Nhân tố ảnh hưởng tới chiến lược xuất khẩu nông sản nghiên cứu trường hợp công ty cổ phần thương mại và dịch vụ bình liêu

rx * TRUO’NG DAI HOC KINH TE QUOC DAN TRJONG DHKTQD TT THONG TIN TH U VffiN HOANG XUAN THANG NHAN TO ANH HU'(>'NG TOH CHIEN LUOC XUAT KHAU NONG SAN - NGHIEN Cl J'l.1 TRUONG HOP • CONG TY CO PHAN THUONG MAI • VA DICH VU• BINH LIEU • Chuyen nganh: QUAN TRI KINH DOANH QUOC TE LUAN VAN THAC SI QUAN TRI KINH DOANH MA NGANH: 8340101 Nguoi hwo’ng dan khoa hoc: PGS.TS TA VAN LOI DAI HOC K.T.Q.D TT THONG TIN THHVIEN -E-STf PHONG LUAN AN-TU* LIEU Ha Noi, nam 2018 ft 11 ■ f I LCD CAM DOAN Toi da doc va hieu ve cac hanh vi vi pham su trung thuc hoc thuat Toi cam ket bang danh du ca nhan rang nghien cuu toi tu thuc hien va khong vi pham yeu cau ve su trung thuc hoc thuat Ha Ndi, thang Hoang Xuan Thang nam 2018 LOT CAM ON Luan van dirge thuc hien va hoan tai Vien thuong mai va kinh te quoc te truong dai hoc kinh te quoc dan, Ha Noi Toi xin bay to long biet on sau sac toi PGS.TS Ta Van Lqi - ngudi hudng din khoa hoc da tan tinh giup va dinh hudng de toi hoan thien luan van Trong qua trinh nghien cuu, toi cung da nhan dupe su giup nhiet tinh tu toan the cac Thay co Vien thuong mai va kinh te quoc te - Truong dai hoc kinh te quoc dan, Ha Noi, toi xin chan cam on r Cuoi cung, toi xin tran cam on ban lanh dao va nhan vien cong ty co phan Thuong Mai va Dich Vu Binh Lieu da nhiet tinh giup toi thuc hien Luan van YEU CAU CUA HOI DONG CHAM LUAN VAN THAC SI VE Chu tich Hoi dong (Ky va ghi ro ho ten) r Cam ket ciia Hoc vien ,.u i Xws C /LxX '/A - r k 4^ Ja A ^/v'; Hoc vien (Ky va ghi ro ho ten) Neu hoc vien cd trach nhiem chinh sira theo yeu cau cua Hoi dong chain luan vdn Trong trudng hap khong chinh sira se khong dtrac cong nhan ket qua bao ve Hoc vien phai dong ban yeu cau chinh sira vao dau luan van chinh thuc (truoc muc luc) nop cho vien DT SDH NHAN XET LUAN VAN THAC SY QUAN TRI KINH DOANH - Ten de tai: “Nhan to anh hudng toi chien lupc xuat khau nong san Nghien cuu truong hop Cong ty cd phan Thuong mai va Dich vu Binh Lieu r f - Chuyen nganh: Quan tri kinh doanh quoc te - Hoc vien cao hoc: Hoang Xudn Thang -Nguoi nhan xet: Tien sy Ngo Cong Thanh - Pho Vy truong Vu Quan ly guy hoach, Bo Ke hogch va Dau tu Nong san la mot nhung nganh xuat khau quan cua Viet Nam, dong gop rich cue vao kim ngach xuat khau chung cua ca nude Tuy nhien, ben canh nhung no luc va tuu dat dupe, xuat khau nong san cua Viet Nam dang doi dien vdi nhieu kho khan, thach thuc Cac mat hang nong san chu luc co sue canh tranh kem, chua co thuong hieu tren thi truong quoc te, chu yeu xuat khau dudi dang tho nen gia tri gia tang khong nhieu Cung vdi do, nhung rao can ve ky thuat la kho khan Ion doi vdi DN Viet Nam hang nong san xuat khau cua Viet Nam dat tieu chuan quoc te cd ty thap •> r r f Thai gian toi, xuat khau nong san cd nhieu co hoi lchdi sac nhu cau thi truong tang va cd them cac uu dai ve thue theo lo trinh trien khai cam ket hoi nhap quoc te De thuc day xuat khau hang nong san Viet Nam thi truong the gidi, viec xay dung chien lucre xuat khau cd vai tro het sue quan doi vdi moi doanh nghiep, dac biet la cac doanh nghiep xuat khau nong san r r r •} "> r r r i r •> r r Muon cd mot chien lupc xuat khau dung dan doi vdi moi doanh nghiep thi viec xac / dinh rva phan tich cac nhan to anh hudng tdi chitin luoc * xuat r khdu,? tir de xuat mot so giai phap tren co so phat huy anh hudng cua nhan to cd lpi va han che anh hudng cua nhan to bit lpi nham ddy manh hoat dong xu4t lchdu la hdt sue can thiet a Dd tai nghien cuu “Nhan td anh hudng tdi chidn lupc xuat lchdu nong san Nghien cuu truong hop Cong ty co phdn Thuong mai va Dich vu Binh Lieu” mang tinh thdi sir, co y nghTa ca vd ly luan va thuc tidn ddi vdi cac