- Quy hoach, dau trf phdt trien san pham du hch drfa trdn the' manh ndi trdi va ha'p ddn ve tai nguydn du lich; lap trung rfu tien phat tnen san phdm du lich ldng nghd truyen thd'ng g[r]
(1)TAP CHi CONG THlAlNG
DINH
H I J N G P H A T
TRIEN SAN PHAM
DU LICH TINH BINH DlJdNG
• N G U Y I N THj Hl/dNGT M TAT:
Bai viet ban ve dinh hffdng phat tiien sdn phdm du lich tinh Binh Dffdmg Vide phdt tiien du lieh tinh Binh Dffdng tff dd'n nam 2020, tam nhin den nam 2030 se phia hdp vdi chie'n Iffdc phdt trien kinh Id' - xa hdi cila tmh Tren cd sd dd, Binh Dffdng can dinh hffdng dffng vd san ph^m du lieh ddn nam 2020, tam nhin dd'n nam 2030 de cae td chffe, cd nhdn lidn quan cd nhu cau tham gia trien khai thrfc bien vd giam sat vide thffc hien quy hoach Bdn canh vide khai thdc hidu qua, bdn vffng tiem nang du Uch ciaa Tinh, cdn dSc bidt chii trpng dd'n nhffng Idi thd'vd vi tri dia ly, he thdng ke't cau tdng ky thudt va cac Idi thd so sdnh khde Dinh hrfdng phdt ttien san pham du lich tinb Binh Drfdng se la the' manh ttong viec phdt ttidn kinh ld - xa hdi Viing kinh td' ttpng didm phia Nam, gdp phan nang cao chd't Irfdng cudc sd'ng cho cdng ddng ddn erf cda Binh Dffdng, ddp ffng nhu cdu xa hdi vd cdc dinh hffdng phat tridn dd thi trd thdnh phd trffc thudc Trung rfdng
Tff khda: Dinh hrfdng, phat tridn san phdm du hch, linh Binh Dffdng
1 Quan didm phat trien san pham du lich De phdt trien he thd'ng san ph^m du lich Binh Drfdng ed gia tri gia tang cao, dam bao tinh ben vffng va tinh canh tranh cao can phat huy va cd tam nhin sau:
- Phat huy tdi da cdc Idi thd' tiem nang ve trf nhidn vd van hda; hdi hda xdy drfng, phdt trien sdn pham du lieh Phat huy tinh trai nghiem, dap ffng nhu cau da dang cua cdc thi trffdng khdch du lich tffng loai hinh san pha'm; gia tang tmh ha'p dan vd tinh ben vffng cua san pham du lich
- Phdt trien sdn pham theo Id trinh, ed tinh rfu tidn; dau trf cd trpng tam diem; phdt huy tinh dae trrfng cua cdc vung du lich, xac dinh cae khu du lich qudc gia Id cdc dia ban trpng diem phdt trien
san pham du lich; rfu tien phdt trien cac loai hinh du lich cd gid tri gia tang eao Chia trpng dau tff cac didu kidn phat trien san phdm du Hch
- Phat trien cac san phdm du lich dam bao tinh canh tranh qud'c td' va khu vffc San pham du lich Id ye'u td cdt Idi xay dffng thrfdng hidu du lich qudc gia, thrfdng hieu du lich vung va dia phffdng
- Day manh phdt tridn cdc san pham mang tinh dang cd'p, thu hut thi trffdng ngdch vdi khd nang chi lieu eao
2 ThUc tr^ng va miic tidu phat trid'n san pham du lich tinh Binh diftfng
2.1 ThUc trqng du lich Binh BUdng tii ndm 2013 - 2018
(2)QHANTRj-qUANLV
a Thudn lai
Thudn Idi vd tdi nguyen thidn nhidn nhff: Vi tri dia ly thudn Idi, kh! hau dac ttrfng khdng bi ngdp lut, bao, lia, mdi trrfdng dau trfhd'p ddn, tdc dp lang tnfdng kinh td' cao, ddn erf ddng dffng thff bay ed nffdc vd cdng nghiep nang ddng, he thd'ng tdng ky ihudt phdt tridn tffdng dd'i ddng bo ed luye'n dffdng qudc Id 13 chay thang bidn gidi de'n cffa khau Lao, Campuchia, Thailand va dffdng hdn linh 741 di cac tinh Tdy Nguyen, Binh Dffdng nam tieu vung du lich Ddng Nam Bp cd kha nang ket nd'i vdi cac trung lam du lich quan trpng nhrf Ihanh phd Hd Chi Minh, Ba Ria - Vung Tdu, Dong Nai