TIỂU SỬ STEVE JOBS PHONG CÁCH LÃNH ĐẠO Steven Paul Steve Jobs ( ˈdʒɒbz; 24 tháng 2 năm 1955 – 5 tháng 10 năm 2011) là doanh nhân và nhà sáng chế người Mỹ. Ông là đồng sáng lập viên,13 chủ tịch, và cựu tổng giám đốc điều hành của hãng Apple,1415 là một trong những người có ảnh hưởng lớn nhất ở ngành công nghiệp vi tính. Trước đây ông từng là tổng giám đốc điều hành của xưởng phim hoạt hình Pixar; sau đó trở thành thành viên trong ban giám đốc của công ty Walt Disney năm 2006, sau khi Disney mua lại Pixar. Ông cũng là người điều hành sản xuất của bộ phim Toy Story (1995).16 Cuối những năm 1970, Steve Jobs cùng nhà đồng sáng lập Apple Steve Wozniak, Mike Markkula,13 và một số người khác cùng nhau thiết kế, phát triển và đưa ra thị trường một trong những dòng máy tính cá nhân thành công thương mại đầu tiên, dòng Apple II. Đầu những năm 1980, Jobs là một trong những người đầu tiên nhìn thấy tiềm năng thương mại của giao diện người dùng điều khiển đồ họa bằng cách sử dụng chuột dẫn đến việc ra đời Macintosh.1718 Sau khi thất bại trong một cuộc đấu tranh quyền lực với ban giám đốc vào năm 1984,1920 Jobs rút khỏi Apple và sáng lập NeXT, một công ty phát triển nền tảng máy tính chuyên về giáo dục và kinh doanh cao hơn. Việc Apple mua lại NeXT vào năm 1996 đưa Steve Jobs trở lại công ty mà ông là đồng sáng lập, sau đó làm việc ở đó trong vai trò tổng giám đốc điều hành từ năm 1997 cho đến năm 2011. Năm 1986, ông mua lại bộ phận đồ họa vi tính của công ty Lucasfilm, sau đó tách ra thành hãng phim hoạt hình Pixar.21 Ông vẫn là tổng giám đốc điều hành và cổ đông lớn nắm 50,1% cổ phần của Pixar cho đến khi hãng Walt Disney mua lại vào năm 2006.4 Do đó Jobs trở thành cổ đông cá nhân lớn nhất nắm 7% cổ phần và là thành viên của Hội đồng quản trị của Disney.22232425 Quá trình hoạt động kinh doanh của Steve Jobs đã đóng góp nhiều cho các hình ảnh biểu tượng mang phong cách riêng, nhà doanh nghiệp tiêu biểu của Thung lũng Silicon, nhấn mạnh tầm quan trọng của thiết kế và hiểu biết vai trò thiết yếu của tính thẩm mỹ trong việc thu hút công chúng. Công việc của ông thúc đẩy sự phát triển của các sản phẩm mà chức năng và tính thanh lịch của chúng đã thu hút những người ủng hộ hết mình.26 Năm 2005, Steve Jobs tiết lộ rằng mình bị ung thư tuyến tụy. Ngày 24 tháng 8 năm 2011, Steve Jobs tuyên bố từ chức tổng giám đốc điều hành của Apple. Trong thư từ chức, Jobs mạnh mẽ gửi gắm rằng Tim Cook là người kế nhiệm ông. Do yêu cầu này, Jobs được bổ nhiệm làm chủ tịch hội đồng quản trị của Apple.2728 Ngày 5 tháng 10 năm 2011, Apple loan tin Steve Jobs đã qua đời ở tuổi 56.2930
Trang 2Apple Inc.
