Phát triển mạng lưới liên kết các nhà môi giới bất động sản ở việt nam

6731 LV ThS DHKTQD < ns TRUONG DAI HOC KINH TE QUOC DAN *** DAI HOC KTQD TT THONG TIN THUVIEN PHONG LUAN AN • TU LIEU TRINH QUANG TUNG PHAT TRIEN MANG LL OI LIEN KET CAC NHA MOI GIOI BAT DONG SAN VIET NAM Chuyen nganh: QTKD BAT DQNG SAN LUAN VAN THAC SI QUAN TRI KINH DOANH Nguoi huong dan khoa hoc: PGS.TS HOANG VAN CU’ONG THS 6W HA NOI-2011 HBi L((I CAM DOAN Toi xin cam doan day la cong trinh nghien cuu khoa hoc, doc lap cua rieng toi Luan van chua duoc cong bo duOi bat ky hinh thuc nao Toi hoan toan chiu trach nhiem truoc nha truong ve su cam doan Tac gia luan van Trinh Quang Tung LOl CAM ON m x f Truoc tien, toi xin gui loi cam on sau sac toi thay huong dan luan van cua toi, PGS.TS Hoang Van Cuong Thay da giup toi hinh y tuong ten de tai, mac du day la mot de chua duoc nghien cuu ve ly luan va thuc tien o Viet Nam, nhung suot qua trinh nghien cuu, thay da kien nhan huong r x F F x dan va dong vien toi rat nhieu Su hieu biet sau sac ve khoa hoc, cung nhu kinh nghiem cua thay chinh la tien de giup toi dat duoc nhung tuu va kinh nghiem quy bau sau Toi cung xin gui loi biet on Uan den Tien si Nguyen Minh Ngoc • F Trong qua trinh giang day bo mon moi gioi bat dong san cung nhu buOi x XX bao ve chuyen de tren Khoa, thay da danh thoi gian quan tam goi mo toi chon de F tai luan van theo huong thuc hanh va dong gop y kien giup toi hoan thien luan van F X Toi xin chan cam on cac thay, cac co Khoa Bat dong san va Kinh te tai nguyen - Truong Dai hoc Kinh te quoc dan da tan tinh gop y giup toi hoan thien luan van F Toi cung xin cam on nhom phat trien mang luoi moi gioi bat dong san www.punica.vn va gia dinh da luon ben toi, co vu va dong vien toi nhung luc kho khan de co the vuot qua va hoan tot luan van Toi xin chan cam an! Myc Lye LO'I MO DAU CHUONG 1: CO SO KHOA HQC VE VIEC PHAT TRIEN MANG LUOI CAC NHA MOI GIOI BAT DQNG SAN 1.1 Sy can thiet phat hrien mang I tiUi cac nha moi gioi BBS 1.1.1 Moi gioi BBS va mang luoi cac nha moi gioi BBS •> r 1.1.2 Bac diem cua hoat dong moi gioi va su lien ket giua cac nha moi gioi BBS 1.1.3 Vai tro cua mang luoi lien ket cac nha moi gi \ r r \ r 2.3.3 Nhung ton tai can giai quyet va nhung van de dat doi vdi mang ludi linn ket: 63 CHLONG 3: MQT SO GIAI PHAP NHAM PHAT TRIEN MANG Ltfdl CAC NHA MOI GI6i BAT DQNG SAN VIET NAM 65 3.1 Xu hudng thi trirtfng bat dtng san va nghe moi gioi d Viet Nam 65 3.1.1 Xu hudng thi trudng bat dtng san Viet Nam: 67 3.1.2 Xu hudng phat trien nghe moi gidi d Viet Nam: 66 3.2 Xu hwdng va quan diem phat trien mang luoi moi gidi BBS d Viet nam tuong lai 67 3.2.1 Xu hudng phat trien mang ludi moi gidi BBS d Viet Nam tuong lai 67 3.2.2 Quan diem phat trien mang ludi cac nha moi gidi BBS 71 3.3 Be xuat glal phap phat trien mang ludi lien ket cac nha mol gidi BBS d Viet Nam 72 3.3.1 Giai phap to chuc: 73 3.3.2 Giai phap phat trien phuong thuc trao doi thhnn tin true c^p: 77 3.3.3 Giai phap phat trien phuong thuc trao doi thong tin n ign n ep 77 3.3.4 Giai phap quan ly vien 87 3.3.7 Giai phap tao nguon thu de tai chinh cua mang ludi vung manh^^O 3.4 Kien nghi 91 KET LUAN 93 TAI LIEU THAM KHAO 9S DANH MVC SO DO, BANG BIEU •> r a Sa 3.1: Co cau to chuc Ban quan tri mang luoi————————————— 74 So 3.2: So website - 78 So 3.3: Quy