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Bài viết phân tích đặc điểm của các dạng văn bản giới thiệu quảng cáo, tuyển chọn trong giáo trình tiếng Pháp Le Francais du tourisme của Calmy Anne- Marie nhằm giúp sinh viên hiểu và nắm vững được phương pháp soạn thảo các văn bản giới thiệu quảng cáo bằng tiếng Pháp, để phục vụ tốt cho công việc của họ sau khi ra trường.
N G N NGtr & B I S N G 68 VAN BAN S 11 (241)-2015 DAc DIEM NGON NGf QUANG CAo DU LJCH TIENG P H A P THE CHARACTERISTICS OF ADVERTISING LTFERATURE IN FRENCH FOR TOURISM NGUYfiN THJ T H U TRANG (ThS; Dfi hpc Ngoyi ngfi-, D^i hfc Dft N i n g ) Abstract: Advertisuig has long been considered to be the key strategy of maricetmg to mtroduce and [iromote [iroducts and services to all new customers In tourism, advertising literature is also extensively employed to introduce visitors to tourist sites attractions It apjiears fiequently in French for tourism Mastering the characteristics of this type of language form not only helps students sjiecialized in French for Tourism of Department of French- University of Forei^is languages - University of Danang to understand the beauty and sophistication of language terms used in the art of communication in writing but also allow them to be more effective w4ien they are engaged m tourism services Key words: advertising literature French for tourism, characteristics, language, written document form of communication ndi chung dudi nhieu gde dd khdc nhu l.Ldimddiu Phdt triln du ljch Id mdt hirdng di quan ngdn ngtt, vfin hod, tdm ly, tfnh thdng tin v.v trpng dinh hudng phdt triln khdi t l Idu Ddng chu y Id bdi vilt N^n ngfi qudng edo ddi cda Vidt Nam Thyc bl cho tiiiy, cdng ngdy nhin tit gde dp tdm li ngudi tiiu dun^'' [4] M cdng cd nhieu du khdch nude ngodi chpn Vidt vilt ndy ndu b6n d$c dilm cda ngdn i ^ Nam nhu mdt dilm din an todn vd hip din vdi qudng edo: lAlid nhit, ngdn ngtt qudng edo "U nhttng danh lam thdng cdnh ndi tieng dupc lo^i ngon ngtt cd thih myc dich vd tfnh tiiyc Unessco cdng nh§n Ddy Id diu hidu ddng dyng rd rdt"; 2/Thd hai, ngdn ngtt qudng edo mdng cho ngdnh du ljch Vidt Nam ndi chung tiiudng dupc sd dyng ciing ldc vdi cdc lo^i hlnh vd dilu ndy cung dd t ^ (^ cho Khoa tili^ kf hidu khdc nhir nhttng do^n phhn ngfin minh Phdp, D^i hpc Ngo^i ngtt Dd Nfing md hpa (s[X)t), hhih dnh Sm v.v de t^o n€n chuyen ngdnh Ngdn ngtt Phdp du ljch d& chuin nhQng hidu dng d$c bidt cho ngudi theo d5i; bj nhdn sy cho thj budng du ljch Phdp ngQ t^i 3/Thd ba, vl qudng edo thudng hudng din vi& Vidt Nam tdc ddng din hdnh vi tiidi dd cda ngufri tiep Vdi mong muon cd thl giup cho sinh vidn n h ^ qudng edo, ndn ngdn ngQ qudng c^ hilu vd ndm vQng d u ^ phuong [didp so^n thdo tiiudng cd thih kfeh tiifch, thuylt phyc vd ddi cdc vfin bdn gidi thidu qudng edo bdng tiing mang thih c^nh tranh; 4/Thd tu, ngdn ngit P h ^ , dl phyc vy t6t cho cdng vipc cda sinh qudng edo tiiudng rit cd dpng, xde tfch, tiiudng vidn trudng sau ndy chdng toi di sdu Id nhQng cdu vdn ngin gpn, ddi ldc 1^ chi