Thúc đẩy xuất khẩu sản phẩm của tổng công ty dung dịch khoan và hoá phẩm dầu khí

TRl.i'O'NG DAI HOC KINH TE QUOC DAN ''OAHcktqd ff thong tin thu W phono loan an -TOW Bui Phuong Dung f a x x •? x _ *> THUC DAY XUAT KHAU SAN PHAM CUA TONG CONG TY DUNG DICH KHOAN VA HOA PHAM DAU KHI Chuyen nganh : Kinh te doi ngoai Ma so : CH190348 LUAN VAN THAC SY KINH TE • • THS W9 NGUOl H UO'NG DAN KHOA HOC TS Tran Van Bao HA NOl-2012 MUC LUC • • DANH MUC CAC CHU* VIET TAT BANG TIENG VIET DANH MUC CAC CHU VIET TAT BANG TIENG ANH DANH MUC BANG, BIEU, SO DO, HINH VE TOM TAT LUAN VAN THAC SY i LdI Md DAU CHUONG 1: CO Sd DE THUC DAY XUAT KHAU SAN PHAM CUA CAC DOANH NGHIEP NGANH DAU KHI 1.1 Dac diem xuat khau san pham nganh dau khl •> •> r 1.1.1 Dac diem san pham xuat khau 1.1.2 Dac diem thi truang xuat khau / 1.3 Dac diem phuang thuc xuat khau 1.2 Cong cu thuc day xuat khau san pham nganh dau .12 1.2.1 1.2 _2 1.3 Noi dung thuc day xuat khau 12 Cac cong cu thuc day xuat khau 18 Chi tieu danh gia thuc day xuat khau cua cac doanh nghiep nganh dau 20 r •> 1.3.1 Muc tang ve kim ngach xuat khau 21 1.3.2 Muc tang ve khach hang 22 1.3.3 Muc tang ve pham vt thi truong 23 1.3.4 Muc tang ve hieu qua xuat khau theo cac phuang thuc xuat khau 24 CHUONG 2: THUC TRANG THUC DAY XUAT KHAU SAN PHAM CUA TONG CONG TY DUNG DICH KHOAN VA HOA PHAM DAU KHI 216 2.1 Thirc trang xuat khau san pham cua Tong cdng ty Dung dich khoan va Hoa pham Dau 26 2.1.1 Phan tick thuc trang ve xuat khau san pham cua Tong cdng ty Dung dich khoan va Hoa pham Dau 27 2.1.2 Phan tich thuc trang ve xuat khau theo khach hang cua Tong cdng ty Dung dich khoan va Hoa pham Dau 32 x r r 7 2.1.3 Phan tich thuc trang ve xuat khau theo phuang thuc xuat khau san pham cua Tong cdng ty Dung dich khoan va Hoa pham Dau 34 \ r 2.1.4 Phan tich thuc trang ve xuat khau theo doanh thu cua Tong cdng ty Dung dich khoan va Hoa pham Dau 38 2.1.5 Phan tich thuc trang ve xuat khau theo hieu qua cua Tong cdng ty Dung dich khoan va Hoa pham Dau 39 2.2 Thuc trang cac cdng cu thuc day xuat khau san pham cua Tong cong ty Dung dich khoan va Hoa pham Dau 44 2.2.1 Chien lucre kinh doanh 44 2.2.2 Xue tien 44 2.2.3 Cdng cu gid 47 2.2.4 Cdng cu khac 48 2.3 Danh gia thuc trang su dung cac cong cu thuc day xuat khau san pham cua Tong cong ty Dung dich khoan va Hoa pham Dau .50 2.3.1 Thanh tuu dat duac 50 2.3.2 Han che 53 2.3.3 Nguyen nhan cua han che 54 CHUDNG 3: PHUONG HUdNG VA GIAI PHAP THUC DAY XUAT KHAU SAN PHAM CUA TONG CONG TY DUNG DICH KHOAN VA HOA PHAM DAU KHI 59 3.1 Phuong huong phat trien va phuong huong thuc day xuat khau san pham cua Tong cong ty Dung dich khoan va Hoa pham Dau 59 3.1.1 Phuang huangphat trien cua Tong cong ty 59 3.1.2 Phuang huang thuc day xuat khau 64 3.2 Giai phap thuc day xuat khau san pham cua Tong cong ty Dung dich khoan va Hoa pham Dau 70 3.2.1 Da dang hoa san pham va nang cao chat luang san pham 70 3.2.2 Hoan thien cac nghiep vu xuat khau san pham 71 3.2.3 Da dang hoa phuang thuc xuat khau 74 X •> 3.2.4 Tao nguon san pham 78 ■> r x 3.2.5 Ve quan ly hoat dong xuat khau 79 X X Z 3.2.6 Ve dao tao va phat trien ngudn nhan luc cho xuat khau 80 X X x r 3.2.7 Ve dau tuphat trien ca sd tang cho xuat khau 811 3.2.8 Phat trien he thong phan phoi sang thi trudng nuac ngoai 811 3 Kien nghi dieu kien de thuc hien giai phap 81 3.3.1 Doi vai Tap doan 81 3.3.2 Doi vai Nha nuac 82 KET LUAN .84 TAI LIEU THAM KHAO PHU LUC r