Nakitech_Introduction of E-commerce and Internet Marketing
Introduction of E-commerce and Internet Marketing Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Internet marketing or Digital marketing or Online Marketing generally refers to the selling, promoting products and services via internet through websites, e-mail, social media and other online media • It combines creative and technical features of the Internet with design, development, advertising and sales using websites with effective contents for a product or service The use of the Internet increases interactions and engagement between customers and the brand • This module is an introduction to the Ins and Outs of the internet marketing & ecommerce and learns internet marketing techniques nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Introduction of E-commerce and Internet Marketing Course Modules • Understanding E-Business and E-Commerce • Introduction to Internet Marketing • Stages of Internet Marketing Planning • Internet Marketing Techniques • Guidelines for a Successful Internet Marketing • E-Commerce and Internet Marketing Policies nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Understanding E-Business and E-Commerce • Benefits of E-Business Using the Internet • Evolution of E-Commerce • Skills required for a Successful Marketer • E-Commerce Classification • Types of E-Business Models nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Introduction to Internet Marketing • Why to Use Internet for Marketing • Impact of Internet on Businesses • Benefits of Internet Marketing nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Stages of Internet Marketing Planning • Determining corporate Business strategy • Evaluating the market and customer needs • Organizing market research information in logical units • Developing market strategy • Determining the type of customer experience • Preparing information for the product that a Business wants to provide • Planning the marketing program • Evaluating the results and accommodating feedbacks nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Internet Marketing Techniques • Email Marketing • Video Advertising • Banner Advertising • Affiliate Marketing • Blog Advertising • Podcast Advertising • Advertising on Search Engines • Social Media Advertising • Mobile Advertising • • nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Viral Marketing Limitations of Internet Marketing nakitech.net nakitech.net nakitech.net Guidelines for a Successful Internet Marketing • Preparation • Discipline • Flexibility nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net E-Commerce and Internet Marketing Policies • Types of Policies • Use Policy • Copyright and Trademark policy • Links and Third Party Content Policy • Privacy Policy • Indemnity Policy • Liability Policy • Arbitration Policy • Security Policies • • • • Policy Content US CAN-SPAM Act Laws Against E-mail Spam Minnesota Law Against E-mail Spam • • U.S Communications Decency Act Digital Millennium Copyright Act • nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net SPY ACT nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • • • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City Hotline: 0935 982 718 – 0907 053 773 Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net ... Introduction of E-commerce and Internet Marketing Course Modules • Understanding E-Business and E-Commerce • Introduction to Internet Marketing • Stages of Internet Marketing Planning • Internet Marketing. .. increases interactions and engagement between customers and the brand • This module is an introduction to the Ins and Outs of the internet marketing & ecommerce? ?and learns internet marketing techniques... Understanding E-Business and E-Commerce • Benefits of E-Business Using the Internet • Evolution of E-Commerce • Skills required for a Successful Marketer • E-Commerce Classification • Types of E-Business