Đầu tư phát triển tại công ty cổ phần xi măng bỉm sơn giai đoạn 2006 2020

r TRl/ONG DAI HOC KINH TE QUOC DAN ■ ■ NGUYEIN TH! KIM DUNG CHUYEN NGANH: KINH rf dAu TU LEAN VAN THAC SY KINH TE • • w Ngu’di htfdng dan khoa hoc: PGS TS NGUYEN BACH NGUYET • • IIA AHI .VA.H 2012 • u: LO’I CAM DOAN Toi xin cam doan: Ban luan van la cong trinh nghien cuu cua ca nhan toi, dune there hien tren co so nghien cuu ly thuyet tinh hinh there tien va ducri ser hererng dan khoa hoc cua PGS TS: Nguyen Bach Nguyet Cac so lieu va nhung ket qua luan van la trung there Noi dung luan van co tham khao va ser dung cac tai lieu, thong tin deroc dang tai tren cac tac pham, tap chi va cac trang web theo danh muc tai lieu cua luan van Mot Ian nira, toi xin khang djnh ve sir trung thirc cua lai cam ket tren LOI CAM ON Toi xin chan cam on cac thay co khoa Kinh te Dau tu, Vien Dao tao Sau Dai hoc, Truong Dai hoc Kinh te Quoc dan da giup va huong dan toi thoi gian toi hoc tap tai truong, dac biet toi xin cam on su giup tan tinh cua co giao PGS.TS Nguyen Bach Nguyet - giao vien truc tiep huong dan, gop y, giup toi xay dung va hoan thien luan van Toi xin chan cam on cac phdng ban Cong ty CP xi mang Bim Son va toan the cac co chu, anh chi ban quan ly du an cua cong ty da giup toi viec cung cap so lieu, tai lieu va gop y cho toi hoan luan van Ha Noi, nam 2012 Hoc vien Nguyen Thi Kim Dung MUC LUC • • DANH MUC BANG BIEU, HINH VE DANH MUC CHU’VIET TAT TOM TAT LUAN VAN CHUONG 1: TONG QUAN CHU’ONG 2: LY LUAN CHUNG VE DAU TU VA DAU TU’ PHAT TRIEN TRONG DOANH NGHIEP SAN XUAT XI MANG 2.1 Ban chat t au tu p hat trien d oanh n ghiep s an xuat t i mang 2.1 l.K.haii iem dau tu-phat trien doanh nghiep san nuat xi mang 2.1.2 Dac diem dau tpphat trien tragg Oanth gghimp snt uuat ui mntg 2.1.3 Vni tro dau phat trien nganh snt uuat ui mntg 10 2.1.4 Nguon von dau phat trien trang Oannh nghimp snn uuat ui mntg 12 2.2.Noi dung dau tu phat trien doanh nghiep san xuat xi mang .15 2.2.1 Dau uay Opng ca bnn 15 2.2.2 Dau bO sung hang ton trp 17 2.2.3 Dau phat trien nhan lpc 18 2.2.4 Dau ur pgln^ npu uatrien hhciicdc Coqtdfong khda hoc, coion nglui 21 2.2.5 Dau haat Oong marketing 21 2.3 Cac chi tieu danh t^ia ket qua, hihu uua dau tu phsit trien nanxuat xi mang23 2.3 l.Ket qun cun haat dong dau tpphat trien san uuat ui mnng 23 2.3.2 Himu qun cun haat dong dau tpphat trien snn uuat ui mang 25 2.4 Cac chan no anh hutuig gen nau tu phSit trien nrong goanh nghiep san xuat xi mang 28 2.4.1 Cac nhan ta vi mo 28 2.4.2 Cac nhan to ben trang Oannh nghiep 29 , _ * r x A CHUONG 3: THUC TRANG DAU TU PHAT TRIEN TAI CONG TY CP XI MANG BIM SON GIAI DOAN 2007 - 2011 30 3.1 Gioi thiet cluing ve cong ty 30 3.1 l.Qua trinh hinh va phat trien 30 3.1.2 Chuc nang, nhiem vu va co' cau to chuc cua cong ty 31 3.1.3 Tong quan t'mh hinh san xuat kinh doanh 37 Thirc 3.2 trang dau tu cua Cong ty CP Xi mang Bim Son giai doan 2007 - 201 39 3.2.1 T'mh hinh thuc hien quy mo von dau tuphat trien 39 3.2.2 Von dau tic phat trien phan theo ngudn von 42 3.2.3 Von dau ticphat trien phan theo noi dung dau tic 45 3.2.4 Thue trang cong tac quan ly hoat dong dau tic tai cong ty 62 3.3 Danh gia thuc trang hoat dong dau tu phat trien giai doan 2007 - 2011 68 3.3 l.Ket qua hoat dong dau ticphat trien giai doan 2007 - 2011 68 3.3.2 Hieu qua hoat dong dau ticphat trien giai doan 2007 — 2011 73 3.3.3 Han che va nguyen nhan 75 CHUONG 4: GIAI PHAP CHO DAU IU PHAT TRIEN TAI CONG TY CP XI MANG BIM SON 80 4.1 Muc tieu va dinh hudng phat trien 80 4.1 l.Dinh hudng phat trien cua nganh cong nghiep xi mang Viet Nam 80 4.1.2 Muc tieu, dinh hudng phat trien cua cong ty CP xi mang Bim San 82 4.2 Co hoi va thach thuc dat cho cong ty thdi gian tdi 82 4.3 Mot so giai phap cho dau tu phat trien tai cong ty giai doan 2012 - 2020 85 4.3 l.Giai phap huy dong von cho hoat dong dau tuphat trien 85 4.3.2 Giai phap dau tu tai san cd dinh 87 4.3.3 Giai phap dau tu hang ton trie 89 4.3.4 Giai phap dau tu nang cao chat luang ngudn nhan lire 90 4.3.5 Giai phap dau tu phat trien hoat dong marketing 92 4.3.6 Giai phap tang cirdng cong tac quan ly hoat dong dau tu phat trien 95 4.4.Kien nghi 96 4.4.1 Ve phia Nha nude 96 4.4.2 Ve phiaTong cong