Marketing bất động sản nhà ở trong dự án khu đô thị tại hà nội

5199 TI13» DHKTQD suv.-s/ r 3.1 Xu hirong phat trien hoat dong Marketing bat dong san nha ff du- an khu thi tai Ha Noi 115 r a r •> 3.2 Mot so de xuat voi cac doanh nghiep nude trien khai hoat dong Marketing bat dong san nha o’ du’ an khu thi 117 3.2.1 Nhan thuc dung vai trd cua hoat dong Marketing 117 3.2.2 Ke hoach hoa hoat dong Marketing 118 3.2.3 Xay dung quy trinh Marketing du an phu hop 120 3.2.4 Chu dao tao doi ngu nhan luc Marketing 120 3.3 Mot so de xuat vi mo thuc day hoat dong Marketing bat dong san nha o’ tai Ha Noi 121 3.3.1 Tiep tuc hoan thien va day manh viec trien khai quy hoach thu 122 3.3.2 Xay dung va thuc hien cac giai phap tien te, tin dung cho thi truong 123 3.3.3 Tang cung cho thi truong nha cr 124 3.3.4 Minh bach hoa thong tin tren thi truong nha o 125 KET LU AN 128 DANH MUC TAI LIEU TH AM KHAO 130 PHU LUC 01 131 PHU LUC 02 139 PHU LUC 03 140 DANH MUC HINH, SO DO, BANG BIEU STT BANG, HINH NOI • dung TRANG Hinh 1.1 Bang 2.1 33 Hinh 2.1 Hinh 2.2 Hinh 2.3 Hinh 2.4 Hinh 2.5 Hinh 2.6 Hinh 2.8 10 Hinh 2.9 11 Hinh 2.10 12 Hinh 2.11 13 14 15 Hinh 2.12 Hinh 2.13 Hinh 2.14 16 Hinh 2.15 17 Hinh 2.16 Qua trinh xay dung chien luoc Marketing Quy hoach chung khu thi Van Giang Ecopark Quy hoach tong the khu thi Ecopark Co cau mau khao sat phan theo tudi Co cau mau khao sat phan theo to chuc dang lam viec Co cau mau dieu tra phan theo thu nhap Muc yeu thi'ch KE)T sinh thai phan theo tudi Co cau mau dieu tra phan theo loai nha d so huu gan nhat Cac yeu to uu tien mua nha va muc uu tien Cac yeu to uu tien ve tien nghi mua nha va muc uu tien Mau dieu tra chia theo loai hinh nha d yeu thi'ch Muc ua thi'ch vdi cac phong each thiet ke can ho Cac vi tri can nha va muc yeu thi'ch Cac hinh thuc giao nha va muc yeu thi'ch Cac loai dien rich nha rieng va muc ua thi'ch Cac loai garage va so thi'ch cua ngudi duoc dieu tra Cac loai dien tich can ho chung cu va so thi'ch cua ngudi dupe dieu tra r 73 73 83 84 85 85 88 88 90 91 92 93 94 95 96 97 w TRUONG DAI HOC KINH t£ Qu6c DAN - ?&*>€&*> NGUYEN THI THUY LINH MARKETING BAT DONG SAN NHA OF TRONG DITAN ■ ■ KHU DO THI TAI HA NOI ■ ■ ■ CHUYfiN NGANH: QUAN TRI KINH DOANH bAt DONG SAN TOM TAT LUAN VAN THAC SI • HA NOI-2011 • LOTI MO DAU Nha d cd dac thu la san phSm co gia tri Ion, then gian tao lap lau va cung phan ung rdt cham so vdi cau Hien thi trudng nha d cua nude ta d giai doan so khai, viec mua ban, giao dich san pham chua thuc sir van hanh tuan theo quy luat cua nen kinh te thi trudng quan he cung cau Do sir mat can bang giua cung va cau, co nhieu giai doan thi trudng dupe coi la nam tay ngudi ban Chinh vi vay cac doanh nghiep kinh doanh nha d khong coi va dau tu rat it cho hoat dong nghien cuu thi trudng Khong rieng gi cac doanh nghiep kinh doanh nha d ma phan ldn cac x r o doanh nghiep Viet Nam deu hieu sai ban chat va vai tro cua hoat dong Marketing Ho coi Marketing chi la ban hang, la tiep thi hay quang cao san pham nhtrng hoat dong la mot rat nhieu khau cua ca qua trinh Marketing Mat khac, da phan chu dau tu cua cac du an bat nha d hien la cac cong ty xay dung, hoac xuat than tu nganh xay dung nen chi chu y den xay dung ma bo qua rat nhieu budc cua mot quy trinh phat trien du an, hoac neu cd thuc hien thi cung thieu chuyen nghiep vi khong cd kinh nghiem r Chinh vi vay ma mot so