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TABLE OF CONTENTS ACKNOWLEGDEMENT In this day, no business that wants to start a business dose not want to tie its business to the market Therefore, in order to improve business efficiency, enhance competitiveness in the integration process into international and regional business systems, businesses must find ways to promote their product models In the hands of consumers, in other words, how businesses can get their products to reach the market in the fastest and most effective way To answer this question, there is no better solution than when the business applies marketing to its operations Therefore, I chose an intern at the Business Department of SAO MAI CHEMISTRY CO., LTD as a Marketing Assistant Trainee Serving as a medium-size-enterprise operating in producing wood furniture and interior and exterior decoration, trading in and dealing in automobiles, motorcycles, electrical equipment, and spare parts, installation of refrigeration equipment, electronics, information technology, and telecommunications, SAO MAI CHEMISTRY CO., LTD has grasped opportunities, extended investments and gained significant results As an English-majored student of Thuongmai University, I have an opportunity to study and work at MAI CHEMISTRY CO., for my internship course This is a valuable opportunity for me to practice my English knowledge, apply theory to the real business world and get experiences for my future job I would like to express my sincere thanks toward teachers in the English Department-TMU and my co-workers at SAO MAI CHEMISTRY CO., LTD, especially the valuable guidance from my respected supervision, Mrs Linh who has helped me a lot in order to complete the paper Due to the limitation of time, knowledge and experience, the report would properly have several mistakes I would be grateful to receive any comments and suggestions from the teacher to better the report Hanoi,February 4, 2020 Student Nguyen Thi Van Anh LIST OF TABLES AND DIAGRAM No Type Name Page number Table The result of production and business activities of the company Diagram Structure of Sao Mai Chemistry Co., Ltd Diagram Structure of Business Department LIST OF ABBREVIATIONS No Abbreviated words Full word Ltd Limited Co., Company VND Vietnam Dong PART 1: INTRODUCTION OF ORGANIZATION 1.1 Introduction of organization 1.1.1 Overview of Sao Mai Chemistry Co., Ltd Official Brand Name: Công ty TNHH Kỹ Thuật Hóa Học Sao Mai Address: No 32, 293 Tam Trinh, Hoang Van Thu, Hoang Mai District, Hanoi Trading name: SAO MAI CHEMISTRY CO., LTD Business license: 0106723753 - Date of issue: December 23, 2014 Operating date: December 22, 2014 Phone: (hide) - Fax: (hide) Director: NGUYEN THANH SON Phone: 0982931084 1.1.2 History and development Sao Mai Chemistry Co., Ltd was officially established under the business license number 0106723753 dated 22/12/2014 of Hanoi Department of Planning and Investment In the form of a limited liability company, operating under the business laws and other regulations of the Socialist Republic of Vietnam Since its inception so far, the Company has been operating for years in the market, the business sector has been increasingly focused on quality and expanded scale, the development of the Company has contributed significantly into the development of the country in recent years Sao Mai Chemistry Co., Ltd is an enterprise specializing in the construction of industrial and housing projects; public works; infrastructure works and installation of electricity and water in the house; irrigation and traffic works, water supply and drainage pipes of small and medium scale; trading construction materials and forestry products The company is an enterprise in which the members contribute capital, share profits and share losses corresponding to the capital contribution and are only responsible for debts and other obligations of the enterprise within the scope of capital committed to contributing to the business The number of initial business registration members is 02 members: - Mr Nguyen Thanh Hung Contributed capital: 1,500,000,000 (One billion five hundred million VND) accounting for 75% - Mr Nguyen Trong Vung Contributed capital: 500,000.00 (Five hundred million VND), accounting for 33.33% The company is an enterprise with full legal status, a seal and a bank account, and recognized by the government for the long-term existence and legal profitability of the business All activities of the company comply with the provisions of law, and the company has other legal rights After nearly years of operation, Sao Mai Chemistry Co., Ltd has had encouraging results in the direction, organization, construction management to successfully completing the assigned tasks Officers and employees in the unit are more and more mature, united, attached, drawing on a lot of experiences, the skills are increasingly improved, meeting the requirements of tasks The company operates mainly in the field of construction works: civil, industrial, transportation, irrigation Although a small business, with the help of the city along with the effort to promote the internal strength of officials and employees, the company has achieved encouraging results 1.1.3 Services The main business areas: - Construction of works: civil, industrial, transportation, irrigation - Trading in forestry products, construction materials - Trading in and dealing in automobiles, motorcycles, electrical equipment and spare parts - Sales agents, consignment goods - Producing wood furniture and interior and exterior decoration - Installation of refrigeration equipment, electronics, information technology and telecommunications 1.1.4 Situation and results of production and business activities of the company (Currency unit: VND) No 10 11 12 13 Target 2018 2019 Sales and service delivery revenues Net revenue from sales and services Gross margin on sales and service 13.523.569.900 140.499.950 13.970.989.955 150.289.945 Difference Absolute % 447.420.055 3,31 9.789.995 6,97 13.383.069.950 13.820.700.010 437.630.060 3,27 10.401.945.873 705.400.790 700.220.000 646.465.686 674.356.360 1.665.482.821 333.096.564 1.332.386.257 60 7.156.893 10.694.546.007 855.800.568 706.297.670 694.566.678 695.424.678 1.885.665.545 377.133.109 1.508.532.436 70 7.462.845 292.600.134 150.399.778 6.077.670 48.100.992 21.068.318 220.182.724 44.036.545 176.146.179 10 305.952 2,81 21,32 0,87 7,44 3,12 13,22 13,22 13,22 16,67 4,27 provision Cost of sales Financial revenue Financial revenue Selling expenses Enterprise Cost Management Gross profit before tax Corporate income tax Profit after tax Number of staff Average income Table 1: The result of production and business activities of the company 1.1.5 Mission, Prospect and Core Values Functions and duties: Specializing in constructing works that the company won or at the request of customers, depending on each bidding package, according to the size and type of construction materials that customers request Besides, the company combines trading in some wooden furniture products Fully comply with state policies and laws Fulfill tax obligations towards the state as prescribed by law Fulfill the obligations to the employees in accordance with the labor code to ensure the life of employees in the company Follow the periodic reporting regime as prescribed by the state 1.1.6 Structure of Sao Mai Chemistry Co., Ltd To ensure high economic efficiency, Sao Mai Chemistry Co., Ltd has chosen for itself a management structure based on an online model, the characteristic of this form is that the leader performs all management functions All problems are solved in a straight line - Characteristics of decentralizing business management: + Board of Directors: The Executive Director decides all matters related to the day-to-day operations of the Company on the exercise of the assigned rights and duties The Deputy Director is the assistant to the Director and is responsible to the Director for the assigned tasks, proactively resolves the tasks authorized by the Director and assigned in accordance with the State's policy regime and Charter of the company + Office of administrative organization: Implementing the task of advising and helping the director on the company's administrative management Conducting the management of archives of documents, contracts, and letters of the company At the same time receive and process incoming and outgoing documents within the scope of their authority The administrative department also helps the director to prepare monthly reports, summarize the year and perform the work of secretary, service, and management of the company's facilities + Technology department: Having the function of planning strategies for developing science and technology, applying new science and technology, upgrading or replacing modern machinery and equipment with high economic efficiency, participating in supervision investment activities on the machinery and equipment of the company and construction projects + Accounting Department: Has the function of planning the use and management of the company's financial resources, analyzing economic activities, CEO organizing accounting work in accordance with the statistical and statistical accounting regime, financial management regime of the State, monitoring the company's plans and situation of import and export + Business Department: Division has the function of supporting the director in Deputy Director of Planning - Engineering CEO plans the implementation ofDeputy business + Construction teams: Construction works, worker organization, NVL machinery, technical team organize construction divisions - The organizational chart ofSpecialized management apparatus of Sao Mai Chemistry Co., Ltd Office of administrative Technology organization Department Accounting Department Business Department Construction teams Diagram Structure of Sao Mai Chemistry Co., Ltd 1.2 Overview of Business Department – The Department of internship 1.2.1 Structure of the business department Manager Deputy manager Sale Leader Marketing Leader Employees Employees Diagram Structure of Business Department 10 (source: HR department) 1.2.2 The role of the department The Business Department plays a vital role in promoting the business and mission of the organization It serves as the face of the company, coordinating and producing all materials representing the business It is the Business Department's job to reach out to prospects, customers, investors while creating an overarching image that represents your company in a positive light Defining and managing our brand This involves defining who we are, what we stand for, what we say about ourselves, what you and how your company acts This, in turn, defines the experience we want our customers and partners to have when they interact with you Conducting campaign management for marketing initiatives Marketing proactively identifies the products and services to focus on over the course of our sales cycle, and then produces materials and communications that get the word out Producing marketing and promotional materials Our department should create materials that describe and promote our core products and services They should be kept up-to-date as those products and services evolve Creating content providing search engine optimization for your website Our department is responsible for keeping Web content current, while also working to ensure our site comes up quickly when someone searches for our type of business Monitoring and managing social media Marketing should contribute to, manage and maintain our social media pages It should also manage accounts and carefully watch what’s being posted about us online Producing internal communications 11 We need to understand our company, its values, its goals, and its priorities Marketing is often responsible for employee communications through a newsletter and/or intranet Serving as media liaison When our company is cited in the media, a member of the business department often acts as a spokesperson for our company or guides executives in how to respond to media queries Conducting customer and market research Research helps us define target markets and opportunities and helps us understand how our products and services are perceived Overseeing outside vendors and agencies Marketing is typically responsible for selecting and managing the agencies and vendors who produce marketing materials and or/provide marketing support These may include ad agencies, print vendors, PR agencies or specialists, Web providers, etc PART 2: THE INTERNSHIP PROCESS 2.1 Assignments I completed my internship in the Business Department Through this internship, I was accessed to marketing job that gives me a great chance to apply theory that I have learned at school to real practice From that I can see my strengths and weaknesses to improve myself and get experience for my future job I spent weeks working as an intern in Sao Mai Chemistry Co., Ltd I went to company days a week and my working time table was dependent on company’s working time table With the support from my Supervisor Mrs Linh and other staffs, I completed my internship with different assignments that I will report as follows: MAIN ASSIGNMENTS Market researching Creating content JOB REQUIREMENTS Ability to read, write, and search proficiently English documents Responsible and careful Having a strong desire to learn more and improve knowledge and skills Proficient in Microsoft Word, Excel and PowerPoint Knowledge of marketing 12 2.1.1 Market researching - Researching and developing new construction products according to the goals of the - department Researching competitors' products for an effective product development strategy Analyze, compare the advantages and disadvantages of market products and - company products Learn and survey new products on the market Collaborate with the Quality Control, production department, offering solutions to stabilize product quality 2.2.2 Creating content - Manage the company's social networking sites Building and managing content (including writing content, presenting content, ideas about images) on Fanpage, - Website Collaborate with the MKT team to plan detailed content for the company's - Fanpages Content building - writing articles to take care of Fanpage, website, etc Responsible for producing media content (Digital / Offline, etc) such as articles, - idea videos/images, etc Write PR articles according to the content requested by the higher level Join the team to build and manage marketing campaigns, contribute creative content - ideas for Digital Marketing campaigns Editing media content on Company communication channels (Content news on the website, Content on social networks, Email, external PR content, Seeding content, - etc) Expand untapped channels if available 2.2 Difficulties and experiences 2.2.1 Difficulties a) Lack of specialized vocabulary related technical equipment: One of the biggest difficulties in this internship was the lack of specialized vocabulary related technical equipment As the main and successful sector of the company is trading construction products, the company requires a lot of knowledge related this field The usage of these specialized words is frequently every department in the company, and it is even harder for me to use by English As a result, my assignments were getting more difficult Therefore, I had tried so hard, 13 with the assistance of the manager and other staff I improved my specialized vocabulary It was probably the most difficult time for me in this internship b) Not having much translation and interpreting experience to not make mistakes In spite of having precise knowledge about translation and interpreting at university, I still got not much actual experience about these works Furthermore, it was hard for me to not make mistakes, especially in the first time I completed the assignments There were unpredictable situation that I could not solve with lack of experience and vocabulary Thanks to the internship course, I had more opportunities to practice and improve these skills through the course c) Not understanding deeply the operation of this company As my internship department was the Business department, all