ty xi mang Viet Nam 97 KET LUAN 98 DANH MUC CHU VIET TAT NSLD: Nang suat lao dong TNBQ: Thu nhap binh quan TSCD: Tai san cd dinh VDT : Von dau tir DANH MUC BANG BIEU, HINH VE Bang 3.1: Co cau to chuc bo may Cong ty CP xi mang Bim Son 33 Bang 2: Mot so chi tieu tai chinh 37 Bang 3.3: Quy mo vdn dau tu thirc hien cua cong ty giai doan 2007 - 2011 40 Bang 4: Ty le % hoan ke hoach von dau tu phat trien 41 Bang 3.5: Von dau tu phat trien cua cong ty phan theo nguon von 43 Bang 3.6: Co cau ngudn von dau tu cua cong ty giai doan 2007 - 2011 44 Bang 3.7: Von dau tu phat trien phan theo noi dung dau tu 46 Bang 8: Co cau von dau tu theo noi dung dau tu giai doan 2007 - 2011 47 Bang 9: Von dau tu TSCD giai doan 2007 - 2011 49 Bang 10: Von dau tu hang ton tru giai doan 2007 -2011 53 Bang 3.11: Von dau tu phat trien nguon nhan luc giai doan 2007 - 2011 56 Bang 3.12: Von dau tu hoat dong marketing giai doan 2007 - 2011 61 Bang 3.13: Gia tri tai san co dinh huy dong cua cong ty giaidoan 2007 - 2011 69 Bang 15: Cac chi tieu danh gia hieu qua hoat dong dau tu phat trien tai cong ty giai doan 2007 - 2011 73 Bang 3.16: He sd huy dong tai san co dinh tai cong ty giai doan 2007 - 2011 74 Bang 1: Matran SWOT 83 Hinh 3.1: Quy trinh quan ly hoat dong dau tir tai cong ty 62 Hinh 2: Quy trinh to chuc dau thau cua cong ty 66 i TOM TAT LUAN VAN De tai duac ket cau theo phan chinh sau: Chuang 1: Tong quan Chuang 2: Nhung ly luan chung ve dau tu phat trien doanh nghiep san xuat xi mang Chuang 3: Thuc trang hoat dong dau tu phat trien tai Cong ty CP Xi mang Bim San giai doan 2007 - 2011 Chuang 4: Giai phap cho dau tu phat trien tai Cong ty CP Xi mang Bim San CHUONG 1: TONG QUAN Nganh cdng nghiep xi mang Viet Nam da co lich su phat trien tren 100 nam bat dau tu nha may xi mang Hai Phong duac lap nam 1889 Trong 100 nam qua, nganh da phai trai qua biet bao thang tram va mdi thuc su khai sac tu sau nam 1991 Do la thdi diem cac doanh nghiep nganh bat dau quan tam va chu den hoat dong dau tu phat trien Nhd hoat dong dau tu ma cong nghe san xuat cang duac doi mdi theo hudng hien dai hoa, san luang moi mot cao han dua toan nganh Xay dung cua ca nudc cham dut hoan toan thdi ky thieu hut xi mang keo dai Cung dap ung cau da lam cho thi trudng xi mang tra nen soi dong han tinh canh tranh bat dau xuat hien Va tinh canh tranh thuc su tra nen gay gat tu sau Viet Nam gia nhap WTO Dung trudc suc canh tranh cang gia tang, vdi cuang vi la chim dau dan, Cong ty CP xi mang Bim San da de chien luac nang cao kha nang canh tranh cua minh bang cach tang cudng cac hoat dong dau tu phat trien Nhd hoat dong dau tu phat trien Cong ty CP xi mang Bim San da ma rong quy mo san xuat, doi mdi cong nghe, nang cao chat luang san pham, giam chi phi san xuat, tang lai nhuan tu cong ty tung budc giu vung va ma rong thi phan, nang cao kha nang ii canh tranh cua cong ty Song qua trinh to chuc thuc hien dau tu th! van cdn ton tai nhieu van de bat cap nhu: nguon vdn huy dong cdn han hep, co cau dau tu chua hop ly, su dung von dau tu chua hieu qua V! vay, tac gia da chon de tai: "“Dau twphat trien tai Cong ty CP Xi mang Bim Son giai doan 2006 - 202(0' Muc tieu dat cho de tai la he thong hoa duoc cac van de ly luan ve dau tu phat trien doanh nghiep san xuat xi mang; thong qua viec danh gia t!nh hinh thuc hien dau tu tai cong ty giai doan 2007 - 20i i de xac dinh duoc nguyen nhan dan den nhung ton tai tren, tu dua mot so giai phap co tinh kha thi gop phan nang cao hieu qua dau tu tai cong ty thdi gian toi Do han che ve dieu kien thu thap, xu ly so lieu cung nhu han che ve trinh va thdi gian nen doi tuong va pham vi nghien cuu cua de tai chi bao gom: - Ddi twang nghien cum: hoat dong dau tu phat trien doanh nghiep san xuat xi mang - Pham vi nghien cuu: De tai tap trung nghien cuu hoat dong dau tu phat trien tai Cong ty CP xi mang Bim Son giai doan 2007 - 20ii Phuong phap nghien cuu duoc su dung gom: Phuong phap thong ke, phuong phap tong hop de thu thap, xu ly, tong hop so lieu ve hoat dong dau tu phat trien tai cong ty Phuong phap logic, phuong phap tong hop so sanh, bang bieu de phan tich so lieu, danh gia thuc trang dau tu phat trien tai cong ty giai doan 2007 - 2011 85 - S/0: Ket hop cac diem manh chu yeu vdi cac ca hoi cua cong ty Chu y den viec su dung cac diem manh de ddi vdi cac nguy co - S/T la str ket hop mat manh vdi cac thach thuc, de tan dung cac mat manh ddi cac thach thuc cd the gap phai - W/O : la su ket hop cac mat yeu cua cdng ty vdi co hoi de md kha nang vuot qua mat yeu cua cdng ty - W/T: la ket hop giua cac mat yeu va nguy co ma cdng ty cd the gap, tu tim cac giai phap de giam bdt mat yeu ddi vdi thach thuc bang each de cac chien luoc phdng thu 4.3 Mot so giai phap cho dau tir phat trien tai cong ty giai doan 2012 - 2020 r yr 4.3.1 Gidi phap huy dong vdn cho hoat dong dau tuphdt trien Vdn la dieu kien de moi doanh nghiep cd the tdn tai va phat trien Moi hoat dong san xuat kinh doanh cung nhu hoat dong dau tu cua cdng ty de cd the tien hanh deu can den mot khoi luong vdn nhat dinh Thuc te thdi gian qua cdng ty CP Xi mang Bim Son da tien hanh hai du an dau tu ldn va sap tdi se thuc hien dau tu cai tao day chuyen sd Vi vay, nhu cau vdn dau tu cua cdng ty la rat ldn Song ngudn vdn huy dong cho dau tu phat trien cdn chua da dang, chu yeu la vdn vay tu cac Ngan hang thuong mai lai suat cao, chi phi vay vdn ldn lam giam loi nhuan Vi the, tang cudng huy dong vdn cung nhu su dung cac ngudn vdn khac cho dau tu phat trien gop phan phat trien san xuat tang kha nang canh tranh la nhiem vu cap thiet ma cdng ty phai nhanh chong thuc hien De nang cao kha nang huy dong vdn cho hoat dong dau tu phat trien thi cdng ty can thuc hien cac bien phap sau: r r yr Thu nhat, ddi voi ngudn von chit sd' huu: Day la ngudn vdn on dinh ben vung ddi vdi hoat dong dau tu phat trien cua cdng ty Hien nay, ngudn vdn cua cdng ty hinh dua tren viec trich loi 86 nhuan va khau hao tir TSCD Bang each kinh doanh co hieu qua giam thieu cac chi phi sir dung von thong qua tiet kiem cac chi phi san xuat kinh doanh chi phi hanh chinh qua co dupe loi nhuan cao de lam nguon trich lai von dau tu Muon huy dong dupe nhieu hon cong ty co the sir dung cac bien phap sau: - Tang ty le phan tram trich lpi nhuan gitr lai de hinh quy dau tu phat trien quy khau hao co ban de lai, quy dau tu xay dung co ban cua cong ty - Khuyen khich cac co dong gop them von cho cong ty r ~ - Ban co phan cho can bo cong nhan vien, tranh thu vdn nhan roi cua lao dong > - Doi mdi co cau nguon von theo hudng tang vdn tu cd bang cac bien phap nhu: manh dan ly hoac chuyen nhupng cac thiet bi khong str dung dupe, tim each rut ngan thdi gian khau hao bang each sir dung het cdng suat may moc thiet bi; hoac huy dong vdn tu co tu quy tap trung tai Tong cdng ty xi mang Viet Nam - Can doi lai co cau vdn cd dinh vdn luu dong cho hop ly nhat Vdn luu dong phai dam bao dupe kha nang dong cao nhat cua cdng ty r Ar 77//? hai, doi voi nguon vdn vay tin dung: Trude tinh hinh huy dong vdn tir cac ngan hang kho khan nhu hien cdng ty can phai thuc hien mot sd bien phap sau: - Chuan bi tot ho so vay vdn: Viec lap cac du an dau tu can phai dupe tien hanh tot du bao phai dua tren cung cau thi trudng de xac dinh quy mo khoi lupng vdn vay hop ly, dir toan tong mire dau tu phai phu hop - Cd ke hoach tra np dung hen Dieu giup cho ngan hang tin tudng ve viec thu lai vdn cho vay, dong thdi no cung giup cho uy tin cua cdng ty nang len, thuan lpi cho viec vay vdn lan sau - Cdng ty cd the huy dong vdn thong qua hinh thuc vay uu dai nguon vdn tin dung nha nudc, vay tir cac ngan hang Nha nudc vdi lai suat uu dai cho cac du an dau tu hien dai hoa cua cdng ty 87 - Huy dong vdn vay ngoai te tir cac ngan hang nuoc ngoai Chon ddi tac de lien doanh vi vdn dau tu cua cac cdng ty xuyen quoc gia thudng dn dinh, dai han, cdng nghe mdi thi'ch ung hoac nang cap cdng nghe hien cd Thir ba, Huy dong vdn tren thi trudng chung khoan: Hien tai loai hinh doanh nghiep cua cdng ty la doanh nghiep cd phan do, cd the huy dong vdn tren thi trudng chung khoan Tuy nhien, de lam duoc dieu nay, cdng ty can thuc hien: Lap cac bao cao ket qua hoat dong san xuat kinh doanh hang quy, hang nam mot each minh bach va trung thuc de tao dieu kien cho viec niem yet tren thi trudng chung khoan; Thuc hien day du cac thu tuc theo luat chung khoan de du dieu kien tham gia thi trudng Mat khac, muon huy dong