Business communication building critical skill 3rd by locker module 6

PPT PPT Module Module 66 You-Attitude You-Attitude McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 6-2 You-Attitude You-Attitude  To learn how to  Begin building goodwill  Continue to adapt your message to the audience  Emphasize what the reader wants to know  See another point of view 6-3 You-Attitude You-Attitude Start by answering these questions:  How I create you-attitude in my sentences?  Does you-attitude basically mean using the word you?  I’ve revised my sentences Do I need to anything else? 6-4 You-Attitude You-Attitude  Looks at things from the reader’s point of view  Respects the reader’s intelligence  Protects the reader’s ego  Emphasizes what the reader wants to know 6-5 To To Create Create You-Attitude You-Attitude  Talk about the reader  Don’t discuss feelings, except to offer congratulations  In positive situations, use you more than I Use we when it includes the reader  Avoid you in negative situations 6-6 You-Attitude You-Attitude Examples Examples  Lacking: We are shipping your order of September 21 this afternoon  Better: The two dozen Corning Ware starter sets you ordered will be shipped this afternoon and should reach you by September 28  Lacking: We are happy to extend you a credit line of $5,000  Better: You can now charge up to $5,000 on your American Express Card 6-7 You-Attitude You-Attitude Examples Examples continued continued  Lacking: You’ll be happy to hear that your scholarship has been renewed  Better: Congratulations! Your scholarship has been renewed  Lacking: You failed to sign your check  Better: Your check was not signed 6-8 You-Attitude You-Attitude in in Different Different Situations Situations  In a positive message, focus on what the reader can  Avoid you when it criticizes the reader or limits the reader’s freedom 6-9 You-Attitude You-Attitude in in Different Different Situations Situations continued continued  In a job application letter, show how you can help meet the reader’s needs, but keep the word you to a minimum 6-10 To To Create Create Goodwill Goodwill with with Content Content  Be complete  Anticipate and answer questions readers are likely to have  For information the reader did not ask for, show why it is important  Show readers how the message’s subject affects them 6-11 For For Goodwill Goodwill with with Organization Organization  Put information readers are most interested in first  Arrange information to meet your reader’s needs, not yours  Use headings and lists so that the reader can find key points quickly  .. .6- 2 You-Attitude You-Attitude  To learn how to  Begin building goodwill  Continue to adapt your message to the audience ... audience  Emphasize what the reader wants to know  See another point of view 6- 3 You-Attitude You-Attitude Start by answering these questions:  How I create you-attitude in my sentences?  Does... else? 6- 4 You-Attitude You-Attitude  Looks at things from the reader’s point of view  Respects the reader’s intelligence  Protects the reader’s ego  Emphasizes what the reader wants to know 6- 5