my assignment just only focused on the business operations of the department Although there were still events and meetings of the whole company to connect different departments and to let them understand each other’s operations, but I was not enough for me deeply understand the operation in the short time of the internship I was not confident to talk with foreign guests when they ask me about it 2.2.2 The Experiences Over one month internship process in Business Department at PANDA, I drawn a lot of experiences and skills related to the major: - It is the opportunity to use my English knowledge through communicating with colleages and translating many documents of projects I recognized that my English is improved so much, I learned a lot of vocabulary, information in projects - The internship course makes me feel more confident and patient - I learned how to write formally in writing English documents about projects - Furthermore, I was practiced in business department so I had the opportunity to improve English exchange with international partner PART 3: THE USAGE OF ENGLISH IN SAO MAI CHEMISTRY CO., LTD 14 3.1 Current situation of the use of English in Sao Mai Chemistry Co., Ltd English is a global language in present Between the hundreds of different languages, the world has chosen English as a means for people to communicate with each other Over recent years, Vietnam's economy has been integrating deeper and broader with the global economy, leading to the demand for high quality resources, not only be expert at knowledge but also proficient in foreign language and soft skills Nowadays, English has become an important part of every business It is the key to open the door to discovering, exploit new markets, seek for foreign investors and boost production scale As a limited company, as well as other company, Sao Mai Chemistry Co., Ltd has to work with partners and customers coming from many countries using different languages but English is the most used language in the company Sao Mai Chemistry Co., Ltd now mostly uses English when negotiating with foreign suppliers and promoting company’s image Therefore, most of company’s employees have been trained to negotiate, write e-mails, handle international contracts and communicate with customers in English Currently, about 50% of company’s staff can communicate in English fluently However, English proficiency of staff between departments is also different In particular, only the Business Department has employees who are fluent in four language skills of English (listening, speaking, reading and writing); employees of another room just can read in comprehension and write, thus promoting services, customer development, seeking markets are restricted significantly The staff of Human & Resource Department and Accounting Department are weak in English while in this department, they must conduct the recruitment for the company This means that they can only recruit staff through degrees in English rather than direct interviews In general, the company has some gaps in equipping English for employees But there are some students who study at universities are in all of good English staff of company This hinders a lot when there is sudden work related to English Most engineers and office workers only can read English for technology and financial information but not really well in communication and writing business 15 email and other types of international trade contracts This makes the company faced many difficulties in the negotiations or when establishing business contracts with foreign partners In daily transactions, English is also widely used at the company and mainly deals with foreign customers These transactions are primarily related to exchange, payment and phone calls about logistics and forwarding Staff’s English proficiency of workers is very high In addition, English is also used frequently in business correspondence, emails between the company and foreign partners 3.1.1 Advantages With current situation, using English brings several advantages: - For the company: English is a great advantage to expand markets and get more opportunities to cooperate with foreign partners Besides, it is also a big strength of any company to compete with others - For Business department: The staffs are able to create and able to understand more about their field, provide more effective business result for the company They have more opportunities to catch up with marketing trends in many countries in over the world - Other departments: Have more chances to get knowledge in international company and market 3.1.2 Disadvantages - Several staffs rarely use English, so it is difficult to solve tasks relating to English, especially foreign documents - In recruitment, apart from Sales, Document and Purchasing Department, the company has not given specific requirements about English level, therefore, the staffs’ English is not good - Working time and workload are quite heavy, so it is difficult to improve their English 3.2 Some solutions to improve the use of English in the working environment at Sao Mai Chemistry Co., Ltd To be able to adapt to the current economic situation, employees of Sao Mai Chemistry Co., Ltd need to improve their English skills Being aware of the current 16 situation of using English at the company, mainly using English reading and writing, it is very necessary to improve the