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75ѬӠ1*ĈҤI HӐ&+Ơ1*9ѬѪ1* KHOA KINH Tӂ 9¬47.' NGUYӈN THӎ YӂN 3+È775,ӆN DCH V 7+$1+72ẩ1.+é1*'ễNG TIN MT T,1*ặ1+ơ1*7+1*0I C PH148ặ1I &+,1+ẩ1+9,775ẻ +ẽ$/8N TӔT NGHIӊP Hӊ ĈҤI HӐC &KX\rQQJjQK 7jLFKtQKQJkQKjQJ 3K~7Kӑ, 2020 75ѬӠ1*ĈҤI HӐ&+Ô1*9ѬѪ1* KHOA KINH Tӂ 9¬47.' NGUYӈN THӎ YӂN 3+È775,ӆN DӎCH VӨ 7+$1+72ẩ1.+é1*'ễNG TIN MT T,1*ặ1+ơ1*7+1*0I C PH148ặ1I &+,1+ẩ1+9,775ẻ +ẽ$/8N TT NGHIP Hӊ ĈҤI HӐC &KX\rQQJjQK 7jLFKtQKQJkQKjQJ GiҧQJYLrQKѭӟng dүn: ThS Phҥm Thӏ 0LQK3KѭѫQJ 3K~7Kӑ, 2020 i LӠI CҦ0Ѫ1 Trong suӕt thӡi gian bӕQ QăP Kӑc ӣ WUѭӡQJ Ĉҥi hӑF +QJ 9ѭѫQJ ErQ cҥnh sӵ nӛ lӵc cӫa bҧQWKkQHPFzQQKұQÿѭӧc sӵ chӍ ÿҥo tұQWuQKFӫDTXêWKҫy F{FK~QJHPÿmÿѭӧc trang bӏ nhӳng kiӃn thӭc cҫn thiӃt cho nghӅ nghiӋp sau Qj\ KRҧng thӡL JLDQ ED WKiQJ WKӵc tұp tҥL 1JkQ KjQJ WKѭѫQJ Pҥi cә phҫn 4XkQÿӝi ± &KLQKiQK9LӋW7UuOjTXiWUuQKNӃt hӧSOêWKX\ӃWÿѭӧc hӑc ӣ WUѭӡng YjP{LWUѭӡQJOjPYLӋFErQQJRjLÿmJL~SFKRHPFyWKrPQKLӅu kinh nghiӋm thӵc tiӉQĈӃQQD\HPÿmKRjQWKjQKNKyDluұn tӕt nghiӋp vӟLÿӅ tjL³3KiWWUL͋n d͓ch vͭ WKDQKWRiQNK{QJGQJWL͉n m̿t t̩L1JkQKjQJ7K˱˯QJP̩i c͝ ph̯n 4XkQĈ͡L&KLQKiQK9L͏W7Uu´ (P[LQFKkQWKjQKFҧPѫQ%DQ*LiP+LӋXWUѭӡQJĈҥi hӑF+QJ9ѭѫQJ ÿm WҥRÿLӅu kiӋn thuұn lӧL FKR FK~QJ HP Kӑc tұS QJKLrQ Fӭu, xin cҧP ѫQ TXê thҫ\F{NKRD.LQKWӃ Yj4Xҧn trӏ NLQKGRDQKÿmWUX\ӅQÿҥWFKRFK~QJHPQKӳng kiӃn thӭFTXêEiXÿyVӁ OjQӅn tҧng vӳng chҳFFKRFK~QJHPVDXQj\ÿһc biӋt em xin gӱi lӡi biӃWѫQVkXVҳFÿӃQF{JLiR3Kҥm Thӏ 0LQK3KѭѫQJÿmWұQWuQK Kѭӟng dүn em suӕt thӡLJLDQOjPOXұQYăQ (PFNJQJ[LQFKkQWKjQKFҧPѫQ%DQ*LiPĈӕF1JkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi ± &KLQKiQK9LӋW7UuFQJWRjQWKӇ FiFDQKFKӏ QKkQYLrQWURQJ FKLQKiQKÿmKӛ trӧ, cung cҩSFKRHPFiFVӕ liӋu cҫn thiӃWÿӇ KRjQWKjQKOXұn YăQ 7X\ QKLrQ NKyD OXұn cӫa em NKy WUiQK ÿѭӧc nhӳng thiӃX VyW (P Uҩt mong nhұQÿѭӧc sӵ chӍ bҧRÿyQJJySêNLӃn cӫDFiFWKҫ\F{FQJWRjQWKӇ FiF bҥQÿӇ JL~SHPFyWKӇ KRjQWKLӋQKѫQÿӅ WjLOXұQYăQFӫDPuQKYjFyÿLӅu kiӋn bә VXQJQkQJFDRNLӃn thӭc cӫDPunh, phөc vө tӕWKѫQF{QJWiFWKӵc tӃ VDXQj\ ;LQWUkQWUӑng cҧPѫQ 6LQKYLrQ NguyӉn Thӏ YӃn ii LӠ,&$0Ĉ2$1 (P[LQFDPÿRDQÿk\OjF{QJWUuQKQJKLrQFӭu cӫDULrQJHP&iFVӕ liӋu kӃt quҧ ÿmQrXWURQJEjLNKyDOXұQFyQJXӗn gӕc U}UjQJWUXQJWKӵc, xuҩWSKiW tӯ WuQKKuQKWKӵc tӃ cӫDQJkQKjQJ70&34XkQÿӝLFKLQKiQK9LӋW7Uu 6LQKYLrQ NguyӉn Thӏ YӃn iii MӨC LӨC LӠI CҦ0Ѫ1 i MӢ ĈҪU 7tQKFҩp thiӃt cӫDÿӅ tjL Lӏch sӱ vҩQÿӅ QJKLrQFӭu MөFWLrXYjQKLӋm vө QJKLrQFӭu 3.1 MөFWLrXFKXQJ 3.2 MөFWLrX cө thӇ ĈӕLWѭӧQJYjSKҥPYLQJKLrQFӭu ĈӕLWѭӧQJQJKLrQFӭu 4.2 PhҥPYLQJKLrQFӭu 3KѭѫQJSKiSQJKLrQFӭu 3KѭѫQJSKiSWKXWKұSWjLOLӋX 3KѭѫQJSKiSSKkQWtFKYjWәQJKӧS 3KѭѫQJSKiSVRViQK 6 KӃt cҩu cӫDÿӅ WjL &KѭѫQJ : &Ѫ 6Ӣ /é /8ҰN Vӄ 7+$1+ 72ẩ1 +é1* 'ễ1* 7,N MT T,1*ặ1+ơ1*7+1*0I 1.1 KiLTXiWFKXQJYӅ QJkQKjQJWKѭѫQJPҥi .KiLQLӋm 1.1.2 ChӭFQăQJFӫDQJkQKjQJWKѭѫQJPҥi 1.1.3 HoҥWÿӝQJFѫEҧn cӫDQJkQKjQJWKѭѫQJPҥi &ѫVӣ OêOXұn vӅ hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ WKѭѫQJPҥi 10 .KiLQLӋm hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt 10 ĈһFÿLӇm cӫa hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt 11 9DLWUzYjêQJKƭDKRҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt 12 &iFKuQKWKӭFWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi 13 iv &iFFKӍ WLrXÿiQKJLiKRҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQ KjQJWKѭѫQJPҥi 18 &iFQKkQWӕ ҧQKKѭӣQJÿӃQWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ WKѭѫQJPҥi 23 %jLKӑc kinh nghiӋm vӅ WKDQKWRiQNK{QJGQJWLӅn mһt 27 TIӆU Kӂ7&+ѬѪ1* 30 &KѭѫQJ: THӴC TRҤNG Vӄ 7+$1+ 72ẩ1.+é1* 'ễ1*7,N MT T, 1*ặ1 +ơ1* 7+1* 0I C PH1 48ặ1 , &+, 1+ẩ1+ VI775ẻ 31 .KiLTXiWYӅ QJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQKViӋW7Uu 31 7K{QJWLQFKXQJ 31 2.1.2 Lӏch sӱ KuQKWKjQKYjSKiWWULӇn cӫDQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQ ÿӝLFKLQKiQK9LӋW7Uu 31 2.1.3 ChӭFQăQJYjQKLӋm vө cӫDQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi chi QKiQK9LӋW7Uu 33 &ѫ Fҩu bӝ Pi\ Wә chӭF Yj TXҧn lê FӫD QJkQ KjQJ WKѭѫQJ Pҥi cә phҫn 4XkQÿӝLFKLQKiQK9LӋW7Uu 35 ĈһFÿLӇPODRÿӝQJYjFѫVӣ vұt chҩt cӫDQJkQKjQJWKѭѫQJmҥi cә phҫn 4XkQÿӝLFKLQKiQK9LӋW7Uu 37 2.1.6 KӃt quҧ hoҥWÿӝng kinh doanh cӫDQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQ ÿӝLFKLQKiQK9LӋW7Uu 39 2.2 Thӵc trҥng vӅ WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu 45 4X\ÿӏnh vӅ WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu 45 2.2.2 Thӵc trҥng hoҥW ÿӝQJ WKDQK WRiQ FKXQJ FӫD QJkQ KjQJ WKѭѫQJ Pҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu 47 2.2.3 Thӵc trҥQJFiFKuQKWKӭFWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ WKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu 49 v JLDLÿRҥn 2017 - 2019 50 7uQKKuQKWKXSKtGӏch vө WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJ WKѭѫQJPҥi cә phҫn 4XkQÿӝLFKLQKiQK9LӋW7Uu 57 2.2.5 Lͫi nhu̵n tͳ ho̩W ÿ͡ng WKDQK WRiQ NK{QJ GQJ WL͉n m̿t t̩L QJkQ KjQJ WK˱˯QJP̩i c͝ ph̯n 4XkQÿ͡LFKLQKiQK9L͏W7Uu 59 ĈiQKJLiFӫa NKiFKKjQJYӅ hoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥi QJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu 60 ĈiQKJLihoҥWÿӝQJWKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJ mҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu 64 2.3.1 Nhӳng kӃt quҧ ÿҥWÿѭӧc 64 2.3.2 Nhӳng hҥn chӃ 65 1JX\rQQKkQFӫa hҥn chӃ 66 TIӆU Kӂ7&+ѬѪ1* 68 &+ѬѪ1* : MӜT SӔ GIҦ,3+È31+Ҵ03+È775,ӆN DӎCH VӨ THANH 72ẩ1 +é1* 'ễ1* 7,N MT T, 1*ặ1 +ơ1* 7+1* 0I C PH148ặ1,&+,1+ẩ1+9,775ẻ 69 3KѭѫQJKѭӟng, mөFWLrXSKiWWULӇn dӏch vө WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝLFKLQKiQK9LӋW7Uu 69 3KѭѫQJKѭӟng chung 69 3.1.2 PKѭѫQJKѭӟng cө thӇ 70 3.2 Mӝt sӕ giҧLSKiSQKҵPSKiWWULӇn dӏch vө WKDQKWRiQNK{QJGQJWLӅn mһt tҥLQJkQKjQJWKѭѫQJPҥi cә phҫn 4XkQÿӝLFKLQKiQK9LӋW7Uu 71 3KiWWULӇQQJKLrQFӭu thӏ WUѭӡng 71 7ăQJFѭӡng hoҥWÿӝng Marketing 72 1kQJFDRFKҩWOѭӧng dӏch vө 73 Ĉәi mӟi khoa hӑFF{QJQJKӋ YjÿҫXWѭFѫVӣ vұt chҩt 74 ;k\ GӵQJ ÿӝL QJNJ Fy FiQ Eӝ Fy WUuQK ÿӝ FKX\rQ P{Q Yj ÿҥR ÿӭc nghӅ nghiӋp 75 3.2.6 Mӝt sӕ giҧLSKiSNKiF 76 vi TIӆU Kӂ7&+ѬѪ1* 78 KӂT LUҰN 79 KӃt luұn 79 KiӃn nghӏ 80 2.1 KiӃn nghӏ ÿӕi vӟLQKjQѭӟc 80 2.2 KiӃn nghӏ ÿӕi vӟLQJkQKjQJQKjQѭӟc 80 2.3 KiӃn nghӏ ÿӕi vӟi QJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi ViӋt Nam 81 DANH MӨC T¬I