Business communication building critical skill 3rd by locker module 15

PPT PPT Module Module 15 15 Choosing Choosingthe the Right RightWord Word McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights 15-2 Choosing Choosing the the Right Right Word Word ♦To learn how to  Choose words precisely  Choose words ethically  Choose words with appropriate connotations  Think critically and solve problems 15-3 Choosing Choosing the the Right Right Word Word Start by answering these questions:  Does using the right word really matter?  How words get their meanings?  Is it OK to use jargon?  What words confuse some writers? 15-4 Types Types of of Words Words ♦Accurate Words ♦Appropriate Words ♦Familiar Words ♦Technical Jargon 15-5 Understanding Understanding Words Words ♦Denotation  A word’s literal or dictionary meaning ♦Connotation  The emotional colorings or associations that accompany a word ♦Bypassing  When two people use the same word to mean different things 15-6 Negative Negative Words Words ♦Avoid negative words—choose positive alternatives  Not guess, argue or stubborn but assume, debate or firm ♦Avoid stuffy words  Not commence or utilize, but begin or use 15-7 Types Types of of Jargon Jargon ♦Technical Jargon  Specialized terms of a technical field ♦Business Slang  Terms, sometimes borrowed from a technical field, but used in a more general sense in business ♦Businessese  Out-of-date terms or phrases you should avoid 15-8 Commonly Commonly Confused Confused Words Words ♦ Accept/Except ♦ Fewer/Less ♦ Affect/Effect ♦ It’s/Its ♦ A lot/Allot ♦ Among/Between ♦ Compose/ Comprise ♦ Stationary/ Stationery ♦ To/Two/Too ♦ Your/You’re ... from a technical field, but used in a more general sense in business ♦Businessese  Out-of-date terms or phrases you should avoid 15- 8 Commonly Commonly Confused Confused Words Words ♦ Accept/Except... with appropriate connotations  Think critically and solve problems 15- 3 Choosing Choosing the the Right Right Word Word Start by answering these questions:  Does using the right word really matter?... jargon?  What words confuse some writers? 15- 4 Types Types of of Words Words ♦Accurate Words ♦Appropriate Words ♦Familiar Words ♦Technical Jargon 15- 5 Understanding Understanding Words Words