Thúc đẩy xuất khẩu sản phẩm của công ty tnhh nhà thép tiền chế zamil việt nam sang thị trường đông nam á0001

THUC DAY XUAT KHAU SAN PHAM CUA CONG TY TNHH NHA THEP TlEN CHE ZAMIL VIET NAM SANG THI TRlTCfNG DONG NAM A IT' ’ ' I TRUONG DAI HOC KINH TE QUOC DAN GJ DAI HOC K.T.Q.D TT THONG TIN THU VIEN PHONGLl’AAN-TVLiEU NGU^YEN THUY DIEU THUC DAY XUAT KHAU SAN PHAM CUA CONG TY TNHH NHA THEP TIEN CHE ZAMIL VIET NAM SANG THI• TRUONG DONG NAM A • Chuyen nganh: QUAN TRI KINH DOANH THUO.NG MAI LUANVANTHACSYKINHDOANHVAQUANLY Nguvi hwang dan khoa hoc: TS Can Anh Tuan HA NOI - 2014 11 f I ()l l CAM DOAN Toi xin cam doan Luan van “Thue day xuat khau san pham cua cong ty TNHH nha thep tien che Zamil Viet Nam sang th j tru’d’ng Dong r r r Nam A” la cong trinh nghien cau khoa hoc doc lap cua toi Cac so lieu, ket qua luan van la hoan toan trung thuc! Tac gid luan van Nguyen Thuy Dieu LOI CAM ON Toi xin gui loi cam on chan den TS Can Anh Tuan - vien Thuong mai va Kinh te quoc te, Dai hoc Kinh te Quoc dan - nguoi da gianh cho toi rat nhieu thdi gian, cong sue va su tan tarn huong dan toi qua trinh thuc hien luan van Toi cung xin duoc cam on tap the can bo, giang vien cua vien Thuong mai va Kinh te quoc te, Dai hoc Kinh te Quoc dan da cung cap cho toi rat nhieu kien thuc suot qua trinh hoc tap, dong thdi da ho tro va tao dieu kien thuan loi cho toi hoan luan van Trong qua trinh thuc hien luan van, toi cung da nhan duoc su giup rat nhiet tinh cua cac dong chi lanh dao cong ty TNHH nha thep tien che Zamil Viet Nam, nhung nguoi da cung cap cac so lieu thong ke cua cong ty va da dua nhung y kien rat gia tri dong gop cho luan van Toi xin chan cam on ho vi su giup quy bau Va cudi cung, toi muon chia se loi cam on toi me toi, chong toi va cac ban dong nghiep cua toi tai cong ty TNHH nha thep tien che Zamil Viet Nam, nhung nguoi da luon luon ho tro toi bang tinh cam va tri tue Su khich le cua ho da tao cho toi mot cho dua vung chac de hoan tot luan van YEU CAU CUA HOI DONG CHAM LU AN VAN THAC SI • • • Ve: Nhtrng diem can sua chua bo sung triroc nop luan van chinh thuc cho Vien Dao tao Sau dai hoc Nguyen Thuy Dieu Neu hpc vien c6 trach nhiem chinh sira theo yeu cau cua Hoi dong cham luan v3n Trong trirang hap khong chinh sira s§ khong dirge cong nhan ket qua Mo ve Hpc vien phai dong ban yeu cSu chinh sua vao cuoi luan v3n chinh thurc nop cho vien DT SDH CONG HOA XA HOI CHU NGHIA VIET NAM • • • Doc lap - Tir - Hanh phuc 0O0 BAN NHAN XET LUAN VAN THAC SI KINH TE • • • De tai: “Thuc day xuat khau san pham cua cong ty TNHH nha thep tien che r Zamil Viet Nam sang thi trircmg Dong Nam A” Cua hoc vien : Nguyen Thuy Dieu Chuyen nganh : Quan tri kinh doanh thuong mai Nguoi nhan xet : TS Tran Van Bao, trudng dai hoc KTQD Sau doc ban chinh luan van, toi co nhung nhan xet chu yeu sau day: Nhan xet tong quat ve luan van - De tai lira chon co y nghia ly luan, thuc te va giai quyet o muc nhat dinh nhung han che xuat khau san pham cua cong ry TNHH nha thep tien che Zamil r r Viet Nam (goi tat la cong ty) sang thi truong Dong Nam A hien - Ten de tai phu hop vdi chuyen nganh dao tao Quan tri kinh doanh thuong mai, khong trung lap vdi cac cong trinh nghien cuu lien quan da cong bo ma toi duoc biet - Noi dung luan van phu hop vdi ten de tai, dap ung trinh dao tao thac sT Kinh doanh va Quan ly - Luan van duoc bo cue chuong, noi dung cac chuong co sir gan ket nhat dinh, phan anh duoc noi dung co ban theo gidi han nghien cuu r - Phuong phap nghien cuu hop ly cho phep thu thap va xu ly cac thong tin, so lieu phuc vu nghien cuu de tai - Cac so lieu co nguon goc ro rang, minh chung cho cac luan giai phan tich thuc trang tai cong ty - Luan van duoc trinh bay theo quy dinh; Van phong kha mach lac r * X A A A Nhung ket qua dat duoc chu yeu ve noi dung luan van - Thu nhat, khai quat va luan giai tuong doi ro nhung van de co ban ve thuc day xuat khau, co nhirng noi dung quan nhu: Cac ly thuyet thuc day - Thu hai, phan tich kha tot thuc trang xuat khau san pham cua cong ty sang thi rubng Dong Nam A giai doan 2011 - 2013 Tap trung phan tich cac cong cu va bien r f *> )hap thuc day xuat khau ma cong ty da ap dung qua noi dung (hoat dong xuc tien TM; Nghien cuu thi truong; Tao nguon hang xuat khau; Xay dung va hoan thien he hbng theo tieu chuan quoc te; Dinh vi thuong hieu; Dam bao nguon nhan luc; Dau tu :o so vat chat, khoa hoc cong