Journal of business and industrial marketing

... value of relationship marketing and CRM in business- tobusiness contexts”, Journal of Business & Industrial Marketing, Vol 19 No 2, pp 136-48 Gummesson, E (2006), “Many-to-many marketing as grand... (RORR) and form a basis of further development of marketing metrics and financial contribution of marketing, and of developing financial measures of intangible assets called for by the finance and. .. Journal of Marketing, Vol 52, July, pp 2-22 About the authors Christian Groănroos is Professor of Service and Relationship Marketing at Hanken School of Economics Finland, and founder and past