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TABLE OF CONTENTS ANSWER Α INTRODUCTION Livestock and poultry is a traditional farming form in Viet Nam; poultry products, especially pork, chicken is not only a valuable food source, but also has its own social impression thourgh the creation of a culinary culture with spiritual elements, it is used much in anniversaries, holidays and festivals For these reasons, livestock and poultry products have always got their own position in the consumer market, a fact that contributes to promote livestock development, create jobs, increase incomes for farmers In the context of increasing demand of the consumer market and the integration and developing trend of the country, the quality management of poultry products in general and food in particular is an essential and urgent task Quality management and food safety: has always been an importanta matter in almost all countries around the world Depending on the educational level and economic development in each country, the required level of quality and safety differs in terms of the allowed percentage of heavy metals, antibiotics, plant protection drugs and the maximum level of microbial contamination in the products But in general, to ensure the safety, the requirements generally consist of the following factors: - That food is not pathogenic to humans - That food is not contaminated at a harmful level - That food has the infection levels of antibiotic, heavy metals and pesticide plants lower that the allowed limits - Foods of animal origin are not infected by hormone growth factor In breeding, one of the issues that mostly concerns breeders is pet food Since food is an important factor in the living conditions of the animals and is a factor in order for them to live normally and produce a lot of high quality products to meet the needs of people Feeding in the traditional way is to use the available food and combine them according to one’s owe habit, that method makes the animals not able to develop well, easy to get sick, not have high resistance, lack some substanes while have more than enough of some others which makes them don’t have enough needed nutrition to grow as the customers wish, and lead to low economic efficiency Vietnam has joined the WTO, which makes the commercial quality requirements of all products strictly increase; food now doesn’t need to only meet domestic demand but also need to meet the export demand on the world market For this reason, the breeders have to know what your pet should eat, with how much capacity to ensure both cost savings and the adequacy of nutrients to grow to be competitive enough in the market in order to gain profit Besides, the quality of the food for the animals must be strictly managed and can meet the leading safety standards according to the state’s regulation of nutritional value, of microorganisms, fungi and antibiotics ratios which should be within the permitted limits It’s absolutely forbidden to use growth hormones Management and providing quality food is the basic step to prevent danger of contaminated meat, eggs, antibiotics, heavy metals, plant protection drugs Based on the actual situation, our team decided to go in-depth research and create the investment project: «The chain of cattle’s food stores in Luong Son district, Hoa Binh province» However, before implementing a chain of shops to cover Hoa Binh province as well as its neighboring areas, our team decided to build the project according to the data of a store Β CONTENT: I OVERVIEW ABOUT THE CHAIN OF STORES: - Name: «The cattle’s food store of Luong Son district, Hoa Binh province» - Location: Luong Son town – Luong Son town – Hoa Binh province - Business area: Sell the food for cattle – poultry, vet medicines, some tools in breeding - The position in the industry: Graded chain of cattle’s food store II PRODUCTS: Business products: Foods sold in stores include two groups: complete mixed food and concentrated mixed food, in which each group has the following foods: The food for pigs, chickens and ducks There are also medicines and food for chickens and ducks According to the information source from suppliers and customers, the kind of products we expected to sell products has the benefits which can be summarized through the three following tables: Table 1: Benefits when using industrial food: Food group Complete mixed food Benefits, uses - Already prepared - Is balanced in terms of nutrition, there’s no need to add more substances - Harvesting time does not last long - High productivity - Create good quality cattle and poultry - Increase the resistance agains