du^c phan tfeh d ^ diem cua cdc dfmg vdn bdn gidi till hipn dudi d9ng cym tiJr, nhung IfU rit chau thidu qudng edo, tuyIn chpn gido trinh chu6t vd mang tfnh thim mT cao, nhdm t^o fin tiing Phdp "Le francais du tourisme" cda tupng t6t vd khd qudn cho khdch hdng Calmy Anne- Marie Nhu vdy, ngdn ngtt dupc sd dyng tiong Nhttng d$c diem ca bdn cua vdn bdn qudng edo deu cd nhQng d$c dilm chung gidi thi^u qudng edo nhung nhQng d$c diem dd dupc thl hidn chi tiet Zl, B^ £im chung cda ngdn ngfi quihig nhu &I ndo tdng lihh vyc ridng, cytillli edo cdc vdn bdn qudng edo du ljch chfnh B Nhilu nhd ngdn ngtt hpc trdn till gidi vd d dilu md chdng tdi mu6n di sdu tim hilu tffXi Vidt Nam dfi n ^ d n cdu cdc vdn bdn qudng edo bdi bdo ndy S6ll^l)-2015 N G N NGf & Bin S6NG 69 chpn hon: A la difference de I'abonnement, les billets ne sont pas nominatifs (Khdc vdi vd tdu mua cd nfim, cdc vd ndy khdng cin phdi ^ tsR',sans avoir a passer par les guichets, (^):ikX chd dpi); le camet de billets TER est en venle dans tattles les gares (vd dupc bdn tfii tit cd cdc ga Nhu vdy chi mdt vfin bdn qudng edo n ^ gpn vd cd dpng, dd cd nhilu chiln lupc ngdn ngtt dupc sd dyng dl Idi kdo sy chd f cda khdch hdng Cdc chiln lupc ndy, cd lo9i dd rit quen thudc vd dupc sd dyng rdng rdi, nhung cd lo^i lyi hodn todn mdi I9 vd mang d^m ndt sdng tf» gdy nen mdt sy ng^c nhidn thd vj cho khdch hdng (nhu cdch dimg diu chim than d cu6i mdt cdu hdi, thay cho diu chim hdi) Sy khdo Ido vide sd dyng ngdn ngQ tiudc bet Id dl khdch hdng dd dpc vfin bdn qudng edo ndy sd khdng nd bd qua mdt l^dn vd sau dd sd bj cuon hdt bdi cdc gid trj th§t md sdn pham khuyin mdi mang l^i 2.2.2 Vdn bdn qudng edo cdc dia diim du Hch Tdi lidu 1: Bdi t|ip - tiang 123, gido tiinh Le franfais du tourisme (Phg lgc 2) Ddy Id vfin bdn gjdi thidu vl dit nude Tunisie Thofit diu, dpc vfin bdn ndy cd thl thay ddy Id mdt dfmg vfin bdn thdng tin thdng Tiong cfiu txk ldi ndy, tdc gid sd dyng d ^ td thudng Tuy nhidn, ddy Id mdt vdn bdn ehda xin^ hd d ngdi thd hai vousvd tfnh tii sd httu dyng khdng ft nhthig in -^ (connotations) cd vos mdt cdch tryc tiep nhu mu6n ndi r i n g : tdc dyng khoi gpi sy swy ludn ciia cdc ddc gid chiing tdi t90 sdn phim mdi ndy Id chi dl ldm eho bdi viet hip dan hon thu vj hon Vf ddnh ridng cho quy khdch, nhihig ngudi d& rit dy: gin bd vdi hidp hdi dudng sit cda chdng tdi vd Le taux de croissance dimoff-cphlque qity chdng tdi th§t sy rit quan tdm din nhttng qu^ s'est itabli d 1,14% est parmi les plus faibles khdch du continent qfricain (Ti Ip gia tdng ddn s6 cda - v l m$t ngdn tii: Sd dyng cdc tiidnh ngtt nude ndy Id 1,14% Id mdt nhttng quoc Idm tfing gid trj cda sdn phim nhu: Solution gia tdng ddn s6 tiiip nhit d chdu Phi) idiale (gidi phdp II tudng), gagner du temps Thoftt nhhi, tiidng tin ti^ chi Id mdt tiidng (tilt kidm tiidi gian) faciliti (dl ddng), tin bhih thudng nhung th§t nd I^ mang in ^ iconomie (tilt kidm), simpliciti (don gidn) cd ring Tunisie Id mdt nude khdng ddng ddn, tdc dyng kfeh thfch mong muon dupc hilu rd chfnh vl