doanh nghiep san xuat va kinh doanh xudt khau hang nong san cua Viet Nam Dd tai nghien cuu phu hop vdi chuyen nganh quan tri kinh doanh qudc te Nhirng iru didm chu yeu va dong gop moi cua luan van: - Noi dung cua luan van khong trung lap vdi cac cong trinh nghien cuu da dupe cong bo cd lien quan den lmh vuc nghien cuu ma chung tdi dupe bidt - Chuang I, Luan van da he thdng hoa dupe mot so van dd co tinh ly luan ve chien lupc xuat khau cua doanh nghiep; dac trung cua nganh nong sin tac dong ten chibn luge xuSt khSu cua doanh nghiep; neu dugc mot so nhan to anh htrong toi chibn kroc xuSt khiu nong san cua doanh nghiep - Trong Chuang II, Luan van da phan tich thurc trang cac nhan to anh hubng toi chibn luge xuit kheiu nong san giai doan 2015-2020 cua Cong ty co phan Thuong mai va Dich vu Binh Lieu, bao gom cac nhan to ben ngoai va ben doanh nghiep - Trong Chuang III, Luan van db xuat mot sb giai phap nhim jjhat huy cac nhan th tao thuan lai va han che cac nhan to gay bat lai doi vai chien luge xuat khiu nong san cua Cong ty cb phhn Thuang mai va Dich vu Binh Lieu Ket cSu noi dung, phuong phap giai quybt vSn de va phuong phap trinh bay cua luan van: Ngoai phln mb dau, lcet luan phu luc va tai lieu tham khao, noi dung chinh cua luan van dugc ket cau chuang: Chuong 1:19 trang (7 - 25) Chuang 2: 27 trang (26 - 52) Chuang 3: 12 trang (53 - 64) Chuang 4: 08 trang (65-72) Tren ca sb phuang phap luan vat bien chung va vat lich su, luan van A su dung » cac phuong phap: thong kb, tong hop, phan tich, so sanh, khao sat dieu tra de giai quybt cac van de dat r r x Cac thong tin su dung luan van dam bao tin cay Van phong sang de hieu Mot so diem gop y them voi tac gia: A 4.1 Ve noi dung luan van: - Phan mb dau cin bo sung noi dung tong quan nghien cuu cua db tai; chinh sua noi dung phan cho phu hap vai ten de tai - Chuong I: Dibu chinh ten chuong “Tbng quan vb cac nhan tb anh huubng toi chibn luge xubt khau nong san cua doanh nghiep” Noi dung chuang can tap trung vao he thbng hoa co sb ly luan ve chien luge xuit khiu nong san cua doanh nghiep va cac nhan tb anh hubng toi chibn luge xuSt khdu nong san cua doanh nghiep Noi dung muc 1.3 nen dua phan phu luc Noi dung muc 1.4 nen tom luge dua sang Phiii mb diu luan van Noi dung muc 1.5 cin dugc khai quat hoa cho phu hgp voi chu db “cac nhan to anh huong toi chibn luge xuit khdu nong san cua doanh nghiep” Chuang II can bo sung noi dung danh gia chung ve cac nhan tb anh hudng tai chien luge xuat kMu nong san cua doanh nghiep, g&n nhung nhan td tao thuan lgi va nhung nhan to gay bit lgi - Noi dung Chuang III non duxi ru phan phu Ipc Mol so nhan xet, danh gia v6 cac nhan lo anh hudng idi chien luge xuat khau nong san cua (Jong ly co phan Tlnrong mai va Dich vu Binh Lieu b muc 3.3 nen chuyen van chirung II - Chuang IV can bo sung them cac npi dung ve boi canh chung, dinh hudng phat trien hang nong san xuat khau cua Viet Nam, muc lieu va dinh hudng chien luge xuat khau nong sAn cua Cong ly cd phan TMDV Binh Lieu giai doan tdi Tren co sb dd, dd xuat giai phap phat buy ci'ic nhan lo taojhuan lpi va han chc cac nhan to gay bat Igi; dong thoi, kien nghi cac bign phap ho trp xuat khau nong san cua Nil a nude 4.2 Ve hinh thuc luan van: - Ket cau luan van nen dieu chinh chirong theo kien truyen thong se hop ly han; Phan giai phap va kien nghi can bo sung them cac noi dung da neu b tren de dam bao sir can doi ve bo cue luan van - Sap xep danh muc tai lieu tham khao dung thu tu theo quy dinh - Ra soat chinh sua loi ky thuat, loi chinh ta Danh gia chung ve luan van: r r r f r Tuy mot so han che, luan van “Nhan to anh hudng toi chien luge xuat khau nong san - Nghien cuu tru’bng hop Cong ty co phan Thuong mai va Dich vu Binh Lieu” da dat dupe nhung yeu cau co ban