diseases Concentrated mixed food - Provide main nutrition: Protein, minerals, vitamin - Take advantage of the available food in the family - Convenient for manual processing and small-scaled cattle and poultry breeding Table 2: Uses of food products: Food for pigs Uses Food for pigs: - Have aroma which stimulate piglets more a Food for pigs for meat: - Help piglets digest more easily - Food for piglets - Help the bones to be harder - Piglets grow fast without losing energy - Provide substances so that pigs can develop fat around the body - Food for pigs weighted from 7kg – 15kg - Develop the bones - Pigs grow fast - Look nice - Food for pigs weighted from 15kg – - Nutritious food to replace mother’s milk 30kg - Adding antibiotics - Increase the survival rate - Help the pigs to not slown down the growth speed Food for pigs Uses - Prevent stress - Provide substances for weight gaining, with not very - Food for pigs weighted from 30kg – 60kg high nutrition - Help to grow stably - Help the meat not to have too much fat - Food for pigs weighted from 60kg – - Reach the commercial quality for the harvesting time above 100kg - Gain weight at the maximum level - Good physiological development for breeding b Food for sows - Help pregnancy - Food for sows - Provide substances helping to have more milk - Ensure adequate weight and size - Make the sows have more milk for the piglets - Food for sows which are feeding its piglets - Ensure the fetility for the next batch - Ensure good health and Food for ducks - chickens a Food for ducks – chickens bred for meat - Help to gain weight - High resistance - Reach the commercial quality - Make more eggs - Make better eggs b Food for ducks – chickens bred for eggs and new poultry - Keep the size and weight - Breed more batches - Ensure the energy for activities Table 3: Medicine and food containing tools for poultry: Medicine/tool names Antibiotics Uses Prevent and heal the diseases Vaccine Prevent the diseases Vitamin Nutrition Premix Nutrition Syringe Contain the medicine for injection Injection needles Use to inject the medicines - Very convenient when feeding the poultry - Prevent the loss and falling of food (reduce the food loss) - It’s able to feed many at the same time Food containers for poultry Future products: In addition to traditional products developed based on the general needs, we will offer food for fish, pet care products and the automatic food container for pig in order to meet the growing and more modern breeding Sales policies: This is a grade store chain which mainly sells directly to consumers through the intermediary distribution channel; it can be seen through the following distribution graph: Graph a: Producers Agents The system of stores Customers Graph b: Producers The system of stores Customers And deliver in two forms: - Directly at the selling places - Door to door deliver as requested if the customers buy in large volume Even though there are two forms of delivery, they are still made at the same price in order to encourage the demand for products of the store and it’s seen as a way to attract customers Marketing: To make the stores quickly be known, we plan to offer information and attract customers as followed: - Advertising through the main form which is to hang banners in the main routes - Collaborate with the People’s Committee to organize guideline breeding program to show people the way to run the cattle - poultry business effectively, give them the books and manuals in livestock and poultry care and breeding - Set the billboard posters in the store with the essential information (stores’s names, names of products, discount) and it needs to be clear and easy to read - Have the promotion program of giving out free caps, T-shirts, calendars during the opening time - Have the program to examine for diseases for poultry and give free consultancy for all the breeding units in the area III MARKET ANALYSIS: The general market: - The stores mainly serve the customers of Luong Son Town; through meetings with local farmers, we know that the majority of the farmers here have the right investment level; they have an understanding of cattle breeding and have made it to be a profitable industry to become rich; especially, they are aware of the role of food Therefore, the demand for food for cattle will increase - The bird flu is under control and tends to decline in the context with the demand for poultry meat will increase, it leads to the fact that the poultry industry will continue to grow and the food for poultry will rise back - The prices of poultry tend to increase, which encourages the breeding more All