ĐẦUTƯBÁNSẢNPHẨMCỦACÔNGTYMICOEMSANGTHỊTRƯỜNGLIÊNBANG NGA INVESTMENT IN SELLING PRODUCTS OF MICOEM TO RUSSIAN MARKET CONTENT I Overview of MICOEM company and products MICOEM Full transaction name: Asia Food Technology Limited Company International transaction name: ASIAN FOOD TECHNOLOGY CO.,LTD ALL RIGHTS RESERVED Abbreviated name: MICOEM Logo: Asian Food Technology Co., Ltd is producer, processing food items such as: Instant noodle, all kinds of ice-cream The company also trades some types of food service to restaurants in Hanoi and Ho Chi Minh City Formerly named C & E Food Industry Co., Ltd., the company was founded in 1991, its headquartered located at 604 Truong Dinh, Hai Ba Trung District, Ha Noi In 2000, the company expanded production, innovated technology chain, founded Asian Food Technology Co., Ltd., located at 1/484 Ha Huy Tap RoadYen Vien-Gia Lam, Hanoi In 2003, the Company continued innovating its technology, investing in more modern lines of Japan and Taiwan with advanced fried technique Currently the company's head office is located in Lot G2-Tien Son Industrial Zone, Bac Ninh Province Our instant noodle products with the following criteria: tasty, nutritious and safe for users have taken the company from success to another success: Gold medal and certificate of high-quality Vietnamese goods consistent with standards; Gold Medal of safe Food in 2003; Certificate of right to use high-quality Vietnamese goods consistent with standard; certificate of high-quality Vietnamese goods in 2007 voted by consumers… After more than 15 years of development, with nearly 1,000 employees and a team of skilled engineers, the company has put on the domestic as well as international market high-quality products such as: MiCoEm instant noodle with the product lines as Chicken Mushrooms, Mummum, Dim Dim, Asiana, NZ fresh cream with delicious and attractive fruit flavors imported 100% from New Zealand that have been sold in Hanoi since 1996, becoming a familiar destination for children and Hanoi gastronome In addition, the array of food and drink served by Kiwi House (1B Tran Cao Van - District - Ho Chi Minh City) will be a place where many Sai gon people love… Products of MICOEM Product lines Name of product Logo image lines Noodle Royal noodle, Mummum noodle, Tu tuyet Noodle, Dimdim noodle Pho noodle Beefo Pho noodle, chicken noodle Vermicelli Cao lau vermicelli Soft ice-cream Sweet and sour cream Hard ice-cream Current business situation: As a business of producing, processing and trading of food commodities, foodm such as: Instant noodles, butter, milk, cream The company has more than 20 years manufacturing experience Company's products are for domestic consumption and exported to Eastern Europe countries such as: the former Soviet Union, Poland, Czechoslovakia… With a team of skilled technical staff, and innovative production equipment from Taiwan and Korea, our products are trusted by domestic and foreign markets more and more Introduction of the products expected to enter the market: + Pho noodle: In traditional dishes made from rice, noodle is used most, from casual eateries to luxury restaurants with speciality or normal food, noodle is indispensable However, chicken noodle is a completely new type of instant noodle that you not have to use through any stage of cooking Just give noodles in a bowl, pour boiling water over and after minutes, you will have the bowl of delicious, nutritious noodle Especially noodle fibers purified from rice flour by high-tech, noodle fibers are soft, long, long, smooth, both delicious and attractive In each noodle package is attached with the noodle spices and vegetables, add nutrients to your diet The interesting thing is that with chicken noodle soup, you can explore many attractive new flavors, meet the diverse taste If you have to take a long time for processing beef noodle, chicken Pho noodle now Pho noodle of Micoem will meet you right in just minutes You explore the noodle bowl with aroma attractive incense smoke, with soup packets extracted from meat and vegetables through drying technology , it remains the revert of fresh vegetables This should be good news for housewives who want a noodle meal to improve appetite for the whole family but not hard anymore… Advantages of easy to use, fast, yet not lose the characteristics of Pho noodle is noodle fibers are made from rice and more important is slippery noodles with toughness in cooperation with the soup package extracted from pure meat to bring nutrition meal + Vermicelli:At busy times Cao Lau vermicelli will be your workhorse, Cao Lau vermicelli is not only nutritious cuisine, quite attractive, but also convenient to help you quickly have to fast meal that just needs to be prepared just in minutes to have a good meal You would be really comfortable with this delicious dish because vermicelli