cua mot luan van thac sy quan tri kinh doanh qudc te Noi dung va hinh thuc luan van chung to hoc vien cao hoc Hoang Xuan Thang co kinh nghiem thuc te, phuong phap nghien cuu tuong doi tot, nam dupe co sb ly luan va thuc tidn cua de tai nghien cuu, cd thai nghien cuu khoa hoc nghiem tuc Luan van co the dung lam tai lieu tham khao cho cac co quan quan ly, co so dao tao va doanh nghiep sau dupe chinh sua, bo sung hoan thien Dd nghi Hoi ddng cham luan van xem xet cong nhan hoc vien Hoang Xuan Thang du didu kien nhan hoc vi thac sy quan tri kinh doanh qudc te r r Ha Noi, 10 thang nam 2018 Nguoi nhan xet TS Ngo Cong Thanh NHAN XET LUAN VAN THAC SY QUAN TRI KINH DOANH Cac nhan to anh hu’ong toi chien hroc xuat khau nong san cua cong ty co phan thuong mai va dich vu Binh Lieu A r r Chuyen nganh: Quan tri Kinh doanh quoc te cua Cao hoc vien Hoang Xuan Thang Ngudi viet nhan xet: TS Mai The Cuong Chu’c trach Hoi dong: Phan bien Co1 quan cong tac: Dai hoc Kinh te Quoc dan Y nghia vd gid tri thu-c tien cua de tai luan van la gan voi yeu cau cua Cong ty Co phan thuong mai va dich vu Binh Lieu Luan van co nhung u-u diem noi bat, cu the Id: - Muc tieu nghien cuu ro rang - Ket cau logic -Luan giai tot viec su dung phuong phap nghien cuu va mo hinh str dung -Phuong phap su dung phu hop -Cac thu tuc thong ke sir dung de kiem dinh gia thiet phu hop - Cac tong quan nghien cuu d phan 1A chuong nhat quan va gan voi muc tieu nghien cuu - Luan van da tra led dupe cac cau hoi nghien cuu dat Mot so go’iy, gop y: Ve Bang hoi: Mot so noi dung can luan giai de ngudi dupe phong van hieu ro rang va giong nhu: NC (trang 78) - the nao la “lau nam, on dinh” hay NL (trang 79) - the nao la “so luong nhan vien Ion” va tuong tu cho mot so noi dung hoi Bang hoi Tac gia can lam ro bao nhieu phieu dupe gui di, bao nhieu phieu thu ve Hien tai, tac gia chi neu la thu ve 100 phieu Ve noi dung: Phuong trinh hoi quy d trang 62 nen dupe luan giai de ngudi doc hieu dupe y nghia cua ca phuong trinh Vi du, so 0,43 co y nghia gi? Phan ket qua kiem dinh gia thiet d trang 62, phan 3.2.4 noi den “cac bien doi thu canh tranh” co y gi? Cai d dau? Doi voi ket qua kiem dinh gia thiet Hl d trang 63, tac gia can luan giai y nghia ro rang la viec cong ty cd thi truong xuat khau on dinh hay da dang hoa thi trudng anh hudng trai chieu vdi chien luoc la nhu the nao - Chuong 4: Tac gia neu cac giai phap va kien nglh va luCn giai co so, noi dung cua cac giai phap, kien nghi Theo thi, noi dung chuong khien cuong Vai luan van cua tac gia nen de la cac goi y, khuyen nghi va cac goi y, khuyen nghi nen tap trung su dung cac ket qua kiem dinh gia thiet (a chuong 3) ket hop vdi thuc trang quan sat duoc (o chuong 2) thi se phu hop hon Hien tai, su gan ket giha noi dung chuong va cac noi dung trude yeu Cac trao doi khac: Tai lieu tham khao: Chi su dung cac tai lieu thuc su su dung Mot so tai lieu nhu cac giao trinh, sach ma tac gia neu frong Danh muc tai lieu tham khao khong thay nhac den viec su dung luan van; Mot so tai lieu co su dung nhung lai khong duoc dua vao danh muc tai lieu tham khao nhu tai lieu cua Nguyen Hoang Lan, Nguyen Xuan Hien (trang 79), cua Nguyen Thi Xuan Huong (trang 80) Cau hoi vdi tac gia: • Lam ro chieu tac dong cua cac nhan to hong nghien cfru cua Karanjar va Wario (hang 19) • Lam ro co so cua viec de gia thiet ma tac gia dat o trang 55 Ket luan: Cong trmh luan van cua Cno hac vien 'llofinn Huan TXang co chat hrong tot dat yeu cau cua luCn van thac sy quan tri kinh doanh, the hien duoc nCng luc nghien cfru, vCn dung ly lucin vao thuc tien Vdi luCn van nay, de nghi de cao hoc vien nhcn hoc vi Thac sy ^11^ cfru quan tri kinh doanh Ha noi, 12 thang nam 2018 Nguoi viet nhan xet TS Mai The Ciro'ng 75 4.4 Giai phap han che cac nhan