this shows the real need for quality and safe food for cattle – poultry, and associated products will increase significantly in the coming years 1.1 Market segmentation: According to the breeding forms in the area, we divide the market with the following ways: Table 4: Market segmentation methods: Breeding styles Farm breeding Family breeding Small-scaled breeding Criteria Number of people Just a little part of the Is the common breeding Not much style in the area (95%) (2%) involved in breeding farm (3%) Breeding scale Large volume (More than 20 pigs, and more than 1000 ducks and chickens) Buying criteria High quality, door to Quality door delivery prices Loyalty High Fairly high Buying pattern Not frequent (Around time/month) Frequent (Around 3– times/month) Usage level High Fairly high Medium volume (Pigs – 20, ducks and chickens 10 – 1000) and Small volume (Ducks and chickens 1- 10) affordable Convenient near and Not high Not frequent Low Based on these criteria, household breeding form has many features suitable for opening the store than the form of farm breeding and small-scaled breeding, because this form is the most popular in the region; the breeding volume of this form is not as large as that of the farm breeding method, but it’s still quite large and the people of this method buys food frequently and with high usage, their buying criteria are not too strict either 1.2 Target market: The household breeders are our main customers because this is a common form of cattle breeding in the region, they often purchase and have high level of usage, the following farms can be developed intofarms Therefore, the same disaster we will have policies to attract customers in this market segment because eventhough they don’t buy much, their purchase is lagrge, keeping them is a condition for future growing Customer characteristics Our main customers are the farmers; their way of life is simple, natural, straight; they are not sophisticated when buying and they are friendly When buying, what they are interested in the most is whether the foods give high productivity, cost savings and not prolong the harvest, and can prevent the diseases and whether the products are really effective compared to conventional food? In addition, through conversations with the farmers, we know that when buying, they also consider things such as: the shop has full instructions about how to prepare, use the food for livestock - poultry appropriately; prices; time and forms of service; whether the stock is sufficient; the attitude the staffs and sales people Competitors Although there are many favourable objective and subjective conditions, in order to be successful we also have to research and look at the competitors in the area and must better in order to attract customers Currently, in the area of Luong Son town, there are two stores already; they are the competitors that we have to consider, they have lasting relationships with farmers in the region Although they have advantages, they are still weak in the consultancy and service Another problem of theirs is that they don’t have wide enough space needed, and the unfavorable traffic also makes it difficult for the transportation of goods to customers Understanding the strengths and weaknesses of competitors, we have actively invested in those aspects to ensure to attract customers from the early days of operation Suppliers In our opinion, the supplier plays an important role in the success of the business, creating good relationships with quality providers will give tremendous advantages for businesses, but it’s not easy to find good quality suppliers with reasonable price Through the process of search and selection, currently, the store's main supplier is level agent shop of Vietnam Cattle food Joint stock (Proconco) with the brand “Cam co” They provide quality products with reasonable price Econometric factors In today's market economy, the opening of businesses is not difficult, and the state has always encouraged agricultural support industries Therefore, for poultry food business, the registration is not too difficult In recent times, the cattle - poultry industry in general and chicken - duck in particular has suffered heavy losses because breeders used products which makes the animals have more meat, they are genetically deformed and have some substances which can create cancer However, this situation is under control and stabilized to create opportunities for the poultry food store – to bring people and consumers the best and safe products The Bank for Agriculture and Rural Development of Vietnam has preferential policies for farmers