INTERNSHIP REPORT Maritime Bank Securities Ha Noi

 MSBS ‘s vision MSBS aspires to be one of the top-tier investment banking and securities firms in Vietnam, driven by commitment to our core philosophies and values.. General Council Su

FOREIGN TRADE UNIVERSITY FALCUTY OF ECONOMICS AND INTERNATIONAL BUSINESS

INTERNSHIP REPORT Maritime Bank Securities Ha Noi

Ha Noi, August 4 2014

Student ‘s name: Truong Thuy Hoa Student ID: 1111150102

Class: A30 – CLCKT – K50 Instructor at FTU: Ms Cao Thi Hong Vinh Instructor at MSBS: Ms Pham Thi Hong Dung

CONTENT

CONTENT 1

ACKNOWLEDGEMENT 2

LIST OF ABBREVIATIONS 3

PART 1: INTERNSHIP ENVIRONMENT 4

I Introduction to MSBS 4

II Introduction to Administration and Human Resource Department 7

PART 2: INTERNSHIP DIARY 8

I My first day of the internship 8

II My training section 10

III My working time 11

1 Administration-related work 11

2 Human resource – related work 12

3 Marketing-related work 13

PART 3: MSBS OPERATION 15

I Overall operation of the company 15

II Operation of Administration and Human resource management 17

III My recommendations to the brand building project of MSBS 18

REMARKS OF MSBS REPRESENTATIVE(S) 21

PART 1: INTERNSHIP ENVIRONMENT

Founded in 2008, MSBS is headquartered in Hanoi and it opened a branch in

Ho Chi Minh City in 2013 in order to implement business expansion strategy MSBS

is one of a few securities companies in Vietnam which maintains a high level of financial standing soundness and operational efficiency in the context of difficulties in the global and local macro-economy

In 2011, MSBS established a formal strategic partnership with Maritime Bank (MSB), creating an increased awareness of the Company's brand and reputation in the financial market Accordingly, MSBS is able to leverage the bank’s client base, capital funding, IT resources, brand and management experiences

 MSBS ‘s vision

MSBS aspires to be one of the top-tier investment

banking and securities firms in Vietnam, driven by

commitment to our core philosophies and values

 MSBS ‘s mission

The company aims to create an excellent trading

platform for individual/institutional investors and to bring sensible business solutions

We are born to "serve"

Our greatest assets are our people, capital, technology and reputation

Our goal is to provide superior returns to our shareholders

We take pride in the professional quality of our work

We promote creativity and imagination in everything we do

We provide an opportunity for talented people to show capabilities and get promotion as quickly as possible

We stress teamwork in everything we do

We encourage the diligence and exertion of the individuals assigned to work

Integrity and honesty are at the heart of our business

General

Council

Supervision Board

Board of

Management

Board of Investment

Board of Security Policy

General Director

Transaction offices

Security services division

Investment bank services division

Investment division

Operation division

Administration and HR Department

IT Department

Internal supervision division

Board of Risk Management

Internal Audit Committee

 MSBS ‘s organizational structure

This organizational structure is taken from “Organizational structure regulation –

Maritime Bank Securities” issued by MSBS Board of Management, 2013 Revision

Client first

Creativity

Diligence Professionalism

Integrity Teamwork

Head of Department

Driver Assistant Consultant Office staffs

 Mission:

- Performing organizational, administrative, training and HR practices

- Purchasing, maitaining and controling MSBS properties and facilities of the whole system

- Managing both external and internal marketing

 Structure:

PART 2: INTERNSHIP DIARY

To begin with, I am very lucky to be introduced by Mr Huyen Minh and Mr Minh Phuc – my lecturers at Foreign Trade University to Ms Hong Dung – Head of Administration and HR Department– MSBS That is the reason why I have got valuable experience of working as an assistant of the Head of Administration and HR Department at such a professional working environment as MSBS

Now I would like to summarize my internship schedule as follows:

22/6/2014 - Having an interview with MSBS representatative

3/7/2014 – 6/7/2014 - Starting the internship program

- Getting familiar with MSBS working environment

- Having training sections with my instructors at MSBS

7/7/2014 – 3/8/2014 - Working as a full time intern at MSBS

3/8/2014 – 31/8/2014 - Working as a part time intern at MSBS (at least 20

hours/week)

As the deadline for internship report submission is the beginning of August, I could only describe my internship from 3/7/2014 to 3/8/2014

I My first day of the internship

In the interview, Ms Dung asked me to start my internship as soon as I finished all the exams at FTU As my examination ended on June 28th, and then I had a short vacation with my classmates for 3 days, my first day at work would definitely be Thursday, July 3rd 2014

On my first day at work, I came to MSBS office at 8:30am The first person I met was Ms Huong – a staff of Administration Department She explained to me how

to use the office PC and she told me to enter MSBS website: http://www.msbs.com.vn

to learn about MSBS and wait for Ms Dung to come and instruct me

After hours reading several articles on MSBS website, I could have the basic understanding of MSBS including the company ‘s business, structure and working culture as well as the operation of Administration and Human Resource Department which I worked in This information has been presented in the previous part of my report Then Ms Huong told me that Ms Dung had a business and could not come to the office that morning so I focused on reading the company ‘s policy for the whole morning

In the afternoon, Ms Dung came and she assigned the first task for me: Looking into MSBS website and noting down anything that I found inappropriate I spent a couple of hours surfing MSBS website one more time And then I listed out some aspects of the website that could be improved and I did suggest some solutions For example, the display of the English version of the website has some problems: All headlines are in English but the articles inside are in Vietnamese, which seems unprofessional In addition, the tab

Customer Support on the website includes

21 sub-tabs, which are so complex,

therefore I suggested MSBS IT technicians

should group these 21 tabs into 4-5

sub-tabs, each shall be divided into some

components so that web users will find it

easier to look for the information they need

instead of facing a complex long list

My first day of the internship ended

at 5:30pm For me, it was a quite good start

and I felt very comfortable working with

Ms Dung as well as all MSBS staffs

Photo: My desk at MSBS

II My training section

Ms Dung has a special method of training her assistant I was very surprised at the beginning but I soon got used to that

My first training section is to learn how to train people because one of the most important task of Administration and Human Resource Department is Training Ms Dung gave me a 30-page document named “Requirement for layouts and contents of MSBS document” She asked me to read and prepare slides to explain it to other staffs

in the department That moment I realized that without the pressure of reading to teach other people, I would not have put such a great effort to understand all articles in the document

My second training section is to learn how to design a poster for an internal training program MSBS provides its staff with professional training opportunities so there are 3-4 short training programs every month For that training program, I had to design a poster, along with an invitation to send to other functional departments It was the first time I designed a poster I started by trying different layouts for the poster but

I forgot one equally important thing – the content Ms Dung advised me to list out all the content I wanted to present on the poster first, then came the time for the layout That method would save me a lot of time The picture provided here was a work of mine

Photo: Poster designed by me

Another day, I got a valuable lesson from Ms Dung: Whenever I am assigned a task, I have to put myself in the shoe of my boss to complete the task It means that I have to finish the assigned task to my satisfaction She said: “If you submit a work and then someone has to review and redo it for you, it turns out that you have finished nothing at all” Accordingly, I have always tried my best to complete all tasks with both my heart and my head

In addition, there are some principles, not the written ones I learned from MSBS Staff book but the ones I have figured out during my training section:

- 1st principle: Staff discussion should be made via email/ skype so that your work would not distract other people and it would be much easier for you to keep track of the discussion

- 2nd principle: All my emails at work should be CC to my direct instructor – Ms Dung so that she could follow and supervise my work

III My working time

As I have mentioned in the very first part – MSBS organization structure, MSBS does not have a separate marketing department, so marketing is one part of Administration and Human Resource Department That is the reason why during my internship, I had a chance of experiencing different work of different aspects

But basically my tasks can be divided into three groups:

- Taking documents for stamping

- Receiving documents/ letters sent to MSBS staffs

2 Human resource – related work

No 1:

My first task related to human resource was to brainstorm some ideas for an internal marketing plan with the aim of raising the staffs ‘ awareness of MSBS core

values My ideas submitted to Ms Dung could be summarized as follows:

- Decorating MSBS office with pictures reflecting MSBS core values/ quotes related to MSBS core values

- Putting desk calendars with core values printed on on staffs’desks

- Posting inspiration clips related to MSBS core values on MSBS Family facebook group

- Holding a photo contest for MSBS staffs to take part in, the concept of photos submitted must be in connection with MSBS core values

No 2:

Another task of mine was to design a birthday card for MSBS-ers I had to find

a layout and think about a message on the birthday card It was a difficult task for me because I had never designed such a formal birthday card

Photo: Birthday card designed by me

No 3:

My third task was to be the admin for MS-Learn Training course named

“Telesales skills” which took place on July 16th

, 2014 My tasks as an admin included:

- Receiving the confirmation from course participants and making an official list

of participants

- Preparing the course ‘s documents

- Booking room for the course

No 4:

Next, I received the training notification document from The Securities

Research and Training Centre And I was asked to schedule the SRTC training plan for MSBS staffs What I had to do was actually very simple:

- Receiving the training schedule file from Ms Huong

- Investigating the training notification document and arranging training courses

of MSBS ‘s approval Of course the proposal drafted by me was reviewed by Ms

Dung before reaching Mr Huy

No.1:

As MSBS has a strategy to build an international brand, one of its objectives is

to achieve international awards for securities companies So I did have a precious opportunity to attend a meeting with the brand marketing team from MSB (Maritime Bank) Thanks to the meeting, I could see in the real life what Mr Duong Tuan Anh and Mr Nguyen Huyen Minh – my two admirable marketing lecturers described at class I was assigned to be a secretary of the meeting, so my first task after the meeting was sending the meeting record to Ms Dung And I also took the

responsibility to research on available and reliable international awards for financial institutions from famous financial magazines such as The Asset, Finance

Asia, Asian Investor and so on

No.2:

The most significant task of mine during the internship related to MSBS

branding activities Owing to MSBS impressive growth in recent years, branding is one of the top priority in the company ‘s marketing strategy And the core of branding

at this stage is achieving both domestic and foreign brand rewards

On the one hand, I had to list out available brand awards for securities companies and look into them for details information

On the other hand, I had to follow the project of applying Top Brand and Sustainable Development Business – two domestic awards which MSBS was offered

in July To be more specific, I had to contact the award organizer and ask for details information regarding application process It was a great honor of mine to have a chance to present the information I found in front of MSBS staffs’ meeting

To sum up briefly, I did have great time at MSBS although my contribution to MSBS is quite minor due to time limitation MSBS staffs are all so friendly, lovely, energetic that I love them so much When it comes to work, they are so hard working, creative and professional that I can’t help admire them

PART 3: MSBS OPERATION

I Overall operation of the company

MSBS (previously SSJ) was established in 2008 and has become a strategic partner of MSB since 2011

Since then, the company has experienced incredible growth The most visible achievement is market expansion with the opening of two branches in Ha Noi and Ho Chi Minh city:

In terms of financial status, I would like to emphasize some notable achievements of the company during the second quarter of 2014 (From April 2014 to June 2014)

 Profit after tax (2nd

quarter 2014): 17.626.073.559VND

 Profit growth rate: 73%

•Creative, diligent and professional operational staffs

•Strong strategic partnership with MSB

•Good customer relationship with current customers

•Excellent management team

STRENGTHS

•Not well-developed internal IT system

•Lack of uniformity in some administrative procedures

•Lack of Marketing and Designing staffs

WEAKNESSES

•Positive sights of securities market developments

•Partnership with famous media channels such as Vietstock

OPPORTUNITIES

•Strong competitors such as VN Direct, SSi, HSC,

•Instability - the nature of Viet Nam stock market

THREATS

In addition, to have a deeper understanding of MSBS ‘s operation, I have

carried out a SWOT analysis as follows:

Photo: Humans of MSBS