... made the book much better than if I had written in isolation. The Web has changed not only the rules of marketing and PR, butalso the business-book model, and The New Rules of Marketing and PR ... Page 161 The Old Rules of Marketing and PRAre Ineffective inan Online WorldIn the summer of 2006, I was thinking of buying a new car. As withtens of millions of other consumers, the Web is ... tens of thousands of visitors.How did that happen?Well, for one, lots of people knew me, knew my phone number,knew what kind of car I drove, knew my wife and son, knew mybest friends, knew...