,
Pixar
Trang 3The Jobs family
Steve Jobs was born on February 24, 1955, in the city of San
Francisco
His biological mother was either an unwed graduate student named
Joanne Simpson, and his biological father was a political science or
mathematics professor, a native Syrian named Abdulfattah John
Unfortunately, the candidates, Paul and Clara Jobs, did not meet her expectations: they were
a lower-middle class couple that had settled in the Bay Area after the war
Trang 4The Jobs family
Paul was a machinist from the Midwest who had not even graduated from high school
In the end, Joanne agreed to have her baby adopted by them, under the firm condition that they later send him to college
Paul and Clara called their son Steven Paul
While Steve was still a toddler, the couple moved to the Santa Clara county, later to be known
as Silicon Valley
They adopted another baby, a girl called Patti, three years later in 1958
Trang 5 Steve was quite a turbulent child
He really didn’t care about school for some time — until he reached
the 4th grade, and had Imogene “Teddy” Hill as a teacher
She was one of the saints of my life She taught an advanced fourth
grade class, and it took her about a month to get hip to my situation
She bribed me into learning
She did bribe him, with candy and $5 bills from her own money
He quickly became hooked — so much so that he skipped the 5th grade and went straight to middle school, namely Crittenden Middle School
It was in a poor area Most kids did not work much there, they were rather fond of bullying other kids, such as the young Steve
Trang 6Steve jobs’ very own family
Trang 7 Before Steve got married, he was committed to his work.
He was at work the whole day and only came home to have a quick dinner and a short night
at his home, (which was a mansion located on the Woodside.)
But his habit stopped as soon as he married Lauren Powell, in 1990 because he spent much more time with his new born son named Reed, and his 2 daughters Erin and Eve who were born after Reed
His other teenage daughter Lisa, (a daughter he had with his old girlfriend Chris-Ann
Brennan), was taken into the family
Steve's life was changed when he became a father
He cared a lot about his children and their education
Trang 8Steve jobs’ very own family
Some examples of him caring for his children is he attended their parent/teacher meetings, did not allow them to watch TV, and had them eat healthy
Steve Jobs often talked about how he would try to balance his life of being a father, and his work
Here is a quote Steve Jobs said in a interview about his life, which included his family:
"That was one of the things that came out most clearly from this whole
experience [with cancer] I realized that I love my life I really do I've got
the greatest family in the world, and I've got my work And that's pretty
much all I do I don't socialize much or go to conferences I love my family,
and I love running Apple, and I love Pixar And I get to do that I'm very
lucky."
Trang 9Careers
Trang 10Apple Inc.
Steve Jobs' career with Apple Inc started when he created it with
Steve Wozniak in 1976
At the time, Steve noticed that all the computers being sold were
mainframe ones, (computers which take up basically a whole room
and the cost is great)
So he and Steve redid the designs they were working on to build
personal computers,(computers much smaller and the price much
cheaper then the mainframe computers)
The solution to this was Apple II, a computer that came put together, opposed to the Apple I which required you to buy separate pieces
The Apple II started being sold in 1977 and after a year of being sold, made a huge amount of money, $2.7 million
Trang 11experience with computers.
Lisa did not sell very well, due to the fact that other personal computers from other
competitors, were selling at a lower price
Apples biggest competitor was International Business Machines
Steve Jobs resigned in 1985, due to the failure of the Macintosh
The Macintosh was a computer that had icons, (today, some icons are photo booth and
iMovie), and an arrow on thenscreen, called a mouse
Trang 12NeXT
Trang 13 Steve said he wanted to leave Apple to work on a more advanced computer, and he would take the best engineers from the Mac team and start a new company called NeXT.
Apples response to this was threatening to sue him
With that in mind, Steve Jobs just left Later in 1988, the NeXT computer was introduced at a big event held in San Francisco, and the company wanted the NeXT computer to end up in schools
But unfortunately, the computer did not sell well because of its black and white screen, and ability not to hook up to other computers
Since Steve Jobs was such a perfectionist, the release date kept being delayed
The operating system of the computer, was called NeXTSTEP
Sales were so bad, that they started selling the computer to businesses
Trang 14 Steve went to Pixar At the time, Pixar was making
hardware and software
But Steve decided to close the hardware business because
it was not making enough money
Pixar focused on their software that created 3D animation
It was called RenderMan
Pixar soon started making animated commercials
These commercials were able to keep the business going
Pixar even signed a contract with Disney but Disney ended up canceling the contract to make the movie that would become Toy Story
With the canceled contract and a failing company, Steve Jobs was at the lowest point of his career
Trang 15Return to Apple Inc.
Trang 16Return to Apple Inc.
