GENERAL INTRODUCTIONIn the context of fierce competition in the Vietnamese banking industry today, all credit institutions continuously seek unique approach to fully draw on their compet
Trang 1GENERAL INTRODUCTION
In the context of fierce competition in the Vietnamese banking industry today, all credit institutions continuously seek unique approach to fully draw on their competitive advantages so that they can become leading banks in Vietnam
In order to reach its same goal, Vietnam Maritime Commercial Joint Stock Bank (Maritime Bank or MSB) has put priority on information technology (IT) development and considered it as one of important business strategies for a number of years.The Information Technology Team (ITT) of the MSB is responsible for reporting the bank on the Customer Relation Management (CRM) Software Development Project ITT asks for the Management Board’s approval of the Project’s budget, HR, lead-time and IT application activities This will result in the customer service improvement and innovation and thereby grasp business opportunities to dominate the banking industry in Vietnam Effective CRM is currently among pressing tasks of not only MSB but also of other types of business in the open economy context nowadays
I AN INTRODUCTION ABOUT VIETNAM MARITIME COMMERCIAL JOINT STOCK BANK – MARITIMEBANK – MSB
MARITIME is the leading bank in the field of providing financial products and services
in Vietnam It has a charter capital of VND 8,000 billion and total assets of more than VND 110,000 billion Its networks are constantly expanded from 16 units in 2005 to nearly 216 branches at the present Maritime Bank has recruited 5,000 employees who are doctors, masters and bachelors Being established in 1991, MSB has achieved a number of achievements that position its brand in the domestic as well as global markets Along with its decision of comprehensively changing in business orientation, brand image, transaction space design, customer service, etc, Maritime Bank is recognized as one of the most innovative banks in Vietnam with the most daring planning and the most
Trang 2professional and modern transaction model One of the most critical tasks of MSB is developing an advanced IT system which satisfies the requirements of the financing & banking industry and helps the Bank expand into international markets
1 Some brief information about MARITIME BANK
Vietnamese name: Ngân hàng TMCP Hàng Hải Việt Nam
English name: Vietnam Maritime Commercial Joint Stock Bank (Maritime Bank) Address: No 88 Lang Ha, Dong Da, Hanoi
Tel.: 04.37718989 - Fax: 04.7718899
Website: http://www.msb.com.vn; - Email: msb@msb.com.vn
SWIFT Code: MCOBVNVXXXX
2 Lines of business
Mobilizing short, medium and long term funds; Accepting investment trust funds and development funds; Providing short, medium and long term loans; Discounting valuable papers;Joint investing in economic organizations; Providing domestic and international payment services;Trade financing; Forex trading; other banking services
Page 2
Creating sustainable value
Trang 33 Organization structure
4 Vision, mission and core values
Maritime Bank has identified its unique direction with clear mission and vision Our
vision is "Becoming one of the best commercial banks in Vietnam SMB mission is
"Providing our customers with the best products and services based on their needs." Our
core value is "Creating and adding sustainable value"!
Trang 45 An analysis of the current status of IT application at Maritime Bank
Up to date, MSB has deployed hundreds of technology projects in order to develop and diversify services as well as continuously innovate existing products Typical projects implemented include Internet Banking upgrading, Mobile Banking, credit cards improvement, Kondor +, FX and ERP projects Maritime Bank is the first bank in Vietnam which invested and applied Treasury transaction management system to its front, middle and back offices With this new management system, credit lines are controlled automatically right in the transaction process The system also provides tools to identify risk limit, Var model and derivative pricing models
In addition to promoting the development of new technology, Maritime Bank also focuses
on maintaining the quality of existing technology by investing in the platform as well as adding and innovating operation procedures Therefore, the application system constantly and stably operates (stability level of 99%), ensuring the smoothness of transaction activities under the system
II Evaluation of competitors and respective comparison:
In this fierce competition business environment, Maritime Bank is facing direct competition of a great number of credit institutions including commercial banks, joint-stock commercial banks (JSB), foreign bank branches, joint venture banks and wholly foreign - owned banks, particularly those who have the same target customers or provide the same products and/or services
Strong competitors become a tough challenge to SMB Foreign credit institutions with their strong financial potentials, advanced technology, banking experience of hundreds of years and professional procedures of business administration and risk management like City bank, Standard charter Bank, HSBC, etc are major rivals of Maritime Bank
III Analysis of experiences of other domestic and foreign banks and respective
Page 4
Trang 5Lessons learnt from a series of recent merges among domestic banks reflect difficulties and challenges credit institutions have to face
Page 5
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DIFFERENCE
BETWEEN TOTAL
ASSET AND TOTAL
FUND
Year of financial statement
Quarter: Quarter:
44918286.00 44892235.00 44899144.0
0 44889343.00 53063957.00
ASSETS 46764830 46735959 46742868 46733067 54907681
A CURRENT
ASSET
8158991 8129948 8127446 8120945 16295070
I Cash and cash
equivalent
3 Current
remittance
II Short term
financial
investments
1 Short-term
securities
3 Provisions for
short-term
investment
reduction
III Short-term
receivables
1 Customer
receivables
2 Advanced
payment for
vendor
321
3 Short-term
internal
receivables
4 Receivables
(subject to
construction
contract
progress)
6 Provisions for
short-term bad
debt
Customer classification
Customer type
Customer code (CIF)
Company name
Company name abbreviation
Headquarter
Average workforce
Line of business
Type of company
Financial and auditing statement
Annual financial statement
Date of updating financial statement
Loan term
Loan purpose
Months of relation with MSB
Current debt balance
Equity (million VND)
Net revenue (million VND)
Staff in charge
Customer information
Branch
Name of credit staff
Head of credit Department
Central credit policy expert
Leader of credit underwriting
Trang 6Page 6
DIFFERENCE
BETWEEN TOTAL
ASSET AND TOTAL
FUND
Year of financial statement
Quarter: Quarter:
44918286.00 44892235.00 44899144.0
0 44889343.00 53063957.00
ASSETS 46764830 46735959 46742868 46733067 54907681
A CURRENT
ASSET
8158991 8129948 8127446 8120945 16295070
I Cash and cash
equivalent
3 Current
remittance
II Short term
financial
investments
1 Short-term
securities
3 Provisions for
short-term
investment
reduction
III Short-term
receivables
1 Customer
receivables
2 Advanced
payment for
vendor
321
3 Short-term
internal
receivables
4 Receivables
(subject to
construction
contract
progress)
6 Provisions for
short-term bad
debt
IV Inventories 1688760 1688760 1688760 1688760 9866221
1 Goods in
transportation