vdy den du Ijch noi ddy du khdch ban v l fch lpi cda sdn phim mdi ndy sd khdng phdi hda minh vdo ddng ngudi qud - Sd dyng cdc bipn phdp tu td: Dua cdc vi ddng ddc nhu d cdc quoc gia chdu Phi khdc dy so sdnh, nhin m^nh ve gid, vl tifn fch ciia La Tunisie est un pays ouvert et hospitalier c4c sdn phim khuyin mdi vdi cdc sdn phim (Tunisie Id mdt dit nude cdi md vd hilu thdng tiiudng gidp khdch hdng dl ddng lya khdch); Sa terre est un viritable creuset oit les ZZ Bpc mint ngdn ngit cdc vdn bdn qudng edo du lich tiing Phdp 2.2.1 Vdn bdn qudng bd khuyen mdi mdt sdn phdm du Ifch Tdi lifu dikng dl khdo sdt Id qudng edo khuyin mdi mdt sdn phim mdi (khi mua mdt t§p vd gSm sdu vd tdu, khdch hdng sd dupc gidm gid 20%) cua SNCF (Hidp hdi Dudng sdt qu6c gja Phdp) d bdi t|ip 3- tiwig 90 gido tthih « Le francais du tourisme" ( Phy lyc 1) d vfin bdn ndy, tdc gjd dd sd dyng nhilu chiln lupc ngdn ngQ khdc d l thuylt phyc khdch hdng -Vl gde dO ng^ phdp: Diu chim than dupc d$t d cudi cdu hdi tiiay cho dau chim hdi cdu: Comment faire 20% d'iconomie en se simplifiant la viel (JJaxt thl ndo d l tilt kipm 20% bing cdch ldm cho cudc s6ng don gjdn honi) Rd rdng Id diu chim than dupc d$t d vj tri ndy cdu Id mdt dilu bit thudng di ngupc l^i vdi cdc apxy tdc ngtt p h ^ sd gdy ng^c nhidn cho khdch hdng Tuy nhidn chhih sy phd Id ndy l^i thu hdt dupc sy td md cda ngudi dpc vk mang dyng ^ Id: vdi thdc mfic ndy chdng tdi dd cd cdu tii ldi thda ddng cho quy khdch r6i Vd edu trd Idi dd Id: Maintenant vous pouvez acheter vos billets TER en camets I (Bdy gid cdc b^n cd thl mua vd cda bfui theo t$p) 70 N G N NGtr & B I S N G S^ 11 (241)-2015 populations et les civilisations de la till gidi) Mediterranee, d'Afrique et d'Europe se sont Nhu vdy, d vfin bdn qudng edo ndy, ngodi rencontries et se sont confondues (Mdnh dit cdc thdnh ngQ ldm tfing gid trj cda phong cdnh ndy t h ^ sy Id noi ^ a o thoa cda cdc dan tpc, cdc nhu d& phdn tfch, hlnh thdc so sdnh cdu diing d nln vfin ntinh Dja Trung Hdi, chdu Phi vd chdu thl cdch mdnh ldnh, cdc ho^t ddng cy thl Au) vieng thdm ddo cimg dd dupc sd dyng dl mdi Ddc gjd cd the hilu rfing mpt den du gpi du khdch, tham gia vdo chuyin du thuy^ ljch t^i £Uy, hp sd tii^t sy dupc chdo ddn; gitta khdm phd vd dpp hdy cdn hoang so cda ddo ngudi ddn bdn xd vd khdch du Ijch sS khdng cd 3.KltlD$n sy khdc bidt ldn vl vdn hda; ngudi dan Tunisie Khdng gjdng nhu cdc vdn bdn thdng tin cd rlt cdi md vd dd quen thudc vdi sy cd m$t cda myc dfeh chd ylu Id cung cip thdng tin cho nhttng ngudi nude ngodi Nhu v^y, khdch du ngudi dpc, cdc vfin bdn qudng edo du ljch ljch sd t|ln hudng dupc cdm gidc thodi mdi hon, deu cd chiln lupc ngdn ngtt rd rdng, vfin phong trpn v ^ hon m9ch I9C, trau chuot vd cd ciu tnic ngQ phdp Khdc hfin vdi cdc bdi gidi thidu ciia hudng hodn chhdi Ngodi nhflng chiln lupc ngdn ngtt din vidn du ljch tdc nghidp t ^ cdc dilm di dd rit quen thudc, tdc ^ d cdn sd dyng cdc tfch thudng khdi^ sd dyng cdc i n y d l trdnh sy chiln lupc mang {dung cdch mdi I9 [did, nhfim hilu nhim cho du