| Tài liệu tham khảo |
Loại |
Chi tiết |
| (5) De Ruyter, J. K., Wetzels, M., Lemmink, J., & Mattson, J. (1997), “The dynamics of the service delivery process: a value based approach”, International Journal of |
Sách, tạp chí |
| Tiêu đề: |
The dynamics of the service delivery process: a value based approach” |
| Tác giả: |
De Ruyter, J. K., Wetzels, M., Lemmink, J., & Mattson, J |
| Năm: |
1997 |
|
| 47. Petrick, J. F, (2002), “Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service”, Journal of Leisure Research 34, vol 2, pp. 119- 134 |
Sách, tạp chí |
| Tiêu đề: |
Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service”, "Journal of Leisure Research 34 |
| Tác giả: |
Petrick, J. F |
| Năm: |
2002 |
|
| 48. Parasuraman, A, & Grewal. D (2000), “The impact of technology on the quality- value-loyalty chain: A research egenda”, Journal of Academy of marketingScience, 28 (1), 168-174 |
Sách, tạp chí |
| Tiêu đề: |
The impact of technology on the quality-value-loyalty chain: A research egenda”, "Journal of Academy of marketing Science |
| Tác giả: |
Parasuraman, A, & Grewal. D |
| Năm: |
2000 |
|
| 49. Ravald, A., & Gronroos, C. (1996), “The value concept and relationship marketing.”, European Journal of Marketing, 30(2), 19-30 |
Sách, tạp chí |
| Tiêu đề: |
The value concept and relationship marketing.”, "European Journal of Marketing, 30 |
| Tác giả: |
Ravald, A., & Gronroos, C |
| Năm: |
1996 |
|
| 50. Roig JCF, Garcia JS, Tena MAM, Monzonis JL (2006), “Customer perceived value in banking services”, Int. J. Bank Mark., 24(5): 266-283 |
Sách, tạp chí |
| Tiêu đề: |
Customer perceived value in banking services |
| Tác giả: |
Roig JCF, Garcia JS, Tena MAM, Monzonis JL |
| Năm: |
2006 |
|
| 52. Sirohi, N., McLaughlin, E.W. &Wittink, D.R. (1998), “A model of consumer perceptions and store loyalty intentions for a supermarket retailer”, Journal of Retailing, 74(2), pp223-245 |
Sách, tạp chí |
| Tiêu đề: |
A model of consumer perceptions and store loyalty intentions for a supermarket retailer”, "Journal of Retailing |
| Tác giả: |
Sirohi, N., McLaughlin, E.W. &Wittink, D.R |
| Năm: |
1998 |
|
| 53. Sheth, J. N, Newman, B. And Gross, B.L, (1991), “Why we buy what we buy: a theory of consumer behavior”. Journal of Business Research, Vol. 22, 159-170 |
Sách, tạp chí |
| Tiêu đề: |
Why we buy what we buy: a theory of consumer behavior |
| Tác giả: |
Sheth, J. N, Newman, B. And Gross, B.L |
| Năm: |
1991 |
|
| 54. Sweeney, Jillian C, & Geoffrey N. Soutar, (2001), “Consumer Perceived Value: The Development of a Multiple Item Scale”, Journal of Retailing. 77(2), 203-220 |
Sách, tạp chí |
| Tiêu đề: |
Consumer Perceived Value: The Development of a Multiple Item Scale”, "Journal of Retailing |
| Tác giả: |
Sweeney, Jillian C, & Geoffrey N. Soutar |
| Năm: |
2001 |
|
| 55. Swait, J., & Sweeney, J. C. (2000), “Perceived value and its impact on choice behavior in a retail setting”, Journal of Retailing and Consumer Services, 7(2), pp.77-88 |
Sách, tạp chí |
| Tiêu đề: |
Perceived value and its impact on choice behavior in a retail setting”, "Journal of Retailing and Consumer Services, 7 |
| Tác giả: |
Swait, J., & Sweeney, J. C |
| Năm: |
2000 |
|
| 56. Ulaga, W. and Chacour, S. (2001), “Measuring customer perceived value in business markets”, Industrial Marketing Management, Vol. 30, pp. 525-40 |
Sách, tạp chí |
| Tiêu đề: |
Measuring customer perceived value in business markets"”, Industrial Marketing Management |
| Tác giả: |
Ulaga, W. and Chacour, S |
| Năm: |
2001 |
|
| 57. Wakefield, K. L. & Barnes, J. H. (1996), “Retailling Hedonic Consumption: A Model of Sales Promotion of a Leisure Service”, Journal of Retailing, 72(4), 409 - 427 |
Sách, tạp chí |
| Tiêu đề: |
Retailling Hedonic Consumption: A Model of Sales Promotion of a Leisure Service”, "Journal of Retailing, 72(4) |
| Tác giả: |
Wakefield, K. L. & Barnes, J. H |
| Năm: |
1996 |
|
| 58. Woodruff, B.R. (1997), “Customer value: the next source for competitive advantage”, Journal of the Academy of Marketing Science, Vol. 25 No. 2, pp. 139- 53 |
Sách, tạp chí |
| Tiêu đề: |
Customer value: the next source for competitive advantage”, "Journal of the Academy of Marketing Science |
| Tác giả: |
Woodruff, B.R |
| Năm: |
1997 |
|
| 59. Zeithaml, V. A (1988), “Consumer perceptions of price, quality and value: A measurement model and synthesis of evidence”, Journal of Marketing, 52, 2-22 |
Sách, tạp chí |
| Tiêu đề: |
Consumer perceptions of price, quality and value: A measurement model and synthesis of evidence”, "Journal of Marketing |
| Tác giả: |
Zeithaml, V. A |
| Năm: |
1988 |
|