Chính sách phát triển sản phẩm đáp ứng yêu cầu thị trường trong nước của tổng công ty đức giang ctcp

MM ’>;»* '■ ^SW»»“ j«WI»5«»v 42 9 t Trang 18 22 30 55 55 63 64 65 73 7~^ 74 76 89 DANH MUC HINH TT Hinh so 1.1 Qua trinh thuc hien chinh sach phat trien san pham moi 27 2.1 Quy trinh phat trien san pham moi tai Tong cong ty Dure Giang 57 2.2 Dinh vi san pham cua Tong cong ty Due Giang - CTCP 60 2.3 Doanh thu hang may mac noi dia giai doan 2009 - 2013 65 2.4 Thi phan may mac noi dia nam 2009 66 2.5 Thi phan may mac noi dia nam 2013 66 3.1 Quy trinh phat trien san pham moi 93 Ten hinh Trang MUC LUC • • LOI CAM DOAN MUC LUC DANH MUC CHU VIET TAT DANH MUC BANG, HINH TOM TAT LU AN VAN i MO DAU CHUONG 1: NHUNG VAN DE CO BAN VE CHINH SACH PHAT TRIEN SAN PHAM DAP UNG YEU CAU THI TRUONG TRONG NUOC CUA DOANH NGHIEP MAY MAC VIET NAM 1.1 Tam quan cua phat trien san pham may mac dap ung yeu cau thi truong nirtfc 1.1.1 Tong quan ve phat trien san pham may mac 1.1.2 Tong quan thi truong hang may mac nudc va yeu cau dat 1.1.3 Tam quan cua phat trien san pham may mac dap ung yeu cau thi truong nude 13 1.2 Noi dung chinh sach phat trien san pham aap ung yeu cau thi truong nuoc cUa doanh nghiep may mac Viet Nam 15 1.2.1 Tong quan ve chinh sach phat trien san pham cua doanh nghiep may mac 15 1.2.2 Noi dung chinh sach phat trien san pham cua doanh nghiep may mac 17 1.3 Xay dung va thuc thi chinh sach phat trien san pham may mac dap ung yeu cau thi truong nu’dc 28 1.3.1 Xay dung chinh sach phat trien san pham may mac dap ung yeu cau thi truong nude 28 1.3.2 Thuc thi chinh sach phat trien san pham may mac dap ung yeu cau thi truong nude 31 CHUONG 2: THUC TRANG CHINH SACH PHAT TRIEN SAN PHAM DAP -f A nr A j ■ r j j • A ■ A w ■> r r A A A j ■ • Ung yeu cau thi truong nUoc cua tong cong ty dUc GIANG - CTCP 35 2.1 Thuc trann saa pham vv thi trurrnn s aa phaai may mac cuu Tonn conn ty Duc Giang - CTCP 35 2.1.1 Thue trang san pham may mac nude cua Tong cong ty Due Giang CTCP 35 2.1.2 Thue trang thi truong may mac nuoc cua Tong cong ty Due Giang CTCP 39 2.2 Thue trang chinh sach phat trien san pham dap ling yeu cau thi truong nirdc cua Tong cong ty Dire Giang - CTCP 41 2.2.1 Phat trien danh muc san pham may mac nude 42 2.2.2 Chinh sach dam bao chat luong san pham 45 2.2.3 Chinh sach phat trien nhan hieu san pham 46 2.2.4 Chinh sach bao goi san pham 48 2.2.5 Chinh sach phat trien chat lieu cua san pham 49 2.2.6 Chinh sach phat trien mau ma, kieu dang, mau sac cua san pham 51 2.2.7 Nhung chinh sach phat trien san pham cua Tong cong Due Giang - CTCP hien 52 2.2.8 Chinh sach cua Tong cong ty Due Giang - CTCP ho trp cho phat trien san pham 58 2.2.9 Ket qua chinh sach phat trien san pham cua Tong cong ty Due Giang CTCP 62 2.3 Danh gia chung ve chinh sach phat trien san pham dap ung yeu cau thi trirdng nude cua Tong cong ty Dire Giang - CTCP 67 2.3.1 Nhung ket qua dat dupe 67 2.3.2 Nhung han che chinh sach phat trien san pham va nguyen nhan cua nhung han che .68 CHUONG 3: PHl/ONG HIONG VA GIAI PHAP VE CHINH SACH PHAT TRIEN SAN PHAM DAP CNG YEU CAU THI TRUC1NG TRONG NUOC CUA TONG CONG TY DUC GIANG - CTCP DEN NAM 2020 71 3.1 Phuong hurdng phat trien kinh doanh cua Tong cong ty Due Giang CTCP den nam 2020 71 3.1.1 Du bao