| Tài liệu tham khảo |
Loại |
Chi tiết |
| 13. Gronroos C. (1988). "Service Quality: The Six Criteria Of Good Perceived Service." Review of Business 9(3): 10-13 |
Sách, tạp chí |
| Tiêu đề: |
Service Quality: The Six Criteria Of Good Perceived Service |
| Tác giả: |
Gronroos C |
| Năm: |
1988 |
|
| 14. Guillen & Iglesias (2004), “Perceived quality and price: their impact on the satisfation of restaurant customera”, International Journal of Contemoary Hospitality Management, 16 (6): 373-379 |
Sách, tạp chí |
| Tiêu đề: |
Perceived quality and price: their impact on the satisfation of restaurant customera |
| Tác giả: |
Guillen & Iglesias |
| Năm: |
2004 |
|
| 17. Keller K (1988), “Strategic brand management: build, measuring and managing brand equity”. Upper Saddle River, New Jersey: Prentice Hall 18. Parasuraman, A; Berry L.; and Zeithaml V. (1991). "Refinement andReassessment of the SERVQUAL Scale " Journal of Retailing 67, Winter(4):420 |
Sách, tạp chí |
| Tiêu đề: |
Strategic brand management: build, measuring and managing brand equity”. Upper Saddle River, New Jersey: Prentice Hall 18. Parasuraman, A; Berry L.; and Zeithaml V. (1991). "Refinement and Reassessment of the SERVQUAL Scale |
| Tác giả: |
Keller K (1988), “Strategic brand management: build, measuring and managing brand equity”. Upper Saddle River, New Jersey: Prentice Hall 18. Parasuraman, A; Berry L.; and Zeithaml V |
| Năm: |
1991 |
|
| 19. Parasuraman, A; Leonard L Berry; Valarie A Zeithaml (1986-1998) “Perceived Service Quality as a Customer-Based Performance Measure: An Empirical examination of Organizational Barriers using an Extended Service Quality Model” Human Resource Management 30(3): 335 |
Sách, tạp chí |
| Tiêu đề: |
Perceived Service Quality as a Customer-Based Performance Measure: An Empirical examination of Organizational Barriers using an Extended Service Quality Model |
|
| 20. Patterson P & Spreng R (1997) "Modelling the relationship between perceivved value satisfation and repurchase intentions in a business to business, service context : an empirical examination" Internatinal Journal of Service industry Management 8(5): 414-434 |
Sách, tạp chí |
| Tiêu đề: |
Modelling the relationship between perceivved value satisfation and repurchase intentions in a business to business, service context : an empirical examination |
|
| 22. Porter, M.E. & Teisberg, E.O. (2006) "Redefining Health Care: Creating Value-Based Competition On Results", Harvard Business School Press, 2006 |
Sách, tạp chí |
| Tiêu đề: |
Redefining Health Care: Creating Value-Based Competition On Results |
|
| 23. Sweeney, Jillian C. and Geoffrey N. Soutar (2001), “Consumer- Perceived Value: The Development of a Multiple Item Scale,” Journal of Retailing, 77(2), 203-220 |
Sách, tạp chí |
| Tiêu đề: |
Consumer- Perceived Value: The Development of a Multiple Item Scale,” |
| Tác giả: |
Sweeney, Jillian C. and Geoffrey N. Soutar |
| Năm: |
2001 |
|
| 24. Walfried M. Lasser, Chris Manolis và Robert D Winsor (2000), “Service Quanlity Perspectives and Statisfaction in private banking” |
Sách, tạp chí |
| Tiêu đề: |
Walfried M. Lasser, Chris Manolis và Robert D Winsor (2000), “"Service Quanlity Perspectives and Statisfaction in private banking |
| Tác giả: |
Walfried M. Lasser, Chris Manolis và Robert D Winsor |
| Năm: |
2000 |
|
| 25. Woodruff. R (1997), “Customer value : the next source for competitive advantage”, Journal of Academy of Marketing Science, 25 (2): 139-153 26. Xin Zhao (2006), “Customer perceived value of salon hair coloring : a crosscultural comparison of gen Y cohorts in China and the United State”, Degree of Doctor of Philosophy at the University of North Carolina |
Sách, tạp chí |
| Tiêu đề: |
Customer value : the next source for competitive advantage”", Journal of Academy of Marketing Science, 25 (2): 139-153 26. Xin Zhao (2006), “"Customer perceived value of salon hair coloring : a cross "cultural comparison of gen Y cohorts in China and the United State |
| Tác giả: |
Woodruff. R (1997), “Customer value : the next source for competitive advantage”, Journal of Academy of Marketing Science, 25 (2): 139-153 26. Xin Zhao |
| Năm: |
2006 |
|
| 15. Husam M.A (2007), Predicting the overall perceived value of a leisure service: a servey of restaurant Patrons in Pretoria, Faculty of economic and management sciences at the University of Pretoria, South Africa |
Khác |
|
| 16. Joshua Chan, Zhisui Chen, Irene Cormane,Nou Her and Renie Thomas (2006), Cell Phone Industry Analysis, MGMT 182,California State University (CSU) |
Khác |
|