Thông tin tài liệu
TOHjfiW BAI HOC KLVII TE QUOC > CQ «> DAV LE DUY LONG dai hoc ktqd TT THONG TIN THU WEN PHONG LUAN AN - TU* LIEU HOAN THIEN QUAN LY KENH PHAN PHOI DIEN THOAI DI DONG SAMSUNG CONG TY TNHH CONG NGHE DI DONG FPT Chuyen nganh: KHOA HOC QUAN LY LUAN VAN THAC Sf KINH TE ■ ■ Ngtfdi hitting dan khoa hoc: TS DO THI HAI HA THS Hii Xo » i - 200S 3^0 MUC • LUC • DANH MUC SO DO, BANG BIEU MO DAU CHUO'NG 1: CO SO LY LUAN VE QUAN LY KENH PHAN PHOI 1.1 KENH PHAN PHOI .' 1.1.1 Khai niem .5 1.1.2 Vai tro va chuc nang cua kenh phan phoi 1.1.3 Cau true kenh phan phoi 1.1.4 Cac vien cua kenh phan phoi 11 1.2 QUAN LY KENH PHAN PHOI 18 1.2.1 Khai niem 18 1.2.2 Vai tro cua quan ly kenh phan phoi 20 1.2.3 Noi dung quan ly kenh phan phoi 20 1.2.4 Cac nhan to anh hudng den quan ly kenh phan phoi 31 CHUO'NG 2: THUC TRANG QUAN LY KENH PHAN PHOI DIEN THOAI DI DONG SAMSUNG O CONG TY TNHH CONG NGHE DI DONG FPT 34 2.1 TONG QUAN VE CONG TY VA TINH HINH KINH DOANH CUA CONG TY 34 2.1.1 Qua tr'inh hinh va phat trien cua cong ty 34 2.1.2 Chuc nang nhiem vu cua Cong ty 35 2.1.3 Co1 cau to chuc cua Cong ty 35 2.1.4 Ket qua kinh doanh cua Cong ty 37 2.2 KENH PHAN PHOI DIEN THOAI DI DONG SAMSUNG CUA CONG TY 41 2.2.1 Cau truc kenh phan phoi dien thoai di dong Samsung cua Cong ty 41 2.2.2 Cac vien kenh phan phoi dien thoai di dong Samsung cua Cong ty 43 2.3.3 Danh gia chung ve kenh phan phoi dien thoai di dong Samsung cua Cong ty 48 2.3 THUC TRANG QUAN LY KENH PHAN PHOI DIEN THOAI DI DONG SAMSUNG CUA CONG TY 48 2.3.1 To chuc bo may quan ly kenh phan phoi dien thoai di dong Samsung cua Cong ty 48 2.3.2 Thiet lap quan he voi cac vien kenh phan phoi 50 r 2.3.3 Khuyen khich cac vien kenh hoat dong .52 2.3.4 Su dung marketing hon hop quan ly kenh 55 2.3.5 Danh gia hoat dong cua cac vien kenh 63 2.3.6 Danh gia chung ve quan ly kenh phan phoi dien thoai di dong Samsung cua Cong ty 64 CHlfONG 3: MOT SO GIAI PHAP HOAN THIEN QUAN LY KENH PHAN PHOI DIEN THOAI DI DONG SAMSUNG O CONG TY TNHH CONG NGHE 66 DI DONG FPT 3.1 DINH HIONG TRONG KINH DOANH VA PHAN PHOI CUA CONG TY 66 3.1.1 Du bao nhung nhan to anh huong den viec kinh doanh dien thoai di dong Samsung cua Cong ty 66 3.1.2 Muc tieu va dinh huong chien luge marketing cua Cong ty 73 r r r 3.1.3 Muc tieu phan phoi va dinh huong chien luge phan phoi 73 3.2 MOT SO GIAI PHAP HOAN THIEN QUAN LY KENH PHAN PHOI DIEN THOAI SAMSUNG CUA CONG TY 74 • DI DONG • 3.2.1 Tao moi quan he chat che voi cac dai ly 74 3.2.2 Thue hien cac chinh sack khuyen khich dai ly 75 < ~ r 3.2.3 Su dung phoi hop marketing hon hop quan ly kenh phan phoi 78 3.2.4 Hoan thien phuong phap danh gia hoat dong cua dai ly 83 3.2.5 Mot so giai phap ho tro 84 KET LUAN 89 TAI LIEU THAM KHAO 91 DANH MVC SO DO, BANG BIEU So 1.1: Cac bien so cua cau true kenh phan phoi r r So 1.2: Dang kenh phan phoi true tiep .10 x So 1.3: Dang kenh phan phoi gian tiep .11 So 1.4: Dang kenh phan phoi hon hup .11 So 1.5: Cac vien cua kenh phan phoi 12 So 1.6: Noi dung quan ly kenh phan phoi 20 So 1.7: Cac nhan to anh hudng den quan ly kenh phan phoi 32 So 2.1: Co cau to chuc cua cong ty 36 So 2.2: Cau true kenh phan phoi dien thoai di dong Samsung cua cong ty 41 r So 3.1: Quy trinh chung cua lap chuong trinh phan phoi 77 x So 3.2: Phuong phap danh gia hoat dong cua dai ly 83 So 3.3: Cau true phan mem ho trq ban hang moi 87 Bang 2.1: Doanh thu theo linh vuc kinh doanh giai doan 2006 -2007 39 Bang 2.2: Doanh thu theo thi truung giai doan 2006 - 2007 39 Bang 2.3: Doanh thu theo kenh phan phoi giai doan 2006 - 2007 40 Bang 2.4: Co cau tieu thu qua cac kenh 43 r Bang 2.5: Hoat dong tieu thu san pham cua mot so dai ly ban buon 45 Bang 2.6: Hoat dong tieu thu cua mot so dai ly ban le 47 Bang 2.7: Mot so chi tieu noi bo danh gia chat luqng dich vu bao hanh dien thoai di dong Samsung nam 2007 58 Bang 2.8: Gia mot so san pham dien thoai di dong Samsung 29/9/2008 59 Bieu 2.1: Doanh thu cua cong ty giai doan 2003 - 2007 38 TRLUOnG DAI HOC KIMI TE QUOC DAA a- ffl •
Ngày đăng: 21/02/2023, 22:32
Xem thêm:
