Hiện tượng trộn mã việt anh trong các bài viết blogs về làm đẹp của một số blogger trẻ tại việt nam

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF GRADUATE STUDIES NGUYỄN THỊ KIM CHI VIETNAMESE-ENGLISH CODE-SWITCHING IN BLOGS BY YOUNG BEAUTY BLOGGERS IN VIETNAM Hiện Tượng Trộn Mã Việt-Anh Trong Các Bài Viết Blogs Về Làm Đẹp Của Một Số Blogger Trẻ Tại Việt Nam MA THESIS Major Thesis Major: English Linguistics Major code: 8220201.01 HÀ NỘI – 2019 VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF GRADUATE STUDIES NGUYỄN THỊ KIM CHI VIETNAMESE-ENGLISH CODE-SWITCHING IN BLOGS BY YOUNG BEAUTY BLOGGERS IN VIETNAM Hiện Tượng Trộn Mã Việt-Anh Trong Các Bài Viết Blogs Về Làm Đẹp Của Một Số Blogger Trẻ Tại Việt Nam MA THESIS Major Thesis Major: English Linguistics Major code: 8220201.01 Supervisor: TS Nguyễn Thị Thu Thuỷ HÀ NỘI – 2019 Declaration I, hereby declare that this written thesis is all my own work except where I indicate otherwise by proper use of quotes and references and has never been submitted to any other institution This thesis has been submitted for examination with approval from the candidate’s supervisor Signature Nguyễn Thị Kim Chi ACKNOWLEDGMENTS I would like to acknowledge my most sincere gratitude towards my supervisor, Dr Nguyen Thi Thu Thuy, without whose kind support and invaluable guidance, this thesis will be in complete failure Her unfaltering encouragement and genuine motivation have planted great inspiration in me in fulfilling this research I am also forever indebted my most profound appreciation and gratitude to my family, who has not for one moment resigned faith on me I was so blessed with constant moral support to eventually reach the end of the thesis Finally, I would like to express my deepest thanks to the Faculty of Graduate Studies, without whose support and assistance, I would not have been able to complete my whole journey of MA study as well as this MA thesis ABSTRACT This research attempts to investigate the language behavior of Vietnamese-English code-switching behavior presented in blogs, a typical mode of computer-mediated communication belonging to young beauty bloggers in Vietnam Although there have been exhaustive numbers of definition regarding the issue in question, the definition of code-switching in the study was adopted from Myers-Scotton’s stating that code-switching is a term to refer to the alternations of linguistic varieties within the same conversation In this research it is displayed through the genre of written text The first goal of this study is to describe the presentation in which the linguistic patterns of Vietnamese-English code-switching are exhibited in journal entries written by five blog owners The second purpose aims at evaluating the social functions that are positioned in such switches As a result of this study, it is discovered that Vietnamese-English code-switched language in blogs is in fact an extension of language in spoken interaction, and there are some distinctive features in the distribution of major parts of speech regarding noun, verb and adjective insertion in the language contact Switches for idiomatic expressions are also evident In addition, examples on the social functions of clarification, quotation, interjection, and repetition under unmarked choices of code-switching are identified and explained with in-depth illustrations TABLE OF CONTENTS List of Abbreviations CS: Code-switching MLF model: Matrix Language Frame model ML: Matrix language EL: Embedded language RO: Rights-and-Obligations EFL: English as a Foreign Language Ex.: example List of Figures and Tables List of figures List of tables CHAPTER 1: INTRODUCTION 1.1 Rationale of the thesis The study of code-switching has been ubiquitous for over several decades and has still received a significant amount of attention from researchers universally now Among major scholars working both intensively and extensively on the topic, Gumperz (1977; 1982), Poplack (1978; 1980; 1987), Myers-Scotton (1992; 1993; 1995; 2002) and Muysken (2000) Milroy & Muysken (2012) are most acknowledged and prolific authors to provide insights to the subject matter of codeswitching from both structural and sociolinguistic approach Even though each author has their different theories in defining and clarifying code-switching from their ground approach, one universal truth is made clear: code-switching is a popular linguistic behavior occurring at either utterance level or at discourse level, towards which code-switching is familiarized with the term intra-sentential (when the switch is made within sentences) and inter-sentential level (when the switch is across sentences) On the one hand, there is the majority of studies on code-switching situations from sociolinguistics (or ethnographic) descriptions On the other hand is the volume of research conducted on grammatical analyses of code-switching to underlie universal rules, models and explanations of the patterns in the switch A more recent branch emerging in studying code-switching is the pragmatic and conversation analytic approach in which most of the researchers attempt to identify the meanings of this language alternation in conversations (Gardner-Chloros, p.10) Scholars from the first approach, typically Gumperz (1977), believes that the outcome of language contact situations is determined by social and economic variables, either