have been part of the journey which now, comes to an end ,2023 Student Pham Thi Thom NHẬN XÉT, ĐÁNH GIÁ CỦA ĐƠN VỊ THỰC TẬP Tên đơn vị thực tập:………………………………………………………… Xác nhận sinh viên: ………………………………………………………… Lớp: …………………………………………………………… Đã thực tập đơn vị từ ngày ………………đến ngày … NHẬN XÉT, ĐÁNH GIÁ QUÁ TRÌNH THỰC TẬP Người nhận xét (Ký tên, đóng dấu) NHẬN XÉT CỦA GIẢNG VIÊN HƯỚNG DẪN Tên là: …………………………………………………………………… Học hàm, học vị: …………………………………………………………… Được Nhà trường phân công hướng dẫn Báo cáo thực tập tốt nghiệp năm học 20222023 cho em: ………………………………, sinh viên lớp: …………… với đề tài: ……………………………………………………………………… Có số nhận xét: Hải Dương, ngày… tháng …… năm 2023 Giảng viên hướng dẫn (Ký, ghi rõ họ tên) TABLE OF CONTENTS LIST OF TABLES AND FIGURES LIST OF ABBREVIATIONS & ACRONYMS INTRODUCTION CHAPTER 1: OVERVIEW OF SKYBLUE( VIETNAM) PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY .5 1.1 Name, address and current scale of the company 1.2 The process of foundation and development 1.3 The major field of operation 1.4 Organizational structure of the company .7 1.4.1 Organizational structure 1.4.2 Functions and duties of department 1.5 Results of business activities in the period of 2021-2022 CHAPTER 2: INTERNSHIP DIARY 12 2.1 Job descriptions 12 2.1.1 Job requirements 12 2.1.2 Benefits 12 2.1.3 My main purpose during my internship 12 2.2 My internship plan .13 2.3 Difficulties during the internship 14 2.4 Experience gained 14 CHAPTER 3: THE MARKETING ONLINE PROCESS AT SKYBLUE PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY 15 3.1 Overview of the online marketing at Skyblue Production Trading Investment Joint Stock Company 15 3.2 The role of online marketing for Skyblue Production Trading Investment Joint Stock Company 16 3.3 The reality of online marketing strategies at Skyblue Production Trading Investment Joint Stock Company 17 3.3.1 Website building 17 3.3.2 Search Engine Marketing (SEM) 17 3.3.3 Email marketing 18 3.3.4 Online advertising 18 3.3.5 Blog & Social Media Mararketing (SMM) 18 3.4 Evaluation of online marketing strategies at Skyblue Production Trading Investment Joint Stock Company 19 3.4.1 Advantages 19 3.4.2 Disadvantages .19 3.4.3 SWOT strategy of Skyblue Production Trading Investment Joint Stock Company 20 3.5 Development orientation of Skyblue Production Trading Investment Joint Stock Company 21 3.5.1 Defining strategic marketing goals .21 3.5.2 Development orientation of Online Marketing .21 3.6 Some solutions to improve online marketing strategies of Skyblue Production Trading Investment Joint Stock Company 22 3.6.1 Find target customers 22 3.6.2 Change organizational structure & human resource system 22 3.6.3 Solutions with online marketing activities 23 3.6.4 Other solutions and recommendations 25 CONCLUDE .27 REFERENCES 28 LIST OF TABLES AND FIGURES No Type Figure 1.1 Figure 3.1 Figure 3.2 Table 1.1 Table 1.2 Table 2.1 Title Diagram of the organization structure of Skyblue Production Trading Investment Joint Stock Company Types of online marketing at Skyblue Production Trading Investment Joint Stock Company The process of sending Email marketing Business results of Skyblue in the perriod of 2021-2022 Total revenue of Skyblue from Net Revenue and Profit in the perriod of 2021-2022 My internship plan at Skyblue Production Trading Investment Joint Stock Company Page 10 13 16 25 LIST OF ABBREVIATIONS & ACRONYMS No Abbreviations & English meaning Acronyms Skyblue company Skyblue (Vietnam) Production Trading Investment Joint Stock Company JSC Joint Stock Company VND Vietnam dong No Number SEM Search Engine Marketing SEO SEA SE Search Engine Optimization Search Engine Advertising Search engines Vietnamese meaning Công Ty Cổ Phần Đầu Tư Thương Mại Sản Xuất Skyblue (Việt Nam) Công ty Cổ phần Việt Nam đồng Số thứ tự Marketing qua công cụ tìm kiếm Tối ưu hóa cơng cụ tìm kiếm Quảng cáo cơng cụ tìm kiếm Cơng cụ tìm kiếm INTRODUCTION Rationale Currently, there are billions of Internet users in the world In Vietnam, more than thirty million people know and regularly use the Internet, accounting for about a third of the population The Internet changes every approach and perception of billions of people Vietnam's Internet has made great progress and had a strong impact on all aspects of today's sodial life The Internet has played an "indispensable" role in parallel with the country's socio-economic development Thanks to the Internet, you can search for information easily Connect with all the people around the world without barriers Making friends, getting used to maintaining a relationship also becomes easier In Vietnam, it is easy to see that the Internet has crept into all corners of life, even a farmer, a worker, a student, an engineer, a doctor and a worker can find information on the Internet According to the Vietnam Internet Network Information Center, Vietnam ranks 12th out of 20 countries in terms of the largest number of Internet users in the world, 10th in Asia and 2nd in Southeast Asia Due to the availability of Internet access, people are more and more dependent on everyday activities Therefore, the Internet has become an important milestone, of Internet users in Vietnam is very high, Vietnamese users spend an average of hours a day participating in Internetrelated activities and spend hours and 33 minutes using the social media, hours and 31 minutes watching streams or online videos and hour and 11 minutes listening to music Due to the availability of Internet access, people are more and more dependent on everyday activities Therefore, the Internet has become an important milestone, influencing many customer decisions This has led to the fact that the online promotion of products, brands or sales is something that any businesses or organizations need