nghe) r y r Thong qua phan tich da rut ket luan ve cac turn, han che, cac nguyen nhan cua han chb thuc trang thuc day xuat khau san pham cua cong ty sang thi truong Dong Nam A Nhung kdt luan la co so thuc tien de de xuat giai phap cho nhung iam toi nham thuc day xuat khau cua cong ty , r o / - Thu ba, tren co so phuong hudng thuc day’xuat khau den nam 2020, luan van le xuat giai phap thuc day xuat khau san pham sang thi trirdng Dong Nam A va mot nhom giai phap cho mot so thi truong diem Nhin chung cac giai phap da dua tren co sb phan tich thuc tien va co sb ly thuyet, nen co y nghTa nhat dinh doi vbi cong ty Mot so trap doi voi tac gia De nang cao chat luong luan van, theo toi tac gia can hoan thien mot so noi dung sau day - Can lam rd cac cong cu thuc day xuat khau - Nen co chi tieu danh gia thuc day xuat khau san pham - Muc 2.3 can tach rieng cac cong cu vbi cac bien phap va luan giai ro hon; Xem lai noi dung tieu muc 2.3.3 (thu mua tao nguon hang xuat khau) - Cac nhan dinh chua logic giua han che vbi nguyen nhan cua han che - Can dieu chinh va cu the them mot sb giai phap (3.2.3 ve tao nguon hang; 3.2.7: tri chien luge kinh doanh) - Cac kien nghi chung chung chua gan vbi dieu kien cua cong ty - Ra soat loi ky thuat in an, loi chinh ta f r \ r \ f Mac du so van de can chinh sua, song khong anh huong den chat luong * 9 X X > luan van Nhin tong the luan van da dap ung day du yeu cau ve noi dung va hinh thuc cua luan van Thac si kinh te, chuyen nganh Quan tri kinh doanh thuong mai N6u bao ve tot ket qua nghien cuu cua minh truoc Hoi dong, tac gia xung dang r nhan hoc vi Thac si kinh te Ha Noi, 07/12/2014 Ngirdi nhan xet TS Tran Van Bao NHAN XET DE TAI LUAN VAN THAC SY KINH TE • • • De tai: Thuc day xuat khau san pham cua cong ty TNHH nha thep tien che ZAMIL Viet Nam sang thi trud’ng Dong Nam A Chuyen nganh : Quan tri kinh doanh thuxrng mai Nguyen Thuy Dieu Cao hoc vien: Ngircri nhan xet: TS, Trinh Thi Thanh Thuy - Phan bien Don vi cong tac: Vien Nghien ciru thuang mai - Bo Cong Thuong r \ ~ Su* can thiet, y nghia khoa hoc va thac tien luan van Trong boi canh hien nay, day manh xuat khau cac san pham cua Viet Nam sang cac thi truong truyen thong va nang cao vi the cua doanh nghiep va san pham tai cac thi truong nay, co thi truong cac quoc gia Dong Nam A - sap toi la thi truong chung la het sue can thiet, nhat la doi vdi cac san pham cong nghiep, co khi, che tao Vi vay, lua chon chu de nghien cuu ve “thuc day xuat khau san pham cua cong ty TNHH nha thep ti6n ch$ Zamil Viet Nam sang thi truong Dong Nam A” co y nghia thiet thuc ca ve ly luan va thuc tien ? r \ r r r r r r Nhung ket qua va cong chu yeu cua luan van * Ve noi dung Cao hoc vien da su dung phuong phap nghien cuu truyen thong, vdi ket cau chuong Trong do, chuong 1: Nhung van de co ban ve thuc day xuat khau san pham nha thep tien che; Chuong 2: Thuc trang thuc day xuit khau san pham cua cong ty TNHH nha thep tien che Zamil Viet Nam sang thi truong Dong Nam A; Chuong 3: Phuong hudng va giai phap thuc day xuat khau san pham cua cong ty TNHH nha thep r tien che Zamil Viet Nam sang thi truong Dong A Nam A Cach tiep can va bo cue nghien cuu nhu vay la hop ly vdi chu de nghien cuu r r Chuong 1, luan van da lam ro dac diem san pham nha thep tien che vdi van de xuat khau nhu dac diem san pham nha thep tien che, hinh thuc xuat khau san pham nha thep tien che Trong chuong nay, luan van cung da lam ro nhung van de co ban ve thuc day xuat khau (khai niem thuc day xuat khau; ly thuyet thuc day xuat khau; cong cu thuc day xuat khau) va dieu kien de thuc day xuat khau Day la nhung co scr ly thuyet lam co so de de tai danh gia thuc trang thuc day xuat khau chuong va de xuat giai phap chuong Chuong 2, luan van da tong quan thuc trang san xuat va xuat khau san pham cua cong ty TNHH nha thep tien che Zamil Viet Nam giai doan 2011-2013 Trong do, de tai da tap trung phan tich thuc trang xuat khau san pham cua cong ty sang cac thi truong Dong Nam A voi cac noi dung nhu kim ngach xuat khau, co cau mat hang xuat khau Dac biet, chuong de tai cung da phan tich thuc trang nhung cong cu va bien phap nham thuc day xuat khau san pham cua cong ty thbi gian qua Trong phan danh gia chung, de tai da chi duqc nhung tuu cung nhu nhung han che doi voi hoat dong thuc day xuat khau va nguyen nhan cua nhung han che Day la co so thuc tien giup cho cao hoc vien