khdch, cdc bdi gjdi thidu t ^ ndn nhQng hidu dng djic bidt cho ngudi d ^ g vdn bdn I^i sd dyng rit nhieu cdc y nglda dpc; nhit Id sd dyng nhieu cdc cym td Idm tfing "hdm in" Vide sd dyng nghTa hdm i n cd tdc gid trj, cdc edu hdm i n vd cfiu cdch mdnh Idnh dyng cung cip thdng t i n , bo trp mpt cdch khdo v6n thudng hay dupc diing vdn ndi - dl ldo, nhung khdng mang tfnh dp d^t cho du thu hdt dupc sy quan tdm cda nhflng vj khdch khdch, vi vdy cdc tiidng tin cd vd rit khdch du Ijch tilm nfing quan, trung hda Trong qud trhih hpc mdn tiing Phdp du Ijch, Tdi lidu 2: Bdi tdp - timg 123, gido nlu nim r5 dupc cdch sd dyng cdc chiln lupc trinh Lefrangais du tourisme » ^ h y lyc 3) dd ngdn ngQ hidu qud, smh v i ^ sS ty tin hon cd ldi g j ^ thipu thdt hay thdt Idng m^n chfing Idm vide fihh vyc du Ijch vdi tu cdch Id hfin nhttng hdn ddo dupc ngpi ca qua cdc cym ngudi thilt ke tour, ngudi qudng bd du Ijch td Idm tfing gid trj nhu: Des kilomitres de sable nhdm gdp phin Idm d ^ hon h b h dnh ciia qufi blanc (hdng kilomet cdt tirdng); les eaux tiides huong Vidt Nam mfit cda nguin nude et transparentes vous laisseront revew(Idn ngodi nude xanh vd i m dp sd Idm cho b^n trd T A I L I | : U THAM K H A O ndn mo mdng); La nature exubirante est une Cahny Anne-Marie (2004), Lefrancaisdu Jite pour les yeux, (thidn nhidn phong phd Id tourisme, Hachette mdt bu6i nhin tipc, ); Leparfum de I'arbre d D Httu Chau (1998), Gido trinh gidn yk cannelle, des cocotiers et de la projitsion de vi ngfi dgng hgc, Nxb Gido dye fleuves vous ravira a tout Jamais (huong thom Mitterand Henri (1999) Initiation d la ciia qui, cda dua vd rit nhilu cdc ddng sdng sd linguistique avec travaux pratiques ldm cho bfm cd mdi cdm tiiiy vui sudn^ d'application et lettrs comgi,;, Nathan Cdch gidi thidu ndy Idm n6i rd nhftng ndt Nguyin Kidn Trudng (2004) Qudng edo d$c tiimg, nhQng ho^t dpng md du khdch cd thl vd ngdn ngfi qudng edo, Nxb Khoa hpc Xd bdithyc hidn dupc di thdm ddo nhu boi Idi, I$n Nguyin Thj Thu Trang (2009), iVfeftig biln tiiam gia cdc fid choi ddn gian, Gid trj chiin luge tuang tdc ngdn ngfi cua hudng ddn ciia hdn ddo cdn dupc tfing ISn thdm tdc gid viin du lich tiing Phc^, Ditdi nghidn cdu khoa sd dyng hhdi thdc so sdnh c ^ dd sesfonds hpc cip CO sd D^i hpc Dd Nfing marins quy sont les plus riches du monde ^ d y Truong Quang Dd (1999), Grammaire biln d nhihig hdn ddo ndy phong phd idiit ti^ textuelle dufrancais,Nxb Gido dye ... Trung Hdi, chdu Phi vd chdu thl cdch mdnh ldnh, cdc ho^t ddng cy thl Au) vieng thdm ddo cimg dd dupc sd dyng dl mdi Ddc gjd cd the hilu rfing mpt den du gpi du khdch, tham gia vdo chuyin du thuy^... rit khdch du Ijch tilm nfing quan, trung hda Trong qud trhih hpc mdn tiing Phdp du Ijch, Tdi lidu 2: Bdi tdp - timg 123, gido nlu nim r5 dupc cdch sd dyng cdc chiln lupc trinh Lefrangais du tourisme... qudng edo du lich tiing Phdp 2.2.1 Vdn bdn qudng bd khuyen mdi mdt sdn phdm du Ifch Tdi lifu dikng dl khdo sdt Id qudng edo khuyin mdi mdt sdn phim mdi (khi mua mdt t§p vd gSm sdu vd tdu, khdch