IV. PHAN LOAI KHACH HANG V6l MUC TIEU QUAN LY VA TO CHlTC
3. Khach hang ngoai giao: la nhiing khach hang sii dung dich vu tra sau thugc:
4.7. He thong chi tieu danh gia hoat dong thu cudc phi:
He thdng chi tieu hien dang sii dung tai VMS bao gdm:
- Chi tieu thu cudc ng 30 ngay.
- Chi tieu ng dgng nam n (nam hien tai). - Chi tieu ng dgng nam n - 1 trd ve trudc.
- Ty le chi phi cho boat ddng thu cudc/ ddng doanh thu tuang ling.
Day la cac chi tieu de so sanh hieu qua td chiic quan ly boat dgng thu cudc tai mot doanh nghiep thdng tin di dgng.
VD: - Ty le ng dgng ciia Cdng ty X: 3% nam 2006. - Ty le ng dgng ciia VMS: 2% nam 2006.
Ket luan: Cac nhdm chi tieu dugc phan chia theo thai gian ng giiip VMS cd the
kl hoach hoa toan bd hoat ddng thu cudc - can cii vao nhimg chi tieu de giao danh sach khach hang - giao chi phi thu - khuyen khich, ddng vien hoat ddng thu cudc va dua ra hinh thiic thudng phat giiip boat ddng thu cudc kip thdi dieu chinh tao sir chuan muc va CO sd quan ly thu ddi vdi tung loai cudc ng - can cii sd lieu tien do thu giao KH cho tiing dcm vi ca nhan thu cudc.
VD: Chi tieuVMS da thuc hien trong nam 2006:
- Chi tieu thu cudc ng 30 ngay: > 85%.
- Chi tieu chuyen ng 90 ngay sang ng tren 90 ngay (ng dgng) < 3%.
- Chi tieu ty le ng dgng nam n (hien tai) <2%. - Chi tieuty le ng dgng nam n - 1, 2, 3... <1,5%.
- Chi tieu chi phi thue thu cudc < 3,5%.