duoc nhieu thi hoat dong kinh doanh cua cdng ty phai cd lai va dn dinh Ngoai ra, cdng ty cd the huy dong tu vdn tu khach hang thong qua viec thuc hien cac chinh sach chiet khau thuong mai cho cac khach hang tra tien hang sdm hoac ung truoc tien mua de gia tang quy md vdn cho cdng ty 4.3.2 Giai phap dau tir tai san cd dinh Cho toi cdng ty da cd he thong nha xudng kha hien dai, phuc vu tot cho nhu cau lam viec cua can bo cdng nhan vien cung nhu cdng tac san xuat kinh doanh Tuy nhien may moc thiet bi va day chuyen cdng nghe cua cdng ty chua dong nhat, cdn mot sd may moc thuoc day chuyen san xuat sd cd cdng nghe lac hau tieu tdn nhieu nhiet, dien nang va gay o nhiem mdi trudng rat nhieu cho ngudi dan song xung quanh Vi vay, thdi gian toi cdng ty se tien hanh dau tu cai tao day chuyen san xuat sd theo cdng nghe kho Day la cdng nghe san xuat xi mang hien dai nhat hien Theo danh gia cua cac chuyen gia hang dau tren the gidi thi day chuyen cdng nghe se khdng bi lac hau thdi gian 20 nam Mat khac de cd sir thong nhat giua cac day chuyen san xuat cung nhu viec tim kiem phu tung thay the duoc de dang, thuan loi thi cdng ty nen lira chon nhap khau cdng nghe tu cac nudc Chau Au 88 Ddi vdi cac nha xudng, van phdng lam viec da cd thi tiep tuc thuc hien dau tu- nang cap sua chua nhung nha xudng cd dien ti'ch va khdng gian lam viec khdng dam bao cho san xuat, tao mdi trudng lam viec thuan loi cho hoat dong san xuat kinh doanh cua cdng ty Thudng xuyen chu y den cdng tac sua chua ldn, bao dudng may moc thiet bi de dam bao su hoat dong lien tuc, on dinh cua ca day chuyen san xuat Tang cudng cdng tac kiem tra may moc thiet bi, theo ddi de cd the ho tro kip thdi ve kinh phi thong tin, kinh nghiem; ve sinh cdng nghe Tang cudng cdng tac tu che tao thiet bi dua tren cac nguyen ly cdng nghe chuyen nganh Thudng xuyen td chuc cac buoi trao ddi kinh nghiem giua cac don vi vien cung nhu mdi cac chuyen gia tir cac trudng dai hoc chuyen nganh ve cap kien thuc mdi cdng nghe mdi linh vuc san xuat xi mang Day manh phong trao sang kien cai tien ky thuat, cai thien dieu kien lam viec cho cdng nhan, ap dung cac tien bo khoa hoc ky thuat Cap nhat thong tin thudng xuyen ve khoa hoc cdng nghe, may moc thiet bi gia ca, chat luong cua ngudn thiet bi cdng nghe, Phat huy tinh chu dong viec tim kiem thiet bi cdng nghe va dam phan Chuan bi day du cac vat tu phu tung thiet yeu phuc vu san xuat va sua chua can ddi de mua sam hop ly, tranh tdn vuot mire quy dinh thuc hien cac phuang an cho tung dot sua chua nham nang cao chat luqng san pham rut ngan tien sua chua va giam chi phi Thudng xuyen theo ddi bao tri cac thiet bi ludng, kiem tra chat luong san pham Cap nhat cac thong tin mdi ve cac dinh muc tieu chuan cua san pham gom cac tieu chuan nudc va the gidi Duy tri va thudng xuyen cai tien he thong quan ly chat luong ISO 9001 - 2000 cua cdng ty Ddi vdi cdng tac dau tu cho co sd tang, ben canh viec dau tu co sd tang 89 phuc vu noi bo cho hoat dong san xuat kinh doanh cua cong ty thi cdng ty can phoi hop voi cdng ty sua chua tuyen dudng bo thi xa Bim Son dac biet la tuyen dudng chinh noi giua nha may vdi quoc lo 1A Hien nay, tuyen dudng da xudng cap tram Nguyen nhan chu yeu tuyen dudng da duoc xay dung hon 30 nam, hang cd rat nhieu xe cho xi mang chay qua khien cho tuyen dudng cang nhanh chong bi pha huy Chu y sua chua bao dudng thuong xuyen tuyen dudng sat noi bo cua cdng ty Day la phuong tien van chuyen nhien lieu chinh cho cdng ty va su dung chu yeu viec van chuyen xi mang tir cdng ty tdi cac dia ban tieu thu thuoc hai tinh Ninh Binh va Nam Dinh a y 4.3.3 Giai phap dau tu' hang ton trie Theo ke hoach dau tu thi Cdng ty CP xi mang Bim Son se hoan viec dau tu cai tao day chuyen san xuat sd vao nam 2016 Khi do, tong cdng suat thiet ke cua nha may la 5,2 trieu tan san pham/nam Vdi cdng suat thi tru luong da vdi va da set tai cac md dang khai thac hien se khong dap ung du Vi vay, de dam bao nguon tru luong set cho ca nha may day chuyen chuyen doi cdng nghe, Cdng ty CP xi mang Bim Son can tien hanh hoan tat thu tuc xin phep tham va khai thac khu vuc md rong (dien tich khoang 150 4- 200 ha) nam lien ke phia Tay Bac cua md set Tam Dien va cac khu vuc khac vdi