hay cac tinh ddng bang sdng Cffu Long, drfde thien nhidn ffu dai vdi cdc vung iff nhidn dd khai thdc du lieh nhff sdng, hd, nui nhff hd Dau Tie'ng, hd Than Thd, hd Can Ndm, hd Da Ban, hd Thuy Idi Phrfde Hda, eCing cdc song nhff sdng Sai Gon, sdng Dong Nai, sdng Be, sdng Thi linh vd cdc kenh, rach Phat trien du lieh ddi nui qudn thd khu vrfc ndi Cdu - Ho Ddu Tie'ng, bdn dao Tha La, nui ed chiaa Thdi Sdn, chua Chau Thdi tpa lac trdn dinh nui Chau Thdi Id di lich lich sff - van hda vd danh thang ca'pQude gia
Thuan Idi ve tai nguyen nhdn van, mac dii khdng cd nhffng lai nguyen cd gia tri Idn de thu hut nhieu du khdch nhff cdc di san van hda the' gidi, nhu'ng Binh Dffdng ciing cd 12 di tich cd'p qud'c gia va 41 di lieh cap tinh cd kha nang khai thac phdt trien du lich phuc vu du khdch dd'n tham quan, dd ndi tie'ng nha't la Di tich Nha tu Phu Ldi dffdc cdng nhan va xe'p hang di tich lich sffca'p Qud'c gia Cae cdng trinh kid'n true nghd thudt cd nhff Chua Hdi Khdnh, ciang cac di tieh lieh sff van hda, cac cdng trinh kid'n true nghe thudt cd, Binh Dffdng c6 cac lang nghe truydn thd'ng ndi tie'ng nhff: Lang sdn mai Tffdng Binh Hidp; lang nghd gdm sff Tdn Phffdc Khdnh (Tan Uyen), lang nghe gd'm sff Hffng Dinh (Thuan An), Cdc ldng nghd iruyen thd'ng ndy sdn xua't nhffng san pham dac trffng thdi gian qua, ddy Id didu kidn thudn ldi de bdo tdn, khai thac vd phdt trien lang nghe truyen thd'ng gan vdi phdt trien du lieh phuc vu du khach de'n tham quan kd'l hdp mua sdm, Binh Dffdng da va dang
khai thdc ldng nghd gd'm phuc vu khach den tham quan, tim hieu vd gd'm sff vdi cdc diem nhff: Trung tam Thffdng mai Minh Sang Plaza, Ld Iu Dai Hffng, ldng gd'm Tan Phffdc Khdnh hay cac cd sd sdn xud't hang sdn mdi nhff: Sdn mai Tff Bd'n, sdn mdi Dinh Hda, sdn mdi Thanh Long, ; hoac cac ed sd dieu khac gd nhff: Phi Le, Dffc Khanh, dae biet Ldng sdn mai Tffdng Binh Hiep dffdc Uy ban nhdn ddn tinh edng nhdn "Ldng nghe truydn thd'ng" va Bd Van hda The thao vd Du lich cdng nhdn lang nghd Sdn mai Tffdng Binh Hiep la "Di san Van hda phi vdt the cd'p Qud'c gia" Phat trien du lich gan vdi tham quan Idng nghe iruyen thd'ng la hffdng di dung, gdp phan bao ton, phdt huy ban sac van hda ridng cua Binh Dffdng ddp ffng nhu cau tham quan cua du khach irong va ngodi nffdc
(3)lAP CHi CONt IHIflfNC
b Khd khdn
Ridng vd ngdnh Du lich, khd khan nhd't hidn la ngudn nhdn life dinh hrfdng, xdy drfng, phdt trien san phdm va phuc vu du Hch cdn non yeu, ngudn nhdn life hidn tai it, trinh dp hidu vd du lieh edn lac hdu Cdc khu di tieh chffa dffdc ttiing tu, ndng cd'p Chffa phdt hdnh vd nghidn cffu cdc eau chuydn nham qudng bd cac diem du lich, cae san pham du lich, Chffa nghidn cffu, xay dffng vd phdt hanh ban du lich didn tff dd chung tay xay drfng phd' thdng minh Cac diem dd'n du lich hidn chu yd'u la cac phan kinh te tff nhdn tff phdt, chffa thu hut dffde dau iff vdi quy md Idn va chffa khai thdc dffdc tiem nang, tai nguyen du Hch hidn dang cd ddn dd'n Nha nffdc khd kidm tra, gidm sdt Cdc dich vu du lich nhff nhd hdng, khach san, cac diem dd'n cdn rdi rac chrfa kdl nd'i dffdc vdi chudi cung ffng de ciang phdt ttien du lich ben vffng
Doanh thu du lich qua cdc nam edn thd'p, phan bd' chrfa ddng ddu, qudn 1^' ehffa ddng bd Doanh
thu tff nam 2013 dd'n 2017 tang cao nhd't dat 7% cdn lai tang cb^m deu Tap trung chu yeu la doanh thu du lich lai Khu du hch Dai Nam va dich vu Iffu tru, dn ud'ng Vide thu hut dffdc ddng dao du khach khdch qud'c td' va dau tff nffdc ngodi vdo du lich chffa kha thi (Xem bdng so lieu thong ke ngdnh
Du lich qua hdng ndm)
Qua khao sat thffc te' 30 diem du lich trdn loan tinh thi tdc gia cd nhdn xet tdng quan nguydn nhdn ve du lieh Binh Dffdng nhff sau: San pham du lich trdn dia ban edn triang lap, ddn didu, gdy nham chdn cho khach du lich; chd't Iffdng san pham du lich khdng cao chffa du sffc hut khdch du lich vd canh tranh vdi san pham du lich ttong khu vffc San pham la dich vu vui chdi gidi tri tai tinb chffa chffa dffdc dau Iff xay drfng ndn mffc ldi keo khdch du lich keo dai tham quan ttdn dia ban rd^t han che', chffa ed san pham du Hch ndo mang thffdng hidu cho du lieh Tinh
Cdng lac dao tao va bdi dffdng ngudn nhdn lffc da ed ed' gang nhieu song van chffa theo kip So lidu thong ke nganh Du l|ch qua hang nam
Nim Dien giil/tj' dong 1 So bKft khich (l.OOOht^t) Noi dia
Quoc te Doanh thu du Uch N $ i ^
Qaocti
3 Doanh thu cua cac ctf sor hiu tni Mia nude
Ngoai Nha nude
Khu VUC CO vdn diu tu nudc ngoai 4 Doanh thu cua cac cff sd ]A hanh Nha nudc
Ngodi nha mrdc
5.Doanh thu d(ch yif Itiu tru va i n ndng Nha nudc
Ngoai Nha nirdc
Khu VUC CO von dau tu luldc ngoai
6 Phan theo lo^i djch \Tf
Dicbvuhrutiu Dichvudnudiig 2013 Sdtien 4.1i>l 4.130 dl 1.084.000 1-068-000 ld-000 1SI2.941 16.533 176-408 198.734 36.067 162 667 11.915.570 65.08 11.762-610 87.88 192.94 11.722.630 2014 Sdtien 4.200 4.010 190 1.100.000 1.050.000 50.000 266.9 29.7 237 30.9 23 7.6 14.293.000 84 14 160.000 49 267 14.027.000 2015 So tiln 4.200 4.0OO 200 I.IOO.OOO 1.048.000 52.000 351.247 39 311.522 725 193.93 104.7 89-23 17.587.000 121 17.350.000 116 351 17 235.000 2016 So tien 4.390 4-185 205 1.200.000 1.144-000 56000 424.342 47.496 376.846 251.36 136.92 114.44 20.871.000 106 20.586.000 179 424 20.44d.000 2017 So tien 4.550 4.310 240 1.280.000 1.212.000 68.000 469.40< 57.985 411.421 331.392 193.032 138.36 24.892.000 119 24.542.000 231 469 24.422.000
f d c 2018 Sdtien 4.750 4.450 3(KI 1J60.000 1.274.000 86.000 516J47 63.784 452.563 364.531 212.335 152.196 29.870.400 142.8 29.450.400 277J 562.1 29.306.400
Nguon: Sd Viin hoa The thao vd Du lich Binh Vietdata vd tinh todn tdc gid
(4)QUANTRj-qUANLV
yeu cdu dat cd vd sd Irfdng vd chd't Iffdng; tnnh dp nang life ciia can bd quan ly nha nffdc va doanh nghiep cdn thid'u vd yd'u; chffa cd dpi ngu chuydn gia gidi nghe, gidi ngoai ngff tten dia ban
Cdng tdc quy hoach chi tie't mdt so' khu du Hch trdn dia ban tinh chffa kip thdi, dnh hffdng tdi vide trien khai ede dff an dau tff xdy dffng san phdm du lieh mdi ha'p ddn hdn Ddu tff van cdn ddn trai, thie'u trpng tam, ttpng didm nen chffa dinh hinh dffdc khu diem du lich cd day du cac yeu to' can thid't cho vide thu hut khdch du Hch Mdt sd khu, didm du lich cd tidm nang tdi nguyen du lich ndi trdi chrfa dinh hrfdng ddu trf vd rfu tidn dau trf rd ret ndn san pham du lich ndy van drfdi dang dem nang