to anh hird’ng bat loi toi chien luoc xuat khau nong san cua cong ty co phan TM & DV Binh Lieu r \ 4.4.1 Nang cao nang lire canh tranh voi cac ddi thu bang each nang cao hieu qua hoat dong marketing quang ba san pham -Ca so ciia gidi phap: co the thay san pham cua cong ty co chat luong cao so vdi mat bang chung cua thi truong, nhien hoat dong marketing cua cong ty chua thuc su hieu qua gay lang phi ngudn von, lam giam hieu qua kinh doanh cua cdng ty hinh anh va thuong hieu san pham cua cdng ty tai mot sd thi truong chua duqc bien, cdng tac marketing chua dat duqc ket qua nhu ki vong Neu cu tiep tuc nhu hien nay, hinh anh cua cdng ty se bi lu md trudc hang loat cac chinh sach marketing cua cac ddi thu canh tranh -Noi dung ciia gidi phap' dau tu cho hoat dong marketing luon la hanh dong khon ngoan va dem lai hieu qua cao cho su phat trien thi truong xuat khau Cdng ty can loai bo nhung chinh sach marketing lac hau khong dem lai hieu qua cao Thay vao do, cdng ty nen trich them cac khoan von tu lqi nhuan hay cac khoan von huy dong duqc cho cac hoat dong marketing hien dai hon the hien su chuyen nghiep ma nhieu cdng ty dang ap dung nhu quang cao qua truyen hinh va qua cac tap chi Dac biet, vdi su phat trien cua Internet, ki nguyen sd da duqc md ra, cdng ty cd the su dung marketing sd de thuc hien chien dich marketing tren dien rong, tiep can den hang trieu nguoi tieu dung Cu the, cdng ty cd the ung dung cac hinh thuc digital marketing sd nhu email marketing, google marketing, facebook marketing Cac hinh thuc tren se giup cho hoat dong marketing cua cdng ty dat hieu qua cao hon -Y nghia cua gidiphap: nang cao hieu qua hoat dong marketing se giup cho hinh anh va thuong hieu san pham cua cdng ty tro nen gan gui hon vdi nguoi tieu dung Marketing dat hieu qua cao, san pham cua cdng ty se tao duqc an tuong vdi nguoi tieu dung gop phan kich thich nhu cau tieu dung tren thi truong tu tao dieu kien thuan lqi cho viec trien khai chien luqc xuat khau cua cdng ty Ngoai ra, marketing hieu qua se giup doanh nghiep giam thieu chi phi, nang cao hieu qua kinh doanh, giam bdt ap luc trudc cac doi thu canh tranh nganh 76 a > r ? 4.4.2 Dau tir them nhieu tho'i gian va von cho hoat dongphat trien tin tru'd'ng -Co' so cua giai phap: co the thay Trung Quoc la thi truong chu yeu cua cong ty, nhu cau cua thi truong luon luon thay doi, san pham cua cong ty dan mat di vi the va se gap bat loi lon neu thi truong thay doi cac chinh sach thuong mai Viec mo rong nhieu thi truong la can thiet nham bao ve thuong hieu va hieu qua kinh doanh cua cong ty Trong cong ty co nhieu co hoi de da dang thi truong Vi dieu kien vi tri dia ly, co nhieu nguon gen ban dia, dac san quy hiem la nhung thu ma nhieu thi truong mo uoc Hien nhu cau cua nguoi co thu nhap cao tren the gioi noi chung cang huong toi san pham huu co, tu nhien khong bien doi gen Dac biet boi canh Khi hiep dinh doi tac toan dien va tien bo xuyen Thai Binh Duong (CPTPP) co hieu luc vao cuoi nam 2018 hoac dau nam 2019 duoc danh gia la se mo bung canh cua hoi nhap doi voi hang nong san Viet Nam luu thdng o tat ca cac nuoc vien, viec mo rong thi truong xuat khau cua cong ty se tro nen thuan loi hon Noi duns: cua giai phap' Xay dung Website cua cdng ty nham quang ba hoat dong va hinh anh Dau tu xay dung tang co so chuan bi cho viec thuc hien cac phuong thuc kinh doanh thuong mai hien dai, dac biet la thuong mai dien tu Day manh xuc tien thuong mai Tich cuc tiep can va tham gia cac chuong trinh xuc tien thuong mai diem cua quoc gia, cac noi dung cua Chuong trinh xuc tien thuong mai hang nam cua tinh; tan dung hieu qua cac chinh sach thuoc chuong trinh xuc tien thuong mai quoc gia Ngoai phoi hop cung voi viec mo rong thi truong kinh xuat khau, cong ty can chu dong