xu hudng phat trien thi truong may mac noi dia nude ta den 2020 71 3.1.2 Co hoi va thach thue vdi Tong cong ty Due Giang - CTCP .77 3.1.3 Phuong hudng phat trien cua Tong cong ty Due Giang - CTCP den nam 2020 80 3.1.4 Quan diem ve chinh sach phat trien san pham cua Tong cong ty Due Giang - CTCP 82 3.2 Mot so giai phap chu yeu ve chinh sach phat trien san pham dap ling yeu cau thi truong nuoc cua Tong cong ty Dire Giang - CTCP den nam 2020 83 3.2.1 Giai phap hoan thien chinh sach phat trien san pham hien co cua Tong cong ty Dure Giang - CTCP 83 3.2.2 Giai phap hoan thien chinh sach phat trien san pham mod cua Tong cong ty Dure Giang - CTCP .92 3.2.3 Giai phap hoan thien chinh sach ho tro cho hoat dong phat trien san pham cua Tong cong ty Dure Giang - CTCP 95 3.3 Mot so kien nghi nham tao dieu kien thuan loi cho chinh sach phat trien san pham dap ung yeu cau thi truong mrd’c cua Tong cong ty Dire Giang - CTCP den nam 2020 97 3.3.1 Kien nghi vdi Nha nudc 97 3.3.2 Kien nghi Tap doan det may Viet Nam, Hiep hoi det may Viet Nam 98 KET LU AN 102 DANH MUC TAI LIEU THAM KHAO 104 99 vien, tao hieu qua xa hoi cho cac doanh nghiep may mac dap ung yeu cau thi trudng nude * To chuc lien ket doc nganh may mac Tap doan det may Viet Nam can co dinh hudng va to chuc dugc lien ket doc giua cac doanh nghiep may mac nganh Vdi dac thu nguyen phu lieu may mac hien phai nhap rat nhieu tu Trung Quoc, dieu vua gay ton kern tien bac, thdi gian cung cap, lai han che su phat trien cua edng nghiep phu trg nude Trong do, mot so doanh nghiep cung ung cac nguyen phu lieu dau vao nude lai dang gap kho khan viec tieu thu cac san pham minh lam Tap doan det may Viet Nam can dua theo loi the canh tranh cua cac doanh nghiep de td chuc, phan cong cac doanh nghiep theo xu hudng tao cac mdi lien ket theo chieu doc de phuc vu san xuat kinh doanh Trong quy hoach can cd 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tdi, vdi yeu cau cua TPP la ti le noi TPP phai dat tdi thieu 70% thi viec Tap doan det may Viet Nam de xuat cac chinh sach ho trg cho cac doanh nghiep nganh lien ket doc la vo cung can thiet Dieu vira giam chi 100 phi nhap nguyen phu lieu, vira nang ti le noi dia hoa, vua giup cac doanh nghiep khong phai may md tim kiem dau vao, dau ra, tao hieu qua cho nganh may mac * Td chuc cac su kien, hoi cho de dinh hudng tieu dung, tuyen truyen cho ngudi dan uu tien su dung hang Viet Hiep hoi det may Viet Nam va Tap doan det may Viet Nam can to chuc nhieu horn nua cac hoi cho, cac chuong trinh gidi thieu san pham cho cac doanh nghiep dua san pham tdi ngudi tieu dung Trong qua trinh tham gia hoi cho, ngudi tieu dung cd the nam dugc them thdng tin ve su phat trien cua nganh may mac nude, them tin tudng vao viec uu tien su dung hang Viet Ngoai nhung hoi cho, dien dan, Tap doan va Hiep hoi can ket hgp vdi Bo Cong Thuong, Bo Thdng tin A A A Truyen thdng day manh cong tac tuyen truyen ve y thuc thuong hieu Viet, chuong trinh Ngudi Viet uu tien dung hang Viet, Tu hao hang Viet den vdi ngudi tieu dung tren ca nude Tu nang cao y thuc uu tien dung hang Viet cua ngudi tieu dung, tao thi trudng cho cac doanh nghiep san xuat, kinh doanh hang may mac noi dia Trong thdng diep tuyen truyen cho ngudi dan, Tap doan va Hiep hoi cung can