The movie script for Toy Story was rewritten and Disney liked it
Steve Jobs realized the potential of the movie and Pixar's association with Disney
In 1995, Steve decided to take Pixar public
The movie was a huge success
Toy Story was the first computer-generated animated movie
Steve owned 80% of Pixar and he made $1.5 million from Pixar's stock success
However, in 1995, Apple was having its worst year ever
Steve had been away from Apple for almost 10 years and the CEO of Apple, Gil Amelio, decided to purchase NeXTSTEP and use its operating system to replace the Mac OS
Steve was back at Apple
Trang 17Return to Apple Inc.
His title was called "informal adviser to the CEO." In 1997, Apple lost $700 million in sales and the Apple Board of Directors decided to fire Gil Amelio and replace him with Steve Jobs as the CEO
Steve reoragnized Apple and in 1998 Apple released the iMac The iMac was very successful
After the iMac, Apple released several successful desktop and laptop computers
In 2001, Apple released what would become its most successful product It was the iPod
iTunes was also released at in 2001 which would revolutionize the music industry
Apple relased other success products, the iPod Mini, iPod Shuffle, the iPod nano and the iPod Touch
Steve as suprised may people as he strats appearing on stage with amzing products, as of
2009
The most impressive item is the iPad.The ipad would soonly amke PC computers nothing campared to the ipad which is just like a computer, but portable
Trang 18Life changing experiences
Trang 19Diagnosed with Cancer
Steve found out he had a rare form of pancreatic cancer in October, 2003, when doctors were just doing a routine scan and found the tumor/canser
Steve kept his cancer a secret, while he searched for a cure
When his family and people who worked at Apple, that were close to him, thought they
should tell media, Steve's lawyer said they were not allowed to tell
But Steve eventually underwent surgery to remove a tumor
The surgery to remove the tumor from his pancreas was called pancreaticoduodenectomy
He sent an e-mail out to the employees of Apple Inc saying, "This weekend I underwent a
successful surgery to remove a cancerous tumor from my pancreas.
I have a very rare form of pancreatic cancer called an islet cell neuroendocrine tumor, which
represents about 1 percent of the total cases of pancreatic cancer diagnosed each year, and can be cured by surgical removal if diagnosed in time (mine was).
Trang 20Liver Transplant
Before cancere After cancer
Trang 21Liver Transplant
It is official that Steve Jobs got a liver transplant in April, 2009
Any worker at Apple will not say more, other than the fact that he will be returning in June
But it is said that he did this operation in 2 liver transplant centers located in Memphis,
Tennessee
These 2 centers were (1.)Le Bonheur Children's Medical Center, located in Memphis and
(2.)Methodist University Hospital, located in yet again, Memphis
Officials have agreed that if Steve Jobs did have an organ transplant, he would be one of the first on the waiting list because in his case, it is urgent
The rare/dangerous form of pancreatic cancer is in his organ
So it is urgent that he trades that organ for a new one This way he will be safer from the cancer
Trang 22Liver Transplant
The reason he had a liver transplant in Tennessee, is because he would die in California
because he was not able to get a liver/organ there
So his doctor recommended going to a liver transplant center in Memphis, Tennessee, and be put on the waiting list
His doctor also told him that he will have a better chance of getting a liver/organ there
Trang 23Starting the Company
Trang 24 In 1976, Steve Jobs and Steve Wozniak started their own
company
They called it Apple Computer Company The reason the
name is "Apple" Computer company is because Steve was on
an apple farm with his commune group, and he thought a
apple was pretty basic, and simple
So he told Steve Wozniak, and he agreed with Steve and that
is how the company got its name
So he told Steve Wozniak, and he agreed with Steve and that is how the company got its name
Trang 25Logo
Trang 26 Apple Inc's first logo was drawn by Ronald Wayne,(co-founder of Apple ,but later gave up his spot in the company for $2,300).