trinh tim kiem bat dong san.84 Bieu 1.1: Ti le nhung thach thuc ma CMO phai doi mat————————— 29 a a r r r Bieu 1.2: Nhung nguon gay anh hubng den quyet dinh chien luge 30 Bieu 1.3: Ke hoach tang viec su dung cac phuong tien truyen thong xa hoi 31 Bieu 2.3: Bieu ti le so thue bao di dong - 48 A Bieu 3.1: Ty le su dung Internet tai Viet Nam cang tang cao 68 Bang 2.1: Bang tong hop cac san giao dich bat dong san toan quoc - 41 r Bang 2.2: Bang tong hop cac hoi thao cua mot so to chuc ldn nam 2010-46 r r Bang 2.3: Bang thong ke nhung trang web co dang tin bat dong san 100 trang web tot nhat Viet Nam 53 r r Bang 2.4: Bang thong ke nhung trang web co dang tin bat dong san -53 TRUONG DAI HOC KINH TE QUOC DAN *** TRINH QUANG TUNG PHAT TRIEN MANG LUOI LIEN KET CAC NHA MOI GIOI BAT DONG SAN VIET NAM • • TOM TAT LUAN VAN THAC SI • • HA NOl-2011 Li i LCD MO DAU y m r Trong cong viec cua nghe moi gidi bat dong san (BDS) moi nha moi f gicri chi lam chuyen sau mot pham vi thi trudng nhat dinh Nhung nhu cau cua khach hang rat da dang, do de phat trien nghe nghiep cua minh thi nha moi gioi phai phat trien mang ludi quan he vdi cac doi tuong hun quan Cac nha moi gidi bds hien dang thieu mot cong cu de chia se kien thuc F A e chuyen mon Chinh vi nhung ly tren, hoc vien quyet dinh chon de tai “ F F Phat trien mang ludi lien ket cac nha moi gioi bat dong san d Viet Nam” F A Luan van da khang dinh duoc mang ludi lien ket nghe nghiep noi A F F chung va nghe moi gidi bat dong san noi rieng la mot bo mon khoa hoc Ket qua nghien cuu cua luan van gop phan nang cao hieu qua kinh doanh, tang tinh chuyen nghiep cua nha moi gidi bat dong san ii CHlTONG CO SO KHOA HQC VE PHAT TRIEN MANG LLJOI CAC NHA MOI GlOl BAT DQNG SAN ' • • the khac tao dirge quan he giao dich, kinh doanh bat dong san va kinh doanh dich vu bat dong san Mang ludi cac nha moi gioi bat dong san la to chuc cua nhung ca nhan, r \ to chuc cung hanh nghe moi gidi bat dong san cd chung muc dich tap hop, lien ket vien, hoat dong thudng xuyen nham ho trg kinh doanh co hieu qua r r Dac diem cua hoat dong moi gidi bat dong san la mang tinh chat thuong mai Nha moi gidi dong vai tro trung gian giao dich bat dong san giua cac ben vdi r r Dac diem cua su lien ket giua cac nha moi gidi bat dong san Cac vien: (1) san sang chia se kinh nghiem, thong tin va kien thuc cua minh, (2) cd kha nang dong gop va hop tac, (3) cam ket vdi nhung muc tieu va hoat dong da duoc lira chon Mang ludi can cd mot ngudi nhiet tinh va la nguai khac vdi r giam doc hay quan IL Lam viec theo mang ludi khong bao gid la hoat dong chinh cua mot to chuc ma nd chi la hoat dong thu yeu va lam tang them gia tri cho to chuc, hay nd la mot nhung cong cu de phat trien to chuc chi phi va rui ro cho cac nha moi gidi, giup cac nha moi gidi nang cao va md dong chuyen sau theo tung phan khuc thi trudng bds, giup cac nha moi gidi r y md rong moi quan he vdi dong nghiep 81 * r r tiep thu nhanh hon Ngoai mang luoi giup chi nhung thieu sot cua luat va chinh sach vi cong viec moi gioi hang cua cac vien lien quan den voi nha dau tu, giay to lien quan, nhung vu tranh chap, va nhieu loai BDS > yr Chu de thu tu: Thong tin Quy hoach Nha moi gioi can nam thong tin quy hoach de tu van cho khach hang dau tu hieu qua, va dac biet nha moi gioi r can nam vung thong tin