Slide Xây Dựng Kế Hoạch Chuyển Đổi Số Trong Hoạt Động Bán Hàng Của Công Ty Cổ Phần Vàng Bạc Đá Quý Phú Nhuận

Mẫu Slide Xây Dựng Kế Hoạch Chuyển Đổi Số Trong Hoạt Động Bán Hàng Của Công Ty Cổ Phần Vàng Bạc Đá Quý Phú Nhuận, xây dựng hoạt động marketing cho tính năng bán hàng mới của công ty PNJ, chuyển đổi số trong nên công nghiệp 4.0.

DIGITAL TRANSFORMATION STRATEGY FOR MARKETING ACTIVITIES OF PNJ PROJECT STUDENT: HOANG MINH THUY CLASS: 17BA TABLE OF CONTENTS COMPANY OVERVIEW 01 03 SOLUTION AND DIGITAL TRANSFORMATION PLAN THE ENVIRONMENT AND THE FACTORS AFFECTING THE DIGITAL TRANSFORMATION ANALYSIS 02 04 CONCLUSIONS 01 COMPANY OVERVIEW 01 PHU NHUAN JEWELRY JOINT STOCK COMPANY INTRODUCTION Established on 28th April 1988 at Phu Nhuan YOUR LOGO District VISION & MISSION - Holding position No in the middle and high-end segments in Vietnam - Bring pride to customers with exquisite jewelry products, outstanding quality, with the core value MAIN BUSINESS LINES JEWELLERY jewelry business with gold, silver, gemstone, corporate gifts, fashion accessories, souvenirs, watches GOLD PIECES buying and selling gold pieces INSPECTION SERVICES Diamond, gemstone, precious metals GOALS LONG TERM PNJ's goal is to convert the number of marketing activities aimed at increasing the consumer experience SHORT TERM with technology, increasing purchase conversion rates, expanding customer files, increasing revenue From there, stay in the trend of using technology in the value chain, competing against the same industry rivals Online sales density increases 10%-20% within the next years with digital technology platform THE ENVIRONMENT AND THE FACTORS AFFECTING THE DIGITAL TRANSFORMATION ANALYSIS 02 SWOT ANALYSIS STRENGTHS WEAKNESSES -High level of technology and technical skills in jewellery field Financial activity has not been significantly profitable although -Has a strong IT department the investment capital occupies high density in assets, so the - Had experience in the forefront of digital transformation in leader lacks the boldness of investment in digital enterprises thanks to ERP implementation projects transformation technology as a long process OPPORTUNITIES - S W T O THREATS Modern equipment and technology diversify models, boost - Compete aggressively with domestic and foreign competition with foreign businesses businesses The growing population and young structure - There are many alternative products from other competitors approaching with more diverse methods and models 02 PESTEL ANALYSIS ECONOMY SOCIETY Economic growth means that the most developed information technology The consuming luxury goods trend of global Millenials is infrastructure is in the E-Business platform increases changing behavior TECHNOLOGY POLICITY & LAW - With the latest ERP system (SAP 4HANA) The National Assembly passed the Law on Electronic - Vietnam is in the top 20 countries with the number of Internet users Transactions to help PNJ conveniently build forms of remote card payment instead of traditional payment upon ENVIROMENT The population of the workforce increases rapidly and the consumption market is expanding delivery (COD), causing many product losses SOLUTION AND DIGITAL TRANSFORMATION PLAN 03 Value chain analysis Solution Plan VALUE CHAIN ANALYSIS Primary activities Main raw materials include gold, Design Department specializes in silver, diamond, gemstones creating new jewelry and imported from domestic and foreign accessories following the current sources fashion Manufactured with modern machinery with skilled craftsmen highly creative General storage in Ho Chi Minh Implementation of a wide retail City, Can Tho, Da Nang and Hanoi model with promotions with the goal with strict security due to high- of increasing 10%-20% of online value, small size revenue Infrastructure: 3,500 m2 ground including floors with more than 1,000 workers Each year the factory provides million products Build a platform data framework, Dashboard and associated models for groups in terms of sales management, customer management, supply-production Support activities The team of more than 1,000 jeweler, skilled artisans and rich creativity, are capable of creating extremely sophisticated products SOLUTION Your jewelry Next STRATEGIC SELECTION Target: Proportion of online sales CHECK FIT decreases 10% - 20% of sales in the next years TECHNOLOGY SOLUTION The PNJ application of AR Technology => DIFFERENTIATION STRATEGY integrated with the available applications on phones supporting IOS operating systems FUNCTIONS This application is produced by - Bespoke, INC ADVICED integrate AR scan onto hands, neck, ankles, ears, to try out jewelry samples with augmented reality FAVOURITE images on screen Frame Material Charm Adjust READ MORE Customers can choose the jewelry model, color, design suitably and proceed to order, pay directly on the App interface MOST USED SOCIAL TARGET CUSTOMER PROFILE MEDIA Age: 22-40 years Gender: Female & Male Location: Big city in Viet Nam Income: High income WHAT THEY’RE LOOKING FOR PURCHASING BEHAVIOR FASHION FASHIONABLE TRENDY BEAUTY LUXURY PARTY STRATEGY STEP Creating content marketing software and products STEP STEP Writing software (APP PNJ has Optimizing measurement, integrated AR support on IOS monitoring and adjusting operating systems) STEP STEP Testing and launching Paid advertisement software LANDING PAGE Building a landing page to market new technology to customers C ++ LANGUAGE TOOLS Bespoke is going to write App PAID ADVERTISEMENT Facebook ads, Google ads, poster saler ADVANTAGES DISADVANTAGES - Help customers experience the most realistic products without going to the store - It finds difficult to apply for some customers who not - Easy to use with just a smartphone use technology - Reduce marketing costs for our in-store offline - Only available for IOS operating systems advisory team - Minimize purchase time, payment - Make the purchase conversion rate higher 4 CONCLUSIONS For the change of digital technology and industrial revolution 4.0, businesses must always have strategies to keep up with new steps, reform old processes that are no longer appropriate, speed up the progress in the value chain Maintaining its leading position in the industry and reach out to more open markets when the opportunity arises PNJ has made full use of existing competitive advantages and resources, anticipating the wave of integration, digitizing business activities, and handling the weaknesses and failures of the previous digital transformation to maintain outstanding growth THANKS FOR YOUR LISTENING INSTRUCTOR STUDENT CLASS MA DAO THI THU HUONG HOANG MINH THUY 17BA ... in jewellery field Financial activity has not been significantly profitable although -Has a strong IT department the investment capital occupies high density in assets, so the - Had experience... Gender: Female & Male Location: Big city in Viet Nam Income: High income WHAT THEY’RE LOOKING FOR PURCHASING BEHAVIOR FASHION FASHIONABLE TRENDY BEAUTY LUXURY PARTY STRATEGY STEP Creating content... storage in Ho Chi Minh Implementation of a wide retail City, Can Tho, Da Nang and Hanoi model with promotions with the goal with strict security due to high- of increasing 10%-20% of online value,