PPT PPT Module Module 66 You-Attitude You-Attitude McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 6-2 You-Attitude You-Attitude To learn how to Begin building goodwill Continue to adapt your message to the audience Emphasize what the reader wants to know See another point of view 6-3 You-Attitude You-Attitude Start by answering these questions: How I create you-attitude in my sentences? Does you-attitude basically mean using the word you? I’ve revised my sentences Do I need to anything else? 6-4 You-Attitude You-Attitude Looks at things from the reader’s point of view Respects the reader’s intelligence Protects the reader’s ego Emphasizes what the reader wants to know 6-5 To To Create Create You-Attitude You-Attitude Talk about the reader Don’t discuss feelings, except to offer congratulations In positive situations, use you more than I Use we when it includes the reader Avoid you in negative situations 6-6 You-Attitude You-Attitude Examples Examples Lacking: We are shipping your order of September 21 this afternoon Better: The two dozen Corning Ware starter sets you ordered will be shipped this afternoon and should reach you by September 28 Lacking: We are happy to extend you a credit line of $5,000 Better: You can now charge up to $5,000 on your American Express Card 6-7 You-Attitude You-Attitude Examples Examples continued continued Lacking: You’ll be happy to hear that your scholarship has been renewed Better: Congratulations! Your scholarship has been renewed Lacking: You failed to sign your check Better: Your check was not signed 6-8 You-Attitude You-Attitude in in Different Different Situations Situations In a positive message, focus on what the reader can Avoid you when it criticizes the reader or limits the reader’s freedom 6-9 You-Attitude You-Attitude in in Different Different Situations Situations continued continued In a job application letter, show how you can help meet the reader’s needs, but keep the word you to a minimum 6-10 To To Create Create Goodwill Goodwill with with Content Content Be complete Anticipate and answer questions readers are likely to have For information the reader did not ask for, show why it is important Show readers how the message’s subject affects them 6-11 For For Goodwill Goodwill with with Organization Organization Put information readers are most interested in first Arrange information to meet your reader’s needs, not yours Use headings and lists so that the reader can find key points quickly .. .6- 2 You-Attitude You-Attitude To learn how to Begin building goodwill Continue to adapt your message to the audience ... audience Emphasize what the reader wants to know See another point of view 6- 3 You-Attitude You-Attitude Start by answering these questions: How I create you-attitude in my sentences? Does... else? 6- 4 You-Attitude You-Attitude Looks at things from the reader’s point of view Respects the reader’s intelligence Protects the reader’s ego Emphasizes what the reader wants to know 6- 5