de xuat giai phap chuong z A Chuong 3, luan van da de phuong hubng thuc day xuat khau san pham cua cong ty den nam 2020, tu de xuat mot so giai phap nham thuc day xuat khau san pham cua cong ty sang thi truong Dong Nam A thbi gian tbi Cac giai phap va de xuat kha toan dien, mot so giai phap kha thi va co gia tri tham khao * Ve hinh thuc - Luan van duoc trinh bay dung quy dinh, bao cao tom tat phan anh trung bao cao tong hop cua luan van - Ket cau giua cac chuong va cac phan tung chuong kha hop ly - De tai luan van phu hop voi chuyen nganh quan tri kinh doanh thuong mai Noi dung nghien cuu co ban phu hop voi ten de tai Mot so han che cua luan van - De tai chua lam ro duoc su can thiet phai thuc day xuat khau san pham cua cong ty sang thi truong Dong Nam A bbi vi thuc te cho thay Dong Nam A hien la thi truong xuat khau chu yeu cua cong ty, voi ty le xuat khau sang thi truong chiem 100% co cau thi truong xuat khau Vay van de dat b day la noi dung thuc day xuat khau san pham cua cong ty sang thi truong Dong Nam A la gi; tai lai khong nghien cuu giai phap nham thuc day xuat khau sang cac thi truong khac? Neu thuc day xuat khau sang thi truong Dong Nam A thi thi truong nao se la thi truong diem? De tra lbi cau hoi nay, de tai can phan tich ro hon nhu cau nhap khau doi voi san pham cua thi truong cac nubc Dong Nam A co cao hay khong va hien san pham xuat khau cua cong ty chiem bao nhieu % tong thi phan cua Z A 69 Tao cac cong thuc tinh cho khach hang, giup ho tu so sanh vdi cac goi gia cua doi thu tren cung mot nhom san pham, giup ho tu tin hon lam chu duoc quyet dinh dau tu Tuy theo dinh hudng thi trudng ma co the tinh den viec tao nhieu dong san pham vdi cac dinh gia khac nhau, de vua tri duoc muc gia cao va khac biet vdi doi thu phan khuc khach hang cao cap, vua phuc vu duoc luong nhat dinh phan khuc khach hang chi co the chap nhan muc gia thap hon • San pham xuat khau ZSV, vdi loai hinh san pham la nha thep tien che, thep ket cau va he mai lop Maxseam da va dang dap ung duoc nhu cau cua thi trudng doi vdi cac cong trinh co ban, dien hinh Tuy nhien, vdi su tien bo cua khoa hoc cong nghe noi chung va linh vuc xay dung cong trinh noi rieng thi cac yeu cau ve san pham cang da dang, khat khe ca ve chat luong cung nhu hinh thuc De ton tai va phat trien hon nua xu the chung do, ZSV khong cach nao khac, cung phai tu phat trien ban than, da dang hoa san pham va tim hieu cac giai phap de linh dong dap ung nhu cau mot cao cua thi trudng De thuc hien da dang hoa san pham, ZSV can xuc tien nhung yeu to sau: Da dang hoa ve phan san pham hien tai: nhu da noi d tren, cac san pham hien tai cua ZSV chi mdi dung lai d viec dap ung cac cong trinh co ban, dac trung yeu cau cua khach hang doi vdi mot cong trinh cang da dang Mot cong trinh nha thep bay gid khong don thuan chi bao gom thep ma la to hop cua rat nhieu vat lieu khac nhu kinh (nha cao tang, showroom, ); tam op trang tri tudng, tran (van phong ket hop nha may), Ben canh yeu to ve mat ket cau thi cac cong trinh hien tai doi hoi cac yeu to ve mat kien truc, tham my Do vay, ZSV can phat trien viec thiet ke va cung cap cac loai hinh vat lieu da dang ve chung loai, mau sac, phu hop vdi thi hieu cua khach hang Da dang hoa va phat trien pham vi kinh doanh: viec chi kinh doanh 03 san pham la nha thep tien che, thep ket cau va mai Maxseam da han che ZSV viec tiep can thi trudng rong ldn cua cac cong trinh lien quan den thep Thuc te cho thay, 70 ben canh 03 loai hinh san pham tren thi thi truang dang co mot nhu cau ldn cua cac cdng trinh phuc vu doi song dan sinh nhu van phdng, cau vugt thep qua cac nut giao thdng noi do, cau bo hanh, dan thep khong gian cho cac nha thi dau the thao, trung tarn trien lam, Day la nhung thi trudng het sue tiem nang nhung ZSV lai chua phat trien cac dong san pham Do do, de cd co hoi mb rong quy md san xuat kinh doanh, ZSV can lap mot bo phan nghien cuu va phat trien cac loai hinh san pham Neu lam duoc nhu vay thi uy tin va thuong hieu cua ZSV tren thi trudng san pham ve nha thep mai cang vung vang va khang dinh dugc vi the so cua minh • Cdng cu xuc tien Ngudi tieu dung se mua san pham neu nhu ho biet den thuong hieu cua doanh nghiep Bai vay, tham nhap vao thi trudng nudc ngoai, cac doanh nghiep can tao hinh anh rieng biet ve san pham cua minh, gidi thieu nd den vdi ngudi tieu dung Niem tin cua khach hang doi vdi san