tru luong du bao khoang 37 trieu tan Doi vdi giai phap dam bao nguon da vdi, Cdng ty CP xi mang Bim Son tien hanh thu tuc xin phep tham va khai thac khu vuc md rong (dien tich khoang 100 ha) nam lien ke phia Tay Bac cua mb da vdi Yen Duyen vdi tru luong du bao khoang 100 trieu tan Vdi cac nguyen vat lieu dau vao khac nhu quang sat phien silic, thach cao than, dau thi cdng ty phai nhap ve tir nhieu nha cung cap khac Trude sir bien dong, tang gia lien tuc cua cac nguyen nhien vat lieu dau vao cdng ty can cd cac hop dong gia khoi luong cung cap rd rang, cd cac dieu kien rang buoc, dam bao sir on dinh va chat luong cua cac yeu to dau vao Cd nhu vay, cdng ty mdi tranh 90 duoc rui ro ve gia va dam bao duoc tinh lien tuc cua qua trinh san xuat kinh doanh Phai co ke hoach rd rang ve luong hang ton tru- cho tung quy thang mot nam Tir de cong ty co ke hoach xay dung kho bai bao quan luong ton kho nay, nham bao ve duoc tai san cua cong ty cung nhu dam bao chat luong cua hang tdn tru 4.3.4 Gidi ph dp dau tu' ndng cao chat luong nguon nhan luc Bat ky mot lihh vuc nao nen kinh te cung vay, nguoi la yeu to sd mot Trong doanh nghiep thi nhan vien la yeu td cot loi de cdng ty cd the phat trien ben vung Su thinh la doi ngu ngudi lao dong dem lai Hien tai, cdng ty gap phai kho khan sd luong lao dong Ion tuoi binh quan cao, luc luong lao dong tre thi cdn thieu nhieu kinh nghiem dan den viec tiep nhan va van hanh day chuyen may moc hien dai, cdng nghe tien tien dang cdn gap nhieu bat cap Vi vay, can phai chu viec dau tu phat trien ngudn nhan luc Cac giai phap thudng duoc su dung la: Hoach dinh mot ke hoach dao tao can bo ky thuat can bo quan ly kinh te vdi cac trudng dai hoc, hoac nha may ho tro mot phan kinh phi dao tao cd hop dong phuc vu nganh vdi cac sinh vien cua cac trudng dai hoc Chu dao tao doi ngu cdng nhan ky thuat du ve sd luong va cd chat luong cao du kha nang van hanh may moc thiet bi cdng nghe hien dai, ung dung duoc khoa hoc tien tien vao san xuat kinh doanh Vdi cdng nhan ky thuat cd the ap dung phuong phap dao tao tap trung tai trudng cdng nhan ky thuat xi mang va dao tao lai d canh xi nghiep Noi dung va chuong trinh cung nhu each td chuc hoc tap can phai theo quy chuan cua tong cue day nghe Rieng vdi can bo quan ly va quan tri kinh doanh ke toan trudng quan doc phan xudng thi can cd trung tam dao tao cua Nha nudc de dao tao cac chuyen gia dau nganh ve quan ly doanh nghiep cd du kha nang dieu hanh va giao dich thuong mai quoc te Cd the gui nudc ngoai hoac thue chuyen gia nudc ngoai ve dao tao 91 Vdi can bo quan ly, kinh te, van phdng, ky sir: phai chu dao tao chuyen mon ve kinh te, khoa hoc ky thuat dong thdi to chtrc cac ldp hoc ngan han bdi duong kien thuc, ngoai ngu va vi tinh Cu cac can bo kinh doanh nudc ngoai de vua nam bat de nghien cuu thi trudng, vua hoc hoi kinh nghiem lam an vua gay dung mdi quan he thuong mai vtrng chac Can md rong nhung dot tap huan hoi thao theo cac chuyen de de nang cao kien thuc cho doi ngu can bo dang cdng tac Nang cao cdng tac tuyen dung lao dong, viec dao tao va tai dao tao duoc xem nhu bien phap truoc mat nham cai thien nang luc lam viec cho doi ngu can bo cdng nhan vien Ve lau dai cdng ty can tien hanh tuyen dung lao dong mdi Thong qua cdng tac tuyen dung lao dong, cdng ty cd the lua chon duoc doi ngu phu hop vdi yeu cau va muc tieu da de Cdng ty can xay dung quy che tuyen dung, tieu chuan tuyen dung, quy trinh tuyen dung, tuyen dung dung ddi tuong, cd chon loc chat che, dam bao tuyen dung cdng khai va cd chat luong dap ung duoc yeu cau cdng viec Nhat quyet chi tuyen nhung ngudi cd trinh chuyen mon, trinh tay nghe cao cd tinh than trach nhiem phu hop vdi yeu cau va tinh chat cua cdng viec de Khuyen khich cdng nhan hoc tap duoi nhieu hinh thuc, qua cd the nang cao trinh khoa hoc ky thuat cua doi ngu lao dong Danh mot phan quy phuc loi de tro cap them cho nhung ngudi lao dong tuoi cao, sue yeu chua du dieu kien hudng che huu tri ma tinh nguyen xin thdi viec hoac nhung ngudi lao dong tinh nguyen nghi huu sdm, cho huu ma khdng cd vao thay the Cai tien phuong an phan phoi tien dam bao tien luong tra dung ngudi dung viec Thuc hien nghiem tuc va day du cac che theo quy dinh