nhac nhd ngudi tieu dung khdng nen chay theo xu hudng tieu dung hang Made in Viet Nam mot each mu quang Hay lua chgn san pham cd thuong hieu Viet, tranh su dung nhung san pham hang gia, hang nhai cac thuong hieu xuat khau dugc san xuat bdi tu nhan Neu ngudi tieu dung khdng dugc dinh hudng, hg se tap trung vao mua nhung san pham hang gia, hang nhai Dieu se lam cac thuong hieu noi dia chet yeu Mat khac, ngudi tieu dung sau mot thdi gian dung hang nhai se nhan thay hang Made in Viet Nam khdng dung nhu ky vgng, hg se quay lai su dung hang Trung Quoc vi gia re va mau ma kha da dang, luc nay, cac doanh nghiep may mac nude se lai cang gap nhieu kho khan viec keu goi ngudi tieu dung nude uu tien su dung hang Viet Nam Tap doan va Hiep hoi cung can kien nghi tdi cac co quan cd tham quyen xu ly triet de nhung hien tugng lam gia, lam nhai thuong hieu nude ngoai va ban rong rai tren thi trudng nhu mot sd don vi da lam thdi gian vua qua de tranh anh hudng tdi viec phat trien thuong hieu cua cac doanh nghiep nganh 101 * Phat huy vai trd chii dao cua mot to chuc xa hoi nghe nghiep, tao dien dan de cac doanh nghiep cd the trao doi, tim kiem doi tac hoat dong Ngoai viec to chore cac buoi hoi cho de doanh nghiep may mac va ngudi tieu dung cd the tiep xue lan nhau, Tap doan va Hiep hoi det may Viet Nam cAn to churc nhieu hon ntra cac dien dan de cac doanh nghiep co co hoi trao doi, tim kiem ddi tac phu hop vdi hoat dong san xuat kinh doanh cua minh Hiep hoi va Tap doan cung can mdi cac don vi thuoc cac nganh khac nhu Y te, Khoang san, DSu khi, Gang thep, Ngan hang, Buu dien tham gia cac buoi hoi thao de cac doanh nghiep may mac cd the gidi thieu cac san pham bao ho lao dong, dong phuc van phong tdi cac khach hang tiem nang Cd nhu vay se md rong duoc thi trudng cho cac doanh nghiep may mac nudc 102 KET LUAN • Thi trudng may mac nude vdi 90 trieu ngudi dan la mot thi trudng tiem nang, la cuu canh cho cac doanh nghiep may mac noi chung va Tdng cong ty Due Giang - CTCP noi rieng boi canh nen kinh te the gidi dang xay nhieu bien dong tac dong tieu cue tdi viec xuat khau hang may mac Tdng cong ty Due Giang chi cd the phat trien hoat dong kinh doanh cua minh “di bang hai chan” xuat khau va kinh doanh may mac noi dia De cd the phat trien kinh doanh tren thi trudng may mac noi dia, ddi hoi san pham cua Tdng cong ty Due Giang phai dap ung duuc mot each tot nhat nhu cau cua ngudi tieu dung tren thi trudng nude Vdi muc tieu cd nhung san pham dap ung yeu cau thi trudng nude, chinh sach phat trien san pham cua Tdng cong ty Due Giang can dupe quan tarn dau tu nhieu hon ntra Viec phan tich cu sd ly luan, danh gia thuc trang, tim nguyen nhan de tir dua nhung giai phap nham tang tinh hieu qua cua chinh sach phat trien san pham dap ung yeu cau thi trudng nude cua Tdng cong ty Due Giang - CTCP la mot van de cd tinh quan tren ca phuong dien ly luan, nhan thuc va thuc tien Luan van da hoan dupe nhung muc tieu cu ban da dua d phan md dau ve chinh sach phat trien san pham dap ung yeu cau thi trudng nude cua Tdng cong ty Dure Giang - CTCP: o He thong hoa ly luan ve chinh sach phat trien san pham dap ung yeu cau thi trudng nude cua doanh nghiep may mac o Phan tich dupe thuc trang chinh sach phat trien san pham dap ung yeu cau thi