nam trudc day, cac doanh nghiep kinh doanh r x nha d muon ban dune hang thuan loi, nhanh chong, dung nhu cau thi x r trudng deu phai nhd den nhung cong ty tu van va tiep thi bat dong san cua r r r nude ngoai Khong the phu nhan chat luong dich vu cao va tinh chuyen nghiep cua cac cong ty Marketing bat dong san nude ngoai, nhung tren thuc te de cac don vi tu van nude ngoai tham gia du an thi chu dau tu tra phi kha cao.Trong x boi canh kinh te hien nay, doanh nghiep bat dong san dang gap nhieu kho r r r khan thi dang cd xu hudng la nhieu doanh nghiep thay vi chon cac don vi phan phoi tiep thi ngoai nhieu cong ty da lira chon doanh nghiep Viet Nam Viec lira chon doi tac phan phoi va tiep thi mang thuong hieu Viet Nam la mot hudng di r \ r khong mdi nhien se la giai phap kha thi boi canh thi trudng tram lang i r r Mat khac neu nhu cac dem vi Marketing bat dong san nude tru vung va trirong giai doan thi co the thay dirge tiem nang rat Ion cho viec phat trien hoat dong Marketing nha d tai thi trirong Ha Noi Tuy nhien de dat dirge dieu nay, cac doanh nghiep Marketing nha d nude can phai hieu ro dirge vai tro va noi dung cua Marketing hoat dong kinh doanh nha d, phat huy va khai thac triet de lgi the am hieu thi trudng dia phuong dong thdi tang cirdng hoc hoi cac don vi nude ngoai de de nang cao tinh hieu qua va chuyen nghiep hoat dong cua minh De gop phan giai quyet yeu cau buc thiet tren, em lua chon de tai nghien curu la: “Marketing bat dong san nha or dur an khu thi tai Ha Noi r r \ Ket cau luan van gom ba chuong r \ Chuong 1: Co sd ly luan ve Marketing bat dong san nha d khu thi Chuong 2: Thue tien hoat dong Marketing bat dong san nha d khu thi tai Ha Noi Chuong 3: Mot so khuyen nghi de phat trien hoat dong Marketing nha d thi tai Ha Noi ii CTIUONG CO SO LY LUAN VE MARKETING BAT DONG SAN • • NHA TRONG KHU DO THI r Trong chuong I, tac gia trinh bay hai noi dung mang tinh chat ly luan, lam nen tang cho viec nghien curu b cac phan sau Thu nhat la nhung khai niem tong quan ve nha b thi, dac diem, phan loai nha b va nha b du r r an khu thi Thu hai la mot so noi dung lien quan den hoat dong Marketing nha b, gom co khai niem Marketing va Marketing nha b, va phan tich nhung hoat dong chu yeu cua qua trinh Marketing nha b du an khu thi Tong quan ve nha b va nha b thi Theo Luat Nha b ban hanh nam 2005 va Nghi dinh sb 71/2010/ND-CP 23/6/2010 cua Chinh phu thi :”Nha b la cong trinh xay dung vbi muc dich de b va phuc vu cac nhu cau sinh hoat cua ho gia dinh, ca nhan” Tuy la mot san pham cua qua trinh san xuat nhung nha b noi chung va nha b thi noi rieng duqc coi la mot san pham hang hoa dac biet Co nhieu each phan loai nha b nhu theo tieu chuan xay dung, theo muc tieu quan ly cua Nha nubc Rieng vbi nha b thi, tinh chat cua thi khac vbi nong thon, nen khai niem va to chuc khong gian nha b cung hoan tu xay dung va lap nhung to chuc hay don vi chuyen mon san xuat loai hang hoa va cung ung cho thi truong Cach thu nhat, qua trinh xay dung gan lien vbi viec mot dien tich dat r r ' nhat dinh bi mat di vi loi ich cua mot hay mot nhom ca nhan Dieu khong nen va kho ton tai b nhung khu thi vi tai day mat dan sb rat dong va r tang len khong ngimg quy dat lai co han Hinh thuc chi phu hop A r r vbi vimg nong thon noi khong bi sue ep ve dan sb cung nhu dien tich dat iii Cach thur hai, nha d thirc str trb mot thu hang hoa