de tranh giao dich nhung BDS vao dien quy hoach Thuc te o Viet Nam nhung thong tin quy hoach khong minh bach vi r t r r > the mot nguoi khong the biet het duoc, nhung nhieu nguoi cung quan tam va chia se thi it nhieu se cai thien duoc van de Chu de thu nam: Kien thuc, kinh nghiem dau tu Mac du chu de X X ' khong phai la nghe cua nha moi gioi nhung nghe nghiep cua ho ton tai va •> r x \ 77 phat trien phu thuoc vao cac nha dau tu Vi the nha moi gioi can am hieu de r y tu van cho cac nha dau tu c Danh ba cac nha moi gidi (tim kiem nha moi gidi): la danh sach cac vien gom thong tin ve vien va cac tin ho da dang Khi mang luoi co hang nghin vien thi can co phuong phap sap xep de tien cho ♦ - - ' £ viec tra cuu Vi the chuc nang cua web phai dap ung nguoi dung can tim r x a chi can go mot phan ho va ten he thong se dua goi y lua chon di kem voi so dien thoai, neu ten trung thi se phan biet o so dien thoai Danh x r ba can phan loai theo tinh, va cap vien vi cac nha moi gioi cung tinh, va cap thuong lam viec cung d Dang tin bat dong san: cong cu can thiet ke don gian, it thao y *** r r r r tac, de su dung, khong gay nham lan Vi neu thiet ke phuc tap, dang mat thoi r gian thi so luong nguoi dang se it do mang luoi se it thong tin e San pham va dich vu lien quan: nha moi gioi khong chi dung lai o viec giao dich cong, ma de quan he tot voi khach hang nha moi gioi can quan he voi cac ben cung cap cac dich vu lien quan nhu tu van hoan 82 thien so do, tu van giay phep xay dirng Vi voi moi giao dich BDS se tat yeu phat sinh cac san pham va dich vu lien quan, va khach hang can nhung nha cung cap Nha moi gioi giup khach hang nhung viec khong phai vi muc dich loi nhuan ma vi su an toan, tiet kiem thoi gian va chi phi cho khach hang 3.3.3.2 Cac chuc nang cua he thong web: Mot website muon phat huy nhung uu diem cua viec trao doi thong tin r y y gian tiep da trinh bay o phan thuc trang thi can hoi tu cac chuc nang: tim kiem; email; tin nhan; chat; _ f y r r y a Tim kiem bat dong san Khi xuat hien nhu cau cua khach hang, hau het cac nha moi gioi khong the tuc khac tim duoc thong tin BDS phu r y r r hop, rat nhieu tinh huong sau mot thoi gian thi xuat hien thong tin BDS phu hop voi nhu cau cua khach hang De giai quyet tinh trang website can co chuc nang can chuc nang tim kiem thong minh Tuc la truong hop vien su dung chuc nang tim kiem nhung van chua thay BDS phu hop thi lenh tim kiem duoc luu lai va den mot thoi diem bat ky co vien r r dang BDS phu hop thi he thong se tu dong gui email thong bao den vien da tung su dung chuc nang tim kiem thong minh Sau day toi xin de xuat so quy trinh tim kiem bat dong san: 83 Sa 3.3: Quy trinh tim kiem bat dong san b Chuc nang email gui den cac vien cac trudng hop sau: ? r Loai email thu nhat la chuc mung sinh nhat va le tet cho vien Chuc nang xuat phat tu thuc te ve viec tri moi quan he lau dai Co the minh chung qua viec hai nguai ban cung lap co quan he than vai nhau, • • • r r 5 nguai va gui mot tam thiep chuc mung sinh nhat deu dan thi se gop phan z r danh thuc mdi quan he tot dep Do trang web cua mang luoi can co email dap ung nhu cau 84 Loai email thu hai la chuc nang thu hai la thong bao hoan ho so vien De vien hoan ho so thi khong the tac dong mot Z AZ A luc, ma can nhac nho vien di ddi voi mot so quyen lgi nhu sau: □ Sau kich hoat tai khoan user chi dugc dang tin 15 ngay, A z A 15 do, he thong se tu dong gui email lan, mdi lan each ve viec nhac nhd hoan ho so Z □ Trong 15 hoac sau 15 ngay, user co the up anh bat cu luc nao, sau up anh, admin se kiem tra thong tin ve scan CMND va cac thong tin lien quan, neu chinh xac se chung thuc NMG ‘Thanh vien xac thuc’ A A Thanh vien co quyen dang BDS va khong co quyen sua scan CMND va cac thong tin lien quan den CMND: hg ten, sinh, sd CMND z □ Neu sau 15 ngay, user khong up scan CMND hoac up khong chinh xac, he thong se khoa quyen dang tin, va neu la truang hgp up thong tin Z A khong chinh xac, admin se co email gui ve thong bao ly khong chap nhan thong tin z Neu sau 15 ma vien chua hoan thong tin thi sau A Z A moi thang deu co email nhac nhd lan, vong thang sau hg dang Loai email thu ba la: Khi vien qua cap, se co email chuc mung A Z A han dong thai thong bao cho hg de hg biet nhung quyen lgi co dugc len mot cap mdi cao han c Chuc nang gui tin nhan Chuc nang dung de cac vien gui cho hg khong cung mot luc true tuyen Chuc nang co mot sd tien ich han email la ket noi * r cac vien vao cung mot mang ludi Neu cac vien su dung mail thi bat lgi han la mat thdi gian de md them mot trang web roi dang 85 nhap va thao tac tren Neu vien muon guri tep tin dinh kern (anh, file word ) thi trang web cua mang ludi da dap ung duoc d trang san giao dich d Chuc nang chat Khi cac vien cung online mot luc, ma muon trao doi tuc thdi thi can tinh nang chat Co hai loai chat la chat rieng (hai ngudi) va chat chung (chat room) Chat room: Chuc nang tich hop vao trang web va phan nhom ngudi su dung: nhom cap la vien xac thuc; nhom cap la vien chinh thuc; nhom cap la Ban quan tri Mdi nhom se cd khu vuc chat rieng A /w _ r a r a Quyen chat cua mdi nhom tang dan, nhom cap cao cd quyen chat d nhom cap dudi, nguoc lai nhom cap thap lai khong cd quyen chat d khu vuc nhom cap cao Viec phan nhom tac tac dung chon loc duoc nhung thdng tin chat r lugng tu cac vien uy tin Mang ludi rat dong vien nen khong the de tinh trang cung cd quyen noi ma can quy hoach vi “ke noi phai co ngudi nghe” Chat rieng: Chuc nang thich hop chi co hai ngudi can trao doi thong tin vdi dieu kien ca hai ngudi dang true tuyen Thuc te, tinh hudng dien ngudi tim dugc thdng tin phu hgp vdi nhu cau cua mot ngudi r r a r r khac dang true tuyen vi the tinh nang can bo tri d trang xem chi tiet mot BDS 3.3.4 Gidi phap quan ly vien 3.3.4.1 Xay dung quy che vien r \ r Bat ky to chuc nao hoat dong deu co cac quy dinh rieng, doi vdi mang z r a ludi mdi gidi muon hoat dong cd to chuc cung can cd nhung che tai phu hop r Do khuon kho luan van cd han, nen tac gia khong the trinh bay het noi dung quy che ma chi dua noi dung chinh de dam bao tinh ngan gon va du y nhu sau: 86 A A Dieu 1: Dieu kien de tham gia mang lucri Dieu kien thu nhat: Thanh vien phai hoan thien ho so vien theo mau quy dinh Sau do, Thanh vien phai dang tin bat dong san va tin thao luan voi so luong nhat dinh theo quy dinh cua Ban quan tri Dieu kien nham sang loc nhung vien khong lam nghe moi gidi nhung van muon tham gia FA A Dieu kien thic hai: Gidi thieu them it nhat nam dong nghiep tin cay A A tham gia Nhung dong nghiep tham gia cung phai hoan dieu kien Z e A a thu nhat Dieu kien giup mang ludi tang vien nhung van dam bao