pham cua doanh nghiep la yeu to thuc day lugng tieu dung tang len Do do, no la dieu kien tot de md rong thi trudng tieu thu san pham Trong nhung nam qua, mac du hoat dong xuc tien thuang mai cua cdng ty dugc chu thuc hien nhung mat it va chua thudng xuyen, rong khap tai cac thi trudng khu vuc Dong Nam A, nen thdi gian tdi cdng ty can day manh cdng tac xuc tien thuang mai han nua De tien hanh day manh xuc tien, quang ba san pham cua minh rong rai tren thi trudng Dong Nam A, ZSV can: Tham gia cac hoi chg, trien lam: ZSV can chu han nua hoat dong tai tat ca cac thi trudng khu vuc Dong Nam A bdi hieu qua hoat dong mang lai rat ldn doi vdi viec thuc day xuat khau Su dung triet de cac cdng cu maketting true tuyen: quang cao true tuyen, email, Website + Quang cao qua mang internet: xay dung trang web vdi thiet ke dep mat, cac thdng tin gidi thieu ve cdng ty phai phong phu, co tinh cap nhat, hinh anh ve san pham cdng ty phai da dang ve mau ma kich thudc Cd nhu vay mdi tao dugc an tugng, thu hut su quan tarn cua ngudi truy cap 71 + Phat trien catalogue dien tu: Catalogue dien tu bao gom cac van ban, hinh anh minh hoa, video giup khach hang co the tim kiem thdng tin ve tinh nang su dung, chat luong,kich thudc cua san pham Tai khach hang co the tham gia vao cac chuong trinh ban hang true tuyen cua cong ty Viec su dung catalogue dien tu se giup doanh nghiep tiet kiem thdi gian tiep thi khach hang, giam chi phi quang cao Day la hinh thuc marketting mdi ma ZSV can ap dung + Thu chao hang: Thdng qua thu chao hang, cong ty gidi thieu ve san pham cua minh, gia ca va cac dieu kien mua ban Tai tro cho cac hoat dong xa hoi mang tinh quoc te tai cac thi trudng dang khai thac f A •> A To chuc cac cuoc thi tim hieu ve san pham, ve doanh nghiep Xay dung nhom “chuyen gia ben ngoai cong ty”, cung cap thdng tin tot va cap nhat nhat ve ZSV de nhom dua cac nhan dinh cd loi cho thuong hieu mot vo khach quan Cd the tham van y kien cua nhom chuyen gia ben ngoai nhung hang muc lien quan den thiet ke san pham mdi, goi dich vu mdi de gia tang co hoi tim nhung cai tien dot pha hoac cai tien phu hop vdi thi trudng Su kien: To chuc tiec, le mat san pham mdi vdi khach mdi la nhung khach hang quan trong, nhung khach hang hai long vdi san pham, cac doi tac tiem nang ldn, va nhung doi tuong cd tarn anh hudng ldn doi vdi nhan xet cua nganh ve san pham cua doanh nghiep nha thep va tao thdi luong de ho duoc tuong tac, trao doi vdi An pham dac biet (ben canh cac tai lieu marketing nhu profile, brochure, catalogue, bien): Phat hanh ban tin chuyen nganh vdi nhung thdng tin mdi, mang tinh dinh hudng, va bo sung kien thuc chuyen mon cung nhu trai nghiem, nhan biet ve san pham va phan phoi cac nhom doi tuong muc tieu de khang dinh vi tri chuyen gia nganh cua ZSV Cd the noi hoat dong xue tien thuong mai la hoat dong nham xay dung thuong hieu, quang ba thuong hieu cua cong ty tren thi trudng the gidi Dieu giup nang cao kha nang canh tranh cua ZSV mdi trudng canh tranh cang gay gat 72 • Phan phoi De tan dung dugc nhung nguon luc tu ben ngoai, ZSV can thuc hien da dang hoa kenh phan phoi So kenh phan phoi: (Nguon: Tac gia tu tong hap) Hinh 3.1.Kenh phan phoi Mac du co lgi the voi cac van phong ban hang dat tai cac quoc gia khu vuc, nhien ZSV co the tan dung them hinh thuc phan phoi gian tiep de da dang hoa kenh phan phoi tao dieu kien de tim kiem va hgp tac voi nhieu khach hang hon De thuc hien xuat khau gian tiep, ZSV can thong qua cac cong ty moi gioi de tieu thu san pham cua minh, cac nha thau xay dung va cong ty tu van lam viec voi cac van phong ban hang Mac du ap dung hinh thuc se lam giam lgi nhuan cua cong ty nhung lai tan dung dugc co hoi kinh doanh ma cac cong ty moi gioi mang lai 73 Day cung la mot each phan phoi giup cong ty co the tap trung vao viec san xuat Tuy nhien loai kenh chi ap dung pham vi han che mot so nha thau kho co kha nang phan phoi hang hoa rong khap giam ZSV co the dau tu them de co duoc su dong bo toc dat hang, tiep nhan giao hang, va nghiem thu, khien san pham thuc su mang tinh cong nghiep va nhanh chong, thuan tien Mot vai giai phap de tang toc va tang chat luong cho qua trinh tai ZSV la: Dau tu mo rong mang luoi phan phoi theo dia ly (so voi ban phan bo hien cua ZSV va cua cac doi thu pham vi Viet Nam va thi truong xuat khau) Dau tu hinh thuc dat hang, kiem tra tien don hang qua mang Internet, giup