with low-interest loans At the local area, there are not many companies, enterprises, while the number of people in working age increases, the area of farming land, on the contrary, is decreasing This fact proves that breeding will create conditions for people to have more income and have a stable life IV TECHNOLOGY: Equipment: Table 5: Needed equipment: Unit Equipment name Large medicine cabinet Small medicine cabinet Deawoo fridge Set of tables and chairs Computer Printer Large scale Small scale Motorbike Motorcyle with tank attached Total Volume a a a a a a a a a a 1 1 1 Price (1000dong/ unit) Total (Unit:1000 dongs) 3,500 2,000 1,500 2,500 6,000 1,500 1,000 200 13,000 10,000 3,500 2,000 1,500 5,000 6,000 1,500 1,000 200 13,000 20, 000 33,700 Construction location: The store is built right in the center of the town of Luong Son, Luong Son district, Hoa Binh province, the location is close to the large farms as well as small ones and also very convenient for the buying and selling of people This is the appropriate location, and it does not conflict with the initial plan which is to build cattle food stores that is in close contact with breeders in the area and trades in local neighborhood, as well as convenient in terms of the road for delivery of the products to customers MANAGEMENT ORGANIZATION: V Organize production and operation: Store owner Accountant - Engineer Staff Store owner: is the person who manages and monitors all activities of the shop - Accountant: Monitor and record all activities of the stores and its costs, identify revenue and profit of the store and report - Agricultural engineer: Advise and guide clients about farming techniques, especially about food, feeding and mixing, use of veterinary drugs, sales support - Staff: Loading and unloading, delivering, selling Human resources and workers: 2.1 Staff need: - Accountant : person - Engineer : people - Staff: people, which are unskilled workers who know how to use motor vehicles, know the roads of the area well 2.2 Staff’s salary: Table 6: Estimated human resources budget: Category Store owner Agricultural engineer Accountant Sfaff Total VI Salary (1000dong) 7.000 4.000 3.000 2.000 Number Total (1000dong) 7.000 8.000 3.000 6.000 24.000 THE DEMAND FOR INVESTMENT CAPITAL AND CAPITAL SOURCES: - Estimated initial investment costs: Unit: 1000 dong Equipment name I- Store 60m2 - Maintenance - Name board - Other II- Equipment -Large medicine cabinet -Small medicine cabinet -Deawoo fridge Unit a a a Volume 1 Price 3,500 2,000 1,500 Total 105,000 75,000 10,000 20,000 54,200 3,500 2,000 1,500 -Set of tables and chairs -Computer -Printer -Large scale Equipment name -Small scale -Motorbike -Motorcycle attached Total - with a a a a 1 Unit Volume a a 1 200 13,000 200 13,000 a 10,000 20,000 tank 2,500 6,000 1,500 1,500 Price 5,000 6,000 1,500 1,500 Total 159,200 The table of frequent costs for business operation: Equipment name Unit Volume - House rent - Salary for - Tax Month Person Year 12 12 Equipment name Unit Volume Price Total 3,000 5,000 1,500 Price 36,000 60,000 1,500 Total - Telephone Month - Office Month - Transaction Month - Interest on loans (200 Month 12 12 12 2,000 1,000 1,000 24,000 12,000 12,000 12 2,400 28,800 - Other Total 12 500 6,000 180,300 million x 1,2%/month) Month - Through balancing of investments and costs, we determined that the capital needs are of about 660 million, of which: + Fixed equipment investment: 160 million dongs + Business operation investment: 180 million dongs + Cost of goods: 320 million dongs - By working with manufacturers and suppliers, we reached an agreement of applying the credit purchase form, which is to pay as soon as the goods are consumed Stores must deposit a total amount of 320 million, the supplier will ship to stores with the agreed amount, when all the goods are consumed and there’s request for new products, the stores will immediately pay for the last time delivery - The total capital needed: 660 million dongs, in which: + Own capital: 460 million dongs + Bank loans: 200 million dongs - The table of planned revenues: Product names Food for pigs Selling Price 2011 2012 2013 2014 2015 150 218.25 228 237.75 247.5 257.25 Pigs from 7kg - 15kg Bag Bag 115 308.725 316.2 323.675 311.15 238.625 Pigs from 15kg - 30kg Bag 195 624.525 617.2 579.875 602.55 615.225 Pigs from 30kg - 60kg Bag 110 595.65 602.8 609.95 617.1 624.25 Pigs from 60kg - 100kg above b Food for pigs for breeding Bag 120 433.8 441.6 449.4 457.2 465 Pigs for breeding Bag 112 203.28 210.56 217.84 225.12 232.4 Pigs breeding piglets Bag 105 114.975 121.8 128.625 135.45 142.275 Food for ducks and