F chat luong A A Dieu 2: Quyen lai va nghia vu e A A Quyen lai: Ngoai nhung quyen loi duqc dang tin, md rong quan he vdi cac vien khac Cac vien hoat dong tich cue duqc quyen loi uu tien gidi thieu khach hang, nguon hang de lam dich vu Nghia vu: Tuan thu noi quy; dang tin trung thuc, hqp phap va chiu trach nhiem doi vdi tin do; giao tiep co van hoa F A Dieu 3: Che tai vi pham 9 r a Thanh vien vi pham quy che se bi xem xet va tudc quyen vien tam thdi hay vinh vien theo muc vi pham F A Boi thuong thiet hai cho cac ben lien quan co nguyen nhan xuat phat tu F viec vi pham quy che cung nhu phap luat Viet Nam Bi kien toa va xu ly theo phap luat hien hanh neu vi pham, an cap ban quyen, lam ton hai nghiem den su ton tai binh thuong cua mang ludi Viec boi thuong hanh vi vi pham se co the bi Ban quan tri de xuat them neu cac khung hinh phat cua phap luat hien hanh khong thoa dang doi 87 3.3.4.2 Quan ly ho so vien r y a Ddi voi vien la cd nhan gom nhung noi dung sau: - Ho ten vien: Viet day du theo chung minh nhan dan vi neu vien cac bi danh hoac ten goi khac nhu mot so mang xa hoi se kho khan viec quan tri (*) \ F - Anh cd nhan: Yeu cau vien phai cung cap anh ro mat va khong F duoc dang anh thieu nghiem tuc, phan cam (*) F - Ngay sinh: Ban quan tri se biet duoc sinh chinh xac hay khong theo chung minh thu (*) >7 F - Tinh hoat dong’ Phan dung de phan nhom vien vi neu khong nhom theo tinh ma gop chung toan quoc se rat kho khan viec tim kiem vien (*) - Noi dao tao nghe mdi gidi - Ban chung chi hang nghe - Mo ta kinh nghiem va qua trinh mdi gidi: Thanh vien co nhieu kinh nghiem viet ro rang thi se tao niem tin cho ddi tac Ghi chu: ky hieu (*) la yeu cau bat buoc phai hoan F t y b Ddi vdi vien la to chuc gom nhung noi dung sau: r -Ten don vi: Theo giay dang ky kinh doanh - Logo - Ngay lap don vi 88 - Ban giay dang ky kinh doanh - Nguai dai dien phat ngon va lien lac - So dien thoai va email - Tinh hoat dong chuyen sau - Mo ta nang luc kinh nghiem 3.3.4.3 Phan hang vien: r Thanh vien cap 1: Thanh vien chua xac thuc la vien chua co r F ban CMND hoac ho chieu, hoac CCHN moi giai hoac giay dang ky kinh F doanh Thanh vien co han che la khong duoc dang tin mang luai Thanh vien cap 2: La vien Co ban CMND hoac ho chieu _ Thanh vien da chung thuc: ngoai cac chuc nang nhu vien capl, vien cap duoc dang tin BDS > F Thanh vien cap 3: La vien co ban Chung chi hanh nghe hoac F scan giay dang ky kinh doanh duoc phep hoat dong moi giai BDS Thanh vien duoc Ban quan tri giai thieu vai khach hang F Thanh vien cap 4: La vien nhiet tinh la nhung vien da du F tieu chuan cap va Dong thai dang du tin BDS va bai thao luan va mai duoc cac NMG khac tham gia vao mang luai Thanh vien duoc Ban quan F tri cho them mot so cong cu website cua mang luai F Thanh vien cap 5: Thanh vien chinh thuc la vien da hoan tat ca cac yeu cau va duoc Ban quan tri danh gia la hoat dong nhiet tinh, uy tin va hieu qua Thanh vien duoc tham gia cac buoi hop quan vai Ban quan tri, va duoc uu tien nhat tiep can nguon hang 3.3.4.4 Binh chon khen thuong, ky luat Moi ca nhan la mot the giai rieng, ho mang minh nhung tinh cach rieng, co nhung nhu cau, tham vong va tiem nang khac 89 Muc dich lam viec cua ho khac nhau, nhu cau ca nhan cua ho d nhung thoi diem khac thi khong giong Nhiem vu cua Ban quan tri mang luoi