due to the relative prestige of one variety as opposed to another or its association with a more powerful group (Gardner-Chloros & Gardner-Chloros, 2010, p.42) Advocates of the second approach also encounter various challenges in explaining the phenomenon from a universally acute explanation Problems with 10 from a more accurate and updated NLP (Natural Language Processing) tool might strongly support the research to produce better statistical results 4- More instruments in collecting data for the study might support more thoroughly the findings In addition to the concrete data of collected written text, a combination of in-person interview or surveyed questionnaire might create a more solid conclusion for the findings 5- Regarding the functions of CS as a linguistic behavior, a study of more diversified contexts, under both written and spoken circumstances for example, may be investigated and researched so that the results can cover a bigger picture of this normative phenomenon in modern cross-cultural society Future research about code-switching may look at a larger corpus database to propose a more general view on the issue As the larger the data could cover, the more precise the results can suggest As a result, more insights can be made in to the subject in question, offering further implications both academically and practically Another suggestion is that further study may have a different focus on the modification of the theories so that they are proved adequate and universal 76 REFERENCES Appel, R., & Muysken, P (2006) Language Contact and Bilingualism In 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(2013) Applied linguistics John Wiley & Sons Ynm’s Choice: Beauty Blogger Dẫn Đầu Xu Hướng Làm Đẹp Trên Mạng Xã Hội YouNet Media viewed October 13, 2019 < https://www.younetmedia.com/insights/ynms-choice-5-beauty-blogger-dandau-xu-huong-lam-dep-tren-mang-xa-hoi.html> Yoder, M., Rijhwani, S., Rosé, C., & Levin, L (2017) Code-Switching as a Social Act: The Case of Arabic https://doi.org/10.18653/v1/w17-2911 83 Wikipedia Talk Pages 73–82 APPENDICES APPENDIX A: TRANSCRIPTION CONVENTIONS Bold transcription refers to the switch of analysis Italic transcription refers to the switch of different categories in the same utterance with the one of analysis [ ] adds notes indicating original source’s format [A01] [A02] [B01] [B02] etc refers to coded participant’s written entry ex example 84 APPENDIX B: TRANSCRIPTION SAMPLE [TRANSCRIPTION A06] Hello bạn, tháng 10 xinh đẹp lại đến Đây tháng mà Mai yêu thích năm Mai vui tháng có nhiều kiện quan trọng Mở đầu cho tháng 10 xin thông báo cho bạn tin Mai tham gia vào "28 days of changing your skin" với Kiehl's Thật vinh dự Kiehl's chọn Mai beauty blogger tham gia campaign lần Mai nghĩ challenge thú vị Cụ thể hôm qua Mai đến cửa hàng Kiehl's Lotte Hà Nội để gặp bạn My - chuyên viên tư vấn da Kiehls Bạn giúp Mai kiểm tra da chọn full routine sáng tối để Mai dùng 28 ngày Trong suốt thời gian này, Mai liên tục update với bạn cảm nhận trình thay đổi da qua Facebook Instagram Story nhé! Đây lần từ làm beauty blogger tới dùng full skincare routine mơt brand (do tính chất cơng việc phải thay đổi, test sản phẩm thường xuyên) nên vô đặc biệt để Mai thấy hiệu dùng sản phẩm hãng Mình biết định mua sản phẩm skincare thường người phải suy nghĩ lâu Ai lo khơng biết có hợp khơng, khơng biết có tốt review đọc khơng lời khuyên bạn nên thử trước mua fullsize Kiehl's brand văn minh ln khuyến khích khách hàng thử sản phẩm trước mua Các bạn đến store Kiehl's thấy không bị cảm giác "dụ dỗ" để bỏ tiền mua sản phẩm tăng doanh số cho phận Sale mà thực tư vấn kỹ lưỡng khuyên thử sản phẩm trước Kiehl's có nhiều sample để tặng cho khách hàng thực quan tâm đến sản phẩm họ tìm kiếm Vậy nên điểm 10 chất lượng cho dịch vụ Kiehl's 85 APPENDIX C: TEXT IDENTIFICATION SAMPLE TRANSCRIPTION A06 IN: Preposition JJ: Adjective NN: Noun NNP: Proper noun NNS: Noun (plural) PRP: Possessive pronoun UH: Interjection VB: Verb base VBG: Verb in gerund VN: Vietnamese 86 Hello bạn Tháng 10 xinh đẹp lại đến Đây tháng mà Mai yêu thích năm Mai vui tháng có nhiều kiện quan trọng Mở đầu cho tháng xin thông báo cho bạn tin Mai tham gia vào days of 87 changing your skin với Kiehls Thật vinh dự Kiehls chọn Mai beauty blogger tham gia campaign lần Mai nghĩ challenge thú vị Cụ thể hôm qua Mai đến cửa hàng Kiehls Lotte Hà Nội để gặp bạn My chuyên viên tư vấn 88 da Kiehls Bạn giúp Mai kiểm tra da chọn full routine sáng tối để Mai dùng ngày Trong suốt thời gian Mai liên tục update với bạn cảm nhận trình thay đổi da qua Facebook 89 Instagram Story Đây lần từ làm beauty blogger tới dùng full skincare routine mơt brand tính chất công việc phải thay đổi test sản phẩm thường xun nên vơ đặc biệt để Mai thấy hiệu dùng sản phẩm 90 ... CODE-SWITCHING IN BLOGS BY YOUNG BEAUTY BLOGGERS IN VIETNAM Hiện Tượng Trộn Mã Việt- Anh Trong Các Bài Viết Blogs Về Làm Đẹp Của Một Số Blogger Trẻ Tại Việt Nam MA THESIS Major Thesis Major: English Linguistics... on both the bloggers and their entries The coding scheme is: (1) First, each blogger? ??s name was coded into alphabetical order regardless of their alphabetically original names in Vietnamese (2)... language behavior of Vietnamese-English code-switching behavior presented in blogs, a typical mode of computer-mediated communication belonging to young beauty bloggers in Vietnam Although there have