Mở rộng hoạt động kinh doanh và sản xuất đồ gỗ nội thất của công ty CNC sang thị trường malaysiae

MỞ RỘNG HOẠT ĐỘNG KINH DOANH VÀ SẢN XUẤT ĐỒ GỖ NỘI THẤT CỦA CÔNG TY CNC SANG THỊ TRƯỜNG MALAYSIA EXPAND PRODUCTION AND BUSINESS OF WOODEN FURNITURE OF CNC COMPANY INTO MALAYSIA MARKET CONTENT Wooden furniture is one of an indispensable needs in every home, from the living room to the bedroom and even the kitchen Furniture is not only convinient but also luxury in home And in Vietnam mining industry and wood processing industry is one of the main industry for a long time because So I choose the furniture products to invest in this market is very potential to be Malaysia Introduction of family furniture company CNC Furniture Company and CNC architecture is one of the leading furniture companys in the field of interior design, interior provides general and furniture in particular With many years of experience in the market, wood furniture CNC company We have won the trust of everyone thanks to the dynamism, creativity and business acumen have created a company that Interior Wood CNC strength always bring our customers the best interior services Business lines: Manufacturing business: chief cabinet furniture, cabinet furniture, computer desks, reception desks, partitions, dressing table, wardrobe, wall cabinets living room, beautiful wooden doors, bar, beautiful kitchen cabinets, TV cabinets, decorative wooden shelves, nice bed, etc Business interior equipment for public buildings, banks, hotels, restaurants, downtown residence, villa Sales of household furniture: bedroom furniture, living room furniture, small apartment interior, interior architecture design houses, wooden sofa, wooden furniture, TV shelves, wall cabinets, bars kitchen, wooden doors, home Business Perspective: + Provide the best products with the most competitive prices accompanied by impeccable service is what company CNC wood furniture will bring to customers + Always setting the "PRESTIGE, QUALITY" top priority + In mind of ours allways wants to bring customer satisfaction is the first priority of CNC Wood Furniture Company + Customer satisfaction is our success Interior Furniture Company CNC always place itself in the customer to have the best policy + Furniture company maintains high growth rate and firm on all sides Company CNC wood furniture is always the trust of customers by our professional ability to work, enthusiasm and friendliness of the staff CNC Wood Furniture Company has a staff - highly qualified staff, with rich in experience be able to meet even the most stringent requirements of all customers + Business Philosophy Having continuous innovation, creativity and always interested in listening to the opinions of each customer Honestly with colleagues, sticking together, contribute to building roof company CNC wood furniture Development oriented: + Recruitment and training staff of highly qualified, experienced and always devoted to their work With human-oriented development is a key factor + Quick Investment constantly strong and sustainable development became one of the furniture companies provide professional furniture in Vietnam + Branding CNC not only in our country but also out of Vietnam About market Malaysia 2.1 Economy - overview: Malaysia, a middle-income country, has changed since the 1970s from a producer of raw materials into an economy multi-sector, multi-emerging field According to the current Prime Minister Najib, Malaysia is attempting to achieve high-income status by 2020 and move further up the value-added production chain by attracting investments in the field of Islamic finance, high-tech industries, biotechnology, and services.Policy of Prime Minister Najib also is continuing effort to boost domestic demands and reduce the economy's dependence on exports However, exportting, especially oil, electrical and gas, palm oil and rubber - remain a significant driver of the economy Is a gas and oil exports, Malaysia has benefited from high world energy prices, although the rising cost of domestic gasoline and diesel fuel, combined with strained government finances, has forced Kuala Lumpur to start reducing government subsidies The government is also trying to reduce its dependence on the state oil producer Petronas Oil and gas sector provides more than 40% of government revenue The central bank maintains healthy foreign exchange reserves, and well-developed regulations have limited the exposure of Malaysia'' s risk of financial instruments and the global financial crisis However, Malaysia may be vulnerable to a drop in commodity prices or the general decline in global economic activity due to exports is a major component of GDP To attract increased investment, Najib grew up can modify the special economic incentives and social ethnic Malays under the new economic policy in 1970, but he has encountered considerable opposition matter, especially since Malay nationalism and other benefits 2.2 Why choose the Malaysian market + Advangtages - Political stability: constitutional monarchy Note: nominally headed by paramount leader (commonly known as the King) and a parliament bisexual including a house on nonelected and a lower house election, all states of Peninsular Malaysia with hereditary ruler (commonly known as Sultan) exception of Melaka and Pulau Pinang (Penang), two small states along with Sabah and Sarawak in East Malaysia have appointed by the government, the powers of government state is limited by the federal constitution, under the terms of federation, Sabah and Sarawak retain certain constitutional privileges (for example, the right to maintain their own immigration controls) - Great Infrastructure: Malaysian people also use modern infrastructure and many projects are handled very smart, for a large urban area, which is typical of the road system traffic tunnels combined flood control (Smart) in Kuala Lumpur built by Gamuda - Terms and conditions provided very good hardware and accessories - Infrastructure exhibit good - The industrial support services of great government - Abundant domestic supply of wood at subsidized prices Malaysa country is spread over three areas of Peninsular Malaysia in the south with two states of Sabah and Saravak The total forest area of Malaysia by the end