lien ket voi doanh nghiep Trung Quoc de ky hop dong xuat nhap khau dai han, xay dung ke hoach xuat nhap khau on dinh Y nghia cua giai phap: Da dang thi truong vua la xu huong tat yeu, vua la dieu kien de cong ty tham gia chuoi cung ung toan cau, vua la co hoi de tim kiem nhung thi truong tieu thu moi lam giam rui ro chien luoc xuat khau nong san cua cong ty 77 4.4.3 Phat trien mot each toan dien ndng luc cua doi ngu nhan vien -Co sd de xuat gidi phap: so lurong nhan vien cua cong ty nhieu nhung so luong nhan vien xuat nhap khau co kinh nghiem edn han che, da phan cac nhan vien xuat nhap khau chi biet mot vai nghiep vu co ban, boc 16 nhieu thieu xot dan den tinh trang lam giam uy tin va gay bat loi cho viec hoach dinh, lua chon cung t r r t a nhu trien khai chien luoc xuat khau ndng san cua cong ty Vi vay, cong ty can chu nang cao trinh chuyen mon cua doi ngu nhan vien -Noi dung cua giai phap: giai doan 2014-2017, mac du cong ty khong ngung nang cao chat luong cua doi ngu nhan vien, nhien so luong nhan luc qua dong va xuat phat diem thap nen cong tac dao tao chua dem lai hieu qua A A cao Trong thbi gian toi, cong ty can phai day manh hon nua cac hoat dong nham nang cao chat luong doi ngu nhan vien nhu: to chuc them nhieu buoi trao doi sir hieu biet cung nhu nghiep vu linh vuc xuat nhap khau giua nhung chuyen gia nudc, cong ty vdi doi ngu nhan luc cua cong ty; cu them nhieu can bo nguon di hoc hoi, ren luyen nghiep vu tai nudc ngoai dinh ki hang quy Ngoai cdng ty can co nhung chinh sach thu hut nhung ngudi tai gidi bo sung vao luc luong nhan luc cua minh nhu: tim kiem va keu goi nhung ngudi giau kinh nghiem tai cac cdng ty xuat nhap khau khac; tuyen chon nhung sinh vien uu tu chuyen nganh kinh doanh qudc te tai cac trudng dai hoc noi tieng tren toan qudc dong thdi co nhung chinh sach uu dai vdi nhung ngudi tai gidi nham tao dong luc cho ho cdng hien het minh cho su cdng viec trien khai chien luoc cdng ty -Y nghia cua gidi phap: nang cao trinh chuyen mon cua doi ngu nhan vien cung chinh la nang cao sue manh cua cdng ty Trong boi canh kinh te toan cau, nang cao trinh chuyen mon cua doi ngu nhan vien giup nang cao su canh tranh cua cdng ty vdi cac ddi thu Trinh cua ngudn nhan luc duoc nang cao, cac cdng viec hoat dong phat trien thi trudng xuat khau cua cdng ty nhu nghien cuu thi trudng, phat trien san pham, quang ba thuong hieu, dam phan voi ddi tac cung se dat hieu qua cao hon, viec se tao dieu kien thuan loi tdi chien luoc xuat khau ndng san cua cdng ty 78 4.3 Mot so kien nghi r 4.3.1 Doi vffi cac Bo, nganh Trung u'ffng Cac Bo, nganh Trung uong can co su ket noi va du bao ve nhu cau cung nhu ho tro cac dia phuong viec ket noi cung cau Hien nay, viec lam cac san pham voi san luong ldn, chat luong cao khong kho, ke ca lam theo quy trinh nghiem ngat nhat cua quoc te Tuy nhien, dieu gay kho khan nhat cho cac dia phuong cung nhu ba nong dan la dam bao tieu thu dau that su ben vung, co nhung thi trudng tiem nang, dam bao tieu thu on dinh 4.3.2 Doi vffi Nha Nuffc De hoat dong tim kiem thong tin thi trudng cua doanh nghiep dat hieu qua cao, Nha Nudc can: -Don gian hoa cac thu tuc hanh chinh, tranh rudm ra, ap dung nhung ky thuat cong nghe thong tin quan ly nhu viec quan ly, xu ly cac don thu cua doanh nghiep thong qua Internet nham giam chi phi va thdi gian cua doanh nghiep tu nhung thac mac cua doanh nghiep se duoc phan hoi nhanh hon, co hoi tim kiem doi tac cung hieu qua hon -Thanh lap va md rong cac co quan thuong vu d nudc ngoai de thu thap thong tin, tim kiem doi tac dac biet la cac thong tin ve quy dinh mat hang xuat khau, gia ca, thi hieu khach hang Cac co quan thuong vu se cung cap day du thong tin mot cach nhanh nhat va thudng xuyen tdi doanh nghiep, tu van va la cau noi quan