dirge tao nhb qua trinh dau tu va day cung chinh la hoat dong dau tir phat trien vi no tao tai san moi cho xa hoi, hon nua la mot tai san dac biet quan Thong qua dau tir phat trien nha b tai thi ma dat dai dirge sir dung co hieu r f r*v qua, cung cap cho b cho dong dao dan cir mot each binh dang, giup cho ho on dinh cho b de co the yen tarn lao dong, dong gop vao su tang trubng va phat trien chung cua xa hoi Khac vbi cac dur an nha b don le, nha b du an khu thi dugc dat tong the cac cong trinh thuoc tang xa hoi cua mot khu thi Nha b r a a du an khu thi co the la nha mat dat (nha lien ke, biet thu, nha vubn ) hoac la cac toa chung cu cao tang dugc xay dung dong bo Tiiy theo quy mo cua du an ma nha b khu thi co the dugc hoan cung luc, hoac hoan theo giai doan, cung vbi su hinh va hoan thien cua toan khu Nha b cung la san pham chinh, dem lai phan lbn lgi nhuan cho cac chu dau tu xay dung khu thi Ly •/ luan ve hoat dong Marketing nha b du* an khu thi • • • “ CT CT • • r \ Tuy cac hoat dong Marketing co tir rat lau nhirng khai niem ve Marketing chi hinh tir nhirng nam dau cua the ky 20 Trai qua qua trinh hinh va phat trien, noi dung cua Marketing cang dugc hoan thien va phong phu va cang co nhieu each dinh nghia khac Nhung co the thay, cang ve sau, cac dinh nghia cang the hien ro ban chat va noi dung cua Marketing hien dai vbi noi dung chu dao la: coi trgng khau tieu thu va danh r r 9? cho no vi tri cao nhat chien luge cua doanh nghiep, de cao viec hieu biet nhu cau thi trubng va khach hang thong qua nghien cuu, phan tich va phan ung linh hoat Ap dung vbi cac doanh nghiep kinh doanh nha b khu thi thi Marketing chinh la viec nghien cuu phan tich thi trubng, tir dinh hubng • r ' ' A minh bach khien phat sinh dau co, nang gia ban dong thoi giup cac doi tuong r a x r a co nhu cau tiep can truc tiep voi nguon thong tin ve du an r - Thi truong bat dong san hien khong hoat dong theo quy luat canh tranh hoan hao cac ben deu thieu thong tin Ben ban mac du co the loi dung dieu de thoi gia bat dong san, nhung nguoc lai chinh ben ban cung r a bat loi vi co kha nang lua chon dau tu khong dung phan khuc thi truong hoac A khong dung thoi diem Mot so cong ty nghien cuu thi truong cung dua cac Ar so lieu thong ke nhung deu la so lieu tu thu thap, tong hop tu cac khach hang r r cua chinh cac cong ty nay, vi vay no chi co gia tri tham khao A A A f De co the thu thap thong tin thi can phai xay dung phan mem noi mang tu cac co quan lien quan den cong thong tin, neu chi ap dung chuyen tin thong thuong thi tin tuc se tro nen cham chap va loi thoi, it co gia tri phuc vu kip thoi cho cac quyet dinh dieu hanh mang tinh vi mo Ngoai ra, he thong thong r r x tin bat dong san chi la nguon cung cap du lieu phuc vu cho viec xay dung chinh sach dieu tiet vi mo, ban than no khong phai la cong cu Do vay, can phai co mot don vi dau moi de phoi hop giua cac co quan chuyen trach Can X rv r e cu cac du lieu khao sat tai mot so nuoc phat trien, moi nuoc deu xay dung he thong thong tin bat dong san o muc chi tiet khac nhau, nhung nhin chung co the xep cac du lieu vao cac nhom chinh nhu sau: a Thong tin lien quan den CUNG: so luong nha o (hoac cao oc) khoi cong xay dung, tong chi tieu cho xay dung, gia tri dat hang cho cac hop dong • ' r r r xay dung, cac giay phep xay dung da cap va tien do, so luong cong trinh hoan dua vao su dung Cac