trudng nude cua Tdng cong ty Due Giang — CTCP giai doan 2009 2013 Tu thay dupe cac uu diem cua chinh sach, chi cac ton tai va nguyen nhan cua nhung han che chinh sach ma Tdng cong ty can khac phuc o Dua nhung gidi phap de tdng cudng tinh hieu qua cua chinh sach phat trien san pham dap ung yeu cau thi trudng mrdc cua Tdng cong ty Dire Giang - CTCP thdi gian tdi Ddng thdi dua cac kien nghi tdi Nhd nude, vdi Tap doan det may Viet Nam, Hiep hoi det may Viet Nam ve viec tao dieu kien 103 cho cac doanh nghiep may mac Viet Nam noi chung, Tdng cdng ty Due Giang noi rieng thuc hien cac chinh sach phat trien san pham dap ung yeu cau thi trudng nude 104 DANH MUC TAI LIEU THAM KHAO • • Bo Cong Thuong (2009), Thong tu 32/2009/TT-BCT, Ha Noi Bo Tu Phap (2008), Quydt dinh 36/2008/QD-TTg, Ha Noi Dang Dinh Dao - Hoang Due Than (2012), Giao trinh Kinh te Thuang mai, NXB Dai hoc Kinh te quoc dan, Ha Noi Tran Minh Dao (2012), Giao trinh Marketing can ban, NXB Dai hoc Kinh te quoc dan, Ha Noi Tran Thi Hda (2011), Chinh sach phat trien san pham — dich vu cua Tdng cdng ty Buu chinh Viet Nam giai doan hien nay, Luan van Tien sy kinh te, Dai hoc Thuang mai, Ha Noi Vu Quang Huy (2007), Thuc day xuat khau hang may mac Viet Nam sang thi trudng Hoa Ky sau gia nhap WTO, Luan van Thac sy kinh te, Dai hoc Kinh te qudc dan, Ha Noi Le Thuy Huong (2007), Tac dong cua gia nhap WTO doi vdi xuat khau hang may mac Viet Nam, Luan van Thac sy kinh te, Dai Hoc Kinh te quoc dan, Ha Noi Tran Hong Ky (2001), Gidi phap hoan thien chinh sach phat trien Khu cdng nghiep, Khu che xuat a Viet Nam, Luan van Thac sy kinh te, Dai Hoc Kinh te quoc dan, Ha Noi Nguyen Thu Lan (2004), Gidi phap Marketing nham phat trien san pham Ngan hang Ngoai thuang Viet Nam, Luan van Thac sy kinh te, Dai hoc Kinh te quoc dan, Ha Noi 10 Nguyen Thua Loc (2005), Giao trinh Chien lucre kinh doanh cua Doanh nghiep thuang mai, NXB Lao dong - Xa hoi, Ha Noi 11 Nguyen Thi Nhung (2012), Phat trien dich vu cho doanh nghiep hoi vien cua Phdng Thuang mai va Cdng nghiep Viet Nam den nam 2020, Luan van Thac sy kinh te, Dai hoc Kinh te quoc dan Ha Noi 12 Dong Tien Phong (2004), Chien luac phat trien san pham cua cdng ty hda chat san Ha Noi, Luan van Thac sy kinh te, Dai hoc Kinh te Quoc dan, Ha Noi 105 13 Nguyen Xuan Quang (2007), Giao trinh Marketing Thuomg mai, NXB Dai hoc Kinh te quoc dan, Ha Noi 14 Tong cdng ty Due Giang - CTCP (2009, 2010, 2011, 2012, 2013), Bao cao kdt qua kinh doanh thudng nien, Ha Noi 15 Tong cong ty Due Giang - CTCP (2009, 2010, 2011, 2012, 2013), Bao cao kdt qua kinh doanh hang may mac nude thudng nien, Ha Noi 16 Tong cong ty Due Giang - CTCP (2006), Dieu le to chuc va hoat dong cua Tdng cong ty Due Giang - CTCP, Ha Noi 17 Tong cong ty Due Giang - CTCP (2013), Nghi quyet Hoi Dong quan tri Tdng cdng ty Due Giang - CTCP dinh hudng phat trien hang may mac nude den ndm 2020, Ha Noi 18 Kieu Giang (2005), “Det may tap trung hon vao thi trudng noi dia”, http://vietbao.vn/Kinh-te/Det-may-tap-trung-hon-vao-thitruongnoidia/10894663/87/ 19 Thanh Hien (2013), “Nganh det may: Muc tieu chiem linh thi trudng noi dia”, http://hanoim.oi com vn/Tin-tuc/Kinh-te/5 76268/nganh-det-may-muc-tieu-chiemlinh-thi-truong-noi-dia 20 hoi Hiep Det may Viet Nam (2013), “Danh