Nha nudc, ddng day du bao hiem Y te, bao hiem xa hoi va tang luong theo dung quy dinh Ddng thdi phai cham lo tot ddi song tinh than cho can bo cdng nhan vien nhu td chuc tot phong trao van hoa van nghe - the due the thao tham quan du lich 92 nudc va nudc ngoai, tham hoi hieu - hy kip thdi Ngoai ban lanh dao nha may can tang cudng soat lai toan bo lire luong lao dong, to chuc bo tri, sap xep luc luong lao dong hop ly day chuyen Kien quyet dua khoi day chuyen chinh nhirng cong nhan cd y thuc kern, trinh chuyen mon ky thuat yeu 4.3.5 Giai phap dau tir phat trien hoat dong marketing Trong thdi gian qua cdng ty cung da cd cac giai phap dau tu cho hoat dong marketing va nghien cuu thi trudng nhu: to chuc lai doi ngu can bo lam cdng tac nghien cuu thi trudng, marketing cd nang luc, co trinh cd su linh hoat, sang tao; nd luc xay dung va quang ba thuong hieu cua minh doi vdi khach hang nhu dat cac pano quang cao tam ldn, tai tro bien quang cao cho cac dai ly, cua hang ban le ca nudc Tuy nhien, vdn dau tu cho hoat dong dang rat khiem ton; doi ngu can bo lam cdng tac thi trudng qua dong, thuc hien khong cd he thong, thieu bai ban, nhat la doi ngu ban hang cua cdng ty - sd luong ldn song thieu su nang dong dan den san luong tieu thu chua cao, khach hang thieu thong tin ve san pham minh sir dung De hoat dong dau tu phat trien thi trudng, xuc tien ban hang dat hieu qua hon, cdng ty can thuc hien cac giai phap sau: > Giai phap nghien cuu thi trudng: - Dau tu xay dung he thong thong tin truy cap vdi toc vi xu ly cao, ket noi internet tat ca cac phdng ban cdng ty Tir do, tim hieu thong tin ve thi trudng, ve san pham, ve doi thu canh tranh Sau se tong hop phan tich va xay dung chien luoc ke hoach cu the cho thdi gian tdi - Cdng ty can phoi hop chat che vdi Tong cdng ty xi mang Viet Nam, Bo Ngoai giao Bo Thuong mai de dat van phdng dai dien tai nhung nudc ma cdng ty cd ke hoach xuat khau xi mang Cir cac doan can bo di khao sat thi trudng, tham gia hoi cho xi mang the gidi tim hieu thong tin ve nhu cau cua ho Hoac tai tro cho can 93 bo marketing, chuyen vien thi truong di hoc hoi kinh nghiem tir cac nudc san xuat va xuat khau xi mang ldn nhat the gidi nhu Trung Qudc An Do, My, Thai Lan Ngoai ra, de viec xuat khau cd the dien thuan loi thi Cdng ty CP xi mang Bim Son cung can dau tu cho cac dieu kien logictics (dieu kien giao nhan hang) - Thudng xuyen theo doi, phan tich thong tin cua thi trudng nudc, khu vuc va tren the gidi ve lmh vuc dau tu, san xuat, thi trudng xi mang de dieu chinh cac ke hoach chinh sach phat trien cua minh cho phu hop - Cung cd va phat trien thi trudng noi dia mot each sau rong va dn dinh tim kiem va md rong thi trudng mdi dac biet la thi trudng tieu thu mien Trung va mien Nam Dau tu phat trien ngudn nhan luc lam cdng tac tiep thi, td chuc doi ngu ban hang cd nang lire, co du kha nang trinh nam bat nhu cau khach hang va su bien dong cua thi trudng Phan loai khach hang, dua chien luoc ban hang cu the thuc hien chien luoc gia linh hoat va hop ly > Giai pltdp xuc tien ban hang: - Xay dung chinh sach khach hang, thay ddi phuong thuc quan he va phuc vu khach hang Co hinh thuc khuyen khich kip thdi ddi vdi khach hang truyen thong, khach hang mdi va khach hang mua khoi luong san pham ldn Cd chinh sdeh hop ly de thu hut khach hang tieu thu xi mang rdi vi day la mat hang cd loi nhuan cao Duy tri quan he tot dep vdi cac co quan xuc tien thuong mai de tim co hoi xuat khau san pham nudc ngoai - Tiep tuc day manh cac hinh thuc quang cao, gidi thieu san pham den ngudi tieu dung; tham gia cac hoat dong trien lam hoi cho cu the: • Ve khuyen mai: Cd cac hinh thuc khuyen mai da dang lanh manh, nham kich thich tieu dung va dam bao cac quy dinh phap luat • Ve quang cao xuc tien thuong mai: thuc hien quang ba san pham cua minh rong rai tren cac thi trudng vdi nhieu hinh thuc lam cho ngudi tieu dung biet 94 den va hieu rd han ve san pham cua cdng ty Tham gia hoi tro trien lam co uy tin nudc va quoc te gidi thieu ve xi mang Bim Son cho ngudi tieu dung nudc va khu vuc biet den dac biet quan tam tdi thi trudng Lao • To chuc hoi nghi khach hang: gap mat giua doanh nghiep vdi khach hang, nhat la cac khach hang truyen thong Thong