to to operate effectively Taking advantage of the online marketing market, businesses or organizations have seized opportunities and developed online marketing policies to attract customers to their products Therefore, online marketing has been becoming a crucial part of successful business stories in this modern technology era Many companies have already created competitive advatages by using this technology Online marketing offers businesses a transparent outlet for measuring and assessing the performance of the company's marketing and advertising strategies Not to mention, it provides a level and cost-effective playing field for the company to compete with competitors Over the past three years, Vietnam has witnessed the success of social media as a new tool for businesses access to markel and target customers through forms of online marketing The benefits of online marketing for Vietnam's business include the ability to reach large target customers, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target customers In order to improve the company's sales efficiency to help the company increase sales, online marketing is one of the most important activities Faced with that situation, it is necessary for Skyblue Production Trading Investment JSC to renew policies and find directions, applications and solutions to improve the ability to apply Online Marketing in business activities company in the face of fierce competition among companies From the reasons mentioned above, I learned and researched the characteristies of online markeling activities of Skyblue Production Trading Investment JSC and proposed a solution to improve online marketing strategies at the company The title of my internship report topic is: "POSSIBLE SOLUTIONS TO IMPROVE ONLINE MARKETING STRATEGIES AT SKYBLUE PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY” Aims of the study - Research on the rationale of Online Marketing strategies in the business - Analyze the situation of online marketing strategies at Skyblue Production Trading Investment JSC - Find a suitable online marketing solution to enhance it promoting the company's brand, products and services that help it improve its competitiveness and search effective target market Subject and scope of the study - Subject of study: Online Marketing strategies to improve customers at Skyblue Production Trading Investment JSC - Study period: from March 14, 2023 to April 24, 2023 - Scope of the study: Skyblue Production Trading Investment JSC Study method - Document research method - Observation method - Synthesizing and processing data method - Collecting information method - Expert interview method Research structure My internship report includes chapter: Chapter 1: Overview Of Skyblue (Vietnam) Production Trading Investment Joint Stock Company Chapter 2: Internship Diary Chapter 3: The Marketing Online Process CHAPTER 1: OVERVIEW OF SKYBLUE( VIETNAM) PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY 1.1 Name, address and current scale of the company  Company Name (in Vietnamese): Công Ty TNHH Thương Mại Sản Xuất Sky Blue  Company      English Trade Name: Skyblue Production Trading Investment Joint Stock Tax code: 0801367828 Legal representative: Lê Quý Hai Licensing day: November 29th, 2021 Operating day: November 29th, 2021 Main industry: Sewing clothes (except for costumes made from animal skins) 1.2 The process of foundation and development In the process of building and developing the country, the construction industry always plays an important role, but our country is on the rise, so basic construction plays a very important role Skyblue Production Trading Investment JSC was also established with the need to develop the country's facilities Skyblue Production Trading Investment Joint Stock Company is a joint stock company Having full legal status in accordance with the law of Vietnam Having its own seal, independent of assets, being allowed to open domestic and foreign bank accounts in accordance with the Law Self-responsibility for business results, independent economic accounting and financial autonomy Having its own balance sheet, which is funded according to the provisions of Law and resolutions of the Board of Directors Skyblue Production Trading Investment Joint Stock Company was established with the function manufacturing, trading, importing and exporting textiles for profit, for social benefits economic efficiency, implementation of division of labor international activities, contribute completing plans, contributing to the implementation of economic strategies of the Company in particular and of Hai Duong province in general In parallel with the production and export of products made from domestic and imported raw materials and accessories, the Company also performs export processing contracts with many customers in many other countries (China, Taiwan, India, Korea ) Through the implementation of export processing contracts, it has contributed to creating more jobs for employees, contributing to increasing the export turnover of the Company in recent years The trend of the world market is increasingly focused on product quality, the requirements for design and product quality are increasingly strict, with today's apparel 18 - Identify individual professional regulations competencies Properly determine – Take documents as explanatory reports on your goals, career path in the graduation topics future, shortcomings that need to be learned more and overcome Through this internship, I understand how it works in a professional working environment, effectively supporting employees, thereby: - Researching and giving opinions on issues, especially issues Marketing related topics - Proposing and completing marketing activities of online programs on