ba hoi vien”, http://yvwyv vietnamtextile org vn/vi/hiep-hoi/ danh-ba-hoi-vien aspx 21 Lien Hoa (2013), “Co hoi va thach thuc cho nganh det may”, http://www nhandan com.vn/kinhte/tin-tuc/item/20871302-c%C6%Al-%El%BB% 99i-v%C3 %A O-th %C3%A1 ch-th %E %BB%A 9c-cho-ng%C3 %A 0nhd%El %BB % 87t-may.html 22 Tap doan Det may Viet Nam (2013), “So to chuc Tap doan Det may Viet Nam”, http://www vinatex com/Portal/Page aspx?PageID=21 23 Tdng cdng ty Due Giang - CTCP (2013), “Gidi thieu co cau td chuc”, http://yvwyv.mayducgiang.com.vn/c%C6%A1-c%E1%BA %>A5u-t%>El%)BBo/o95- ch%El%BB%A9c 24 Tdng cue dan sd - Ke hoach hoa gia dinh (2013), “10 su kien tieu bieu cua nganh Dan sd nam 2013”, http://yvyvyv.gopfp.gov.vn/ 106 25 WTO hoi nhap kinh te quoc te (2010), “Cam k£t gia nhap WTO cua Viet Nam ve nganh det may”, http://www.trungtamwto.vn/wto/cam-ket-gia-nhap-wto-cua-viet- nam-ve-nganh-det-may NHAN XET LUAN VAN THAC SY QUAN TRI KINH DOANH Ten luan van: Chinh sach phat trien san pham dap ling yen cau thi trudng nude cua tong cong ty Due Giang-CTCP Tac gia: Nguyen Hoai Thanh Ngudi nhan xet: TS Vu Quoc Binh, Vien nghien cuu phat trien kinh te xa hoi Ha Noi Tinh can thiet cua luan van Suot mot thdi gian dai, cac doanh nghiep det may Viet Nam tap trung vao thi trudng nude ngoai vdi cac san pham xuat khau la chu yeu, chua chu y den thi trudng nude Vdi tong cong ty Due Giang cung khong la ngoai le Khung hoang kinh te quoc te bat buoc tdng cong ty Due Giang phai quay lai thi trudng nude vdi kha nhieu kho khan ve kenh phan phoi, mau ma san pham, chat lieu vai Ben canh la sir canh tranh gay gat cua cac doanh nghiep may mac khac Van de dat la can danh gia chinh sach phat trien san pham doi vdi thi trudng nude cua tdng cong ty Due Giang de tim nhung han che va nguyen nhan co ban de de xuat mot sd giai phap kha thi hudng tdi hoan thien chinh sach san pham thdi gian tdi Su lua chon van de nghien cuu cua tac gia Nguyen Hoai Thanh dap ung dupe yeu cau tren Ket cau cua luan van va phuong phap nghien cuu Ve ket cau va trinh bay Luan van gom chuong truyen thong, ket cau kha chat che, logic, phu hop vdi muc tieu nghien cuu Cac van de dupe trinh bay nhat quan chuong : Tu co sd ly luan den thuc trang va giai phap Dung luong danh cho cac chuong kha hop ly Luan van trinh bay ro rang vdi 26 bang va hinh Cac van de dupe trinh bay ro rang, de hieu, de theo doi Ve phuong phap nghien cuu : Tac gia da su dung kha tot nhieu phuong phap nghien cuu phu hop vdi luan van nhu’ thong ke, tdng hop, phan tich so sanh Thong tin thu cap dupe thu thap tu nhieu nguon tin cay Noi dung cua luan van Chuong Tac gia da trinh bay kha ro, cu the nhung net co ban ve san pham va thi truong hang may mac nude, cac yeu cau dat va tam quan cua phat trien san pham may mac dap ung yeu cau thi trudng nudc Tac gia cung da lam ro khung ly thuyet ve noi dung chinh sach phat trien san pham cua doanh nghiep may mac, cung nhu viec xay dung va thuc thi chinh sach phat trien san pham may mac Chuong Tac gia da phan tich va luan giai mot each chi tiet va kha day du thuc trang chinh sach phat trien san pham dap ung yeu cau nudc cua tdng cdng ty Due Giang Nhieu thong tin thu cap va nhieu bang, hinh duoc su dung mot each hop ly de trinh bay va lam sang to cac chinh