la phai dung hoa nhung cai khac de cung huang tdi muc tieu cua to chuc Theo Maslow, thi nhu cau cua ngudi luon luon thay doi dong co • r f lam viec cua ngudi luon thay doi theo thdi gian Vi the qua trinh lam viec se cd mot luc nao dong luc tham gia mang ludi khong du sue hap phai nhay ben, linh hoat xac djnh va du bao dung nhu cau cao nhat cua luc thuc day vien hoat dong tot han Sau day la mot so each lam: Cach thu nhat: Ho tra them mot so cong cu tren web cho nhung vien tich cue, tao dong luc thuc day ho Nhung cong cu ho tra can cd tinh r thiet thuc giup ich cho cong viec, vi du nhu: cong cu lam mdi tin, su dung cong cu tin bai cua ho se dugc dua len vi tri dau tien cua khu vuc san giao dich Cach cd the ap dung so lugng vien len den tren 1000 vi se phat sinh hang van tin BDS, va ngudi cd tin d vi tri tren cung se hieu qua han nhung ngudi lai Cach thu hai: Uu tien cho cac vien tich cue dugc tiep can nguon hang chuan tu nha dau tu Nhung nguon hang chuan la nhung BDS cd day du tinh phap ly va cd tinh khoan cao va dugc Ban quan tri phan tich ky luong Cach ap dung mang ludi da d giai doan uy tin cao, luc e > > r r r r nhieu nha dau tu se biet den va san sang hgp tac ky ket phan phoi BDS thdng qua mang ludi Cach thu ba: Binh chgn vien ban dugc doanh so hoa hong dich > r vu nhieu nhat thang/quy Thanh vien se dugc tuyen duang tren web Xac dinh doanh so bang each nhung nguon hang Ban quan tri kiem soat dugc 90 3.3.5 Giaiphdp tao nguon thu de tai chinh cua mang ludi vung manh r y •» r y t Bat cu to chuc nao deu bat buoc phai co chi phi de hoat dong Nguon tai chinh vung mang thi to chuc cang co kha nang truang ton Sau day la mot y r r so nguon thu du kien co dugc sau mang ludi hoat dong on dinh X Nguon thu tic quang cao banner: La nhung hinh anh dat tai cac vi tri r tren website Thuong cac Banner la anh dong dugc dat d hai phia ben phai, trai hoac tren dudi cua trang web z x x Nguon thu tic dich vu mdi giai: Nguon thu den tu viec dai dien mang ludi (Ban quan tri) nhan moi gidi cac nguon hang cua Nha dau tu va hgp tac vdi cac vien Nguon thu tic dao tao: Cac vien san sang tra hgc phi de dugc tham gia khoa hgc mang tinh thuc hanh vdi nhung chuyen gia noi tieng day X X dan kinh nghiem va cong nghe Nhung chuyen gia cd nhieu kinh z nghiep thuc te dugc Ban quan tri mdi tu chinh nhung vien cua mang ludi •> x r r •> Nguon thu tic cac budi hoi thao: Mot so budi hoi thao mang tinh thiet thuc thi cd the thu tien nhung vien tham du, nhung budi to chuc Z X thi trudng cd nhung bien dong hoac chinh sach mdi nhu: suy thoai thi can cac giai phap va chien luge mdi gidi thich ung; cd van ban phap luat mdi thi can cd chuyen gia luat hudng dan ap dung; thi trudng nong thi can nhan dinh cac diem nong cd tinh khoan cao de mdi gidi hieu qua X Nguon thu tic cac tin VIP tren web: Tin Vip la nhung tin luon hien len d phia tren cung cua mdi loai bat dong san, vao xem cung thay Day la z X z mot nhu cau ldn ddi vdi tat ca cac nha mdi gidi X Z Nguon thu tic phi hoat dong tren web cua vien: Mot sd vien muon dugc nhieu khach hang biet den han thi Ban quan tri can cd muc thu phi thich hgp Ban quan tri cd trach nhiem xay dung cong thong tin de cac vien giao tiep vdi khach hang 91 Nguon thu tu cac nha tai tro: Khi mang luai co dong vien hoat dong tich cue thi co rat nhieu nha dau tu