giup cho viec trien khai chien luoc xuat khau gap thuan loi Ngoai Nha Nudc can day manh cong tac xuc tien thuong mai doi vdi cac doanh nghiep xuat khau giup cho cong ty tiep can duoc vdi thi trudng nhanh hon, chinh xac hon tu viec thu thap thong tin ve thi trudng thong qua cac dai su quan, Cuc xuc tien thuong mai dai dien thuong mai tai nudc ngoai tu cong ty co the tan dung duoc hieu qua hon cac co hoi nham phat trien thi trudng xuat khau De cho cong tac xuc tien thuong mai dat hieu qua cao doi vdi cong ty, Nha nudc can tap trung vao cac van de sau: 79 -To chuc va day manh viec tham gia cac hoi cho, trien lam nudc va quoc te nham quang ba san pham Ben canh do, Nha nudc can tang cudng ho tro cho doanh nghiep viec tham gia hoi cho trien lam quoc te bang mot so chinh sach nhu ho tro thue dia diem trien lam, don gian hoa cac thu tuc cho doanh nghiep viec dua san pham di trien lam o nudc ngoai -To chuc cac hoi nghi va dien dan doi vdi cac doanh nghiep nham cung cap cac thong tin, gidi thieu ve thi truong, nhu cau, tieu chuan chat luong, quy dinh xuat khau tai cac thi truong de doanh nghiep co chien luoc phat trien thi truong hien tai va dinh hudng phat trien thi truong tiem nang -Tang cuong quan he hop tac kinh te quoc te vdi cac quoc gia tren the gidi nham day manh hoat dong xuat khau hang hoa va phat trien thi phan, thi truong cua cac doanh nghiep xuat khau Viet Nam -Mot khu vuc rat quan de gidi thieu quang ba san pham, tim kiem thi truong la khu vuc du lich Khach du lich thuong tim kiem cac san vat cua noi r den de thuong thuc va kham pha Nhung cac khu vuc hinh anh cac san pham Viet Nam chua duoc coi ve chat luong, mau ma, cung nhu su hieu biet cua nguoi ban hang Vi the, ket hop du lich nong nghiep la viec can sdm duoc quan tam, dau tu cho nhung vung hang hoa diem 80 KET LUAN Chien luge xuat khau la yeu to cue ki quan cua moi cong ty qua trinh toan cau hoa va hoi nhap kinh te quoc te Viec hoach dinh, lua chon va thuc thi chien luoc xuat khau dung dan se md rong quy md hoat dong san xuat cua cong ty, tan dung duoc nguon tai nguyen quoc gia De hang hoa Viet Nam cang phat trien tang truong va canh tranh tot tai thi truong nude ngoai thi cac doanh nghiep Viet Nam noi chung va cong ty co phan thuong mai va dich vu Binh Lieu noi rieng phai ket hop vdi Nha nudc va cac phan kinh te khac tich cue tham gia va cam ket thuc hien cac chien luqc phat trien thi truong xuat khau da de ra, dong thdi phai cd nhung thich ung kip thdi vdi nhung thay ddi nhanh chong cua thi truong hien Qua qua trinh tim hieu ve cac nhan to anh hudng tdi chien luoc xuat khau ndng san tai cdng ty cd phan thuong mai va dich vu Binh Lieu, tdi nhan thay cdng ty dang sd huu mot sd nhan td quan anh hudng thuan loi tdi chien luoc xuat khau nhu: cdng ty da cd vung nguyen lieu on dinh va chat luong, nhan duoc nhieu su ho tro tu cac chinh sach cua Tinh va Nha nudc, he thong phan phoi hoat dong hieu qua, he thong thong tin cua cdng ty nhay ben va da dang cung nhu ngudn luc tai chinh ddi dao Tuy nhien van nhung mat han che can duoc khac phuc xuat phat tu cac nhan td lien quan den ngudn nhan luc, rao can thuong mai cang gia r r a tang, ddi thu canh tranh cang nhieu thi truong xuat khau cua cdng ty han che Qua qua trinh nghien cuu, phan tich, luan an da de xuat mot sd giai phap nham tang cuong cac nhan td thuan loi va han che cac nhan td bat loi cua cdng ty Cac giai phap tu phia cdng ty chu vao van de nang cao trinh chuyen mon cua doi ngu nhan vien, dau tu them nhieu vao viec tinh gon he thong phan phoi, md rong vung nguyen lieu cung nhu dau tu vao viec phat trien thi truong Con ve phia Nha nudc va co quan chuc nang can cd nhung chinh sach ho tro cdng ty ve von, cung cap thong tin thi truong mot each tot nhat dong thdi can day manh