qua cac hoi nghi de trao ddi thong tin giua nha san xuat va ngudi tieu dung, tu biet duoc nhung ban khoan thac mac cua khach hang va tim bien phap giai quyet thac mac Cung thong qua ma doanh nghiep se nam bat duoc nhu cau khach hang de cd bien phap xu ly kip thdi dap ung duoc nhu cau • Md cua hang gidi thieu san pham: Chon dia diem tot, noi thuan tien vdi viec tieu thu san pham de md ctra hang Cua hang gidi thieu san pham khdng chi don thuan la de quang cao gidi thieu san pham ma cdn la dia diem giao dich giua doanh nghiep vdi khach hang, tao uy tin vdi khach hang va kha nang tham nhap thi trudng mdi cua doanh nghiep • Tham gia hoat dong cua hiep hoi: Vdi su phat trien cua nen kinh te thi trudng, tai luon dien su canh tranh gay gat giua cac nha cung cap Do tham gia vao hoat dong cua hiep hoi la hoat dong rat can thiet vi tai day doanh nghiep khdng nhung cd the quang ba duoc thuong hieu cua minh ma cdn bao ve duoc thi trudng bao ve duoc gia ca va giam bdt su canh tranh • Ve dich vu hau mai: Thanh lap mot bo phan cham soc khach hang bao gom ca he thong thong tin nham hudng dan khach hang ve gia ca noi phuc vu sir dung chat luong san pham cua cdng ty theo each tot nhat thong bao cho khach hang biet duoc ve chat luong, tinh nang cdng dung cua cac loai xi mang khac de hieu qua su dung dat duoc cao nhat Trong dich vu nay, gom cd cac thong tin ky thuat, ung dung ve cac loai xi mang cua cdng ty va tra loi khach hang hoac thuc hien cac dich vu ky thuat neu can Trong trudng hop xay su cd se cd bien phap khac phuc va sua chua kip thdi theo yeu cau khach hang Nhu vay khach hang se yen tam, tin tuong hon su dung san pham doanh nghiep 95 • Hoan thien giai thieu thong tin ve cong ty, ve san pham tren Website cua cong ty Website Tong cong ty xi mang Viet Nam va quang ba rong rai tren mang Internet A 4.3.6 Giai phap tang curing cdng tac quan ly hoat dong dau tu'phat trien - Xay dung ke hoach dau tu hop ly: Ke hoach dau tu cua Cdng ty phai dua vao qui hoach chien luge phat trien kinh te - xa hoi cua quoc gia, nganh dia phuong va cua cong ty Ke hoach dau tu phai dong bo giua cac noi dung dau tu giua muc tieu va bien phap, dam bao tao mot co cau dau tu hop ly, dong thai co tinh linh hoat cao Trong qua trinh lap ke hoach cong ty can coi cong tac du bao - Lua chon co cau dau tu hap ly, co ke hoach phan bo nguon von cho cac hoat dong dau tu mot each cu the va theo dung nguyen tac can doi co cau von tranh dau tu dan trai, lang phi Cdng ty xi mang Bim San thuoc lTnh vuc san xuat nen vdn dau tu vao nha xudng may moc thiet bi se chiem ty ldn, song cdng ty cung nen chu han den viec dau tu cho hoat dong marketing, nghien cuu thi trudng nang cao chat luang nguon nhan luc Han nua tung noi dung dau tu, cdng ty phai xac dinh rd can dau tu mdi hang muc nao dau tu cai tao hang muc nao va hang muc nao thi chua can phai dau tu Cd nhu vay thi hoat dong dau tu mdi dem lai hieu qua cao nhat - Lap ke hoach su dung vdn mot each cu the xay dung phuong an du an qua hay khong - Phan cdng phap cap rd rang, xay dung che trach nhiem cua cac chu the tham gia cac giai doan cua du an Hien nay, tinh trang phan cdng phan cap trach nhiem khong rd rang, quyen han khong di doi vdi trach nhiem cua chu the tham gia du an dan den tinh trang cd van de phat sinh khong “xu duac ai”, “do tap the chiu ca” Vi vay, soan thao Hap dong kinh te can chi tiet chi ro trach nhiem cua cac ben de cd sai sot xay thi cd the xu ly nhanh chong va de dang 96 Co nhu vay mdi nang cao duoc chat luong dir an - chat luong tham dinh va tinh chuyen nghiep cua cac don vi tu van lap va tham dinh du an - Viec thi cong xay dung cung can phai duoc giam sat, quan ly chat che, thudng xuyen phai kiem tra don doc, tranh tinh trang tham nhung tieu cue gay that thoat lang phi vdn dau tu Ddi vdi cac du an dau tu co nhieu hang muc cdng trinh thi phai tien hanh nghiem thu gon tung phan cdng viec Dong thdi sau dir an da duoc ban giao, cdng ty nen tien hanh danh gia sau du an nham xac dinh lai cac thong sd ky thuat thuc te so vdi ly thuyet, xac dinh nhung sai lech, thieu sot; tir xac dinh trach nhiem cac linh vuc quan ly, danh gia lai ket qua thuc te va de nhung dieu chinh can tiet cho qua trinh van