sach phat trien danh muc san pham; phat trien nhan hieu, chat lieu, mau ma san pham; chinh sach dam bao chat luong, bao goi san pham; chinh sach ho tro cho phat trien san pham cua tdng cdng ty Due Giang Tac gia da rut duoc mot so han che ton tai chinh sach phat trien san pham Chuong Tac gia da danh mot dung luong thich hop de trinh bay va luan giai cac du- bao xu hudng phat trien thi trudng may mac noi dia noi chung, co hoi va thach thuc vdi tdng cdng ty Due Giang Ba nhom giai phap chinh cd gia tri tham khao da dupe lua chon va de xuat lien quan den hoan thien chinh sach phat trien san pham va chinh sach ho tro cho hoat dong phat trien san pham cua tdng cdng ty Due Giang Tac gia cung da de xuat mot sd kien nghi vdi Nha nudc va vdi tap doan va hoi det may Viet Nam Trao doi vdi tac sia - Nen bo sung phuong phap chuyen gia de danh gia va de xuat hoan thien chinh sach phat trien san pham phuc vu thi trudng nudc - Cd the trinh bay mot sd yeu td anh hudng den xay dung va thuc thi chinh sach phat trien san pham cua doanh nghiep may mac nhu: nang luc lanh dao, nang lu'e tai chinh,co sd vat chat, cac co che cua cdng ty -Cd the so sanh cac chinh sach tuong tu vdi cac doanh nghiep may mac khac la ddi thu canh tranh - Can trinh bay thuc trang viec xay dung va thuc thi chinh sach phat trien san pham cua tdng cdng ty Due Giang - Can viet lai phan Ket luan cho phu hop vdi noi dung luan van Ket luan Tac gia da su dung phuong phap nghien cuu khoa hoc hop ly de lam sang td, phan tich va danh gia thuc trang chinh sach phat trien san pham phuc vu thi trudng nuoc cua tong cong ty Due Giang va de xuat mot so giai phap huu ich Luan van duoc bo cue hop ly, cac van de dupe trinh bay ro rang, logic Day la cong trinh nghien cuu khoa hoc nghiem tuc, la tai lieu tham khao tot, co y nghia ap dung thuc te De nghi hoi dong danh gia va nghiem thu Cau hoi: De nghi so sanh mot vai chinh sach tuong tu vdi cac doanh nghiep may mac khac la ddi thu canh tranh nhu Viet Tien, An Phudc Ha Noi, 29 thang 04 nam 2014 Ngudi nhan xet TS.Vu Quoc Binh BO GIAO DUC VA DAO TAO TRUONG DAI HOC KTQD * * * CONG HOA XA HOI CHU NGHIA VIET NAM Doc |gp _ Tu d0 _ Hanh phuc • •1 • n • — 0O0 — NHAN XET LUAN VAN THAC SY KINH TE • • • De tai: “Chinh sach phat trien san phant dap ungyeu cau thi trudng nuoc cua Tdng cdng ty Due Giang - CTCP” Cua cao hoc vien: Nguyen Hoai Thanh Sau doc xong toan bo ban luan van bao gom 101 trang danh may Tdi co nhung nhan xet danh gia sau day: I Ve noi dung cua ban luan van Thi trudng noi dia hang may mac Viet Nam cang co vai trd vi tri dac biet quan cho su phat trien ben vung cua cac doanh nghiep hang may mac Viet Nam Cung vdi cac chinh sach khac he thong chinh sach phat trien kinh doanh cua doanh nghiep, chinh sach phat trien san pham co anh hudng khdng nho tdi cdng cua doanh nghiep tren thuang trudng Do viec tac gia lua chon de tai “Chinh sach phat trien san pham dap ung yeu cau thi trudng nuoc cua Tong cdng ty Due Giang - CTCP” lam luan van thac sy kinh te la can thiet va co gia tri thuc tien cao dang dat hien d Tdng cdng ty Due Giang De tai ma cao hoc vien lua chon phu hop vdi chuyen nganh dao tao va khdng co su trung lap vdi nhung de tai, cdng trinh nghien cun ma tdi dupe biet Luan van da khai quat dupe nhung ly