LIӊU THAM KHҦO 84 vii DANH MӨC BҦNG Bҧng 2.1: BҧQJSKkQWtFKFѫFҩXODRÿӝng cӫa MB ViӋW7Uu 37 Bҧng 2.2: KӃt quҧ KX\ÿӝng vӕn tҥLQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi chi QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 40 Bҧng 2.3 KӃt quҧ WtQ Gөng tҥL 1JkQ KjQJ WKѭѫQJ Pҥi cә phҫQ 4XkQ ÿӝi chi QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 42 Bҧng 2.4 KӃt quҧ hoҥW ÿӝng kinh doanh tҥL QJkQ KjQJ 70&3 4XkQ ÿӝi chi QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 44 Bҧng 2.5: Doanh sӕ cӫa hoҥWÿӝQJWKDQKWRiQWҥLQJkQKjQJWKѭѫQJPҥi cә phҫn 4XkQÿӝLFKLQKiQK9LӋW7UuJLDLÿRҥn 2017 - 2019 48 Bҧng 2.6: Doanh sӕ cӫa hoҥWÿӝng TTKDTM tҥLQJkQKjQJ70&34XkQÿӝi chi QKiQK9LӋW7UuWKHRÿӕLWѭӧQJWKDQKWRiQ 50 JLDLÿRҥn 2017 - 2019 50 BҧQJ 7uQK KuQK Vӱ dөng FiF KuQK WKӭc TTKDTM tҥL QJkQ KjQJ 70&3 4XkQÿӝLFKLQKiQK9LӋW7UuJLDLÿRҥn 2017 - 2019 52 BҧQJ 7uQK KuQK WKDQK WRiQ EҵQJ 6pF tҥL QJkQ KjQJ 70&3 4XkQ ÿӝi chi QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 54 Bҧng 2.9 7uQKKuQKWKXSKtGӏch vө TTKDTM tҥLQJkQKjQJ70&34XkQÿӝi FKLQKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 57 Bҧng 2.10: Bҧng lӧi nhuұn tӯ hoҥWÿӝng TTKDTM tҥLQJkQKjQJ70&34XkQ ÿӝLFKLQKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 59 %ҧQJ11 %ҧQJWәQJKӧSNӃWTXҧNKҧRViWYӅKRҥWÿӝQJ77.'70WҥL1JkQ KjQJ70&34XkQÿӝLFKLQKiQK9LӋW7Uu 60 viii DANH MӨ&6ѪĈӖ 6ѫÿӗ 0{KuQKFѫFҩu tә chӭc tҥL1JkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi, FKLQKiQK9LӋW7Uu 35 ... tҥLQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi chi QKiQK9LӋW7UuJLDLÿRҥn 2017 ± 2019 40 Bҧng 2.3 KӃt quҧ WtQ Gөng tҥL 1JkQ KjQJ WKѭѫQJ Pҥi cә phҫQ 4XkQ ÿӝi chi QKiQK9LӋW7UuJLDLÿRҥn 2017... 66 TIӆU Kӂ7&+ѬѪ1* 68 &+ѬѪ1* : MӜT SӔ GIҦ,3+È31+Ҵ03+È775,ӆN DӎCH V THANH 72ẩ1 +é1* 'ễ1* 7,N MT T, 1*ặ1 +ơ1* 7+1* 0I C PH148ặ1,&+,1+ẩ1+9,775ẻ 69... ÿӝLFKLQKiQK9LӋW7Uu 31 2.1.3 ChӭFQăQJYjQKLӋm vө cӫDQJkQKjQJWKѭѫQJPҥi cә phҫQ4XkQÿӝi chi QKiQK9LӋW7Uu 33 &ѫ Fҩu bӝ Pi Wә chӭF Yj TXҧn lê FӫD QJkQ KjQJ
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