muon tai tro vi ho duac cac quyen lai nhu: ban duac hang, quang cao thuong hieu, duoc Ban quan tri giai thieu nhan su moi giai tinh nhue de ho tuyen dung lam nhan vien hoac mai lam • f\ f cong tac vien 3.4 Kien nghi De mang luai moi giai phat trien co hieu qua thi cac vien cua x e y f mang luai can co nang luc cao, va su quan ly cua nha nuac ve thi truong bat dong san cung can chuyen nghiep hon de cac nha moi giai duac bao ve quyen lai mot cach chinh dang Sau day la mot so kien nghi: x f Hinh Uy Ban quan ly thi trudng bat dong san dong bo va co he thong Thi truong bat dong san co tac dong rat lan den nen kinh te, vay can co mot co quan ngang Bo co du nang luc chuyen trach quan ly Hien nha nuac chua quan ly hieu qua cac giao dich cong, gia giao dich thuc te F F F cUng khong kiem soat duac, dan den that thu thue va thi truong khong minh bach, nguy hiem hon la nha nuac se khong dieu tiet duac thi truong dan den F F nguy co va ma khong co giai phap Doi vai cac nha moi giai cUng bi that XX thiet ve quyen lai ho khong kiem soat duac giao dich cong Viec lap mang ludi hay hiep hoi mdi gidi khong nen true thuoc co quan nha nudc, vi nha nuac vua ban hanh luat vua lam se khong co tinh F X khach quan va mat di y nghia co ban Nha nuac chi nen quan ly ve mat vi mo Hanh gia lai hieu qua hoat dong cua san giao dich bat dong san tu dua md hinh Cong ty mdi gidi BDS phu hop vdi thuc tien Hau het cac san hien lap de hap thuc hoa cac du an theo quy dinh phap luat, khach F F F F hang thuc te den dang ky giao dich rat it Vi the, nha nuac nen xem xet lai viec cho lap san, thay vao la mo hinh cong ty moi giai BDS, va thi truong BDS co so giao dich nhat truc thuoc nha nuac de kiem soat cac giao dich o cac Cong ty Viec lam se lam dich vu moi giai BDS chuyen 92 nghiep han, dem lai long tin cho khach hang, tu tao thuan lai cho mang lurai mdi giai Can cd che tdi cu the doi vdi cac trudng hop lam mdi gidi nhung khong co chung chi hanh nghe Hien luat phap cung da quy dinh cam ngudi khong co chung chi hanh nghe tham gia hoat dong mdi giai BDS, nhung chua co quy dinh cu the ve cac hanh vi goi la vi pham, dan den xuat hien nhieu “co dat”, va khach hang kho kham lam mdi tim dugc nha mdi giai chuyen nghiep r r Viec phat trien mang ludi mdi gidi cung kho dat chat lugng neu vien toan la “co dat” X XX Dieu kien de hanh nghe mdi gidi BDS can yeu cau cao han hien Hien de hanh nghe mdi gidi BDS chi can tot nghiep lap 12, cac nude cd thi trudng BDS phat trien quy dinh trinh cua nha mdi gidi cao han Nhu vay, de hinh anh nha mdi gidi dugc ton trgng xa hoi thi Nha nude can dua cac quy dinh dieu kien hanh nghe mdi gidi chu trgng den trinh hgc van cao hon hien Can nang cao chuong trinh dao tao chung chi hanh nghe mdi gidi Chuang trinh dao tao nghe mdi gidi BDS hien chi cung cap nhung te hoat dong thuc te nha mdi gidi phai tu bo sung kien thuc va hgc nhung dong nghiep, hg thuong tham gia mang ludi hoac cac nhom dong nghiep de giai quyet trinh trang tren Vi the neu chuong trinh dao tao cap chung chi hang nghe dugc chu trgng han, hgc vien tot nghiep se cung cap han, tu X F mang ludi cac nha mdi gidi se phat trien manh ve chat 93 KET LUAN Z Thi truong bat dong san Viet Nam phat trien manh me nhung nam gan day, ben canh xu hudng su dung mang xa hoi cung da trd nen z X bien Xay dung mot mang