Chrfa khai thdc dffdc ngudn vd'n ddu tff nffdc ngodi dau iff vao du Ijch Cae doanh nghidp kinh doanh du lich ttdn dja ban phan Idn la cdc doanh nghidp vffa va nhd kinh doanh ehu yeu la cd sd Irfu tru, nhd hang; ehd'l Iffdng dich vu chffa dat lieu chuan quy dinh Mat khde, cdng ty Iff hdnh cua dia phffdng cdn thid'u vd so Iffdng, chrfa du khd nang vd trinh dd dd canh tranh, vffdn thi trrfdng khu vrfc va qudc td' Lidn kd't eung phai trien du lich chrfa hidu qua rd ret, chrfa ro khd nang lien ke't cua cac doanh nghiep du lich
Chrfa xdy drfng drfde ban dd so' du lich ndn cdng lac xuc tien, qudng b^ du lich cua tinh, doanh nghiep chffa du tam vrfdn thi trffdng; ndi dung tuyen truyen quang ba cdn ddn didu; kinh phi dau tff cho edng tdc quang ba, xuc tid'n chffa nhieu, npi dung xuc tie'n quang ba chffa hieu qud vide tim kiem thi trffdng khach du lich ; mot sd' diem du lieh edng tac xuc tie'n, qudng bd du lich trffc thudc Trung lam Xuc tie'n, Dau tff Thffdng mai va Du lich eua Tinh nen phan nao bi ban chd'
vd bdo ve mdi trffdng, dam bao an toan thffc phdm, xay difng sdn pham du lieh ke't hdp chie'n Iffdc dn dinh gia, xdy dffng van boa du lich cdn ban che Tai cae diem du lich edn nhidu rdc, chat thai ddn cff va cha't thdi cdng nghiep
2.2 Muc tieu phdt trien sdn phdm du lich tit nam 2020 den nam 2030
Xay dffng hd thd'ng san pham du lich dac sac, da dang, ddng bd, cha't Iffdng cao, gia tri gia tang
cao Thu hut them nhidu thi trffdng khach du Hch va thu bdt nhieu dau tff vdo du lich Xdy dffng du lieh trd thdnh nganh kinh td'cd vi tri quan trpng cd cd'u kinh le', gdp phan vdo qua trinh chuyen dieh ed ca'u kinh td' eua Tinh; ddng thdi la mdt cdng cu nang cao cha't Iffdng ddi sd'ng nhd n dan, dap ffng nhu ca u nghi ngdi, hrfdng thu linh than cua nhdn dan dia phrfdng Khai thdc hieu qua ldi the' vi tri dia ly vd tiem nang du Hch de hinh eae san pham du lich cd thrfdng hidu vd mang dac trffng van hda dia phffdng Phat trien san pham du lich, sff dung ngudn thu tff boat ddng du lich de gdp phan bao ton, khai thdc hieu qua cdc di lich lich sff, eae gia tri di san van hda, cac gia tri mdi trffdng sinh thai, dam bao phdt trien ben vffng ca du Hch va mdi trffdng sinh thdi
Phdn dd'u dd'n nam 2020 ddn trieu Iffdt khach doanh thu dat khodng 5.000 ty ddng, dd dat 65 ngan Iffdt khach qud'e te Nam 2025 dff bdo thu hut khoang 10 trieu Iffdl khdch doanh thu dat khoang 9.000 ty ddng, dd dat 80 ngan Iffdt khdch qud'e te' Nam 2030 dff bdo thu hut khoang 15 trieu Iffdt khach doanh thu dat khoang 12.000 ty ddng, dd 200 ngan Iffdt khdch qud'c td'
- Muc lieu de'n nam 2020: Hinh cdc ddng sdn phdm du lich mang linh hd thd'ng Tffng bffdc dinh vi hinh anh cdc ddng sdn pham du lich dac trffng cua Binh Dffdng, san pham du lich van hda, lieh sff, lang nghd, sinh thai, edng nghidp, MICE, homestay, trdi nghiem, khdm phd trd thdnh sdn pham cd thffdng hieu, cd sffc eanh tranh khu vrfc Hinh anh bidu tffdng eho du lich Binh Drfdng vdi nhffng gid tri ndi bat mang dam tinh dia phffdng Dong thdi, dinh vi cac san phd'm du lich dac trrfng cua vung du lich Xdy dffng quy hoach va tap trung dau tff phdt trien cho 1/3 cac khu vrfc cd tiem nang phat trien khu du lich diem cua Tinh tao diem nhd'n de phat trien san pham du lich eho cac viang du lich Phai Irien cac dich vu vui chdi gidi tri tao sff da dang cho san phd'm du Hch Xay dffng va hoan thien he thdng quan ly chd't Iffdng san phd'm du lich mdt edch toan dien