so lieu tu nguon cung cua cac nuoc chu yeu chi dua tren cac du an duoc cap phep va khoi cong chu khong dua vao so lieu dang ky dau tu Tai Viet Nam, cac so lieu co the duoc cap nhat mot phan tu chinh cac co quan cap phep xay dung tai dia phuong 126 r r r b Thong tin lien quan den khoi luong giao dich tren thi trudng: so luong nha moi da ban, so luong ban nha da co san, so luong nha xay xong chua ban het Tai Viet Nam, cac so lieu rat kho thu thap vi tu trudc den cac chu x x /x I I r /x /x zx r r • zx 1/x/x zx dau tu deu khong muon cong bo so lieu that c Thong tin lien quan den gia tri thi trudng: chi so gia xay dung/chi so gia vat lieu xay dung, chi so thi trudng nha d, chi so gia ban nha d binh quan, r /■ r chi so gia dat binh quan Tai Viet Nam, cac chi so hien van dang duoc lap mot cach rdi rac theo tung khu vuc cac cong ty kinh doanh bat dong san tu xay dung, sap tdi, Bo Xay dung se dua vao ap dung chi so REMI (chi so bat dong san Viet Nam) Tuy nhien, tai phan ldn cac nuoc duoc nghien cuu r x r r thi chi so can di kem vdi chi so gia xay dung, vat lieu xay dung va chi so r r gia dat de co the kiem soat viec xac dinh gia tri bat dong san mot cach hop ly d Cac chi so ve gia cac loai co phieu/chung khoan bat dong san cung la thong tin co lien quan chat che den thi trudng bat dong san, nhung cac chi so r duoc theo doi rieng biet theo he thong cua thi trudng chung khoan, khong thuoc nhom thong tin / x r e Thong tin lien quan den CAU: so luong don xin vay mua nha, gia tri giai ngan cho khoan vay nay, du kien muc tang ho gia dinh mdi Tai Viet Nam, cac so lieu tren co the thu thap duoc tu Ngan hang Nha nudc va cac dia phuong Tuy nhien, can co cach cap nhat kip thdi va chinh xac cac so lieu va co giai phap de loai tru nhu cau dau co va so luong don xin mua nha r dien duoc giai chap se thudng xuyen thay doi phu thuoc chinh sach tin dung cua ngan hang 127 KET LUAN Xu hudng phat trien cua thi truong bat dong san noi chung va thi trudng nha d Ha Noi noi rieng la nguon cung du an nha d thi cang doi dao, thong tin thi trudng cang minh bach va hudng tdi ngudi tieu dung cuoi r ~ > a a cung nhieu hon Dieu cung dan den mot thi trudng khong nam tay ngudi ban va su canh tranh cang quyet liet giua cac cong ty kinh doanh nha d De ton tai va phat trien mot thi trudng cang kho khan nhu vay thi cac doanh nghiep can phai quan tam nghiem tuc den hoat dong Marketing cho cac san pham nha d cua minh Nhan thuc ro tam quan cua Marketing va tien hanh hoat dong mot cach bai ban va chuyen nghiep cung la xu hudng mang tinh bien tren the gidi Do vay viec nghien cuu de o r tai “Marketing nha ff dir an khu thi tai Ha Noi ” co y nghia sau sac ca ve ly luan va thuc tien Ve mat ly luan, luan van nghien cuu xoay quanh muc tieu co ban la dua nhung ly luan co ban nhat ve hoat dong Marketing nha d, lam sang td muc dich, vai tro cua hoat dong Marketing hoat dong kinh doanh nha d Ve mat thuc tien, luan van da nghien cuu va phan tich thuc trang hoat dong tai Ha Noi va chi mot so van de co ban ung dung va trien khai hoat dong tai cac doanh nghiep kinh doanh nha d nudc Ket qua nghien cuu cho thay, tai thi trudng Ha Noi, hoat dong da bat dau duoc cac doanh nghiep quan tam luu y nhung chi co mot so du an ldn, chu A a r r A dau tu co tam nhin chien luoc va tiem luc manh, duoc cac nha tiep thi nudc ngoai cung cap dich vu la trien khai mot cach