fibers are made from pure green beans combined with 60g casseroles pack made from fresh, pure vegetables and meat Cao Lau vermicelli is crystallization of nutritious food for a nutritious meal, and helps you discover new Vietnamese dishes This is an effective solution when you not have enough time to cook, and when you have to work away from home, you fear of not adapting to the local food for several days that will affect your health, Cao Lau vermicelli will help you enjoy Vietnamese food at the same time give you good energy to serve the work The two products are processed from typical agricultural products of Vietnam, with abundant raw materials (rice, green beans) produced on modern lines, with professional management systems, experienced technical staffs, products have been trusted by consumers at home and abroad Cheap prices are the factors for the MICOEM company’s products can compete in the market… Besides, the products processed by MICOEM company to eat immediately help Russian people use conveniently, only after minutes to prepare consumers have a hot bowl of noodle with a special flavor of noodles It helps consumers to enjoy a quick meal without taking time and ensuring nutrition and health for consumers The convenience of use is also a factor for the company's products have a place in the market and compete with other product lines II The Russian Federation market – Reason to choose Natural conditions: - As the world's largest country Natural area: 17.075.400km2 - The country ranks ninth in the world population: 143.000.000 people ( 2012) - As the country of the largest mineral and energy resources in the world Economy: - The Russian Federation is a member of the G8, G20, WTO group a leading member of the community of unbind nations - Is the country in the top 10 countries with the world's largest economy - On 24/11/2012 according to the Financial Times, Russia occupies the 2nd position in the charts on the financial stability of the 20 Group, led by Saudi Arabia, the 3rd China - In 2013, Russia is president of the G20 summit - GDP in 2004 reached U.S $1500 billion - GDP ranked fifth in Europe rank the 2nd in the future - Russia ranks 18th in the top 25 countries with the highest FDI in 2012 according to Bloomberg Business Week ranking chart Education: - Free education system - Study 11 years at schools Argriculture: - Te total area of cultivated land in Russia accounted for approximately 1,237,294 km2 in 2006 Ranked fourth in the world Religion: - Traditional religion: + Christianity + Muslims + Judaism + Buddhism - The festival of Easter is the most popular religious festival in Russia In this festival, the Russians often make cakes and painted eggs Cuisine: - Russian cuisine uses a lot of fish, chicken, duck, mushrooms, eggs and honey - Black bread and pasta are the most common foods used in Russia Vietnam – Russian relation - On 28.11, the Vietnam Chamber of Commerce and Industry (VCCI) in HCMC branch organized a seminar of Potential business with Russian and EU markets Mr Kardo Sysoev Alexander - Russian Commercial Counselor in Vietnam, said Russia desired to establish light industrial areas in Promorie region (Russia) with the participation of Vietnamese enterprises (companies) - In 2012, growth in bilateral trade turnover between Vietnam and Russia is expected to reach $ 3.7 billion - In 3-4 years, according to the roadmap, Russia will cut import duties on many items of Vietnam because Russia is an official member of the World Trade Organization (WTO) - In addition, Vietnamese enterprises will have more opportunities as Vietnam and Russia-Belarus - Kazakhstan Customs Union signed the Free Trade Agreement This Agreement will bring tariffs to 0, and this is a great opportunity for Vietnamese exporters - 2012 bilateral trade growth between the two countries is expected to reach $ 3.7 billion, an increase of 15 times compared to 10 years ago It is important that the products exported from Russia and Vietnam are not competing against each other Specifically, Russian exports to Vietnam black metallurgy products, chemical industry, machinery and fertilizers Vietnam exports to Russia consumer goods and food Governments of Vietnam and Russia are focusing research in order to improve the cooperation model deployed in many areas Specifically, in October, in Moskva, capital of Russia, the 15th session of the Russia - Vietnam Intergovernmental Committee has adopted a roadmap for economic and trade cooperation and investment in 2015 to increase turnover trade to $ billion - However, according to the transparency chart of the world in 2011, Russia ranked 143 in the rankings, so to invest in the Russian market, company needs to be aware of this problem III Strengths, weaknesses of MICOEM when entering into the Russian Federation market Strengths of MICOEM: - Micoem Company is