| Tài liệu tham khảo |
Loại |
Chi tiết |
| 4. Bearden, William, Richard Netemeyer, and Jesse Teel (1989), “Measurement of Consumer Susceptibility to Interpersonal Influence,” Journal of ConsumerResearch, 15 (March), 473–81 |
Sách, tạp chí |
| Tiêu đề: |
Measurement of Consumer Susceptibility to Interpersonal Influence |
| Tác giả: |
Bearden, William, Richard Netemeyer, and Jesse Teel |
| Năm: |
1989 |
|
| 5. Bowen, Lawrence and Chaffee, Steven H. (1974), "Product Involvement and Pertinent Advertising Appeals," Journalism Quarterly, 51, 613-691 |
Sách, tạp chí |
| Tiêu đề: |
Product Involvement and Pertinent Advertising Appeals |
| Tác giả: |
Bowen, Lawrence and Chaffee, Steven H |
| Năm: |
1974 |
|
| 6. ế, Bang Nguyen, Philipp “Phil” Klaus & Meng-Shan Wu (2015), “Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers, Journal of Travel & Tourism Marketing, pp. 953-970 |
Sách, tạp chí |
| Tiêu đề: |
Phil |
| Tác giả: |
ế, Bang Nguyen, Philipp “Phil” Klaus & Meng-Shan Wu |
| Năm: |
2015 |
|
| 7. Chevalier, Judith A. and Dina Mayzlin (2006), “The Effect of Word of Mouth on Sales: Online Book Reviews,” Journal of Marketing Research, 43 (3), pp.345- 354 |
Sách, tạp chí |
| Tiêu đề: |
The Effect of Word of Mouth on Sales: Online Book Reviews |
| Tác giả: |
Chevalier, Judith A. and Dina Mayzlin |
| Năm: |
2006 |
|
| 8. Christy M.K. Cheung, Matthew K.O. Lee and Neil Rabjohn (2008), “The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities”, www.emeraldinsight.com, Vol. 18 No. 3, pp. 229 – 247 |
Sách, tạp chí |
| Tiêu đề: |
The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities |
| Tác giả: |
Christy M.K. Cheung, Matthew K.O. Lee and Neil Rabjohn |
| Năm: |
2008 |
|
| 9. Daft, R.L. and Lengel, R.H. (1986), “Organizational information requirement, media richness and structural design”, Management Science, Vol. 32 No. 5 |
Sách, tạp chí |
| Tiêu đề: |
Organizational information requirement, media richness and structural design |
| Tác giả: |
Daft, R.L. and Lengel, R.H |
| Năm: |
1986 |
|
| 10. Davis, F.D. (1989), “Perceived usefulness, perceived ease of use, and user acceptance of information technology”, MIS Quarterly, Vol. 13 No. 3 |
Sách, tạp chí |
| Tiêu đề: |
Perceived usefulness, perceived ease of use, and user acceptance of information technology |
| Tác giả: |
Davis, F.D |
| Năm: |
1989 |
|
| 11. Dellarocas, Chrysanthos (2003), “The Digitization of Word-of-Mouth: Promise andChallenge of Online Feedback Mechanisms”, Management Science, 49 (10), pp.1407-1424 |
Sách, tạp chí |
| Tiêu đề: |
The Digitization of Word-of-Mouth: Promise andChallenge of Online Feedback Mechanisms |
| Tác giả: |
Dellarocas, Chrysanthos |
| Năm: |
2003 |
|
| 12. Dunk, A.S. (2004), “Product life cycle cost analysis: the impact of customer profiling, competitive advantage, and quality of IS information”, Management Accounting Research, Vol. 15 No. 4 |
Sách, tạp chí |
| Tiêu đề: |
Product life cycle cost analysis: the impact of customer profiling, competitive advantage, and quality of IS information |
| Tác giả: |
Dunk, A.S |
| Năm: |
2004 |
|
| 13. Fishbein, M., & Ajzen, I. (1975), “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research” |
Sách, tạp chí |
| Tiêu đề: |
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research |
| Tác giả: |
Fishbein, M., & Ajzen, I |
| Năm: |
1975 |
|
| 14. Hennig-Thurau, K. G.P.Gwinner, G.Walsh, D.D.Gremler (2004), “Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the Internet?”, Journal of Interactive Marketing, Vol. 18 No.1, pp. 38-52 |