(5)TAP CHl CONC THHdNC
ddng san pham du Itch Binh Dffdng gan vdi ede vung du lieh, do, cung vdi du lich lang nghe truyen thd'ng, MICE, homestay, cong nghiep, ddng san pham du lich van hda se la nhffng san pham thffdng hieu, thu but manh me khdch du lich qud'c te' va ndi dia Tid'p tuc phdt trien cac ddng san phd'm du Hch sinh thai va du lich dd thi Dd'n nam 2025, 2/3 cae khu vrfc cd tidm nang phdt tridn khu du lich ttpng diem eua Tinh hoan lap quy hoach vd tap trung dau trf phdt ttien
- Muc tieu de'n nam 2030: Phdt trien ddng bd cdc ddng san phd'm du lich Binh Dffdng gan vdi cdc vung du lich Hoan xay dffng quy hoach va dau trf cho cac khu vffc tidm nang, irong diem phat irien cdc khu du lich qud'c gia San pha'm du lich Binh Dffdng drfde ghi nhan trdn thi trrfdng khu vife va qud'c id'
3 Cac dinh hifd^ng phat trien chu ye'u 3.1 Binh hi^ng chung
- Phdt tridn hd thd'ng sdn pha'm du hch cha't
Iffdng, ddc sdc, da dang vd ddng bd, cd gia tri gia lang cao, dam bdo ddp ffng nhu eau, ihi hie'u eua Ihi ttffdng khdch du lich ndi dia va qud'e te'; phdt Irien sdn pham du lich "xanh", tdn trpng ye'u to iff nhidn vd van hda dja phffdng
- Quy hoach, dau trf phdt trien san pham du hch drfa trdn the' manh ndi trdi va ha'p ddn ve tai nguydn du lich; lap trung rfu tien phat tnen san phdm du lich ldng nghd truyen thd'ng gan vdi du lich van hda tdm linh, du lich tren sdng gan vdi du lich sinh thai, du lich cdng nghidp gdn vdi du lich dd thi thdng minh, du lich MICE gan vdi du lich thffdng mai, du lich trai nghidm gdn vdi du lich homestay; tffng brfdc hinh he thd'ng khu, diem du lich diem; khu, diem du lieh cae vung, dia phrfdng vd cae dd thi du lich
- Phai huy thd' manh vd tang crfdng Hen ket giffa cdc vung, midn, dia phffdng, c^c cdng ty du lich Iff hanh vd ede chudi cung ffng du hch kem theo hrfdng tdi hinh san pha'm du lieh dae trrfng theo cac vung du lich
3.2 Dinh hiidng cu the
a Dinh hudng quy hoach khong gian phia Nam
Quy md khdng gian phia Nam bao gdm khu vrfc
thi xd Thu Dau Mdt, thi xa Thudn An, thi xa DT An va mdt phan cua huydn Ben Cat: San pham du lich chinh gdm: Du Hch sinh thdi (du Hch midt vrfdn, du Hch sdng nrfdc), du Hch van hda (tham quan di lich Hch sff van hda Id hdi, lang nghd, du Hch tdm linh, tin ngffdng), vui chdi giai tri, du Hch cud'i tuan, du lich nghi drfdng, du lich mua sam, du Hch MICE, du Hch thd thao cao cap; Khu vrfc rfu tien dau trf: Khu vffc ven midt vrfdn Ldi Thidu (thi xa Thudn An), khu vffc ven sdng Sai Gdn (thudc huydn Ben Cat) Dd'y manh phdt tridn cdc sdn pham du lich trdn sdng gan vdi du Hch sinh thai, chu trpng khdm phi da dang sinh hpc, song, du lieh nui, du Hch sinh ihdi ndng nghiep, ndng thdn Phat trien manh hd thd'ng san phd'm du hch lang nghd truydn thd'ng gan vdi du lich van hda lam linh vdi di sdn Id hpi, tham quan de giff net dep truydn thd'ng, bdo tdn gid tri lich sff mang ddm tinh ddn toe vd tim hieu van hoda, Id'i sd'ng dia phffdng, phdt trien du lich Idng nghd vd du lich cdng ddng ke't hdp nghi tai nhd ddn Bdo tdn, trCing tu va xay drfng khu du lich cd quy md, ldm cd, cha't Iffdng eao, khu giai tii cao cd'p thd thu hut vd niu chan du khdch
b Dinh hudng quy hoach khdng gian phia Tdy Bdc
