MINISTRY OF FINANCE ACADEMY OF FINANCE GRADUATION THESIS TOPIC MARKETING MIX SOLUTION TO IMPROVE BUSINESS PERFOMANCE OF X18 CEMENT JOINT STOCK COMPANY Student Tran Ngoc Khanh Major Business Administration Class CQ5532 01 Mentor MA Nguyen Thi Van Anh DECLARATION I declare that this thesis is made by myself, as a result of the three month internship X18 Cement Joint Stock Company Any ideas, techniques, quotations and other material from work of other people included here are fully acknowledged in.