PHỤ LỤC 8: PHÂN TÍCH KHÁC BIỆT CÁC YẾU TỐ NHÂN KHẨU HỌC ĐỐI VỚI Ý ĐỊNH MUA BẢO HIỂM
LIÊN KẾT NGÂN HÀNG GIỚI TÍNH
Group Statistics
GioiTinh N Mean Std. Deviation Std. Error Mean YD Nam
Nu
172 2.8695 .88273 .06731 192 3.0278 .91836 .06628
Independent Samples Test
Levene's Test for
Equality of Variances t-test for Equality of Means
F Sig. t df Sig. (2- tailed) Mean Difference Std. Error Difference 95% Confidence Interval of the Difference Lower Upper YD Equal variances assumed Equal variances not assumed .027 .870 -1.672 362 .095 -.15827 .09467 -.34444 .02790 -1.675 360.195 .095 -.15827 .09446 -.34403 .02750
Descriptives
YD
Test of Homogeneity of Variances
YD
Levene Statistic df1 df2 Sig.
2.404 3 360 .067
ANOVA
YD
N Mean Std. Deviation Std. Error
95% Confidence Interval for Mean
Minimum Maximum Lower Bound Upper Bound
18-25 24 3.1574 1.05201 .21474 2.7132 3.6016 1.67 4.89 26-35 109 2.7645 .84359 .08080 2.6044 2.9247 1.33 4.78 36-45 185 3.0360 .92928 .06832 2.9012 3.1708 1.33 4.89 >45 46 2.9589 .80614 .11886 2.7195 3.1983 1.67 4.56 Total 364 2.9530 .90393 .04738 2.8598 3.0462 1.33 4.89
Sum of Squares df Mean Square F Sig. Between Groups 6.152 3 2.051 2.542 .056 Within Groups 290.451 360 .807
Total 296.603 363
Descriptives
YD
Test of Homogeneity of Variances
YD
Levene Statistic df1 df2 Sig.
.238 2 361 .789 ANOVA YD N Mean Std. Deviation Std. Error
95% Confidence Interval for Mean
Minimum Maximum Lower Bound Upper Bound
<=12 80 2.9583 .91409 .10220 2.7549 3.1618 1.33 4.78 Cao dang/Dai hoc 210 2.8942 .89146 .06152 2.7729 3.0155 1.44 4.89 Sau DH 74 3.1141 .92048 .10700 2.9009 3.3274 1.33 4.89 Total 364 2.9530 .90393 .04738 2.8598 3.0462 1.33 4.89
Sum of Squares df Mean Square F Sig. Between Groups 2.650 2 1.325 1.627 .198 Within Groups 293.953 361 .814
Total 296.603 363
Descriptives
YD
Test of Homogeneity of Variances
YD
Levene Statistic df1 df2 Sig.
2.503 3 360 .059
ANOVA
YD
N Mean Std. Deviation Std. Error
95% Confidence Interval for Mean
Minimum Maximum Lower Bound Upper Bound
<10tr 103 2.9213 .91923 .09057 2.7416 3.1009 1.44 4.89 10tr-<15tr 115 2.8203 .81205 .07572 2.6703 2.9703 1.33 4.89 15tr - <20tr 113 3.1131 .97973 .09217 2.9305 3.2957 1.33 4.89 >20tr 33 2.9663 .84231 .14663 2.6677 3.2650 1.89 4.44 Total 364 2.9530 .90393 .04738 2.8598 3.0462 1.33 4.89
Sum of Squares df Mean Square F Sig. Between Groups 5.031 3 1.677 2.070 .104 Within Groups 291.572 360 .810
Total 296.603 363
PHỤ LỤC 9: THỐNG KÊ MÔ TẢ GIÁ TRỊ TRUNG BÌNH CỦA CÁC BIẾN QUAN SÁT
Thang đo Nhận thức về thông tin dịch vụ NT
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
NT1 364 1 5 2.83 1.340
NT2 364 1 5 2.97 1.268
NT3 364 1 5 3.10 1.029
Valid N (listwise) 364
Thang đo Niềm tin đối với ngân hàng TC
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
TC1 364 1 5 3.04 .941
TC2 364 1 5 3.32 1.033
TC4 364 1 5 3.42 1.013
TC5 364 1 5 2.97 .930
Valid N (listwise) 364
Thang đo Chính sách giá của ngân hàng LC
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
LC1 364 1 5 3.59 1.255
LC2 364 1 5 3.53 1.263
LC3 364 1 5 3.24 1.163
Thang đo Mối quan hệ của khách hàng với ngân hàng QH
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
QH1 364 1 5 3.13 1.188
QH2 364 1 5 3.05 .923
QH3 364 1 5 3.35 1.190
Valid N (listwise) 364
Thang đo Ảnh hưởng từ người thân AH
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
AH1 364 1 5 3.20 1.115
AH2 364 1 5 3.14 1.054
AH3 364 1 5 3.03 .973
Valid N (listwise) 364
Thang đo Ý định sử dụng dịch vụ bảo hiểm liên kết ngân hàng YD
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
YD1 364 1 5 3.03 1.133
YD2 364 1 5 2.92 1.090
YD3 364 1 5 2.91 .976