chickens Chickens – ducks for meat Product names Food for pigs Bag 102 226.236 232.152 238.068 243.984 249.9 Unit Selling Price 2011 2012 2013 2014 2015 Bag 100 107.8 113.6 119.4 125.2 131 Bottle Pack Pack Pack 20 40 25 36.16 43.52 90.2 37.856 37.26 45.72 91.575 38.241 38.36 47.92 92.95 38.626 39.46 50.12 94.325 39.011 40.56 52.32 95.7 39.396 Bottle 25 90.2 91.575 92.95 94.325 95.7 Syringe Syringe 20 2.52 21.6 7.2 2.573 22.66 7.253 2.626 23.72 7.306 2.679 24.78 7.359 2.732 25.84 7.412 A 12 17.28 17.916 18.552 19.188 19.824 Unit a Food for pigs for meat Piglets a Food for pigs for meat Chickens – ducks for eggs Vet medicine Antibiotics Vaccine Vitamin Premix Medicine for common diseases Vet equipment Normal syringe Special syringe Injection needles Food container for chickens – ducks 3,179,77 Total - 3,238,68 3,267,59 3,336,50 3,335,40 Selling Price 2011 2012 2013 2014 2015 210.95 199.6 850 358.55 415.72 220.4 206.8 582.4 595.4 423.2 229.825 213.95 564.75 592.225 430.675 239.25 221.1 587.1 589.05 438.15 248.675 228.25 599.45 505.875 445.625 The table of costs of sales: Product names Food for pigs Unit a Food for pigs for meat Piglets Pigs from 7kg - 15kg Pigs from 15kg - 30kg Pigs from 30kg - 60kg Pigs from 60kg - 100kg b Food for pigs for breeding Bag Bag Bag Bag Bag 145 110 190 105 115 Pigs for breeding Pigs breeding piglets Food for ducks and chickens Chickens – ducks for meat Chickens – ducks for eggs Vet medicines Antibiotocs Vaccine Vitamin Product names Food for pigs Bag Bag 105 100 190.575 109.5 197.4 116 204.225 122.5 211.05 129 217.875 135.5 Bag Bag 95 95 210.71 102.41 216.22 107.92 221.73 113.43 227.24 118.94 232.75 124.45 Bottle Pack Pack 15 35 20 27.12 38.08 72.16 27.945 40.005 73.26 28.77 41.93 74.36 29.595 43.855 75.46 30.42 45.78 76.56 2011 2012 2013 2014 2015 Selling Price Unit a Food for pigs for meat Premix Medicine for common diseases Dụng cụ thú y Vet equipment Normal syringe Special syringe Food container for chickens – ducks Pack 27.04 27.315 27.59 27.865 28.14 Bottle 20 72.16 73.26 74.36 75.46 76.56 Syringe Syringe 15 0,5 1.26 16.2 3.6 1.287 16.995 3.627 1.313 17.79 3.653 1.34 18.585 3.68 1.366 19.38 3.706 a 10 14.4 14.93 15.46 15.99 16.52 2,920,03 Total - 2,978,53 3,052,71 Business effeciency: Difference I-Revenue - Promotion, discount II- Costs of goods III-Frequent cost IV-Accumulated profit V-Profit after tax - 2,94 4,364 2011 3,179,777 -31,798 2,920,035 180,300 47,644 38,115 2012 3,238,685 -42,387 2,944,364 180,300 71,634 57,307 2013 3,267,593 -37,676 2,978,536 180,300 71,081 56,865 2014 3,336,501 -32,365 3,052,710 180,300 71,126 56,901 2015 3,335,409 -35,254 3,036,882 180,300 82,973 66,378 Calculating the project effeciency Criteria Investment capital (unit:1000dongs), (P) Discount interst rate (r) Net budget(unit:1000 dongs),(cf) Year Year Year Year Year Year 38,115 57,307 56,865 56,901 66,378 -159,200 0.10 -159,200 The discount interst rate is 10%/year The net present value of the project (NPV): NPV = 41,468 So we have NPV >0, the project is feasible The internal rate of return (IRR): IRR= 20% We have the real rate of return of the project, IRR >10%, the project is feasible Χ CONCLUSION: 3,036,88 Through research, analysis and evaluation, the investment project "Food store for cattle in Luong Son" is feasible and less risky With policies the store applies and the operation style with the motto "To make the cattle and poultry healthy, producing high yield" and target the customers such as to increase satisfaction when using the products, create credibility with local people, maximize product sales and acquire profits right from the first year of operation Besides, we will actively contribute to support for the breeders in the region in developing the industry and in looking for profit; at the same time, it is that fact and the trend of development of the cattle breeding sector also facilitates the long term development of the shop This is a solid basis for our group to continue to implement and open similar stores in other districts of Hoa Binh province  ... Vaccine Prevent the diseases Vitamin Nutrition Premix Nutrition Syringe Contain the medicine for injection Injection needles Use to inject the medicines - Very convenient when feeding the poultry... the farmers here have the right investment level; they have an understanding of cattle breeding and have made it to be a profitable industry to become rich; especially, they are aware of the... can be developed intofarms Therefore, the same disaster we will have policies to attract customers in this market segment because eventhough they don’t buy much, their purchase is lagrge, keeping