tang tinh tien dung va kha nang tiep can voi san pham cua khach hang dieu kien dia ly va thoi gian eo hep hon Phan lon cac hop dong mua ban tai ZSV duoc thuc hien thong qua cac van phong ban hang, kenh phan phoi la phan phoi truc tiep Day van duoc coi la kenh phan phoi toi uu nhat Do vay, ZSV can tri va tao dieu kien de thuc day kenh phan phoi phat trien De lam duoc nhu vay, ZSV can: Tiep tuc day manh cac moi quan he von co doi voi cac co quan to chuc cua chinh phu tai cac nuoc dat van phong dai dien Thuc hien cac chinh sach dai ngo, khen thuong doi voi cac van phong ban hang nham khuyen khich cac nhan vien ban hang nang nO, nhiet tinh viec tim kiem doi tac lam an Duy tri moi quan he lam an lau dai voi cac hang van tai lon de co duoc gia tot nhat cho tung lo trinh van chuyen 3.2.6 Giai phap ve nhan su cua cdng ty TNHH nha thep tien che Zamil Viet Nam Bat ky mot cong ty nao du co trang thiet bi hien dai, co von lon, ma nguon nhan luc khong dam bao cho yeu cau san xuat,, kinh doanh, quan ly thi cong ty cung khong the phat trien duoc, boi nguoi la chu the quyet dinh su cong 74 hay that bai cua cong ty Voi muc canh tranh tren thi truong cang gay gat nhu hien cong ty phai co nhung can bo chuyen mon nghiep vu gidi, nang dong sang tao Do vay, de phat trien va ton tai thi buoc moi cong ty phai cham lo dao tao va phat trien nhan luc mot each lien tuc, thuong xuyen Sau day la mot vai giai phap ve nhan su: Van de tuyen dung nhan luc: Bo phan quan ly nhan su can len ke hoach xac dinh cong ty thieu va yeu d bo phan nao, co can thiet phai tuyen dung ben ngoai khong? Trong van de su dung nhan luc, can quan tam den mot van de het sue quan la nang suat lao dong Do cong ty can tuyen dung nhan luc phu hop voi vi tri ma ho se dam nhan tuyen dung cho dung nguoi, dung viec Nang suat lao dong cang cao thi khdi luong hang hoa cung nhu khoi luong cong viec duoc giai quyet cang nhieu Nang suat lao dong phu thuoc vao cac yeu to nhu thbi gian lao dong, trinh lao dong va cong cu lao dong Thbi gian lao dong cang nhieu thi khoi luong san pham tao cang lon nhung trinh lao dong cang cao thi chua chac da dat duoc dieu Bbi trinh lao dong phai phu hop vdi vi tri cong viec ma nguoi lao dong dam nhan thi moi dem lai hieu qua Song hanh cung chinh sach tuyen dung nhan luc, cac doanh nghiep can co chinh sach dao tao va phat trien nhan luc La cong ty kinh doanh xuat khau tren thi trubng the gidi, ZSV can xay dung cac chuong trinh dao tao vdi noi dung ve cac van de nhu: mdi trubng, dac diem van hoa, dao tao ve ngon ngu tranh tinh trang bat dong ngon ngu cong viec, each thuc lam an vdi nguoi nudc ngoai Quan hon cong ty phai thuong xuyen dao tao doi ngu cong nhan ky thuat lanh nghe de co the su dung cong nghe hien dai, san xuat nhung san pham xuat khau co chat luong cao, gia ca canh tranh tren thi trubng Dao tao phai gan lien vdi phat trien nguon nhan luc de tri va thu hut doi ngu lao dong co ky nang, co kinh nghiep trung vdi doanh nghiep Co mot doi ngu lao dong tot la dieu kien can doi vdi bat ky mot cong ty nao Tuy nhien, de doi ngu lao dong lam viec mot each co hieu qua, trung vdi cong ty thi cong ty can phai co che khen thudng hop ly, xu phat nghiem minh doi 75 vai nhung truong hop lam ton hai den toan cong ty Ngoai ra, can cat nhac nhung ca nhan xuat sac, lam viec co hieu qua len nhung vi tri cao nham gitr chan nguoi co co nang luc va tao dong luc cho ca nhan khac r > 3.2.7 Gidi phap tri chien luvc kinh doanh ben vung cua cong ty TNHH nhd thep tien che Zamil Viet Nam Nhung gi ma ZSV da dat duoc d Viet Nam sudt 20 nam la mot minh chung cho chien lugc kinh doanh dua tren nen tang ben vung, chuan bi bai ban va dau tu lau dai Trong vai nam trd lai day, kinh te toan cau va Viet Nam luon doi dien trudc nhung kho khan, nhung ZSV thdi diem nao cung tuan thu hai nguyen tac kinh doanh, dong thdi la diem manh cua doanh nghiep, la chat lugng san pham tot va thdi gian giao hang dung han Chat lugng la mot cac yeu to quan trgng tao len uu the canh tranh cua san pham Chat lugng san pham cao phai dat mdi quan he vdi gia ca, mau ma va cac cac dich vu cua doanh nghiep kinh doanh tren thi trudng San pham cd chat lugng cao, gia ca, mau ma phu hgp vdi thi trudng muc tieu se tao uu the, uy tin rieng cua doanh nghiep ve san pham cua minh ZSV muon thuc day xuat khau thi phai tap trung vao viec nang cao chat lugng san pham de co the canh