His logo was of Sir Isaac Newton, sitting under an apple tree
But no sooner was his logo published, when it was replaced by a rainbow colored apple,
created by Rob Janoff, a graphic designer
The rainbow colored logo has a piece of the apple bitten out
The reason for this, is so the apple is not mistaken for a cherry
Steve Jobs was all for this logo
The rainbow theme was used from 1976-1998 In 1998, Apple Inc decided to change the apple to a black and white theme
Trang 27 They did this at the same time they introduced their new product, the iMac
But they switched to an aqua theme from 2001-2003
But yet again, Apple Inc changed it to a glass theme
he glass theme has been the apple theme ever since
The apple was dedicated to Alan Turing, (an English mathematician, logician, crytanalyst, and computer scientist), because the bitten part of the apple represented his method of success
Trang 28Apple's First Product-Apple I
Trang 29 The first product Apple ever sold, was the Apple I
The Apple I was sold as a put together circuit board because it did not have features such as a keyboard, or monitor
The owner of the Apple I, would have to add a keyboard and wooden case
This product was hand made/built by Steve Wozniak, (one of the co-founders of Apple Inc), and was first shown to the public at the Homebrew Computer Club
The Apple I started being sold in July of 1976
It was sold at the price of $666.66 back then
The reason that the digits repeat, is Steve Wozniak liked repeating numbers
The price of the Apple I was reduced to the price of $475,(probably due to the fact that the Apple II would start being sold)
Trang 30Apple's First Product-Apple I
The Apple I kept on selling, even when the Apple II started selling in June of 1977
But sadly enough, the Apple I stopped officially being sold in October,1977
In 2008, there was an estimate of 30-50 Apple I computers existing,which makes them a RARE collector's item
Since the prices of products have gone up over the years, the Apple I would have cost $2,572
in the year of 2010, if they had not stopped being sold
Trang 31We weren’t going to find a place where we could go for a
month to be enlightened It was one of the first times that I
started to realize that maybe Thomas Edison did a lot more
to improve the world than Karl Marx and Neem Kairolie
Baba put together.
While he was at Atari, Steve asked his boss to fund a trip to India for him
Atari did pay his trip up to Germany, where he had to work on fixing some Atari machines
Then Steve was joined by his hippie friend from Reed, Dan Kottke, and they went to India in search for enlightenment
They came back pretty disappointed, especially after they met a famous guru, Kairolie Baba, who, unlike what they expected, was a con man
Trang 32 When Steve came back, he resumed his job at Atari
One of his pastimes back then included primal scream
therapy sessions at the Los Altos Zen Center, where he
befriended Governor Jerry Brown and his guru Kobun Chino
He also spent several weeks with his girlfriend Chris-Ann and Dan Kottke in a hippie
commune in Oregon, the All-One Farm
Here they would cultivate apples and for some time, Steve would eat only that — when he wasn’t fasting, that is
Trang 33The West Coast Computer Faire
The new company got ready to show off their product at the West Coast Computer Faire, a conference held in San Francisco in April 1977
It was only a prototype, but the plastic case definitely made the Apple II look like a
professional product
Steve negotiated a prime spot for Apple’s booth, and took precious advice from both Mike Markkula and Regis McKenna
That’s why he bought his first suit for the occasion
Apple Computer received 300 orders for the Apple II on the show alone, twice as much as the total number of Apple I’s ever sold! But this was just the beginning
Trang 34Success and failures
Trang 35The personal computing revolution
In many ways, the Apple II was both the start and the symbol of the personal computer
revolution of the early 1980s
Although there were many competing personal computers on the market — such as the Commodore PET or Radio Shack’s TRS-80 — the Apple II clearly set itself apart very early on, and soon embodied the personal computer in the public consciousness
It was all over the media, and its sales skyrocketed throughout 1978, 1979 and 1980
It was not only about the Apple II’s appealing design, its integrated keyboard, or its ability to plug into any TV to display color graphics or play sounds
Its built-in BASIC interpreter was also critical to its success, as it made the writing of
compatible software very easy
Woz used it himself to write the first program to ever run on the machine, a game called Breakout
Trang 36The personal computing revolution
The eight expansion slots in Apple II made a difference, too Woz decided to implement them against Steve Jobs’ will, and this proved a wise move, as they allowed for all kinds of new
features and software to be added to the machine
One of those features was Disk II, a floppy disk drive Apple started shipping in early 1978
It made the sharing and installing of new software very easy — soon the supply of Apple II software was thriving
But probably the most important push toward the Apple II’s success was not from Apple
It was a piece of software called VisiCalc — the first spreadsheet ever brought to market
VisiCalc worked only on the Apple II, and it was a revolution in itself
Millions of accountants, small businesses, or even private individuals that cared about their money, could now do in minutes calculations that would have taken them weeks to perform by hand