PPT PPT Module Module 13 13 E-Mail E-MailMessages Messages and andWeb Web Writing Writing McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 13-2 E-Mail E-Mail Messages Messages and and Web Web Writing Writing ♦To learn how to Format e-mail messages Use e-mail effectively Write effective subject lines for email messages Manage time Write for the Web 13-3 E-Mail E-Mail Messages Messages and and Web Web Writing Writing Start by answering these questions: How should I set up e-mail messages? What kinds of subject lines should I use for e-mail messages? Should I write e-mail messages the same way I write paper messages? 13-4 E-Mail E-Mail Messages Messages and and Web Web Writing Writing Start by answering these questions: What e-mail “netiquette” rules should I follow? How and when should I send attachments? What style should I use when writing for the Web? 13-5 E-Mail E-Mail Messages Messages and and Web Web Writing Writing Start by answering these questions: Can I use blogging on the job? What other technologies use the Internet? 13-6 E-Mail E-Mail Messages Messages and and Web Web Writing Writing Start by answering these questions: What e-mail “netiquette” rules should I follow? Should I worry about viruses? 13-7 When When Writing Writing E-Mail, E-Mail, Remember Remember ♦All principles of good business writing still apply with e-mail ♦While e-mail feels like talking, pay attention to spelling and grammar ♦You should proofread messages ♦E-mail should interest the readers in the subject line and first paragraph 13-8 E-Mail E-Mail Subject Subject Lines Lines ♦ Are specific, concise, and catchy ♦ Give good news in positive messages ♦ Give negative news when it’s serious, the reader needs the information to act, or you report your own errors ♦ Make the request clear in persuasive messages 13-9 For For Proper Proper “Netiquette,” “Netiquette,” Never Never ♦“Flame” your audience ♦Send unnecessary e-mails ♦Compose e-mail messages when you’re angry or upset 1310 Web Web Writing Writing ♦Business writing basics apply Be clear, concise, and complete In general, keep the style simple and conversational ♦Readers skim Use short sentences and paragraphs Use titles, headings and bulleted lists 1311 Web Web Writing Writing ♦Work with designers on format If links seem too many, they probably are Test your design with potential users Images should support text • Avoid complex introductions that slow loading a page • Tell a story with titles and captions 1312 Scannable Scannable Text Text ♦According to John Morkes and Jakob Nielsen Highlight key words Use meaningful subheadings Include bulleted lists Use one idea per paragraph Use “inverted pyramid” organization Use half the word count of a printed page Avoid “marketese.” 1313 Blogging Blogging ♦Blogs can be used for business ♦Company may own the space Stay professional Avoid deeply personal information or unflattering opinions about the company or its employees ♦Popular blog sites are blogger.com and businessblogconsulting.com 1314 To To Create Create aa Blog Blog for for Business Business ♦Jeff Wurio suggests Identify your audience Decide where your blog should live Start talking “Blog roll,” or link to other sites and blogs Emphasize words Keep it fresh Watch traffic closely 1315 Technology Technology ♦Web-based technology PDAs Cell phones Videoconferencing ♦Technology changes— be flexible—but choose useful technology ... its employees ♦Popular blog sites are blogger.com and businessblogconsulting.com 131 4 To To Create Create aa Blog Blog for for Business Business ♦Jeff Wurio suggests Identify your... organization Use half the word count of a printed page Avoid “marketese.” 131 3 Blogging Blogging ♦Blogs can be used for business ♦Company may own the space Stay professional Avoid deeply personal... Web? 13- 5 E-Mail E-Mail Messages Messages and and Web Web Writing Writing Start by answering these questions: Can I use blogging on the job? What other technologies use the Internet? 13- 6