... To accompany A Framework for Marketing Management, 2nd Edition Slide 1 in Chapter 15 2003 Prentice Hall, Inc.Chapter 15Chapter 15Qu n tr bán l , bán s và ả ị ẻ ỉQu n tr bán ... bán lẻ quan trọng To accompany A Framework for Marketing Management, 2nd Edition Slide 8 in Chapter 15 2003 Prentice Hall, Inc.RetailingRetailingRetailing BasicsTypes of retailers Marketing ... Framework for Marketing Management, 2nd Edition Slide 9 in Chapter 15 2003 Prentice Hall, Inc.RetailingRetailingGeneral business districtRegional shopping centerCommunity shopping centerStrip mall...