bai ban va hieu qua Luan van da nghien cuu kinh nghiem cua Marketing du an nha d Ecopark cua cong ty Vihajico - mot cong ty hoan toan cua Viet Nam nhung r rat hieu duoc cach lam cua cac nha dau tu nudc ngoai va biet ap dung nhung r a 128 cong nghe Marketing dir an bat dong san mot each chuyen nghiep De tao o r r rv mot san pham khac biet, hap dan, Vihajico da lura chon nhung cong ty tu van nude ngoai co kinh nghiem de thuc hien hoat dong phat trien du an va Marketing san pham cho minh Day cung la mot md hinh dang de cac doanh nghiep kinh doanh nha d nude quan tam nghien cuu va hoc hoi Luan van cung da dua nhung nhan xet chung nhat ve hoat dong Marketing nha d tai thi trudng Ha Noi va phan tich kha nang ung dung va phat trien Marketing bat dong san tai thi trudng Ha Noi Tu luan van cung da dua nhung khuyen nghi vdi cac doanh nghiep kinh doanh nha d nude va cac cap quan ly de phat trien hoat dong Do kien thuc cung nhu kha nang phan tich nhieu han che nen luan van khong tranh khoi nhung thieu sot va cac danh gia mang tinh chu quan, em rat mong nhan dupc su dong gop cua cac thay co giao Mot lan ntra em xin chan cam on su giup nhiet tinh cua thay giao, TS Nguyen Minh Ngoc da giup em hoan de tai 129 DANH MUC TAI LIEU THAM KHAO • • Khoa Bat dong san va Kinh te tai nguyen - Truong DHKTQD, Giao trinh r Thi truong bat dong san Khoa Bat dong san va Kinh te tai nguyen - Trudng DHKTQD, -Giao trinh Kinh doanh bat dong san Philip Kotler , Marketing can ban -NXB Lao dong Xa hoi Don Sexton , Marketing 101- NXB Lao dong Xa hoi Cong ty Vihajico, Ho so nang luc Cong ty Vihajico, Bao cao tien kha thi du an Ecopark Van Giang Cong ty Vihajico, Bao cao nghien cuu thi trudng du an Ecopark Van Giang ThS.Kts Tran Dinh Hieu, Nguyen ly thiet ke kien true nha d, Trudng DH Khoa hoc Hue Quoc hoi nudc Cong hoa xa hoi chu nghTa Viet Nam, Luat Nha d (2005) 10 Quoc hoi nudc Cong hoa xa hoi chu nghTa Viet Nam, Luat Xay dung (2003) 11 Nghi dinh 209/2004/ND-CP cua Chinh phu 16-12-2004, Thong tu so 14/2008/TT-BXD cua Bo xay dung 02-6-2008; Nghi dinh so 71 23-6-2010 Hudng dan chi tiet Luat nha d 12 Cac trang web: www.moc.gov.vn/www.gso.gov.vn/ , http://www.hanoi.gov vn/;www vietrees.com/; batdongsan.com.vn; 130 PHU• LUC • 01 NOI DUNG QUY TRINH MARKETING DU AN BAT DONG SAN STT Noi dung Trach nhiem Tai lieu Ho so1 Kiem soat ap dung - Q - Giai doan chuan bi Chi tieu - Bo phan NC & PT de GD Doi Bao cao -Thoi gian toi xuat san pham va lam Ngoai thong ke, da thang de an chung minh tinh Phong Dau phan tich - Tinh kha thi kha thi Tu so lieu cua cua san pham san pham tung thi truong Bao cao tinh kha thi GD Tai Bao cao tai -Thoi gian toi cua san pham tren Chanh chinh da thang - So lieu , day quan diem tai chinh du, hop ly Tap hop thong tin lam p Thiet ke, - Bien ban Bien ban Thong tin day viec vdi doi tac ve Khoi kinh cuoc hop cuoc hop du chinh xac mau thiet ke cua san doanh va - Thong tin Theo nhu cau pham p.Marketing thiet ke thuc cua thi truong Chuan bi ho so chung GD doi ngoai tu xin thu tuc phap ly Qui trinh -Cac ho so Toi da cua Phong chung tu thang, phai co Doi Ngoai -Ban ve xin ban duyet duyet 1/500 1/500 r u7 t Giam Doc Lap ke hoach tiep thi tong Mar - Du toan Ke hoach -Tdi da ngan sach tiep thi thang - Bao cao tong -Thoa man nhu kha thi ve cau thi truong tai chinh -Ngan sach 131 STT Noi dung Tai lieu Trach nhiem Ho so* Kiem soat