tranh vdi cac san pham cua cac nude khac tren the gidi Nang cao chat lugng san pham gan lien vdi su phat trien cong nghe cua doanh nghiep, va dac biet la vdi yeu to chi phi ZSV can tri hudng di cua minh la ap dung he thdng soat chat che chi phi san xuat de dua gia ca hgp ly cho san pham dap ung nhu cau cang cao cua ngudi tieu dung 3,2.8 Cac gidi phap cho mot so thi trircrng xuat khau diem cua edng ty TNHH nhd thep tien che Zamil Viet Nam • Gidi phap cho thi trird’ng Myanmar Myanmar dang trd quoc gia hap dan dau tu nhat, dac biet khu vuc kinh te xay dung cong nghiep rat thu hut dau tu nude ngoai Trong khu vuc Dong Nam A , doi vdi ZSV, Myanmar dugc coi la thi trudng tiem nang nhat, cung nhu cd kim ngach 76 va doanh thu xuat khau thuoc hang tot nhat nhung nam qua Nhung nam gan day, su ma cua cua thi truang Myanmar da thu hut mot lugng von lon tu cac nha dau tu nudc ngoai cho cac du an, nha may, kho xudng, dan den nhu cau ve nha thep tien che cang tang cao Tuy nhien, di doi vdi lgi the nay, thi trudng nha thep tien che d Myanmar cung chung kien su canh tranh quyet liet giua cac nha cung cap nhu ZSV, PEB, Dai Dung, Cung vdi ZSV, nhung doi thu cung da dat van phdng dai dien, tiep thi san pham va da trung thau nhieu du an quan tai day Do do, de thuc day tang trudng doanh thu xuat khau, ZSV can co nhung bien phap, chien lugc kinh doanh hgp ly cho thi trudng nay, cu the nhu dudi day: Tiep tuc cai tien cac quy trinh chao gia, thiet ke, san xuat, van chuyen de mang den san pham vdi chat lugng tot nhat, giao hang nhanh nhat va dich vu tot nhat Md rong van phdng ban hang: vdi dien tich 676.577 km2 nhung hien Myanmar chi co 01 van phong ban hang cua ZSV dat tai Yangon nen chua the dap ung dugc nhu cau rong ldn va cang cao d thi trudng Han nua, vdi viec chuyen thu tir Yangon ve Naypiadaw tu nam 2005 thi viec md rong them van phong ban hang tai Naypiadaw hay tham chi d ca ldn Mandalay se giup cho ZSV tiep can dugc vdi khach hang nhanh chong va thuan lgi han, tang doanh so ban hang tai dat nudc len cao han muc hien tai Da dang hoa san pham: thuc te nhung nam gan day cho thay cac du an xuat khau sang Myanmar chu yeu la san pham nha phep tien che, san pham thep ket cau hay mai Maxseam chiem mot ty rat nho Do do, ZSV can md rong tu van cho khach hang ve cac san pham cua minh de da dang hoa nhung san pham co mat tren thi trudng Myanmar Nghien cuu cac giai phap ve gia: thi trudng Myanmar la thi trudng khong doi nhung yeu cau nghiem ngat ve mat ky thuat ma gia ca dugc xem la yeu to then chot Do do, ZSV can nghien cuu, cai tien cac chinh sach de toi uu hoa gia ban vao thi trudng de co the canh tranh vdi cac doi thu khac nhu PEB, Dai Dung cung nhu cac nha cung cap nudc 77 • Giai phap cho thi trircrng Philippin Philippin la mot nhung nen kinh te phat trien nhanh cua khu vuc chau A La mot qudc gia mdi cong nghiep hoa, khu vuc kinh te nong nghiep van chiem ty ldn nen kinh te Trong nganh cong nghiep thi cong nghiep che bien va lap rap linh kien dien tu la chu yeu, thudng duoc dau tu bdi cac cong ty nudc ngoai da qudc gia Trong nhung nam trd lai day, nhu cau xay dung nha thep lam nha xudng, nha kho tang cao tai Philppins Tuy nhien, cung giong nhu nhieu thi trudng khac, ZSV dang doi dien vdi su canh tranh khoc liet tu cac doi thu cua minh nhu Kirby, PEB, Dai Dung, Muyang Steel (Trung Quoc), nen nhung giai phap dudi day se gop phan nang cao doanh sd ban hang cua ZSV tai thi trudng nay: Toi uu hoa thiet ke dac thu thi trudng: Philippines la mot qudc gia kha dac thu ve mat hau so vdi cac qudc gia khac khu vuc day la noi chiu hang chuc bao ldn nhd hang nam Do do, viec thiet ke cac cong trinh d day doi hoi cac yeu cau an toan cao hon han de dam bao cong trinh van an toan nhung dieu kien thdi tiet khac nghiet Do vay, ZSV - dac biet la doi ngu thiet ke - can nghien cuu, phat trien cac phuong an thiet ke an toan nhung toi uu nhat, tiet kiem nhat cho cac cong trinh Md rong mang ludi doi tac tren khap lanh tho: Philippin la mot qudc gia vdi nhieu vung lanh tho, dao rai rac va nam tach biet nen viec md rong mang ludi doi tac tren khap lanh tho la dieu kien can thiet de md rong quy md kinh doanh d day Viec md rong mang ludi doi tac cd the duoc thuc hien bang each bo tri ngudi dai dien hoac hop tac vdi cac nha thau xay dung tai cac khu vuc nay, nham nang cao co hoi duoc thuc hien cac du an tren khap lanh tho Philippin