platforms that bring effective revenue to the company 2.3 Difficulties during the internship New working environment: changing hours, different working style with students Before, I was used to getting up late, when I did my internship, I had to get up early and work every day at the company during office hours At first, I was not familiar with the working environment, so there were still confusions about working style, I also got used to the work and changed myself for the better Lack of work experience and specialized knowledge: lack of specialized knowledge in marketing, some activities I have to research and learn to get the knowledge I want 2.4 Experience gained During the internship at the internship unit, I had the golden opportunity to work as a real employee in a dynamic, friendly and challenging environment I hone important skills for learning and development: The first is communication skills, which used to be one of my weak points Now, I am more confident when interacting with strangers The second is knowledge of online marketing My major is Business English, so I don't understand much about online marketing features, concepts and tools After the internship, I have a better understanding of online marketing features, concepts and tools The third advantage I got from this internship is my skills in using software across platforms It will be easier because it saves time, effort, and is easy to exchange and communicate between team members, between the company and customers, partners, etc Finally, I am likely to be familiar to the pressure and stress while assigning in many tasks at the same time This ability is very necessary if I want to become a top officer at big enterprise in the future The experiences and lessons learned during the internship are the precious things that the interns have and appreciate, and the gratitude to Skyblue Production Trading Investment Joint Stock Company - the intern's internship unit 19 CHAPTER 3: THE MARKETING ONLINE PROCESS AT SKYBLUE PRODUCTION TRADING INVESTMENT JOINT STOCK COMPANY 3.1 Overview of the online marketing at Skyblue Production Trading Investment Joint Stock Company 2023 is supposed to be the year of e-commerce, website design and online marketing However, with the massive explosion of communication tools like today, consumers will be greatly affected Therefore, it is important for the company to stand out, promote products and services well to customers, the resolute condition is to choose tools, means, strategies as well as good PR advertising partners for the company The company targets the right target customers with economical cost Skyblue Production Trading Investment JSC specializes in providing garment products such as: pants, shirts, jackets, polo shirts, bags, Therefore, implementing Marketing for product lines to customers is a matter of patience and long-term implementation Marketing Department has chosen Online Marketing method as the main way to market the company's products to customers, in order to bring customers information about the product in the fastest and most accurate way, above all to create value and bring long-term benefits to customers through Online Marketing - Main tasks of Online Marketing: + Promote company image and brand to customers + Promote the company's garment products to promote potential customers + Promote company factory - Overview of online marketing activities: + Search Engine Marketing (SEM) + Website builder + Online Advertising Conclusion: As a small company in the garment industry, internet marketing strategies have not been paid much attention Most of the work the Company still implements is Email Marketing The remaining numerical method has not been focused and developed by the company The company's own Wed page is not yet available, so the company should set up a website for the company to increase the attraction to customers and facilitate the promotion of products 20 Figure 3.1 Types of online marketing at Skyblue Production Trading Investment Joint Stock Company 11% 25% 64% Email Marketing Online Advertising Search Engine Marketing (SEM) 3.2 The role of online marketing for Skyblue Production Trading Investment Joint Stock Company With the increasing internet speed and the modern development of electronic devices, people have their own access devices to easily access the network This is considered a "fertile ground" for advertisers and companies to market themselves and their products to customers For the company, Online Marketing plays an important role in reaching customers as follows: - Bridging the gap between buyers and sellers: Online marketing will help bridge the gap between buyers and sellers through only one electronic medium Thanks to this, customers can quickly access company and product information related to products Then comes the step of being consulted and exchanged easily - Expand marketing reach to customers: Thanks to online marketing, the company can use advertising campaigns to effectively reach each target customer and potential customer only through the internet and devices electronic - Time saving: The company does not spend too much time and manpower on marketing to customers when using traditional marketing methods Along with that, customers also not waste time buying All activities can take place 24/7 and throughout the week - Cost optimization: Online marketing helps companies save costs related to traditional marketing, but also orient and find target customers with higher economic efficiency - Proactive for company use: Online marketing has the advantage that a company can locate specific performance parameters of an advertising campaign, then conduct analysis to decide whether to proceed or not action or not All adjustments are made with simple steps