Sách, tạp chí |
| Tiêu đề: |
Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the Internet |
| Tác giả: |
Hennig-Thurau, K. G.P.Gwinner, G.Walsh, D.D.Gremler |
| Năm: |
2004 |
|
| 15. Mohammad Reza Jalilvand, Neda Samiei (2012), “The impact of electronic word of mouth on a tourism destination choice – Testing the theory of planned behavior (TPB)”, www.emeraldinsight.com, Vol. 22 No. 5, 2012, pp. 591- 612 |
Sách, tạp chí |
| Tiêu đề: |
The impact of electronic word of mouth on a tourism destination choice – Testing the theory of planned behavior (TPB) |
| Tác giả: |
Mohammad Reza Jalilvand, Neda Samiei |
| Năm: |
2012 |
|
| 16. Nah, F.F.-H. and Davis, S. (2002), “HCI research issues in e-commerce”, Journal of Electronic Commerce Research, Vol. 3 No. 3, pp. 98-113 |
Sách, tạp chí |
| Tiêu đề: |
HCI research issues in e-commerce |
| Tác giả: |
Nah, F.F.-H. and Davis, S |
| Năm: |
2002 |
|
| 17. Olshavsky, R.W. (1985), “Perceived quality in consumer decision making: an integrated theoretical perspective”, in Jacoby, J. and Olson, J.C. (Eds), Perceived Quality: How Consumers View Stores and Merchandise, Lexington Books, Lexington, MA, pp. 3-29 |
Sách, tạp chí |
| Tiêu đề: |
Perceived quality in consumer decision making: an integrated theoretical perspective |
| Tác giả: |
Olshavsky, R.W |
| Năm: |
1985 |
|
| 18. Pitta, D.A. and Fowler, D. (2005), “Online consumer communities and their value to new product developers”, Journal of Product & Brand Management, Vol.14 No. 5, pp. 83-91 |
Sách, tạp chí |
| Tiêu đề: |
Online consumer communities and their value to new product developers |
| Tác giả: |
Pitta, D.A. and Fowler, D |
| Năm: |
2005 |
|
| 19. Richard L. Oliver and William O. Bearden (1983) ,"The Role of Involvement in Satisfaction Processes", in NA - Advances in Consumer Research Volume 10, eds. Richard P. Bagozzi and Alice M. Tybout, Ann Abor, MI : Association for Consumer Research, pp.250-255 |
Sách, tạp chí |
| Tiêu đề: |
The Role of Involvement in Satisfaction Processes |
|
| 20. Ronald E. Goldsmith và David Horowitz (2006), “Measuring Motivations for Online Opinion Seeking”, Journal of Interactive Advertising, Vol. 6No. 2, pp. 3 - 14 |
Sách, tạp chí |
| Tiêu đề: |
Measuring Motivations for Online Opinion Seeking |
| Tác giả: |
Ronald E. Goldsmith và David Horowitz |
| Năm: |
2006 |
|
| 21. Safdar Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar, Ambar Rabnawaz, Yang Jianzhou (2016), “eWOM source credibility, perceived risk and food product customer's information adoption”, www.elsevier.com |
Sách, tạp chí |
| Tiêu đề: |
eWOM source credibility, perceived risk and food product customer's information adoption |
| Tác giả: |
Safdar Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar, Ambar Rabnawaz, Yang Jianzhou |
| Năm: |
2016 |
|
| 22. Senecal, Sylvain and Jacques Nantel (2004), “The Influence of Online Product Recommendations on Consumers' Online Choices”, Journal of Retailing, 80 (1), pp.159-169 |
Sách, tạp chí |
| Tiêu đề: |
The Influence of Online Product Recommendations on Consumers' Online Choices |
| Tác giả: |
Senecal, Sylvain and Jacques Nantel |
| Năm: |
2004 |
|
| 23. Schroeder, Jonathan (1996), “An Analysis of the Consumer Susceptibility to Interpersonal Influence Scale,” Journal of social behavior and personality, 1 (3), 585–600 |
Sách, tạp chí |
| Tiêu đề: |
An Analysis of the Consumer Susceptibility to Interpersonal Influence Scale |
| Tác giả: |
Schroeder, Jonathan |
| Năm: |
1996 |
|