Da dang va linh dong san pham: Philippin la mot thi trudng ma d do, nhu cau cua khach hang kha da dang Mot nha thep khong don thuan chia la mot nha thep, d thi trudng nay, khach hang thudng yeu cau da dang hoa cong trinh cua ho bang cac phu kien, vat lieu khac nhu tam dp nhom, vach ngan, Do vay, ZSV can nghien cuu va tim cac doi tac ve san pham de cd the cung cap mot “giai 78 phap nha thep toan dien” dung nhu khau hieu cua minh Nghien cuu cac giai phap ve gia: cung giong nhu cac thi truong khac, gia la mot nhung yeu to then chot quyet dinh den viec trung thau du an hay khong Do do, ZSV can nghien cuu cac phuong an toi uu gia san pham tu giai doan thiet ke so bo va bao gia de tang kha nang danh duoc du an; dong thoi tiep tuc toi uu thiet ke suot qua trinh thuc hien du an de dam bao duoc loi nhuan cho cong ty 3.3 Kien nghi dieu lden thuc day ❖ Hoan thien he thong phap luat Hoat dong xuat khau tao mot nguon thu ldn cho ngan sach nha nudc, nen nha nudc can co nhung chinh sach hoan thien he thong phap luat ve quan ly hoat dong xuat khau co che thi truong hien theo hudng thong thoang va don gian hon Cac van ban phap luat ve quan ly hoat dong xuat khau phai duoc xay dung dam bao tinh thong nhat, chat che, de hieu de tao dieu kien cho hoat dong xuat khau dat hieu qua Thu nhat, ve chinh sach thue Thue la mot cong cu quan de Nha nudc dieu tiet nen kinh te, nhien Nha nudc can phai co chinh sach thue phu hop de khuyen khich cac doanh nghiep xuat khau Nha nudc nen quy dinh giam thue hoac cho hudng nhung muc thue dac biet doi vdi cac doanh nghiep kinh doanh cac mat hang co tinh canh tranh cao Hien nay, Nha nudc dang ap dung muc thue thu nhap doanh nghiep 22% chi doi vdi cac doanh nghiep vua va nho Muc thue chua duoc ap dung rong rai dac biet vdi cac doanh nghiep FDI Nha nudc can giam thue thu nhap doanh nghiep doi vdi cac doanh nghiep FDI hoat dong kinh doanh xuat khau de khuyen khich su dau tu va phat trien cua ho Thu hai, ve thu tuc hanh chinh Thu tuc hai quan hien la mot van de kho khan va phuc tap doi vdi cac 79 doanh nghiep kinh doanh xuat khau Thu tuc hai quan duoc thuc hien qua nhieu khau, rudm ra, lang phi thoi gian, cdng sue cua doanh nghiep Do he thdng luat phap phuc tap nen cac chi cue hai quan, cue hai quan khong thdng nhat viec thuc hien mot so luat, thdng tu, cdng van dan den hang hoa cua doanh nghiep khong duoc thdng quan nen phai chiu chi phi luu kho, thieu nguyen vat lieu san xuat, dan toi viec doanh nghiep khong kip xuat hang tra khach hoac phai su dung van tai hang khong lam tang chi phi luu kho Do Nha nudc nen tien hanh cai each thu tuc hai quan lien quan den quan ly xuat khau, tien hanh tung budc bo cac thu tuc hanh chinh khong can thiet de tiet kiem thdi gian cho doanh nghiep Hien nay, cac co quan hai quan dang tung budc cai each hanh chinh thdng qua viec ap dung he thdng thdng quan dien tu mot cua quoc gia Tuy nhien, viec ap dung chua duoc nhan rong tren toan bo he thdng co quan hai quan Hon nua he thdng mang hai quan thudng xay loi sai, nhung vi mdi ap dung nen chua cd giai phap de khac phuc, xu ly kip thdi ngay, phai mat thdi gian chd he thdng cap nhat lai tiep theo dan den doanh nghiep bi dung thu tuc hai quan, khong dang ky duoc td khai hai quan De tan dung duoc nhung uu viet vdi he thdng hai quan dien tu, Nha nudc can dau tu trang thiet bi va nhan rong rai tdi cac co quan hai quan tren ca nudc De khac phuc tinh trang he thdng xay loi sai hoac chua kip cap nhat, co quan hai quan can cho doanh nghiep lam thu tuc nop thu cdng de tranh gay mat thdi gian va ton that cho doanh nghiep Ngoai ra, co quan hai quan can phai cd mot bo phan dung giai quyet nhanh gon tat ca cac kho khan chinh dang cua doanh nghiep Tuy nhien, Nha nudc can xem xet va soat lai viec thuc hien thdng quan dien tu d Viet Nam thdi gian lieu cd thich hop hay chua Bdi le, mac du viec thuc hien khai hai quan duoc thuc hien nhanh hon nhung viec xu ly ho so lai mat nhieu thdi gian cac he thdng di kem theo nhu he thdng ke toan thue, he thdng ke toan, he thdng quan ly rui ro, gia cd su khac biet va chua tich hop lan He thdng quan ly chua tich hop giai doan chuyen giao tir viec thuc hien thu thuc hai quan thu cdng sang he thong dien tu thuc su gay nhieu bat loi cho doanh nghiep xuat khau 80 ❖ Tao mdi trucmg kinh doanh lanh manh Nha nudc can nhat quan quyet tarn xay dung Viet Nam tra doi tac tin cay cua