ludi quan he nghe nghiep la mot viec khong chi giup ich cho ban than nha mdi gidi ma cd y nghia cho thi trudng va xa z •> hoi Mang ludi cac nha mdi gidi BDS da trd nen bien d cac nude phat X e *9 r e trien Do vay, viec nghien cuu de tai “ Phat trien mang ludi lien ket cac nha tien Luan van nghien cuu dua tren ly luan khoa hoc ve mang ludi cac nha moi gidi BDS, sau phan tich thuc trang, va de xuat nhung giai phap de z z phat trien d Viet Nam Ket qua nghien cuu cho thay, phat trien mang ludi mdi z z r y e gidi BDS la tat yeu khach quan va d Viet nam van de so khdi Ve mat ly luan, luan van da neu duoc cac co sd khoa hoc ve viec phat trien mang ludi cac nha mdi gidi BDS Trong phan tich rd nhung noi dung co ban; cac hinh thuc lien ket true tiep va gian tiep; kinh nghiem phat trien mang ludi d mot sd nude tien tien, tu rut bai hoc doi vdi Viet Nam Luan van da lam rd duoc thuc trang phat trien mang ludi cac nha mdi r gidi BDS d Viet Nam Luan van da nghien cuu lich su thi trudng bat dong san d Viet Nam tu lien he den lich su nghe mdi gidi, tu tong ket nhung ket qua dat duoc va han che Luan van nghien cuu thuc trang cac hinh thuc phat trien mang ludi mdi gidi true tiep va gian tiep, de rut uu diem va nhuoc diem, tu dua nhung van de ton tai can giai quyet Luan van da dua z x r z x * r cac sd lieu ve tam anh hudng cua mang xa hoi den cac quyet dinh chien luge cua cac cong ty tren the gidi, tu rut bai hoc doi vdi mang ludi cac nha z mdi gidi bat dong san d Viet Nam Z X X X z Tren co sd nhung van de ton tai can giai quyet, luan van da dua Z X Z Z nhung giai phap va kien nghi nham khac phuc nhung thieu sot dang dat De 94 co giai phat phat trien mang luoi hieu qua, luan van da co nhung du bao xu hudng phat trien mang ludd dr Viet Nam va dua mot so quan diem phat trien mang ludd Tu de xuat mo hinh phat trien, neu ro noi dung hoat •>*>•> yr dong Giai phap dua chinh la de xuat mo hinh cu the de phat trien mang r rot ludd, da nhan manh viec ung dung cong nghe true tuyen de phat trien va chu den viec xac thuc cac vien mang ludd Cudi cung la •> r y mot so kien nghi giup thi trudng phat trien tot hon va hinh anh nghe mdi gidd duoc danh gia cao horn xa hoi Vdd nhung giai phap mang ludd mdi gidd se tap hop duoc nhieu vien vua hong vua chuyen gop phan xay \ r dung nen kinh te thi trudng dinh hudng xa hoi chu nghia 95 TAI LIEU THAM KHAO Tieng Viet •x r r Bo thdng tin va truyen thdng (2010), Bao cao thdng ke sd thue bao di dong, Viet Nam Harvey Mackay (2011), Tu dao gieng truo'c chet khat, Thaihabook, Nxb Dai hoc kinh te quoc dan Ha Noi, Viet Nam Hiep hoi bat dong san Viet Nam (2010), Bang tong hop danh sdch cac san dang ky, Viet Nam Hiep hoi bat dong san Viet Nam (2010), Danh sdch cac budi hoi thao da to chuc cong nam, Viet Nam Hiep hoi bat dong san Ho Chi Minh (2010), Danh sdch cac budi hoi thao da to chuc cong nam, Ho Chi Minh Khoa bat dong san va KTTN (2010), 7az lieu hoc chuong trinh dao tao chung chi hanh nghe mdi gidi va quan ly san, Dai hoc kinh te quoc dan Ha Noi, Ha Noi Yahoo! ket hop cung Kantar Viet Nam (2011), ket qua nghien cuu Net Index lan thu ve xu hudng su dung Internet tai Viet Nam, Viet Nam Tieng Anh IBM (2011), The 2011Global CMO Study, New York www.activerain.com www.alexa.com www.flippingpad.com www.trulia.com www.zillow.com www.ziprealty.com