cdng tac xue tien thuong mai giup cdng ty gap thuan loi viec phat trien thi truong A A A A < < r xuat khau Hi vong rang vdi nhung cd gang va chien luoc dung dan, cac nhan td thuan loi tdi chien lupc xuat khau ndng san cua cdng ty se cang phat huy loi 81 the, hoat dong xuat khau cua cong ty cang phat trien va dat toe tang truong cao qua trinh hoi nhap kinh te quoc te Ben canh nhung van de da giai quyet duoc, luan van van ton tai mot so han che nhu chua tim duoc tat ca cac nhan to anh hudng den chien luoc xuat khiu nong san; luan van moi chi phan tich dupe mot each doc lap tung nhan td anh hudng tdi chien luoc xuat khau ndng san ma chua danh gia dupe su tuong tac giua cac nhan to vdi tac dong den chien luoc xuat khau nong san; hoac cac giai phap dua mdi chi dung lai d khia canh md rong vung nguyen lieu va phat trien thi trudng xuat khau ma chua nghien cuu dupe d khia canh nang cao gia tri gia tang cho cac tac nhan lien quan den chien luoc xuat khau nong san cua cdng ty Tac gia hi vong mot sd han che se dupe khac phuc va bo sung d nhung nghien cuu tiep theo 82 DANH MUC TAI LIEU THAM KHAO • • Bao Thanh Nien (2017), Chien luac nao cho ndng san Viet, truy cap 02 thang nam 2018 tir://thanhnien.vn/kinh-doanh/nghi-quyet-trung-uong-5chien-luoc-nao-cho-nong-san-viet-906220.html Do Thi Phi Hoai (2017), Can thay doi chien luoc thuong mai nong san Viet, thoi bao tai chinh Viet Nam, truy cap 18 thang nam 2018 tir: http://thoibaotaichinhvietnam.vn/pages/kinh-doanh/2017-01-1 3/can-thay- doi-chien-luoc-thuong-mai-nong-san-viet-39911 aspx Doan Tranh (2014), Dac diem cua san xuat va kinh doanh nong san cua nong dan Viet Nam, Dai hoc Duy Tan, truy cap 12 thang nam 2018 tir: http://kqtkd.duytan.edu.vn/uploads/fl00d828-fPf2-423e-988e- a31 f226ec046_dacdiemsanxuatnongsandoantranh.pdf Dr James Rajasekar (2014), Factors affecting Effective Strategy Implementation in a Sevice Industry: A study of Electricity Distribution Companies in the Sultanate of Oman, Dai hoc Sultan Qaboos Hoang Van Hai (2011), “Nhan to anh hudng thuc thi chien luoc cong tai cac doanh nghiep Viet Nam - Nghien cuu khao sat cac doanh nghiep tren dia ban Ha Noi”, Tap chi khoa hoc Kinh te va Kinh doanh 27, Dai hoc Quoc Gia Ha Noi, Ha Noi Hudng dan xay dung mot so ma tran, truy cap 28 thang nam 2018 tir: http://quantri.vn/files/ask_attachment/Ma%20tran%20EFE%20IFE.pdf Job Kipkemboi Kiptoo, Dr Fred Mugambi Mwirigi (2014), Factors that influence effective strategic planning process in organizations, Jomo Kenyatta University of Agriculture and Technology P.O BOX 81310 - 80100, Mombasa, Kenya Karanja Samuel va Wario Guyo (2015), Factors influencing strategic choices adopted by non governmental organizations competing for donor 83 funding in Nairobi country, International Academic Journal of Human Resource and Business Administration Long Jack (2017), Chien luoc san pham kinh doanh nong nghiep, truy cap 20 thang nam 2018 tu: http://csvalue.net/kien-thuc-marketing-nganh- nong-nghiep-part-11 -chien-luoc-san-pham-trong-kinh-doanh-nong-nghiep/ 10 Long Jack (2017), Chien luoc gia ca kinh doanh ndng nghiep truy cap 21 thang nam 2018 tu 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KHAO SAT NGHIEN CUU CAC NHAN TO ANH HUONG DEN CHIEN LUOC XUAT KHAU NONG SAN CUA CONG TY Phan 1: Thong tin ca nhan Anh/chi vui long cho biet mot so thong tin sau: -Gioi tinh: O Nam O Nu -Trinh hoc van: O Dudi dai hoc O Dai hoc -Churc vu hien tai: o Chuyen vien/Nhan vien O Tren dai hoc O Trudng nhom/Trudng bo phan OLanh dao cap trung OLanh dao cap cao Phan 2: Thong tin khao sat Anh/Chi vui ldng lua chon muc cho mdi phat bieu dudi day vdi (1) Hoan toan khong dong y; (2) Khong dong y; (3) Khong y kien; (4) Dong y va (5) Hoan toan dong y Cac nhan to anh huong chien