hanh nham nang cao hieu qua hoat dong dau tu 4.4 Kien nghi Ve phia Nha nude 4.4.1 Can don gian hoa cac thu tuc hanh chinh cdng tac cap phep dau tu, quan ly dau tu xay dung hien tranh rudm va phai qua nhieu giai doan tang nac trung gian lam keo dai thdi gian dau tu gay lang phi vdn - Can tang cuong cdng tac kiem tra, giam sat danh gia nang lire thuc hien thau cua cac don vi tham gia du thau Hien tai Viet Nam dang dien tinh trang cac don vi tham gia dau thau muon may moc thiet bi lan ben td chuc dau thau di tham dinh thuc te nang lire thuc hien cua nha thau Hoac don vi tham gia dir thau la cdng ty nhung ho so du thau lai cung cap thong tin ve nang luc cua cdng ty me Dan den tinh trang thieu may moc thiet bi nhan cdng qua trinh thi cdng lam cham tien va khdng dam bao yeu cau ky thuat Tat ca dieu deu gay thiet hai cho cac ben tham gia - Thuc hien nghiem ngat viec kiem soat sy hinh gia cua cac san pham doc quyen nhu san pham cua nganh dien luc, buu chinh vien thong, tranh tinh trang tang chi phi dau vao khdng hop ly, khdng sat thuc te 97 - De thuan tien cho viec quan ly chat luong san pham, Nha nudc can ban hanh mot tieu chuan thong nhat lam can cu danh gia chat luong san pham Phai cd co che quan ly xi mang nhap khau de doanh nghiep nudc gianh duoc uu the vdi ngudi tieu dung Viet Nam bang chat luong va gia ca san pham - Dau tu dong bo ve giao thong van tai va ket cau tang phuc vu nganh cong nghiep xi mang Dac biet la dau tu cho cac cang bien vi hien cac cang bien da so d tinh trang khdng tot, can dau tu xay dung va cai tao mot sd cang nhu Cai Lan Nghi Son Cai tao he thong duong sat, nang cap cac tuyen duong bo va xay dung mot sd cang duong song d khu vuc Song Hong, Song Me Kong, Song Ddng Nai phuc vu van tai doc ngang khu vuc noi dia 4.4.2 Ve phia Tong cdng ty xi mang Viet Nam Tong cdng ty xi mang Viet Nam can ket hop vdi Bo Thuong Mai xay dung mot he thong thong tin chung cho toan nganh xi mang Viet Nam Vdi mang ludi chung nay, cac doanh nghiep nganh khdng chi biet thong tin ve thi trudng xi mang nudc, khu vuc va the gidi thong tin ve doi thu canh tranh ma cdn co the trao ddi thong tin kinh nghiem viec lira chon may moc thiet bi cong nghe nham tranh trudng hop mua phai cac may moc thiet bi cdng nghe lac hau hoac qua hien dai khdng phu hop vdi kha nang san xuat cua doanh nghiep minh 98 KET LUAN Nhu vay qua viec nghien cuu nhung ly luan chung ve dau tu phat trien cung vdi su phan tich danh gia hoat dong dau tu phat trien tai Cdng ty CP Xi mang Bim Son thdi gian qua da cho chung ta thay duoc vai tro quan cua dau tu r ' phat trien doi vdi doanh nghiep Nd quyet dinh su ddi, ton tai va phat trien cua 9 doanh nghiep Nhd cd hoat dong dau tu phat trien ma Cdng ty CP Xi mang Bim San da khong ngirng nang cao nang luc san xuat md rong dia ban tieu thu, hien dai hoa day chuyen cdng nghe, nang cao chat luong nguon nhan lire Giup cdng ty giu vung va md rong duac thi phan cua minh tren thi trudng, md rong hoat dong san xuat kinh doanh gop phan giai quyet sir thieu hut cua thi trudng Tuy nhien, ben canh nhung cdng dat duac ton tai nhieu han che hoat dong dau tu: ho sa mdi thau thieu sir chinh xac, co cau dau tu chua hap ly Vi vay, de dat duac ket qua va hieu qua cao hon hoat dong dau tu cdng ty can nd lire han nua Nhin nhan lai ket qua da dat duac danh gia xem minh da dat duac gi va chua dat duac gi, tir tim cac giai phap khac phuc tdi uu nhat cd the due rut kinh nghiem cho cac du an dau tu sau Cd nhu vay thi hieu qua dau tu phat trien cua cdng ty mdi cang duoc nang cao 99 TAI LIEU THAM KHAO Nguyen Bach Nguyet Tu Quang Phuong, (2010), “Giao trinh Kinh te dau tu”, NXB Dai hoc kinh te quoc dan Nguyen Bach Nguyet (2008), “Giao trinh lap va quan ly du an”, NXB Thong ke Bao cao nghien cuu kha thi du an dau tu cai tao hien dai hoa day chuyen so Bao cao nghien cuu kha thi du an dau tu xay dung mdi day chuyen so Bao cao tong ket cac nam 2007, 2008, 2009, 2010 2011 Bao cao tai chinh cac nam 2007, 2008, 2009, 2010, 2011 Quydt djnh sd 1488/QD-TTg 29/8/2011 Tap chi “Kinh te va du bao” sd 15/03 Tap chi “Kinh te phat trien” sd 145/02 10 Website Cdng ty CP xi mang Bim Son 11 Website Tong cdng ty xi mang Viet Nam 12 Website Cophieu68.com