ap dung Chi tieu - Lap ke hoach ban Giam Doc - Chien luoc - Ke hoach - Xac thuc vdi hang Kinh Doanh phat trien ban hang thi truong - Huan luyen kien SP -Tai lieu - Ro rang thuc san pham cho - Ma tran huan luyen -De hieu NVKD SWOT Giai doan trien khai Buvc : Lap Ke Giam Doc Toi da 02 hoach tiep thi tong Mar thang cua san pham Xac dinh muc tieu: - Khach hang muc tieu - Tai lieu -Ro rang NCTT - So lieu chinh - Thong tin xac tu P.DVKH - Thi truong muc tieu Phong Thiet - Sang tao - Logo cua san pham ke cung cap - An tuong - Slogan cua san y tuong chu - Thoa man qui dao cua mau mo cua SP thiet ke - Ngan gon, ro Tim y tuong chu dao pham - Thong diep chinh rang can chuyen tai - Y tuong PR/QC - Y tuong cua he thong nhan dien (Bo POSM) Lap va trinh duyet y Giam Doc -Giai phap tuong: Mar, -Tien thuc GD Truyen hien Thong, -Ngan sach Giam Doc -Trach nhiem - Neu dong y, trien khai cong viec - Neu khong dong y, 132 STT Noi dung Tai lieu Trach nhiem Ho su Kiem soat ap dung chinh sua cho den Kinh Doanh duoc duyet Tong Giam Chi tieu Doc Buoc : Thuc hien ke hoach: 10 Cung cap file hinh anh Phong thiet ke theo mau thiet ke duoc Cac file -Cung cap hinh anh dung tien -Dung hinh duyet anh duocduyet theo yeu cau cua p Marketing 11 12 Thiet lap he thong Giam doc Cac ban ve -Y tuong chu nhan dien: Mar, GD thiet ke dao - Thiet ke Logo Truyen Thong - Sang tao - Trien khai y tuong & Khoi Kinh - Dep sang tao cho Slogan Doanh Thiet lap va trinh Phong Bo ho so - Y tuong chu duyet bo POSM: Marketing POSM dao cua mau Theo y thiet ke tuong chu - Hinh anh dep, Phai duoc su dao da duoc ro rang chap thuan duyet - Chat lieu phu - Chuan bi hinh anh va tu lieu, thu ngo gidi thieu san pham - Doi vdi du an dat nen: Thiet ke va in an cua Tong hop vdi san bia hop dong, ban Giam Doc pham tong the, ban ket - Nha cung cap noi vi tri, thiet ke va chuyen nghiep thi cong sa ban - Chi phi thuc hien - Doi vdi khu can 133 STT Noi dung Tai lieu Trach nhiem Ho so1 Chi tieu Kiem soat ap dung - Tien ho: * Canh quan : Bao gom chup hinh lam tu lieu, thue ngudi mau, thue dia diem chup hinh * Thiet ke va in an tai lieu gioi thieu san pham gom catalogue / Brochure / leafleUsaleskit * Thiet ke va in an tai lieu ban hang gom : thu ngo, so vi trf,so mat bang tong the, so mat bang dien hinh, Dia CD * Chuan bi hinh anh 3D de thiet ke va thi cong sa ban 13 Thuc hien PR/ Quang Phong Huong dan Cac bai - Noi dung cao : Marketing, PR/QC viet PR/QC PR/QC phai Cac duoc TGD * Tren cac bao marquette duyet trudc thong hinh anh thuc hien - Bao/Tap chi': * Tren Bao chuyen Phai duoc su nganh chap thuan -Ngan sach 134 STT Noi dung Tai lieu Trach nhiem ap dung Tuy theo qui mo cua cua Tong san pham de chon Giam Doc Ho so- Chi tieu Kiem soat duoc duyet chung loai bao phu -Phuong tien hop voi khach hang truyen thong muc tieu phu hap voi * Trong giai doan khach hang muc tieu cac mau thiet ke duoc chia lam giai doan : / Giai doan : Gay su to mo / Gia lang /u nhan biet cua khach hang ve SP - Website : Tren web cua Cong ty va cac trang web thong co so luong doc gia phu hop voi Kh muc tieu - Quang cao qua Billboard * Dat tai du an * Dat tai vi tri trung tam TP, tuyen tinh .ma khach hang muc tieu co the nhan biet - Quang cao Tivi : 135 STT Noi dung Tai lieu Trach nhiem Ho so1 Kiem soat ap dung 14 Thi cong Nha Mau: - Tham khao y 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