cac quoc gia, cong dong quoc te dua nen kinh te phat trien nhanh, ben vung tao mdi trudng kinh doanh thuan lgi cho cac doanh nghiep noi chung va cac doanh nghiep xuat nhap khau noi rieng De lam dugc nhu vay, Nha nudc can: Thuc hien the che kinh te thi trudng mot each day du han, hieu qua va nang dong hon Song song vdi hoan thien ca che thi trudng, Nha nudc can chu dong day nhanh hieu qua tien trinh hoi nhap sau rong cong dong quoc te, vdi nen kinh te the gidi Ban hanh cac luat, quy dinh dam bao quyen tu kinh doanh cua cac doanh nghiep, thuc hien quy che khuyen khich cac phan kinh te phat trien manh me doanh de dap ung yeu cau san xuat kinh doanh cua cac doanh nghiep FDI noi chung 81 KET LUAN Hien nay,Viet Nam dang nd luc qua trinh cong nghiep hoa va hien dai hoa de bat kip voi xu the phat trien kinh te toan cau Hoat dong xuat khau co vai tro dac biet quan trong qua trinh phat trien kinh te cua Viet Nam cung nhu cac qudc gia tren toan the gidi Cung vdi su bung nd cua nen kinh te toan cau thi xu hudng vuon thi trudng qudc te la mot xu hudng chung cua tat ca cac qudc gia va cac doanh nghiep Xuat khau la mot nhung dudng quen thuoc de cac doanh nghiep thuc hien ke hoach banh trudng, phat trien, md rong thi trudng cua minh Thuc day xuat khau trd nhiem vu chien luoc cua mdi doanh nghiep cung nhu cua mdi qudc gia suot thdi ky hien dai hoa, cong nghiep hoa dat nudc Trudc yeu cau do, cong ty TNHH nha thep tien che Zamil Viet Nam da tung budc tim phuong hudng thuc day hoat dong xuat khau san pham cua minh Luan van “ Thuc day xuat khau san pham cua cong ty TNHH nha thep tien che Zamil Viet Nam sang thi trudng Dong Nam A” da phan tich co sd ly luan ve thuc day xuat khau, thuc trang thuc day xuat khau tai cong ty tu dua nhung giai phap nham thuc day xuat khau san pham cua cong ty sang thi trudng Dong Nam A Do la ca mot qua trinh nghiem tuc va sang tao cua luan van tir ly luan, thuc tien va bien phap dieu kien nghien cuu toi uu hien tai Vdi mong muon thuc day xuat khau san pham cua ZSV sang thi trudng Dong Nam A, luan van da chu phan tich hoat dong xuat khau thuc te, thi trudng xuat khau cua ZSV tai khu vuc, , thu thap va xu ly thong tin cd muc dich nham khau; thu hai, khai quat cac bien phap va cong cu cua nha nudc va doanh nghiep su nhap khau de thuc day xuat khau Ve mat thuc trang, luan van da di sau phan tich kim ngach xuat khau cua cong ty, co cau va cac thi trudng xuat khau cua cong ty khu vuc Dong Nam A; neu cac bien phap thuc day xuat khau ma cong ty da 82 su dung de tu nhan xet tuu, han che, chi nguyen nhan cac han che Ve giai phap, luan van da dua duoc muni giai phap thuc day xuat khau san pham sang thi truong Dong Nam A va hai nhom giai phap cho hai thi trudng diem la Phi lippin va Myannar; dua mot so kien nghi voi nha nudc nhu hoan thien he thdng phap luat, tao mdi trudng kinh doanh lanh manh DANH MUC • TAI LIEU • THAM KHAO Nguyen Ngoc Anh (2008), Day manh xuat khau hang rau qua Viet Nam sang Chau Au, Luan van thac si Quan tri kinh doanh, trudng Dai hoc Kinh te Quoc dan Do Due Binh & Ngo Thj Tuyet Mai (2013), Kinh Te Quoc Te, Nha xuat ban Dai hoc Kinh Te Quoc Dan Truong Dinh Chien (2012), Quan tri Marketting ,Nha xuat ban Dai hoc Kinh te Quoc dan Cdng ty TNHH nha thep tien che Zamil Viet Nam(2011- 2013), Bao cao ket qua kinh doanh giai doan 2011-2013 Dang Dinh Dao & Hoang Due Than (2012), Kinh te thuang mai - Nha xuat ban Dai hoc Kinh te Quoc dan Tran Minh Dao (2012), Marketing can ban, Nha xuat ban Dai hoc Kinh te Quoc dan Tran Minh Dao & Vu Tri Dung ( 2009), Marketing quoc te, Nha xuat ban Dai hoc Kinh te Quoc dan Hoang Minh Dudng & Nguyen Thua Loc( 2005a), Quan tri doanh nghiep thuang mai tap 1, Nha xuat ban Dai hoc Kinh te Quoc dan Hoang Minh Dudng & Nguyen Thua Loe (2005b), Quan tri doanh nghiep thuang mai tap 2, Nha xuat ban Dai hoc Kinh te Quoc dan 10 Le Cdng Hoa (2012), Quan tri hau can, Nha xuat ban Dai hoc Kinh te Quoc dan 11 Do Thanh Hong (2008), Cung cd va phat trien thuang hieu Zamil Steel tai Viet Nam, Luan van thac si Quan tri kinh doanh quoc te, trudng Dai hoc Quoc gia Ha Noi 12 Ngo Kim Thanh (2012), Quan tri chien lucre, Nha xuat ban Dai hoc Kinh te Quoc dan 13 Do Huu Vinh (2006), Marketingxuat khau, Nha xuat ban Tai chinh 14 Truong Thi Yen(2008), Hoat dong marketing tai cdng ty TNHH Nha thep tien che Zamil Viet Nam, luan van thac sy, trudng Dai hoc Ngoai thuong