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... of investors in the centralized stock market in Vietnam 8 1.2 Theoretical basis of the research 1.2.1 Contract theory Contract theory is the theory used to study how individuals and organizations... 1.2.2 Agency theory Agency theory originated from economic theories, developed by Alchian and Demsetz in 1972, and then further developed by Jensen Meckling in 1976 According to this theory, shareholders... practice in Vietnam, Yearbook of the scientific conference “Protecting consumer of financial services international experience and practice in Vietnam”, year 2021,State Bank of Vietnam Nguyen Phuong