of 2002 about 20.2 million ha, accounting for 61.5% of the total land area of Malaysia Also, if including 5.27 million hectares of crops such as rubber, palm, coconut, etc., the total forest area of Malaysia to 25.47 million ha, or 75.5% of total land area -Good infrastructure export - Low container prices - High purchasing power GDP $ 463.7 billions (2011 est.) country comparison to the world: 30 $ 441.3 billions (2010 est.) $ 411.8 billions (2009 est.) note: data in 2011 U.S dollars - Geographical location convenient for importing and exporting cargo by sea - The relationship between Vietnam and Malaysia are going well: the cooperation between Vietnam and Malaysia are very nice development in many fields, including politics, diplomacy, economics, trade, investment, tourism, labor cooperation, security and defense; particular forces of trade and investment has developed by leaps and bounds Trade turnover between the two countries increased in 2008 reaching over $ billion, up 22% Malaysia currently ranks second in the 60 countries and territories investing in Vietnam with 300 projects, foreign direct investment of about $ 18 billion Mr Abdul Hamid Pawanteh reported to the Prime Minister some of the results of cooperation activities investment in power generation projects in Vietnam, according to which the project will start construction in 2010 until 2011 and is scheduled for completion in 2014 to 2015 + Disadvantage: - High price to low productivity workers making the product expensive in Malaysia Labor cost per hour of labor in Vietnam ranged from 0.3-0.4 US $, in China is US $ 0.5-0.75, in Malaysia is from 1.25-1.40US $, Thailand 1.5 US $ or more and in Taiwan Taiwan is about US $ - The product competition is extremely fierce by Malaysian timber export processing has been developed Strengths and weaknesses of the company CNC market participants Malaysia + Strengths - Competitive advantage of CNC for Malaysia today are mostly cheap and capable of producing large quantities The competition in the industry in the country is not large except for some basic products -Having staffs design innovative scientific work - Can participate in the Association's timber and forest products Vietnam (Viforest) to support trade + Weaknesses - Vietnam is still a lack of policies for the protection of trademarks and brands - Have no many models out how to increase production order - Brand development is not attractive so it havenot been known by other countries in the region - Domestic wood raw material is a shortage The proposed strategy for CNC participation in the Malaysian market 4.1 Relevance of the product - As we all know Malaysia's per capita income in 2011 increased $ 9,700 compared to $ 6,700 in 2009, and Malaysia is on track on achieving $ 15,000 per person income by 2020 So each house of the Malaysian people will always be able to invest and beauty by wooden furniture Investment in the furniture market is perfectly reasonable, but when penetrating in this market we will face competition extremely fierce in this product 4.2 Strategies to penetrate the Malaysia market 4.2.1 Strategy polished and brand image by creating a reputation for quality - Products of the company CNC is one of the highest-quality products in the design industry Corporation brand is gradually consolidating the domestic market with a variety of products Also webside about the company may also be interested in and upgrade, constantly updated new products to introduce and promote the company's image abroad 4.2.2 Strategies to improve design - Always carry out strategy by changement ,provements and new designs can change the survival and sustainable development in Malaysia - Setting up development, innovation and product design by setting interior design technology center Expertising in the field of interior furniture (can be a part of the National Center for Product Design and Development) Supporting the University of Industrial Art in interior design training and connect students to design practice last year with the exporters Renting national design manual work in the fields (they should be paid deserved) to work with designers and experts at home and abroad who are knowledgeable about market trends in order to develop high commercial value Training interior design Need set showroom featured products of exporters Organizing national design competition and extend beyond national 4.2.3 Strategies to penetrate the Malaysia market 4.2.3.1 Advertising - Through the media such as television, internet, impressive product Given the unique design - The large billboards on the streets to impress on the brand as well as products for the indigenous people 4.2.3.2 Promotion - When We first started to participate in a new market in addition to the attention to quality and design, we also have to make big promotion to attract attention and effort we can more promotions such as buying table or bedroom will be free shipping and installation also given buffer with furniture or the coupons organized lucky draw 4.2.3.3 Location ( placement ) - Should focus on the crowded area of people such as: at the Expo, the trade area, supermarkets to initially introduce the company's image widely in Malaysia market - Opening show-room to introduce products to customers by the most direct way Through the presentation, we also get opinions from customers to be able to assess their level of satisfaction Since then the company have a policy to adjust products to suit the Malaysian consumer tastes 10 References http://www.noithatcnc.com/ http://vimac.com.vn http://www.itpc.gov.vn www.vnemart.com https://www.cia.gov/library/publications/the-world-factbook/geos/my.html 11 ... company CNC wood furniture will bring to customers + Always setting the "PRESTIGE, QUALITY" top priority + In mind of ours allways wants to bring customer satisfaction is the first priority of CNC. .. for quality - Products of the company CNC is one of the highest-quality products in the design industry Corporation brand is gradually consolidating the domestic market with a variety of products... wood furniture is always the trust of customers by our professional ability to work, enthusiasm and friendliness of the staff CNC Wood Furniture Company has a staff - highly qualified staff, with