ability of the staff in listening and speaking skills Here are some solutions that can be applied to improve the current status: First of all, for directors and executive members, it is possible to organize English presentation competitions aim to discuss about knowledge of products and services that the company businesses among employees every month This method not only can encourage the creation and motivation to work, expand product knowledge for employees, but also help to improve English speaking and speaking skills for employees This is not only a prize-winning competition but also an activity that connects employees with employees and with managers, that contributes to the final aim: development of the company In addition, the company can organize activities such as singing, speaking contests in English which will encourage employees to improve their English skills They are also recreational environment, healthy relaxation for all company staff The company should connect with some English training centers in Hanoi to build up some commercial English courses for staff from all departments The courses will focus on teaching English communication, negotiation, email writing, contract drafting in order to turn the language into an effective tool for the business Listening and speaking skills are also heavily focused as these are the most important skills for the success of company’s business There are employees who are already good at basic English so they will be arranged to work in pairs with specialists to gain experience and communicate with foreign customers Increasing criteria of recruitment for English proficiency is also essential Particularly, the company only recruits the people with TOEIC 700 or IELTS 6.0 or higher instead of TOEIC 450 and regularly tests English of staff to assess the qualifications of the staff and provide timely solutions For each employee: Each employee needs to raise awareness of practicing and improving his/her English ability so as not to fall behind on society One way to promote the use of English in the work is to target customers from mainly Vietnamese to foreign customers; look for and cooperate with new foreign partners 17 Being active in everyday communication is also an effective way to improve your listening and speaking skills Improve and enhance the use of English in business is a necessary step, as a prerequisite for the development of companies in the current integration economy PART 4: PROPOSING THE TOPIC OF GRADUATION THESIS Nowadays, English has really become the most popular language around the world as well as the key for international relationships, enterprises have to improve the quality of human resource that has not only specialized knowledge but also good foreign languages and soft skills The companies require the high qualification of interviewer in the first round If the interviewers are good at foreign languages, they would have opportunities for being a part of company However, most of learners and staffs can speak and listen in English basically, which is enough to communicate with each other but not know the meaning of phrasal verb or terminologies because of lacking specialized knowledge The ability to look up and read English documents is not good Therefore, that establishes language barriers for English learners, have a negative impact on business From the above reasons, nearly one-month internship at Business Department in Sao Mai Chemistry Co., Ltd, I propose a subject for graduation thesis: ‘Difficulties and strategies for improving English documents reading skill of staff in Sao Mai Chemistry Co., Ltd” 18 CONCLUSION Though five years of operation and development, Sao Mai Chemistry Co., Ltd has been achieving goals in term of trading in industry With large scale in both domestic and abroad market, the company has developed year by year and gradually asserted its position on the global market In addition, its business is increasingly specialized to bring high efficiency and customers’ satisfaction During one month doing the internship in Business Department at the company, I was aware of the important role of English in the areas of business Besides, I have gained opportunity to apply the knowledge obtained at university into reality and learn more about styles, attitudes, methods of working, communication in business environment, generating valuable experiences that helps me give out the clear direction for my future career Through my experiences obtained during the one-month internship and my knowledge background, I conducted this report in order to figure out some existing problems at the company I hope that it would contribute to the unit’s development in the upcoming time and wish the company more and more prosperous well in the future 19 ... Sao Mai Chemistry Co. , Ltd Official Brand Name: Công ty TNHH Kỹ Thuật Hóa Học Sao Mai Address: No 3 2, 293 Tam Trinh, Hoang Van Thu, Hoang Mai District, Hanoi Trading name: SAO MAI CHEMISTRY CO. ,. .. the company comply with the provisions of law, and the company has other legal rights After nearly years of operation, Sao Mai Chemistry Co. , Ltd has had encouraging results in the direction, organization,... 305.952 2,8 1 2 1,3 2 0,8 7 7,4 4 3,1 2 1 3,2 2 1 3,2 2 1 3,2 2 1 6,6 7 4,2 7 provision Cost of sales Financial revenue Financial revenue Selling expenses Enterprise Cost Management Gross profit before tax Corporate