one of Vietnam's leading enterprises in the field of manufacturing and processing of food items, instant noodles, instant noodle, instant vermicelli Micoem got gold medals and certificates of Vietnamese high quality consistent with standard, food gold medal in 2003 Certificates of right to use signs of high quality Vietnamese goods in 2007 voted by consumers - The company has been successful in the application of high technology imported from Taiwan – Korea, ensureing quality, ensuring nutrition, and natural flavor of the products - The products of MICOEM are made from agricultural products environmentally friendly Processed products help consumers prepare meals quickly, it does not take much time, and providing for Russian who are in developing industrial country, consistent with the culinary culture of the Russian people On the other hand a long and intimate relationship of people of Vietnam and the former Soviet Union now known as the Russian Federation - currently students and workers in Russia are about 500 thousand people, of which there are many people who are engaged in the distribution system of goods across Russia including items of MICOEM company Instant Noodle, Pho noodle of MICOEM company was known and used by the Russian people for many y\ears This is a notable strength of MICOEM’s products standing in the Russian Federation market Weaknesses of MICOEM: The promotion of products is still in national scope, it is necessary to have new ideas and have a vision to promote the region and globe The Russian Federation market is too far, transportation costs are large III STRATEGIES FOR MICOEM Relevance Russian Federation is populated country ranked ninth in the world - Residential area and population account most in the European territory Daily eating life style is well suited to the fast-food products, not taking much time to process Products such as noodle, noodle, vermicelli, instant noodles entering the Russian market are very suitable for use, takes less time, but quality and taste of the product is very unique Standardized brand - quality strategy The company will still use the unified brand that is MICOEM, continue to maintain and develop in Russia and the EU markets Promote the reputation that the company has achieved in countries such as Poland, Czechoslovakia With the certificate of quality has been achieved in recent years The company continues to strive to meet the quality standards of the EU and Russia As food safety standards and environmental friendly standards With this practical work, it helps the company’s products meet customer needs and help company overcome barriers and tariffs of Russia and the EU countries Access and building sales systems in Russia Because of Russia's vast area, crowded population, most of the population lives in cities and towns Hence, the company has entried early and sold goods under the current model and done survey to build, link to the supermarket in the Russian market - to strengthen the autonomy and contrition control of goods through the local authority on international trade and investment Due to the far distance between Vietnam and Russia to minimize the cost of transport, the company is also open to research manufacturing the products that it offers high efficiency for the company to meet the needs of customers timely and the number of sales increased Marketing strategy: - Advertising: Advertising strategy is in line with the Russian culture as well as promoting the image of Vetnam in the international arena The company should use the slogan sent to clients "explore Vietnamese cuisine" with the purpose to state superior material properties of MICOEM that is delicious, quality assurance for life Produced from rice materials, green beans, potatoes Agricultural products of Vietnam are very close to nature, sending to friends the gift of life and reliability when using MICOEM products - Promotion: MICOEM’s products entering the Russian market, company needs to hold sales and discounts, enclosed with gifts, or organizations to have the opportunity to reach customers and review products of MICOEM Reference: - Syllabus of international business management of PGSM - http://www.micoem.vn/ - Financial Times Newspaper - http://hoidoanhnghiep.ru ... to be aware of this problem III Strengths, weaknesses of MICOEM when entering into the Russian Federation market Strengths of MICOEM: - Micoem Company is one of Vietnam's leading enterprises in... instant vermicelli Micoem got gold medals and certificates of Vietnamese high quality consistent with standard, food gold medal in 2003 Certificates of right to use signs of high quality Vietnamese... Russia including items of MICOEM company Instant Noodle, Pho noodle of MICOEM company was known and used by the Russian people for many years This is a notable strength of MICOEM s products standing