PPT PPT Module Module 11 Business Business Communication, Communication, Management, Management,and and Success Success McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 1-2 Business Business Communication, Communication, Management, Management, and and Success Success ♦To learn how to Begin to develop effective messages Think creatively 1-3 Business Business Communication, Communication, Management, Management, and and Success Success Start by answering these questions: Will I really have to write? Don’t I know enough about communication? What I need to know about my audience(s)? 1-4 Business Business Communication, Communication, Management, Management, and and Success Success Start by answering these questions: Now that I have my analysis, what I with it? What if my audiences have different needs? How I reach my audience(s)? 1-5 Workplace Workplace Communication Communication Challenges Challenges ♦ 40 million people in the U.S alone have limited literacy skills, including some college graduates ♦ States spend more than $220 million annually on remedial writing programs for employees ♦ Corporations may spend $3.1 billion annually to fix problems from writing deficiencies ♦ The cost is $22.13 per page for a typical letter 1-6 Verbal Verbal and and Nonverbal Nonverbal Communication Communication ♦ Verbal Communication Face-to-Face/Phone Conversations/Meetings E-mail/Voice-Mail Messages Letters, Memos, and Reports ♦ Nonverbal Communication Pictures/Company Logos Gestures/Body Language Who Sits Where/How Long a Visitor is Kept Waiting 1-7 Myths Myths About About Workplace Workplace Writing Writing ♦Secretaries will all my writing ♦I’ll use form letters or templates when I need to write ♦I’m being hired as an accountant, not a writer ♦I’ll just pick up the phone 1-8 Business Business and and School School Writing Writing Differ based on Purpose Audience Information Organization Style Document design Visuals 1-9 Internal Internal and and External External Audiences Audiences ♦Internal Subordinates Supervisors Peers ♦External Customers/Stockholders Unions/Government Agencies Press/General Public 1-10 Basic Basic Purposes Purposes ♦Workplace writing can have one or more of these basic purposes: To inform To request or to persuade To build goodwill 1-11 Good Good Business Business Writing Writing ♦Is clear ♦Is complete ♦Is correct ♦Builds goodwill ♦Saves the reader’s time 1-12 PAIBOC PAIBOC P What are your purposes in writing? A Who is (are) your audiences? I What information must your message include? 1-13 PAIBOC PAIBOC B What reasons or reader benefits can you use to support your position? O What objections can you expect your reader(s) to have? C How will the context affect reader response? .. .1- 2 Business Business Communication, Communication, Management, Management, and and Success Success ♦To learn how to Begin to develop effective messages Think creatively 1- 3 Business Business... Public 1- 10 Basic Basic Purposes Purposes ♦Workplace writing can have one or more of these basic purposes: To inform To request or to persuade To build goodwill 1- 11 Good Good Business Business... What I need to know about my audience(s)? 1- 4 Business Business Communication, Communication, Management, Management, and and Success Success Start by answering these questions: Now that I