luan co ban ve chinh sach phat trien san pham dap ung yeu cau thi truong nudc thong qua phan tich ban chat, vai trd cua chinh sach Dac biet noi dung cua chinh sach phat trien san pham, viec xay dung va thuc thi chinh sach phat trien san pham may mac dap ung yeu cau thi trudng nudc Vdi he thong sd lieu cap nhat giai doan 2009 - 2013 luan van da phan tich va cho thay ro thuc trang chinh sach phat trien san pham cua Tdng cdng ty Due Giang thdi gian qua Tren co so xem xet thuc trang san pham va thi trudng, luan van da di sau chi ro khia canh cua chinh sach phat trien san pham tu danh muc san pham, chat luong san pham, nhan hieu san pham, mau ma, kieu dang, mau sac san phim Nhung nhan xet cua tac gia luan van ve tuu va han che ton tai cung cac nguyen nhan khach quan, chu quan cua nhung ton tai da the hien su am hieu tinh hinh thuc te cua Tdng cong ty va day la co so thuc tien quan cho nhung giai phap kien nghi d chuong Tren co sd du bao xu hudng phat trien thi trudng may mac noi dia nude ta den 2020, nhung co hoi va thach thuc cho Tdng cong ty, luan van da cho thay quan diem ve chinh sach phat trien san pham va he thong cac giai phap chu yeu ve chinh sach phat trien san pham Cac giai phap luan van dua cd co sd khoa hoc ca ve ly luan va thuc tien II Ve hinh thuc cua ban luan van Luan van dugc ket cau theo kieu truyen thong, bao gom chuong: Chuong trinh bay nhung van de co ban ve chinh sach phat trien san pham dap ung yeu cau thi trudng nude cua doanh nghiep may mac Viet Nam tir r 't trang den trang 33; chuong trinh bay thuc trang chinh sach phat trien san pham dap ung yeu cau thi trudng nude cua Tdng cong ty Due Giang - CTCP tir trang 34 den trang 69; chuong dua phuong hudng va giai phap ve chinh sach phat trien san pham dap ung yeu cau thi trudng nude cua Tdng cong ty Due Giang - CTCP den nam 2020 tir trang 70 den trang 100 Nhin chung ket cau luan van nhu vay da co the truyen tai dugc nhung noi dung can nghien cuu cua de tai rang Cac phuong phap nghien cuu sir dung de tai la phu hgp va dap ung dugc yeu cau dat cua de tai luan van Cach hanh van de hieu, hinh ve, bieu bang trinh bay ro rang, co nguon trich dan day du A *> III Ve trao doi vol tac gia luan van - Chuang lam ro them moi quan he giua chinh sach phat trien san pham vdi cac chinh sach khac co lien quan d doanh nghiep - Chuang can lam dam net hon qua trinh xay dung chinh sach phat trien san pham - Chuong can luong hoa hon anh hudng cua chinh sach phat trien san pham tdi hoat dong kinh doanh cua Tdng cdng ty Due Giang - Bo sung ten cua mot sd tac gia da tdng quan cdng trinh nhu Tran Hong Ky, Nguyen Thu Lan - Sua lai loi chinh ta IV Ket luan chung Luan van ve de tai: “Chinh sach phat trien san pham dap ung yeu cau thi truong nude cua Tong cdng ty Due Giang - CTCP” la mot cdng trinh khoa hoc doc lap, cd noi dung phong phu, dap ung duoc cac yeu cau cua mot luan van thac sy kinh te, cao hoc vien Nguyen Hoai Thanh xung dang nhan bang thac sy kinh te Kinh de nghi hoi dong chain luan van danh gia cao ket qua cua luan van Ha Noi, 21 thdng 04 nam 2014 PGS.TS Nguyen Van Tuan YEU CAU CUA HOI DONG CHAM LUAN VAN THAC SI • • X • X Ve nhung diem can sua chua, bo sung truoc nop luan van chinh thuc cho VDTSDH y zzVkv zp 'p / / o r / ' « b J) C/tz y