Đang tải... (xem toàn văn)
6. Nakitech_Email Marketing
Email Marketing Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Email Marketing is the cheapest and oldest method of Internet Marketing for lead generation, building customer loyalty and to ensure repeat Business • For any Business, Communication is very important and to communicate effectively with potential customers and maintain relationship with existing customers, Email Marketing is the best solution nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Email Marketing Course Modules • Introduction • Types of Email Marketing • Email Marketing steps • Common Mistakes • Laws and best practices nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Introduction • Brief about Email Marketing • Strengths • Limitations • Biggest challenges in Email Marketing nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Types of Email Marketing • Newsletter Email • Welcome Email • Invitation/Survey Email • Lead Nurturing Emails • Press Release Email • Thank You Email • Email Campaign Management nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Email Marketing steps • Define your Objectives • Choose an Email Marketing Software and tools • Create and segregate mail lists • Create engaging content • Design appealing email templates • Email testing • Scheduling and sending emails • Follow up email blast • Measure your results • Refine and repeat nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Common Mistakes • Improper planning and lack of strategy • Failure to check the email designs in multiple email clients accounts • Failure to spam-check the sample email before sending to recipients • Not adhering to compliance rules specified in CAN SPAM Act • Failing to maintain an invalid mailing address list • Sending emails without proper permission from the user • Using obscure content, graphics, Images, etc., to lure users to sign up nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Laws and best practices nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • • • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City Hotline: 0935 982 718 – 0907 053 773 Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net ...• Email Marketing? ?is the cheapest and oldest method of Internet Marketing? ?for lead generation, building customer loyalty and to ensure... customers, Email Marketing is the best solution nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Email Marketing Course... nakitech.net nakitech.net Email Marketing Course Modules • Introduction • Types of Email Marketing • Email Marketing steps • Common Mistakes • Laws and best practices nakitech.net Namkinh Technology