Quy md khdng gian phia Tdy Bac bao gdm khu vffc bd Dau Tie'ng, niii Cau, hanh lang sdng Sai Gdn va khu vffc phu can thudc huydn Dau Tid'ngvd huyen Ben Cdt San phd'm dulich chinh gdm: Du Hch nghi dffdng, du lich van hda, du Hch sinh thai, du lich thd thao cao cd'p; Cae khu vffc ffu lien dau trf: Khu vffc hd Ddu Tie'ng, khu vffc ven sdng Sai Gdn, khu vffc hd Can Ndm Giao chi lieu cu the cho UBND huyen Dau Tie'ng qudn ly va phdt trien
Phdt tridn cdc loai hinh du lich mdi: Du lich du Ihuyen, caravan, du Hch drfdng benh, du Hch lam dep, du lich vui chdi gidi tti , Khai thac, phat tridn manh cdc gia tri van hda am thffc dac sac Binh Dffdng, cdc gia tri van hda nghd thudt tao cac sdn pham du lich hap ddn du khdch Giao chi tidu cu the cho UBND Thanh phd Thu Dau Mdt quan Iy vd phat trien
c Dinh hudng quy hoach khong gian phia Ddng
Quy md khdng gian phia Ddng bao gdm khu
(6)QUANTRI-qUANLy
vffc dpc theo Iffu vrfc sdng Ddng Nai va Sdng Be thudc huydn Tan Uyen, huydn Phu Gido
San phdm du lich chinh gdm: Du lieh sinh thai vdi cdc loai hinh du lich sinh thai sdng nrfdc, du lich nghi drfdng, du lich nghi cud'i tuan, du lich the thao cao cd'p Cac khu vrfc rfu tidn dau trf: Khu vffc ven sdng Ddng Nai, khu vrfc hd Dd Ban, khu vrfc eh lao Riia, cu lao Bach Dang; Phdt trien cac loai hinh du lich mdi: du lich MICE, du lich giao due gan vdi du lieh ihrfdng mai, du lieh trdi nghiem gan vdi du lich homestay day la loai hinh du lich thdn thidn vdi xa hdi vd mdi trrfdng Giao chi tieu eu the cho UBND huydn Tdn Uyen quan ly va phat trien
d Phdt trien cdc tuyen du lich vd ngodi linh - Tuyd'n du lich Hen tinh, lidn khu vrfc: Tuyd'n
du lich theo Qud'c Ip 13; Tuyd'n du lieh theo drfdng DT 741-742; Tuyd'n du Hch theo drfdng Hd Chi Minh
- Cae tuyd'n du lich ndi tinh: Tuye'n du lich theo dffdng DT 744; Tuye'n du lich theo drfdng DT 746 - 747
- Cac tuyd'n du lich drfdng sdng: Gom eae tuye'n du lich irdn sdng Sdi Gdn, sdng Dong Nai, sdng Bd vd sdng Thi Tinh
- Phdt tridn cdc loai hinh du lich mdi; Du lich cdng nghiep gan vdi du Hch dd thi thdng minh nham bao vd mdi trrfdng dieu kidn phat trien kinh Id'cdng nghidp, chung tay xay dffng phd' thdng minh, ehinh quyen didn iff Lidn kd'l tao san pha'm du lich viing, lidn kd't theo loai hinh chuyen de; lien kd't khu vffc gan vdi ede hanh lang kinh te'; Hdn ke't giffa du Iieh vdi cac nganh hang khdng, dffdng sat, tdu thuyen de tao sdn pham da dang Giao chi tieu cu the cho Sd Van hda The thao va Du lich qudn ly va phdt trien
e Ngudn vdn ddu tu
Nhu cau vd'n ddu trf phat trien nganh Du lich linh Binh Dffdng de'n nam 2020 drf toan khoang 12.000 ty ddng, nhu cau vd'n dau trf giai doan 2019-2020 Id 3.000 ty ddng Td'ng nhu cau vd'n cho cdc drf an rfu tidn de'n nam 2020 la 9.000 ty ddng Tdng nhu cau quy dd't ddnh cho cdc dff an ffu lien den nam 2020 la I.400ha Cd cd'u ngudn
vd'n ddu tff; Ngudn vd'n ngan sdch nhd nffdc 15 -20% Cae ngudn vd'n khde 80 - 85% Giao chi tidu eu the cho Sd Kd' hoach ddu tff xuc tie'n, xay drfng, thu but va quan ly
Ngodi ra, giao trrfc tid'p cho cdc huydn, thi, thdnh phd' xdy difng, tham mffu va phat tridn hd thdng san pham du lich dac thu, cdc san pha'm du lich chinh vd cae sdn phd'm du Hch bd ttd.Giao cho Sd Thdng tin va iruyen thdng, Sd Khoa hpc, Cdng nghd vd cdc sd ban nganh khac ket phd'i hdp xay drfng ban sd'du Hch, chung lay xay dffng thdnh phd' thdng minh, chinh quyen dien tff
/ Tdm nhin de'n ndm 2030
Phat tridn du lich trd thdnh ngdnh kinh te' quan cua ihanh phd' Binh Drfdng, gdp phan chuydn dich cd eCu kinh id' vd thuc ddy cac nganh lien quan khde phat trien Day manh xa hpi hda, huy ddng mpi ngudn Irfc cd nrfdc vd ngoai nrfdc Phdt huy td'i da tiem nang, ldi thd' ve du Hch cua khdng gian Phat tridn bdn vffng theo hffdng ehuydn nghidp, cd trpng tam, trpng diem va phat trien ddng thdi ca du lich ndi dia vd qud'c td' Tffng bffdc dffa nganh Du lich trd thdnh ngdnh kinh te' mui nhpn, gdp phan thay ddi didn mao eua tinh Binh Dffdng Phan da'u de'n nam 2030, du lich tinh Binh Drfdng drfde xd'p vdo nhdm cd du lich phat tridn ttong cd nrfdc va khu vrfc
Td'c dd tang trrfdng khach du hch binh qudn giai doan 2021-2030 trfdng dffdng 10%, doanh thu de'n nam 2030 dai khoang 15.000 ty ddng, td'c tang trffdng doanh thu binh quan giai doan 2021-2030 tffdng dffdng 15%
Phat trien ve mdt so san pha'm va thi trrfdng, phat tridn thffdng hieu va tuydn truydn quang bd, phat tridn ngudn nhdn lffc va ffng dung khoa hpc, cdng nghd; tie'p tue dau tff phat trien cac dich vu du Hch theo kd't hdp khdng gian nham khai thac thd' manh cua tffng khdng gian, tren cd sd dd phat trien manh cac san pha'm dac thu, tao thrfdng hidu du lich Binh Drfdng
4 Kd't luan
(7)TAP CHi CONC IHIflfNC
khach vd san pha'm, hieu qua kinh td' cho dau tff phdt tridn sdn phdm thdng qua mot sd tieu chi nhff: chd't Iffdng, gia ca, mlu ma, hinh dang san pham, thai phuc vu, mffc dp quan tdm cua du khdch dd'n vdi san phdm, mffc chi tidu dd'i vdi sdn phdm Phin loai san pham du lich dae tnflig cua ihanh phd, dinh vi san pha'm chu lffc, san pha'm bd sung, san pham thay thd' dd lam can cff phdn bd ngudn lffc dau tff hdp ly, hd trd cdng tac quy hoach, dinh hffdng thu hut dau tff nhdm khai thdc td'i da hieu qua cdc ngudn lffc
To chffe dan xen eae boat ddng du lieh vdi phia hdp theo miia, theo srf kidn nham khai thac hdp ly ngudn lffc, ban ehd' srf qud tai dan de'n suy Ihodi tdi nguydn, d nhidm mdi trrfdng
Nghien cffu cac sdn pha'm dae thu, phu hdp vdi nhu cau thi hie'u cua du khdch Tap trung vao cdc khu du lieh trpng diem tao cdc san pha'm ddc dao Du lieh sinh thai sdng, tham quan, nghidn cffu tai cac khu du lich nhff khu bdo tdn thien nhien, di tich, lich sff van hda, tam Hnh Xdy dffng cdc tuyen du lieh sinh thdi, khdo cffu khu bdo tdn ndi ket vdi cdc diem du Hch nghi dffdng, tri bdnh lam da dang, phong phu ede tour du lich
Cung cd' va nang cao cha't Irfdng san pha'm du Hch bidn dam bao ldi the' eanh tranh, eoi day la san pham chu Irfc San pham du Hch phai da dang cdc loai hinb the thao va ihrfdng thffc cdc mdn an
dac sdn mang tinb dia phrfdng Tao lap khu du Ijch dieu drfdng chffa bdnh sud'i khodng ndng
To chffe lai khu phd mua sam, phd a'm thrfc ddm de dap ffng nhu cau du khdch Iffu tru Loai hinh ndy da td chffe nhffng khong tri, hieu qu^ khdng cao san phdm qud ngheo nan, triang iSp, chat Iffdng tha'p va gid cd qua cao Nang cao chat iffdng san pham du hch, tid'p tuc xay dffng cac khu du lich kieu mdu
Xay dffng cac khu vui chdi giai tri cao ca'p, khu giai Iri cam giae manh, cac chffdng tnnh bieu dien nghe thudt, nhac nffdc, cac chrfdng tnnh van hda d'm thrfc
Phat trien loai hinh du lich Mice d TP mdi Binh Drfdng va cac khu dd thi, khu cdng nghiep phdt tnen Giff gin va tdn tao cdc Id hdi truyen thd'ng, dang cai td chffe cae sff kien van hda, ihd due - thd thao, kmh le', ehinh tri Idn Khai thac hieu qud van hda a'm thffc dac sac cua dia phffdng Phdt tridn cae lang nghd ttuyen thd'ng, cdc sdn pha'm Iffu nidm, hdng thu cdng my nghd mang tinh dac trffng cua dia phffdng Thdng qua nhffng sdn pha'm nay, du khach da gidi thidu, quang ba hinh anh Binh Drfdng
Phat trien cdc san phd'm du Hch mdi: Ngu ddm trdn sdng, du lich - du thuyen nham khai thac c6 hidu qud sdn pham du lieh sdng, du lich sinh thdi midt vrfdn va du Hch Homestay •
TAI LIEU THAM KHAO:
/ Bo Chinh tri (2017) Nglii quyet 08-NQ/TW ve phdt tnen du lich trd thdnh ngdnh kinh te mui nhon
2 Qudc hdi Ludt Du lich Viet Nam (2017), NXB Tuphdp
3 Bo Vdn hoa The thao vd Du lich (2011), Chien luoc phdt trien du lich Viet Nam de'n ndm 2020, tdm nhin 2030 4 Cue Thdng ki Binh Duong, nien gidm thd'ng ke 2013-2017
5 Sd Vdn hoa, The thao vd Du lich Binh Duong Bdo cdo tinh hinh hoat dong du lich tic ndm 2013 vd phuong hudng, nhiem vu 2018
6 Nguyin Minh Tue (chu bien 2015), Dia ly du lich Viet Nam, NXB Gido due
7 Phung DUc Vinh ( chu nhiem de tai) (2008), Nghien cUu phdt trien loai hinh du lich MICE tai linh Bd Ria - Vung Tdu, Trudng Trung hoc nghiep vu Du lich Vdng Tdu
8 Vien Nghien cUu Phdt tnen Du lich, Bdo cdo Tong the chie'n luac du lich den ndm 2020 9 Thd'ng ke Vietdata (2013 - 2018), Du lich tai Btnh Duang quan cdc ndm
10 Mdt soy kien dong gop ciia cdc chuyin gia, chuyen viin vd doanh nghiep kinh doanh du lich
(8)QUANTRJ-QUANLY
Ngay nhdn bai: 6/12/2018
Ngay phan bidn danh gia va suTa chifa: 16/12/2018 Ngay chS'p nhan dang bai: 26/12/2018
Thong tin tdc gid:
TS N G U Y I N T H I HlTCftVG
Giam dd'c Trung tdm Nghd ngliiep va Ho trd doanh nghidp
ORIENTATION OF TOURISM PRODUCT DEVELOPMENT
IN BINH DUONG PROVINCE
• Ph.D NGUYEN THI HUONG Director, Center for Career a n d Business Support
ABSTRACT:
The article discusses the orientation of tounsm product development in Bmh Duong Province The tourism development in Binh Duong Province from now to 2020, vision to 2030 will be in Une with the provincial socio-economic development sttategy On that basis, Binh Duong Province needs to have a proper orientation for provincial tourism products to 2020, vision to 2030, hence related organizations and individuals are able to participate, implement and supervise the implementation of this orientation Besides, exploiting the provincial tourism potential efficientiy and sustainably, the province should pay special attention into provincial advantages of geographical location, technical infrastiucture system and other comparative advantages The orientation of tourism product development of Binh Duong Provmce will be the strength for the socio-economic development of the Southern key economic region, contributing to improving the quality of life for residents Hving in Binh Duong Province and meeting social needs and urban development orientations to help Binh Duong City become a centrally-run city