luoc XK ndng san cua cong ty A Ngudn cung ling nguyen lieu NCI Cdng ty sd huu vung Muc dong y Ngudn tham khao 5 nguyen lieu rieng NC2 Vung nguyen lieu lien tuc duoc md rong NC3 Ngudn cung nguyen lieu (2012) 5 cua cdng ty luon dam bao chat luong Ngudn nhan luc NL1 Sd luong nhan luc cua Trieu Quoc Phong 86 Cac nhan to anh hudng chien luoc XK nong san cua cong ty cong ty lien tuc tang NL2 Doi ngu nhan vien co Mire dong y Ngudn tham khao 5 kinh nghiem tren nam NL3 Doi ngu nhan vien co Nguyen Minh Hien chuyen mon nghiep vu tot NL4 Cong ty rat chu Nguyen Hoang Lan, (2015) phat trien nguon nhan luc ■? r Thi truong xuat khau (Chi gianh cho truong bo phan, ban lanh dao va chuyen gia) TT1 Cong ty da xuat khau 5 5 cong sang thi truong nude ngoai TT2 Cong ty dang xuat khau sang nhieu thi truong khac TT3 Co cau thi truong xuat khau dong deu TT4 Thi truong xuat khau cua cong ty luon duoc chu phat trien r r He thong phan phoi (Chi gianh cho truong bo phan, ban lanh dao va chuyen gia) PPI Cong ty xuat khau san pham sang thi truong bang nhieu hinh thuc khac PP2 Cong ty khong gap kho khan viec phan phoi san Nguyen Hoang Phuong Thao (2011) 87 Cac nhan to anh huong chien luoc XK nong san cua cong ty Muc dong y Nguon tham khao pham thi trudng PP3 He thong phan phoi cua cong ty cang duoc md rong Chinh sach ho tro (Chi gianh cho truong bo phan, • lanh dao va chuyen gia) CS1 Cong ty duoc ho tro kinh 5 phi cho hoat dong xuat khau nong san CS2 Cong ty nhan duoc ho tro Nguyen Thi Xuan Huong (2017) cua Nha Nudc ve giong cay trong, vat tu nong nghiep CS3 Cong ty duoc ho tro viec tieu thu san pham Chien luo'c xuat khau nong san (Chi gianh cho lanh dao cap trung va lanh dao cap cao) CL Anh/chi cho rang cong ty co dinh hudng chien luoc ro rang tuong lai CL2 Anh/chi cho rang cong ty co ke hoach cu the de thuc hien cac muc tieu chien luoc da de CL3 Anh/chi cho rang chien Trdn Long (2017) luoc xuat khau hien tai cua cong ty la hoan toan phu hop - x - (Nguon: Tong hap cua tac gia thong qua nghien cim va tham khao y kien chuyen gia) Xin chan cam cm su dong gop y kien cua Anh/Chi Kinh chuc Anh/Chi sue khoe va thinh vuong! 88 Phu luc Ket qua kiem dinh Pearson cac nhan to anh hudng Correlations CL CL TT NL NC PP cs Pearson Correlation Sig (2-tailed) N Pearson Correlation Sig (2-tailed) N Pearson Correlation Sig (2-tailed) N Pearson Correlation Sig (2-tailed) N Pearson Correlation Sig (2-tailed) N Pearson Correlation Sig (2-tailed) N TT NL NC PP CS ,331** ,460** ,337** ,199* ,281** 100 ,001 100 ,000 100 ,001 100 ,047 100 ,005 100 ,331** ,401** ,369** ,262** ,356** ,001 100 100 ,000 100 ,000 100 ,009 100 ,000 100 ,460** ,401** ,130 ,187 ,305** ,000 100 ,000 100 100 ,198 100 ,062 100 ,002 100 ,130 ,178 ,230* ,021 100 ,337** ,369 ,001 100 ,000 100 ,198 100 100 ,076 100 ,199* ,262** ,187 ,178 ,054 ,047 100 ,009 100 ,062 100 ,076 100 100 ,596 100 ,281** ,356** ,305** ,230* ,054 ,005 100 ,000 100 ,002 100 ,021 100 ,596 100 100 Turnitin Document Viewer Turnitin Originality Report Processed on: 25-Sep-2018 10:56 +07 ID: 1007890528 Word Count: 30244 Submitted: luan van By Xuan Thang Hoang Similarity by Source Similarity Index 17% include quoted include bibliography print mode: | quickview (classic) report 17% 5% 7% Internet Sources: Publications: Student Papers: excluding matches < 30 words ▼ download ▼ I 1% match (Internet from 17-Jun-2018) http://www.zbook.vn 1% match (Internet from 05-Jul-2018) http://www.zbook.vn 1% match (student papers from 21-Jul-2017) Submitted to National Economics University on 2017-07-21 1% match (Internet from 10-Jun-2017) http://www.zbook.vn 1% match (Internet from 28-Jul-2018) http://dienbientv.vn 1% match (student papers from 04-Jun-2018) Submitted to National Economics University on 2018-06-04